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Artwork for Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Author Marketing Experts
Book Marketing
Amazon
Self-Publishing
Author Branding
Publishing Industry
Marketing Strategies
Social Media
Book Reviews
Book Sales
Chatgpt
Marketing
Publishing
Kindle Unlimited
Author Success
Kindle Direct Publishing
Reviews
Authors
Media Coverage
Book Promotion
Reddit

Book marketing podcast for authors covering how to market a book, self-publishing, Amazon for authors, proven strategies to sell more books, and how to survive in this industry.

Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how ... more

PublishesWeeklyEpisodes352Founded7 years ago
Number of ListenersCategories
BooksArtsBusinessMarketing

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Artwork for Book Marketing Tips and Author Success Podcast

Latest Episodes

Publishing news moves fast. But here's the question nobody seems to ask enough: Does any of it actually matter to your book sales?

Welcome to a new kind of episode on the Book Marketing Tips and Author Success Podcast, where we're cutting through th... more

Think holiday gift guides are only for bestselling authors, celebrity book clubs, and glossy magazines? Think again. Some of the best holiday book marketing opportunities are hiding in places most authors never think to pitch. And you don't need a ma... more

The holidays are coming, shoppers are spending, and suddenly getting your book published before the end of the year feels like a brilliant marketing strategy. But will a holiday launch actually help you sell more books—or could rushing to publish cos... more

Publish. Launch. Repeat. Somewhere along the way, authors got the message that the only way to sell more books is to keep writing new ones. But what happens when you’re so busy chasing your next release that the books you’ve already published barely ... more

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Hosts

Penny Sansevieri
Bestselling author and book marketing expert
Amy Cornell
Publishing insider

Reviews

4.8 out of 5 stars from 166 ratings
  • My go-to podcast as an author!

    In a past life, I worked as a marketing executive for a Fortune 50 company, and Penny and Amy are hands down my favorite team to listen to about book marketing. They understand both the market and the realities authors face, and they provide practical advice you can actually use.

    Whether you’re pursuing traditional publishing or going indie, they will have marketing advice you can use today. I’ve shared this podcast with several fellow authors, and I can’t recommend it highly enough!

    Apple Podcasts
    5
    Bostonn'ATL
    United Statesa month ago
  • An interesting angle in every episode!

    Amy and Penny have a depth of experience and they’re in the business of book marketing full time. This means they have perspectives many authors never have a chance to develop. Highly recommended!

    Apple Podcasts
    5
    Skiffymom
    United States5 months ago
  • Súper helpful with a dose of humor!

    I look forward to this podcast every week. I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United States8 months ago
  • Helpful, actionable, and FUNNY

    An author friend recently asked me to help her with marketing and promotions. I knew nothing about promoting a book and so I have been listening to your podcast to get educated. I laugh almost every episode and I’m even sharing it with non-author business owners, who are trying to market businesses in different niches.

    My favorite quote is, “Just eat your broccoli. You’re not entitled to anything.”

    Apple Podcasts
    5
    Gardener Katie
    United States9 months ago
  • Love it!

    I try to listen to podcasts every day at the gym or in my car. After publishing my true crime memoir (Walking Proof) and getting scammed by a so called marketing company, I decided to handle my own marketing on a very tight budget. You’ve given me so many valuable ideas—some have already paid off. Thank you for sharing your knowledge!

    Apple Podcasts
    5
    Shannon Manley Bales
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value practical, specific marketing advice they can apply immediately, whether publishing independently or traditionally.
Listeners appreciate concise, focused episodes, though some find the hosts' conversational tangents make note-taking harder.
Authors at different stages say the advice helps them plan launches, avoid marketing pitfalls, and improve book promotion.
A minority of feedback objects to recommendations involving generative AI.
Penny Sansevieri and Amy Cornell are praised for their expertise, candid guidance, humor, and engaging conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#237
Australia/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Should You Sell Books Direct? The Truth About Leaving Amazon Behind
Q: Do you think we have to?”
The hosts discuss that it isn't mandatory to abandon Amazon, but if the goal is long-term brand ownership and higher margins, you should build a newsletter/list and only pursue direct sales once you have a sizable audience and a compelling offer that can't be replicated on Amazon.
Publicity Doesn’t Sell Books: What Authors Get Wrong (and What Works Instead)
Q: Does conventional book marketing work similarly for books that require deep reader trust, like grief or caregiver exhaustion books?
Credibility and demonstrated background matter more in such cases; conventional marketing can work, but you must clearly convey your expertise and why your perspective is trustworthy, using endorsements and a strong foundation.
Latest Goodreads Changes and Why They Matter for Authors
Q: Can you explain how the pre-publication rating changes work on Goodreads and why they matter for authors?
They require a reader to indicate how they obtained the book and to mark whether they have read it or are currently reading before rating, which helps ensure that ratings reflect genuine engagement rather than hasty judgments from those who haven't read the book or only interacted superficially with it.
Turning Amazon Pages Into Conversion Engines With A+ Content
Q: Does it always need to be a picture or does a branded logo across platforms work too?
Both can work well; however, a personal picture can create a deeper connection with readers, while a branded logo may be appropriate for specific types of authors or contexts.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How long should an author market a book?
Authors should be actively engaged in marketing every week; marketing is a continuous process.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Weekly conversations led by Penny Sansevieri, a bestselling author and book marketing expert, and Amy Cornell, a publishing insider. They offer practical guidance for authors at different career stages, from preparing a first book for publication to improving the reach and sales of an established catalog. Topics include launch timing, backlist promotion, Amazon and retail pages, publicity, influencer outreach, reader trust, local events, and sustainable marketing plans.

The format is a focused, conversational discussion built around a specific author challenge, with examples, candid opinions, and steps listeners can put into practice. The hosts emphasize audience fit and long-term visibility over quick fixes, mass promotion, or vanity metr... more

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this podcast launched 7 years ago and published 352 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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