
Book marketing podcast for authors covering how to market a book, self-publishing, Amazon for authors, proven strategies to sell more books, and how to survive in this industry.
Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how ... more
| Publishes | Weekly | Episodes | 339 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BooksArtsBusinessMarketing | |||

Top authors are not successful simply because they write good books or have bigger marketing budgets. The strongest authors understand something many writers overlook: readers are constantly deciding whether a book feels worth their time, attention, ... more
Amazon is changing how readers discover books, and authors who understand the shift now will be in a much stronger position than those who wait for the results to become obvious. Search is becoming more conversational, recommendations are becoming mo... more
Selling direct to readers can sound like the ultimate author-business upgrade: higher royalties, faster payouts, more control, and a customer list you actually own.
But is it the right move for your book right now?
In this episode, we unpack the re... more
Could your author newsletter become a new income stream—or will charging readers create more work than revenue?
Paid newsletters are everywhere right now, especially with platforms like Substack making it look easy to turn emails into monthly income... more
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Amy and Penny have a depth of experience and they’re in the business of book marketing full time. This means they have perspectives many authors never have a chance to develop. Highly recommended!
I look forward to this podcast every week. I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!
An author friend recently asked me to help her with marketing and promotions. I knew nothing about promoting a book and so I have been listening to your podcast to get educated. I laugh almost every episode and I’m even sharing it with non-author business owners, who are trying to market businesses in different niches.
My favorite quote is, “Just eat your broccoli. You’re not entitled to anything.”
I try to listen to podcasts every day at the gym or in my car. After publishing my true crime memoir (Walking Proof) and getting scammed by a so called marketing company, I decided to handle my own marketing on a very tight budget. You’ve given me so many valuable ideas—some have already paid off. Thank you for sharing your knowledge!
Loved the halloween themed episode - clever! Practical well organised tips - very useful to me! Thanks ladies.
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Two seasoned hosts deliver practical, no-nonsense guidance for authors to market their books, build platforms, and navigate the evolving publishing landscape. Episodes cover everything from local collaboration and gift-guide outreach to Amazon strategies, publicity psychology, and avoiding scams, with a strong emphasis on actionable steps, repeatable systems, and long-term author branding. Listeners typically value clear frameworks, real-world anecdotes, and practical tactics they can implement quickly, whether self-published or traditionally published. A notable strength is the blend of concrete tactics with broader strategy, helping authors stay visible and credible across channels.
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2. The Creative Penn Podcast For Writers
3. The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
4. Novel Marketing
5. Self-Publishing with ALLi
this podcast launched 6 years ago and published 339 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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