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The MLO Project

Frazier
Mortgage Industry
Loan Officers
Artificial Intelligence
Empower LO
Compliance
Mortgages
Lead Generation
AI Agents
Marketing Automation
Coaching
High Level
Marketing Strategies
TCPA
Generative AI
Goal Tracking
Consumer Protection
Customer Engagement
Visualization
Interest Rates
CRM

Dismantling the Status Quo, One Episode at a Time.

The MLO Project is THE podcast for loan officers and industry professionals who are ready to evolve. We’re here to disrupt the old guard, break free from outdated norms, and deliver insights that actually matter.

Hosted by mortgage industry veterans Jason Frazier & Michael McAllister, The MLO Project promises No fluff. No clichés. Just real talk... more

PublishesWeeklyEpisodes100Founded8 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Latest Episodes

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This one pulls no punches.

Frazier and Michael go straight at two of the most common excuses in today’s market:

👉 “I’m not techie”

👉 “I have ADHD”

And they’re not buying either one.

In a market that’s evolving faster than ever... more

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Most loan officers aren’t failing because they’re not working hard enough.

They’re failing because they’re building a business that doesn’t fit them.

In this episode, Frazier and Michael break down one of the most overlooked probl... more

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The market isn’t “getting tough.”

 It’s changing.

And most loan officers are still operating like it’s 2021.

In this episode, Frazier and Michael break down the reality of the new economy—where AI, inflation, global conflict, and ... more

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This one gets heated.

On this episode of The MLO Project, Frazier and Michael break down a real-world lawsuit involving loan officer poaching, data handling, and alleged email surveillance, and what it exposes about the mortgage in... more

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Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Jason Kemmer
Guest on The MLO Project episode
Episode: Forget What You Know! Build What’s Possible w/Jason Kindler | Ep. 42
Abdel Khawatmi
Founder of Got Mortgages
Got Mortgages
Episode: Got Mortgages? Got Receipts. Got Results w/Abdel Khawatmi | Ep. 39
Luke Shankula
Founder of Loans on Demand, AI-focused marketer in the mortgage space
Loans on Demand
Episode: Why AI Won’t Save Bad Loan Officers w/Luke Shankula | Ep. 38
Hammer Helmer
A recognized expert in the mortgage industry
Episode: I'll Educate You Whether You Want It or Not w/Hammer Helmer | Ep. 37
Darren Copeland
Owner of Summit Lending
Summit Lending
Episode: You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32
Kimberly McAllister
Vice President at Empower LO and co-founder
Empower LO
Episode: Marriage, Mortgages & Benihana | Ep. 18
Bryce Gonser
Mortgage broker and originator
Fulcrum Home Loans
Episode: From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12
Jen Conley
Mortgage professional with nearly 20 years of experience in the industry, focusing on direct consumer marketing and emotional impacts of home ownership.
Episode: Creative. Strategic. Direct. Jen Conley’s Mortgage Growth Formula | Ep. 7

Hosts

Jason Frazier
Host of The MLO Project; mortgage industry veteran focused on disruptive marketing and actionable strategies.
Michael McAllister
Co-host focusing on marketing, technology adoption, and community-driven approaches for loan officers.

Reviews

4.8 out of 5 stars from 51 ratings
  • Always a different perspective!

    Jason Frazier knocks it out of the park with The MLO Project! This podcast is a must-listen for mortgage professionals looking to stay ahead of the game. Jason brings top-tier insights, expert guests, and actionable strategies that make a real difference. His deep industry knowledge and no-nonsense approach set this podcast apart. Whether you’re new to the business or a seasoned pro, you’ll walk away with valuable takeaways in every episode. Highly recommend.

    Apple Podcasts
    5
    BrookeMason
    United Statesa year ago
  • Jason

    Thank you for bringing a different side of marketing ideas that everyone needs to hear to be effective in cutting through the noise.

    Apple Podcasts
    5
    UpfrontHome
    United States3 years ago
  • Always Brings the heat!🔥🔥

    Jason and his colleagues always bring top notch value to this industry in a unique way to stay relevant in this tech shift happening in the industry!! If you’re not listening to his content and not implementing, YOU ARE MISSING THE BOAT! Thank you Jason and all your guests who so kindly share your insight and tips❤️❤️ I’m forever grateful!

    Apple Podcasts
    5
    FatDylon27
    United States6 years ago
  • Social proof

    Dan Smith is great to l;listen to and very much to learn as always. Great Podcast. Thisis cool

    Apple Podcasts
    5
    Real Estate Skill Builder
    United States7 years ago
  • EVP Capital Markets Mason McDuffie Mortgage

    Just listened to Jason's latest Podcast, which was full of great advice on how to get started.

    Highly recommend you subscribe!

    Apple Podcasts
    5
    Bill Godfrey
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is seen as delivering deep, useful content for real estate and lending pros.
Positive reception for practical, no-fluff insights and guest expertise.
Listeners praise actionable tips and real-world marketing strategies.

Talking Points

Recent interactions between the hosts and their guests.

You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32
Q: How can loan officers drive their success in investing in themselves?
Loan officers need to understand accountability and the importance of ongoing learning and engagement for their growth.
You're Either All-In or You're All-Out w/Darren Copeland | Ep. 32
Q: What frustrates you as someone trying to help loan officers?
Many loan officers lack a plan and simply wander aimlessly without being coachable, leading to repeated issues over the years.
Building Leaders, Advocates, and Success w/Brian Covey | Ep. 19
Q: If I'm an originator today and I'm looking for, like, what's my greatest opportunity?
The biggest opportunity is to build a personal brand that resonates deeply with your community and industry, focusing on nurturing real relationships rather than just transactional ones.
From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12
Q: What changes have you made in your lead generation and business development process?
Bryce has shifted from personal production to coaching a team of loan officers, allowing them to drive lead generation while also maintaining a structured communication process with real estate agents.
From Coach to Closer: How Bryce Gonser Built a $130M Mortgage Business | Ep. 12
Q: What strategies did you implement during the COVID years to build your business?
He focused on building relationships with real estate agents while many others were concentrating on refinances.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The MLO Project

What is The MLO Project about and what kind of topics does it cover?

A show targeting mortgage professionals with a no-fluff, real-talk approach to modern marketing, client education, and proactive business practices. Episodes repeatedly emphasize relationship-building, leveraging technology, and navigating market shifts—from AI-driven marketing and automation to social media strategies and CRM tools. Unique traits include a community-driven focus (e.g., dedicated industry hubs and Go HighLevel CRM discussions) and a candid stance on rate noise, media narratives, and the evolving mortgage landscape. Potential listeners will likely value practical, implementable tactics for lead generation, client communication, and building a sustainable LO business in a competitive market.

Where can I find podcast stats for The MLO Project?

Rephonic provides a wide range of podcast stats for The MLO Project. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The MLO Project and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The MLO Project get?

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What are the audience demographics for The MLO Project?

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How many subscribers and views does The MLO Project have?

To see how many followers or subscribers The MLO Project has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The MLO Project?

These podcasts share a similar audience with The MLO Project:

1. Growth Notes
2. LoanOfficerPodcast.com
3. AIME Podcast Network
4. Mortgage Marketing Radio
5. The Loan Officer Podcast

How many episodes of The MLO Project are there?

The MLO Project launched 8 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The MLO Project?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The MLO Project?

Rephonic pulls ratings and reviews for The MLO Project from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The MLO Project?

Rephonic provides full transcripts for episodes of The MLO Project. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The MLO Project?

Recent guests on The MLO Project include:

1. Jason Kemmer
2. Abdel Khawatmi
3. Luke Shankula
4. Hammer Helmer
5. Darren Copeland
6. Kimberly McAllister
7. Bryce Gonser
8. Jen Conley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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