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Artwork for Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Author Marketing Experts
Book Marketing
Amazon
Self-Publishing
Book Descriptions
Author Branding
Authors
Nonfiction Literature
Book Reviews
Book Sales
Writing
Market Research
Romance Writers Of America
Writers Conferences
Indie Authors
Social Media
Endorsements
Kindle Direct Publishing
Retail Marketing
Author Marketing
Bestseller Campaigns

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.

Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world ... more

PublishesWeeklyEpisodes316Founded6 years ago
Number of ListenersCategories
ArtsMarketingBusinessBooks

Listen to this Podcast

Artwork for Book Marketing Tips and Author Success Podcast

Latest Episodes

The market doesn’t reward originality alone. It rewards clarity.

Readers make buying decisions in seconds—and those seconds depend on signals: cover cues, category alignment, keyword precision, and a description that instantly communicates who the b... more

Most authors don’t have an ad problem.

They have a patience problem.

If you’ve ever stared at your Amazon dashboard 48 hours after launch and declared your campaign a disaster, this episode is for you.

We’re breaking down the 7-Day Amazon Ads Sanit... more

Getting book reviews shouldn’t feel exhausting, awkward, or ethically murky. Yet many authors are stuck chasing influencers, sending endless cold emails, or quietly wondering why all that effort isn’t translating into real momentum.

In this episode,... more

Want more readers who buy, finish, and recommend your books? It starts with one thing most authors underestimate: keeping the promise your brand makes.

In this episode, we break down the real driver of sustainable author growth—reader trust—and why ... more

Key Facts

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Hosts

Penny Sansevieri
Co-host of the Book Marketing Tips and Author Success Podcast, author, and book marketing expert.
Amy Cornell
Co-host of the Book Marketing Tips and Author Success Podcast, publishing insider.

Reviews

4.8 out of 5 stars from 156 ratings
  • Love it!

    I try to listen to podcasts every day at the gym or in my car. After publishing my true crime memoir (Walking Proof) and getting scammed by a so called marketing company, I decided to handle my own marketing on a very tight budget. You’ve given me so many valuable ideas—some have already paid off. Thank you for sharing your knowledge!

    Apple Podcasts
    5
    Shannon Manley Bales
    United States2 months ago
  • Practically Brilliant

    Loved the halloween themed episode - clever! Practical well organised tips - very useful to me! Thanks ladies.

    Apple Podcasts
    5
    OhnowhatapityIamsad
    United Kingdom4 months ago
  • Super helpful with a dose of humor!

    I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United States4 months ago
  • Podcast on data and marketing efforts

    What I love most about your podcast is that you give actionable ideas that people can do starting today to help market their book. I just listened to your podcast on data and marketing strategies and it didn’t disappoint! The best line that will stick with me for a while was “you have to stay visible so the person has your book top of mind when they are ready to buy a book.“ Brilliant!

    Apple Podcasts
    5
    Shelley MacAllister
    United States5 months ago
  • Right podcast at the right time.

    Stumbled upon this podcast at the right time. I’m preparing to launch my debut romantic dystopian fantasy in the coming months, and I’ll absolutely be starting a marketing journal now.

    Apple Podcasts
    5
    A.Maragold
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is an emphasis on no-nonsense advice that resonates with authors aiming to navigate the complexities of marketing.
Listeners appreciate the actionable marketing tips and strategies shared, which are relevant for authors.
The combination of humor and professionalism in discussions makes the listening experience enjoyable.
Listeners value the hosts' expertise and their ability to relate to the challenges faced by both new and established authors.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#203
Sweden/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Turning Amazon Pages Into Conversion Engines With A+ Content
Q: Does it always need to be a picture or does a branded logo across platforms work too?
Both can work well; however, a personal picture can create a deeper connection with readers, while a branded logo may be appropriate for specific types of authors or contexts.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How long should an author market a book?
Authors should be actively engaged in marketing every week; marketing is a continuous process.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the worst mistake an author can make with their book cover?
Using AI to design covers, as it often leads to unprofessional results.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What's the best time of year to release a book?
It depends on aligning with relevant seasons or events; however, there's no definitive answer.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How much should I expect to make as an author in today's market?
Authors need to understand that income varies greatly based on many factors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast offers engaging discussions tailored specifically for authors seeking to elevate their marketing strategies. It provides actionable insights on various aspects of book promotion, branding, and reader engagement. Topics explored include the significance of positioning books correctly in the market, creating a strong author brand, and leveraging social media for effective outreach. Unique to this podcast is its combination of humor and actionable advice, making complex marketing concepts accessible to both new and experienced authors. With episodes that focus on real-world challenges and providing practical solutions, it serves as a supportive resource for authors navigating the intricacies of the publishing industry.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. The Book Marketing Action Podcast
2. Book Marketing Simplified
3. Novel Marketing
4. The Shit No One Tells You About Writing
5. Self-Publishing with ALLi

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 316 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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