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Artwork for Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Author Marketing Experts
Book Marketing
Amazon
Self-Publishing
Author Branding
Marketing Strategies
Publishing Industry
Social Media
Book Reviews
Book Sales
Chatgpt
Marketing
Publishing
Kindle Unlimited
Author Success
Kindle Direct Publishing
Reviews
Authors
Media Coverage
Book Promotion
Reddit

Book marketing podcast for authors covering how to market a book, self-publishing, Amazon for authors, proven strategies to sell more books, and how to survive in this industry.

Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how ... more

PublishesWeeklyEpisodes327Founded6 years ago
Number of ListenersCategories
BooksBusinessArtsMarketing

Listen to this Podcast

Artwork for Book Marketing Tips and Author Success Podcast

Latest Episodes

Most authors think they’re selling to readers. That’s the first mistake.

Because readers and book consumers are not the same—and confusing the two is one of the biggest reasons books don’t sell.

In this episode, we break down the critical differenc... more

Scam emails used to be obvious. Bad grammar, generic messaging, easy to ignore. That version is gone.

Today’s scams sound like a real professional—someone who’s “read your book,” understands your audience, and has a polished, confident plan to grow ... more

Your Amazon book page might be costing you sales—and the worst part is, you probably can’t see it.

Most authors assume that once their book is uploaded, the hard part is done. But in reality, your Amazon page is a live sales environment, and small m... more

Publicity feels like the breakthrough moment every author is chasing—but most big interviews, features, and media hits don’t translate into book sales the way you expect. In many cases, they don’t move the needle at all.

In this episode, we unpack w... more

Key Facts

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Hosts

Penny Sansevieri
Host of Book Marketing Tips and Author Success Podcast
Amy Cornell
Co-host and publishing insider

Reviews

4.8 out of 5 stars from 162 ratings
  • Súper helpful with a dose of humor!

    I look forward to this podcast every week. I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United States3 months ago
  • Helpful, actionable, and FUNNY

    An author friend recently asked me to help her with marketing and promotions. I knew nothing about promoting a book and so I have been listening to your podcast to get educated. I laugh almost every episode and I’m even sharing it with non-author business owners, who are trying to market businesses in different niches.

    My favorite quote is, “Just eat your broccoli. You’re not entitled to anything.”

    Apple Podcasts
    5
    Gardener Katie
    United States3 months ago
  • Love it!

    I try to listen to podcasts every day at the gym or in my car. After publishing my true crime memoir (Walking Proof) and getting scammed by a so called marketing company, I decided to handle my own marketing on a very tight budget. You’ve given me so many valuable ideas—some have already paid off. Thank you for sharing your knowledge!

    Apple Podcasts
    5
    Shannon Manley Bales
    United States4 months ago
  • Practically Brilliant

    Loved the halloween themed episode - clever! Practical well organised tips - very useful to me! Thanks ladies.

    Apple Podcasts
    5
    OhnowhatapityIamsad
    United Kingdom7 months ago
  • Super helpful with a dose of humor!

    I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong depth on marketing without hype
Actionable tips you can implement immediately
Consistently helpful, well-paced episodes
Polished, practical and approachable—great for authors
Relatable hosts and deep publishing knowledge

Top Books Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Publicity Doesn’t Sell Books: What Authors Get Wrong (and What Works Instead)
Q: Does conventional book marketing work similarly for books that require deep reader trust, like grief or caregiver exhaustion books?
Credibility and demonstrated background matter more in such cases; conventional marketing can work, but you must clearly convey your expertise and why your perspective is trustworthy, using endorsements and a strong foundation.
Latest Goodreads Changes and Why They Matter for Authors
Q: Can you explain how the pre-publication rating changes work on Goodreads and why they matter for authors?
They require a reader to indicate how they obtained the book and to mark whether they have read it or are currently reading before rating, which helps ensure that ratings reflect genuine engagement rather than hasty judgments from those who haven't read the book or only interacted superficially with it.
Turning Amazon Pages Into Conversion Engines With A+ Content
Q: Does it always need to be a picture or does a branded logo across platforms work too?
Both can work well; however, a personal picture can create a deeper connection with readers, while a branded logo may be appropriate for specific types of authors or contexts.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How long should an author market a book?
Authors should be actively engaged in marketing every week; marketing is a continuous process.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the worst mistake an author can make with their book cover?
Using AI to design covers, as it often leads to unprofessional results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Two seasoned hosts deliver practical, no-nonsense guidance for authors looking to market and sell more books, with a strong emphasis on Amazon strategies, publicity, branding, and sustainable visibility. Episodes consistently cover actionable tactics, from optimizing product pages and cover design to leveraging reviews, podcasts, and evergreen content across retailers and media. The show stands out for its writer-focused, framework-driven approach, real-world anecdotes, and a clear preference for long-term strategies over one-off promos, making it especially valuable for indie authors, self-publishers, and traditionally published writers seeking hands-on advice they can implement quickly.

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this podcast launched 6 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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