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Email Marketing
Instagram
Marketing By Shelby
Social Media Marketing
Black Friday
Marketing
Brevo
Social Media
Tiktok
Omnisend
Audience Growth
The Creative's Content Club
Engagement
Book Marketing
Carousels
Youtube
Sales
Marketing Campaigns
Repurposing Content
Content Marketing

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on... more

PublishesWeeklyEpisodes103Founded2 years ago
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Artwork for Marketing by Shelby

Latest Episodes

To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: get.brevo.com/byshelby

You can write the best email newsletter ever, but... more

YouTube

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection!

Want to never start from scratch with your social media posts? Check out... more

YouTube

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:

- Instagram carousels versus reels

- interesting stats about watch time and engagement

- how to get more interactions on your p... more

YouTube

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: get.brevo.com/byshelby

Content repurposing for creatives is the single biggest time-saving shift I recommend to every... more

YouTube

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Recent Guests

Sherry McMillan
Children's picture book and poetry author
Author/Poet
Episode: 10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen
Kendra Pecci
Author interviewed about debut launch strategy
My Creative's Content Club
Episode: This Debut Author Sold 300 Books in Two Days
Kimberly King
Author of I Said No (body safety), educator and publisher-ship advocate
Marble Press / Tough Topics Mom
Episode: 300,000 Sales: Relaunching a bestselling book!

Host

Shelby
Host and creator of the show, marketing coach for creatives and bestselling author.

Reviews

5.0 out of 5 stars from 7 ratings
  • Hi Shelby

    Dear Shelby,

    my friend Caleb Park has submitted sent you suggestions ideas to your email at

    from his email at jem333 at daum dot net

    regarding to petitions change org links about Disney movies and theme parks including Universal as well?

    Hope you accept my friend Caleb Park suggestion from his email to talk about for this podcast with posting each petitions links on show notes?

    Apple Podcasts
    5
    LetTheMagicIdeasBegins
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host balances motivation with concrete tactics, not just hype.
Listeners value actionable, step-by-step guidance tailored to authors and artists.
Guests with practical frameworks and templates are highly appreciated.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Watch Me Coach An Author On Book Marketing!
Q: How should I approach Facebook ads in relation to organic content?
Nail down strong organic content first by testing posts to see what resonates, then allocate budget to ads using proven content; starting with organic insights increases the odds of successful paid campaigns.
Watch Me Coach An Author On Book Marketing!
Q: What about distribution—KDP Select versus going wide?
Test both approaches: use KDP Select for initial promotions and to build reviews, then decide after about 90 days whether to stay in Select or go wide based on what drives sales and visibility; start with your current audience before expanding to a broader market.
Watch Me Coach An Author On Book Marketing!
Q: Do you think it's important to blog regularly on the author website, or is it enough to have the essential information and let older posts sit?
Blogging isn't mandatory for every author; it depends on whether topics readers search for align with your work and whether you enjoy writing posts; a few evergreen articles can provide long-term traffic.
Watch Me Coach An Author On Book Marketing!
Q: So I have one book out and the next launching on August 1st; should I divert more time to building an author website?
Yes, maintain and expand a clean, branded homepage that clearly reflects both nonfiction and fiction work, with sections for each book and an email signup/lead magnet to capture traffic for ongoing engagement.
300,000 Sales: Relaunching a bestselling book!
Q: How did she approach the relaunch differently from the first launch?
She organized a launch packet with advance copies, review requests, and turnkey materials for partners, coordinating a large group of collaborators and leveraging a new publisher that supported online ads and a structured launch plan.

Audience Metrics

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Frequently Asked Questions About Marketing by Shelby

What is Marketing by Shelby about and what kind of topics does it cover?

This show centers on practical social-media marketing strategies for creatives—authors, artists, musicians, and other makers—focused on turning online presence into revenue. Episodes emphasize actionable frameworks, content planning templates, email marketing, and relationship-building with retailers and buyers, often weaving in real-world case studies and launches. A notable strength is the creator-centric angle: templates, step-by-step plans, and community programs that help listeners implement consistent, repeatable growth rather than one-off tactics.

Where can I find podcast stats for Marketing by Shelby?

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How many listeners does Marketing by Shelby get?

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What are the audience demographics for Marketing by Shelby?

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How many subscribers and views does Marketing by Shelby have?

To see how many followers or subscribers Marketing by Shelby has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Marketing by Shelby are there?

Marketing by Shelby launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing by Shelby?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing by Shelby?

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What guests have appeared on Marketing by Shelby?

Recent guests on Marketing by Shelby include:

1. Sherry McMillan
2. Kendra Pecci
3. Kimberly King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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