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The Book Marketing Action Podcast

Weaving Influence
Book Marketing
Public Relations
Book Publicity
Social Media
Grief
Book Launch Strategies
Author Platforms
Content Marketing
Self-Publishing
Book Endorsements
Media Attention
Conflict Resolution
Social Media Strategies
Email Marketing
Audience Engagement
Online Presence
Writing Career Support
Author Platform Building
Write To Publish Conference
Mental Health

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these ... more

PublishesTwice monthlyEpisodes161Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Book Marketing Action Podcast

Latest Episodes

What does it take to sell 60,000+ books in a year and keep the momentum going? In this final episode of Season 6, Alison Fragale returns to share the behind-the-scenes journey of writing her debut book, building a strong brand, and leveraging speakin... more

In this episode, Becky is joined by Carol Morgan—founder and president of Denim Marketing and author of Social Media Marketing for Your Business, Second Edition—to talk about how she has used her books to establish credibility, grow her business, and... more

In this special episode, Becky Robinson and Amy Driehorst share the exciting news about Weaving Influence Press—Weaving Influence’s new publishing hybrid. Learn about the types of books Weaving Influence Press will publish, how the model differs from... more

In this episode, Becky interviews debut fantasy author Ang T. Dalton, who shares how her lowest moments became the foundation and inspiration for her first book, The Scars Within. From 80+ rejections to landing a Big Five audiobook deal with Simon Ma... more

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Recent Guests

Alison Fragale
Author of Likeable Badass, organizational psychologist and professor with over 20 years of experience
Episode: #161: How To Sustain Book Sales Long After Launch Day
Carol Morgan
Founder and president of Denim Marketing, author of Social Media Marketing for Your Business
Denim Marketing
Episode: #160: Marketing With Intention and Showing Up Where It Matters
Ang T. Dalton
Indie author and creator of The Scars Within
Episode: #158: What Happens When You Bet on Yourself as a Writer
Todd Sattersten
Publisher at Bard Press
Bard Press
Episode: #157: How Purposeful Publishing Drives Long-Term Book Success
Stephanie Chandler
Founder and CEO of the Nonfiction Authors Association and the Nonfiction Writers Conference
Nonfiction Authors Association
Episode: #156: What Every Nonfiction Author Should Know About Publishing
Larissa Banting
Publicist and author of 'Costa Rica, The Brad Guide.'
El Bee PR
Episode: #155: Building an Author Brand That Attracts the Right Readers
Becky Robinson
Host and founder of Weaving Influence, focusing on book marketing strategies.
Weaving Influence
Episode: #155: Building an Author Brand That Attracts the Right Readers
Dawn Sanders
Bible teacher, author and associate minister
First Baptist Church of Glen Arden International
Episode: #154: Strategic Connections That Open Doors for Authors
Michelle Garrett
PR consultant and author with over 20 years of experience in promoting visibility for businesses.
michellegarrett.com
Episode: #153: What First-Time Authors Need to Know About Hiring Self-Publishing Support

Host

Becky Robinson
Host and founder of Weaving Influence, focusing on book marketing strategies.

Reviews

4.9 out of 5 stars from 48 ratings
  • 💎💎💎

    I’m not an author myself, but as a PR coach who’s helped many authors land press for their book, kickstarters, bookstores, I am always keeping an eye out for helpful resources to recommend them! This podcast is engaging, insightful, actionable, authentic, checks all the boxes! You can feel the passion and support in every ep!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States9 months ago
  • Practical inspiration for authors

    I am loving the positive energy and generosity that Becky brings and the actionable tips. A valuable guide for writers and authors alike.

    Apple Podcasts
    5
    🌈👠⭐️
    Australia10 months ago
  • Lots of actionable advice for authors

    This podcast has terrific guests and lots of actionable advice for authors. Whenever I get a few episode behind I make sure to binge-listen and catch up so I don’t miss something valuable. Thanks for educating authors with your show!

    Apple Podcasts
    5
    Jenny Lisk
    United Statesa year ago
  • Innovative Insights on Book Launching

    The Book Marketing Action Podcast episode featuring Robbie Samuels on building effective launch teams was an exceptional exploration of launch strategy and network maximization. His discussion on the importance of authentic book reviews and the use of landing pages for support consolidation offered valuable takeaways for authors and marketers.

    Apple Podcasts
    5
    I value the unique angle
    Austria2 years ago
  • Great conversations with concrete actions

    I’m learning a lot about launching my book! Becky is an engaging host with insightful guests who offer practical information to implement. I’m currently binging a bunch of episodes. This is easy to listen to!

    Apple Podcasts
    5
    Jenn Klein
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host is noted for her positive energy and the host's ability to establish rapport with guests, enhancing the listening experience.
Listeners appreciate the actionable advice and insights shared throughout episodes, describing it as engaging and educational.
Many find the content immensely valuable, particularly for practical implementation into their own marketing strategies, noting tangible takeaways from each episode.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

#161: How To Sustain Book Sales Long After Launch Day
Q: What advice would you give to any women leaders or authors who are listening, who are still trying to find their unique value proposition?
Fragale advises to start taking action rather than getting stuck in perfectionism, suggesting that they should post, write, or engage, and refine their unique voice over time as they gain experience.
#161: How To Sustain Book Sales Long After Launch Day
Q: What value did you see in having a strong PR team?
Fragale shares that her PR team was instrumental in arranging numerous podcast appearances, which helped her reach wider audiences. They provided organizational support and helped create outreach materials that made promoting her book easier.
#161: How To Sustain Book Sales Long After Launch Day
Q: What do you think has contributed the most to those numbers? And how are you continuing to sustain your sales a year after launch?
Fragale emphasizes that writing a good book that resonates with readers, coupled with her visibility as a speaker, has been crucial for sustaining book sales. She highlights the importance of practical content, social media presence, and continuous engagement with her audience.
#160: Marketing With Intention and Showing Up Where It Matters
Q: What are the top two or three things that you're hoping that readers will take away when they happen to read your latest book?
Readers should ensure their marketing foundation is sound, understand that marketing should not be siloed, and that social media needs to be purposeful and intentional.
#160: Marketing With Intention and Showing Up Where It Matters
Q: How do you measure the success of each book project?
Carol measures success through sales metrics and client feedback, focusing on whether the clients have learned something valuable from her books.

Audience Metrics

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Frequently Asked Questions About The Book Marketing Action Podcast

What is The Book Marketing Action Podcast about and what kind of topics does it cover?

The focus is on providing actionable advice specifically aimed at authors looking to enhance their marketing strategies and launch their books effectively. Topics commonly explored include social media marketing, public relations, and author branding, often through expert insights and conversations with seasoned professionals in the publishing industry. The emphasis on step-by-step actionable strategies positions this resource as a practical guide for both aspiring and established authors, seeking concrete methods to improve their visibility and engagement with readers.

Listeners can expect a variety of guests, including authors, publicists, and marketing experts who share their experiences and tips on navigating the challenges of book mar... more

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Which podcasts are similar to The Book Marketing Action Podcast?

These podcasts share a similar audience with The Book Marketing Action Podcast:

1. Book Marketing Tips and Author Success Podcast
2. Book Marketing Mentors
3. The Creative Penn Podcast For Writers
4. The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice
5. Novel Marketing

How many episodes of The Book Marketing Action Podcast are there?

The Book Marketing Action Podcast launched 6 years ago and published 161 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Book Marketing Action Podcast?

Recent guests on The Book Marketing Action Podcast include:

1. Alison Fragale
2. Carol Morgan
3. Ang T. Dalton
4. Todd Sattersten
5. Stephanie Chandler
6. Larissa Banting
7. Becky Robinson
8. Dawn Sanders

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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