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Artwork for Book Marketing Simplified

Book Marketing Simplified

Jenn Hanson-dePaula
Book Marketing
Social Media Marketing
Email Marketing
Social Media
Ideal Reader
Audience Engagement
Marketing Strategies
Reader Engagement
Authors
Content Strategy
Content Creation
Book Sales
Author Platform
Introversion In Marketing
90-Day Book Sales System
Author Community
Content Marketing
Audience Targeting
90-Day Book Sale System
Author Engagement

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

PublishesWeeklyEpisodes126Founded7 years ago
Number of ListenersCategories
MarketingArtsBooksBusiness

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Artwork for Book Marketing Simplified

Latest Episodes

Have a book you published a few years ago that's barely selling anymore? You might be wondering if you've missed your chance to get it in front of readers.

Here's something I wish more authors understood: your book's potential doesn't disappear when... more

YouTube

Your posts are getting views, people are engaging, and maybe you're even gaining followers. So why isn't any of that turning into book sales?

It's frustrating when you're putting so much effort into creating content but can't see a connection betwee... more

YouTube

Ever follow another author's book marketing advice, put in all the work, and wonder why you're not seeing the same results?

It's easy to feel like you're missing something when everyone seems to have a different answer about what you should be doing... more

YouTube

You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?

In this episode, Jenn will... more

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Recent Guests

Elizabeth Lyons
Best-selling author and seasoned publishing strategist
Publish A Profitable Book
Episode: Book Publishing Red Flags With Elizabeth Lyons

Host

Jenn Hanson-dePaula
Marketing consultant specializing in book marketing for authors

Reviews

4.9 out of 5 stars from 93 ratings
  • Not one skippable moment!

    I am a huge fan of Jenn for her trustworthy, solid marketing experience. Her breakdown of book marketing is so good it inspires me to not only want to write more but to think more cogently about connecting with prospective readers/listeners. A must listen for any author, writer or even creator.

    Apple Podcasts
    5
    Michelle238
    United Statesa month ago
  • Lightbulb Moment

    The recent episode on emails was just what I needed to hear!

    Apple Podcasts
    5
    S. H. Books
    United States2 months ago
  • Thanks!

    I really appreciate the bite size marketing reminders each week.

    Apple Podcasts
    5
    - melissa :)
    United Statesa year ago
  • Lots of great info for authors

    Great show - lots of great information for authors (both fiction and non fiction).

    Down to earth and actionable advice to motive you to keep going!!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australia2 years ago
  • Such a great resource!!

    This is a great podcast for any author! Each episode provides a manageable amount of info with practical steps. The tone is very encouraging with a feel of “you can do this” … so helpful with something that can feel overwhelming! Love it!

    Apple Podcasts
    5
    Review from Trish
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many describe the short episodes as encouraging and manageable, making marketing feel less overwhelming.
Authors appreciate advice relevant to both fiction and nonfiction, including independent and traditionally published writers.
Some listeners find the brief format too light and would prefer more depth; one review criticizes the co-host's contribution.
Listeners value the practical, actionable advice and clear steps they can apply to their book marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Don’t Make This Common Book Marketing Mistake
Q: What part of your marketing system do you struggle with most?
Gaining attention, nurturing relationships, or asking people to buy your book?
How Authors Can Use Reviews in Book Marketing
Q: Is it okay for me to make my own fake review and use that as content?
No, falsifying reviews is dishonest and can harm your credibility.
When Should Authors Invest in PR?
Q: Is there a kind of bare minimum of what the average author would need to have in place before they consider hiring a publicist or a PR agency?
Authors should have a solid public presence, including a website, social media, and existing connections to handle any resulting traffic and interest post-publicity.
When Should Authors Invest in PR?
Q: Can you describe exactly what authors can expect a publicist to do for them?
Authors can expect publicists to help them secure features in high-profile media outlets and assist with connections to influencers or events, depending on the publicist's expertise and relationships.
Where Authors Can Find and Connect With Readers
Q: How do authors get started with their plan?
The core of everything that you do within your marketing really boils down to content and focusing on your messaging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Book Marketing Simplified

What is Book Marketing Simplified about and what kind of topics does it cover?

Practical, concise guidance helps authors build a sustainable approach to marketing their books, from finding the right readers and shaping clear messaging to growing email lists, planning launches, and promoting a backlist. The focus is on connecting with readers and creating a repeatable path to sales, rather than chasing every platform or relying on quick promotional wins. Jenn Hanson-dePaula, a marketing consultant, leads the advice-driven episodes with frameworks, examples from client work, and steps authors can put into practice. Topics apply to both fiction and nonfiction, with attention to how reader motivations and marketing tactics differ by genre. The short format and emphasis on manageable systems make this a useful resource for... more

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How many episodes of Book Marketing Simplified are there?

Book Marketing Simplified launched 7 years ago and published 126 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Book Marketing Simplified include:

1. Elizabeth Lyons

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