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Artwork for Book Marketing Tips and Author Success Podcast

Book Marketing Tips and Author Success Podcast

Author Marketing Experts
Book Marketing
Amazon
Self-Publishing
Book Descriptions
Author Branding
Authors
Nonfiction Literature
Book Reviews
Book Sales
Market Research
Writing
Writers Conferences
Romance Writers Of America
Indie Authors
Social Media
Endorsements
Kindle Direct Publishing
Retail Marketing
Author Marketing
Bestseller Campaigns

Ready to supercharge your author journey? Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.

Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world ... more

PublishesWeeklyEpisodes302Founded6 years ago
Number of ListenersCategories
MarketingBusinessArtsBooks

Listen to this Podcast

Artwork for Book Marketing Tips and Author Success Podcast

Latest Episodes

Want a media strategy that actually fits how authors work today? We’re flipping old-school media training on its head and showing how every post, interview, and Zoom window shapes your story. Instead of waiting for a big break, we walk through how to... more

What if the biggest thing holding your book back isn’t the algorithm or your ad budget—but your attachment to a specific outcome? We dig into the hidden cost of expectation-driven marketing and show how to swap emotional gambling for a strategy that ... more

The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-si... more

A haunted house of marketing mistakes can scare off readers faster than any bad blurb—so we flipped on the lights and started slaying. We kick things off with Frankenstein’s platform, that stitched‑together mess of tactics that feels productive but b... more

Key Facts

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Hosts

Penny Sansevieri
Host of the Book Marketing Tips and Author Success Podcast, Penny is a bestselling author and marketing expert with a deep understanding of book promotion strategies and a focus on author success.
Amy Cornell
Co-host of the Book Marketing Tips and Author Success Podcast, Amy is a savvy publishing insider sharing valuable insights and strategies for authors looking to maximize their marketing efforts and build their brand.

Reviews

4.8 out of 5 stars from 153 ratings
  • Practically Brilliant

    Loved the halloween themed episode - clever! Practical well organised tips - very useful to me! Thanks ladies.

    Apple Podcasts
    5
    OhnowhatapityIamsad
    United Kingdom25 days ago
  • Super helpful with a dose of humor!

    I am a new children’s book author this podcast is my favorite for authors. The topics are always relevant and given with the perfect dose of humor and realism. I’ve already implemented so many strategies for my new book and have seen them pay off! This week it was making a Bo the Boat Spotify playlist 😄 Thank you Penny and Amy!

    Apple Podcasts
    5
    Clare Short
    United Statesa month ago
  • Podcast on data and marketing efforts

    What I love most about your podcast is that you give actionable ideas that people can do starting today to help market their book. I just listened to your podcast on data and marketing strategies and it didn’t disappoint! The best line that will stick with me for a while was “you have to stay visible so the person has your book top of mind when they are ready to buy a book.“ Brilliant!

    Apple Podcasts
    5
    Shelley MacAllister
    United Statesa month ago
  • Right podcast at the right time.

    Stumbled upon this podcast at the right time. I’m preparing to launch my debut romantic dystopian fantasy in the coming months, and I’ll absolutely be starting a marketing journal now.

    Apple Podcasts
    5
    A.Maragold
    United Statesa month ago
  • Even when it’s a topic I’m not sure applies to me, I learn things!

    Amy and Penny have such a depth and range of knowledge about the publishing field, I’ve learned that whatever topic they’re discussing this week I’ll learn relevant information and pick up new insights. I’m not convinced my books are the right fit for movies, and yet the range of applications they sketched out for “elevator pitches” has me eager to hear that episode. There are valuable nuggets of wisdom in every show.

    Apple Podcasts
    5
    Skiffymom
    United States2 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The dynamic between the hosts is noted as highly engaging and knowledgeable, making the episodes enjoyable.
Listeners consistently praise the podcast for its practical and actionable book marketing advice.
Reviewers feel equipped with tools to navigate the publishing landscape more effectively after listening.
There is a general appreciation for the straightforward approach to complex marketing topics, adding value for both new and experienced authors.
Some comments reveal a wish for improved audio quality, but overall feedback remains overwhelmingly positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#236
United Kingdom/Arts/Books
Apple Podcasts
#101
India/Arts/Books
Apple Podcasts
#158
South Africa/Arts/Books
Apple Podcasts
#185
India/Arts
Apple Podcasts
#224
Poland/Arts/Books

Talking Points

Recent interactions between the hosts and their guests.

Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How long should an author market a book?
Authors should be actively engaged in marketing every week; marketing is a continuous process.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the worst mistake an author can make with their book cover?
Using AI to design covers, as it often leads to unprofessional results.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What's the best time of year to release a book?
It depends on aligning with relevant seasons or events; however, there's no definitive answer.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: How much should I expect to make as an author in today's market?
Authors need to understand that income varies greatly based on many factors.
Top Book Marketing Questions of the Year: Insights, Trends, and Expert Advice
Q: What is the number one mistake that authors make?
Burying their head in the sand and not educating themselves about key industry points.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Conversations in this series feature engaging discussions between seasoned author marketing expert Penny Sansevieri and publishing professional Amy Cornell. The content primarily focuses on effective strategies for book marketing, leveraging platforms like Amazon and Goodreads, and the nuances of building an author brand. Topics such as email marketing, the importance of newsletters, and critical insights into social media engagement are prominently covered, offering heartfelt and practical advice for authors both new and established. The dynamic duo explores issues authors face, including misconceptions regarding debut book success and common pitfalls related to Amazon advertising, all while emphasizing actionable takeaways that listeners ... more

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this podcast launched 6 years ago and published 302 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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