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Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on... more

PublishesWeeklyEpisodes99Founded2 years ago
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Artwork for Marketing by Shelby

Latest Episodes

I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thou... more

YouTube

Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions.

In this video, I'm answering the most common marketing questions I receive from the cre... more

YouTube

Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: get.brevo.com/byshelby

If your reach has dropped and nothing seems to be working anymore,... more

YouTube

This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my fav... more

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Key Facts

Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Sherry McMillan
Children's picture book and poetry author
Author/Poet
Episode: 10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen
Kendra Pecci
Author interviewed about debut launch strategy
My Creative's Content Club
Episode: This Debut Author Sold 300 Books in Two Days
Kimberly King
Author of I Said No (body safety), educator and publisher-ship advocate
Marble Press / Tough Topics Mom
Episode: 300,000 Sales: Relaunching a bestselling book!

Host

Shelby
Host and creator of the show, marketing coach for creatives and bestselling author.

Reviews

5.0 out of 5 stars from 7 ratings
  • Hi Shelby

    Dear Shelby,

    my friend Caleb Park has submitted sent you suggestions ideas to your email at

    from his email at jem333 at daum dot net

    regarding to petitions change org links about Disney movies and theme parks including Universal as well?

    Hope you accept my friend Caleb Park suggestion from his email to talk about for this podcast with posting each petitions links on show notes?

    Apple Podcasts
    5
    LetTheMagicIdeasBegins
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host balances motivation with concrete tactics, not just hype.
Listeners value actionable, step-by-step guidance tailored to authors and artists.
Guests with practical frameworks and templates are highly appreciated.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#225
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Watch Me Coach An Author On Book Marketing!
Q: How should I approach Facebook ads in relation to organic content?
Nail down strong organic content first by testing posts to see what resonates, then allocate budget to ads using proven content; starting with organic insights increases the odds of successful paid campaigns.
Watch Me Coach An Author On Book Marketing!
Q: What about distribution—KDP Select versus going wide?
Test both approaches: use KDP Select for initial promotions and to build reviews, then decide after about 90 days whether to stay in Select or go wide based on what drives sales and visibility; start with your current audience before expanding to a broader market.
Watch Me Coach An Author On Book Marketing!
Q: Do you think it's important to blog regularly on the author website, or is it enough to have the essential information and let older posts sit?
Blogging isn't mandatory for every author; it depends on whether topics readers search for align with your work and whether you enjoy writing posts; a few evergreen articles can provide long-term traffic.
Watch Me Coach An Author On Book Marketing!
Q: So I have one book out and the next launching on August 1st; should I divert more time to building an author website?
Yes, maintain and expand a clean, branded homepage that clearly reflects both nonfiction and fiction work, with sections for each book and an email signup/lead magnet to capture traffic for ongoing engagement.
300,000 Sales: Relaunching a bestselling book!
Q: How did she approach the relaunch differently from the first launch?
She organized a launch packet with advance copies, review requests, and turnkey materials for partners, coordinating a large group of collaborators and leveraging a new publisher that supported online ads and a structured launch plan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Marketing by Shelby

What is Marketing by Shelby about and what kind of topics does it cover?

This show centers on practical social-media marketing strategies for creatives—authors, artists, musicians, and other makers—focused on turning online presence into revenue. Episodes emphasize actionable frameworks, content planning templates, email marketing, and relationship-building with retailers and buyers, often weaving in real-world case studies and launches. A notable strength is the creator-centric angle: templates, step-by-step plans, and community programs that help listeners implement consistent, repeatable growth rather than one-off tactics.

Where can I find podcast stats for Marketing by Shelby?

Rephonic provides a wide range of podcast stats for Marketing by Shelby. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing by Shelby and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing by Shelby get?

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What are the audience demographics for Marketing by Shelby?

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How many subscribers and views does Marketing by Shelby have?

To see how many followers or subscribers Marketing by Shelby has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Marketing by Shelby are there?

Marketing by Shelby launched 2 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing by Shelby?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing by Shelby?

Rephonic pulls ratings and reviews for Marketing by Shelby from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing by Shelby?

Rephonic provides full transcripts for episodes of Marketing by Shelby. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing by Shelby?

Recent guests on Marketing by Shelby include:

1. Sherry McMillan
2. Kendra Pecci
3. Kimberly King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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