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Artwork for Book Marketing Simplified

Book Marketing Simplified

Jenn Hanson-dePaula
Book Marketing
Social Media Marketing
Email Marketing
Social Media
Audience Engagement
Ideal Reader
Marketing Strategies
Reader Engagement
Authors
Content Creation
Book Sales
Content Strategy
Author Platform
Introversion In Marketing
90-Day Book Sales System
Author Community
Content Marketing
Audience Targeting
Author Engagement
Social Media Management

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

PublishesWeeklyEpisodes118Founded7 years ago
Number of ListenersCategories
MarketingArtsBooksBusiness

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Artwork for Book Marketing Simplified

Latest Episodes

If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you... more

YouTube

If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited a... more

YouTube

If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the e... more

YouTube

If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, conn... more

YouTube

Key Facts

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Elizabeth Lyons
Best-selling author and seasoned publishing strategist
Publish A Profitable Book
Episode: Book Publishing Red Flags With Elizabeth Lyons

Host

Jenn Hanson-dePaula
Host of Book Marketing Simplified

Reviews

4.9 out of 5 stars from 93 ratings
  • Thanks!

    I really appreciate the bite size marketing reminders each week.

    Apple Podcasts
    5
    - melissa :)
    United Statesa year ago
  • Lots of great info for authors

    Great show - lots of great information for authors (both fiction and non fiction).

    Down to earth and actionable advice to motive you to keep going!!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australiaa year ago
  • Such a great resource!!

    This is a great podcast for any author! Each episode provides a manageable amount of info with practical steps. The tone is very encouraging with a feel of “you can do this” … so helpful with something that can feel overwhelming! Love it!

    Apple Podcasts
    5
    Review from Trish
    United States2 years ago
  • Bite sized nuggets of goodness

    The perfect podcast for those authors who need a bite sized pieces of information this podcast is for you. As a fellow podcaster, I would also like to add that your sound is impeccable! Well done!

    Apple Podcasts
    5
    lizitsadrama
    New Zealand3 years ago
  • Found on a fluke and started from episode 1

    What a great podcast! As a new indie author, I appreciate that they value both authors in the traditional publishing and self publishing world…so rare. Great actionable tips. Clarity about algorithm’s, hashtags and more that I thought I knew but really didn’t. Excellent strategy and advice that is doable and not overwhelming. Short episodes I can listen to in small gaps if time. I went back and started from episode 1 and it just keeps getting better.

    Apple Podcasts
    5
    Vonbug41
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Popular for demystifying book marketing and providing DIY resources.
Focus on reader-first marketing and sustainable systems, not hype or quick wins.
Solid examples and templates that help implement a 90-day book sales plan.
Clear, actionable tips with a supportive vibe that make marketing feel doable for authors.
Listener-friendly podcast with practical, bite-sized guidance and realistic strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Don’t Make This Common Book Marketing Mistake
Q: What part of your marketing system do you struggle with most?
Gaining attention, nurturing relationships, or asking people to buy your book?
How Authors Can Use Reviews in Book Marketing
Q: Is it okay for me to make my own fake review and use that as content?
No, falsifying reviews is dishonest and can harm your credibility.
When Should Authors Invest in PR?
Q: Is there a kind of bare minimum of what the average author would need to have in place before they consider hiring a publicist or a PR agency?
Authors should have a solid public presence, including a website, social media, and existing connections to handle any resulting traffic and interest post-publicity.
When Should Authors Invest in PR?
Q: Can you describe exactly what authors can expect a publicist to do for them?
Authors can expect publicists to help them secure features in high-profile media outlets and assist with connections to influencers or events, depending on the publicist's expertise and relationships.
Where Authors Can Find and Connect With Readers
Q: How do authors get started with their plan?
The core of everything that you do within your marketing really boils down to content and focusing on your messaging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About Book Marketing Simplified

What is Book Marketing Simplified about and what kind of topics does it cover?

A concise marketing-focused show for authors, hosted by Jenn Hanson-dePaula and occasionally Marcus, that breaks down practical strategies to connect with readers and boost book sales. Episodes emphasize turning content into conversions, building sustainable backlists, and implementing repeatable 90-day systems, with case studies and templates to make marketing approachable for both traditionally published and indie authors. Notable for short, actionable episodes, a reader-first mindset, and hands-on services like done-with-you programs that help creators implement proven frameworks without overwhelm.

Where can I find podcast stats for Book Marketing Simplified?

Rephonic provides a wide range of podcast stats for Book Marketing Simplified. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Book Marketing Simplified and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Book Marketing Simplified get?

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What are the audience demographics for Book Marketing Simplified?

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How many subscribers and views does Book Marketing Simplified have?

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How many episodes of Book Marketing Simplified are there?

Book Marketing Simplified launched 7 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Book Marketing Simplified?

Recent guests on Book Marketing Simplified include:

1. Elizabeth Lyons

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