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Artwork for Book Marketing Simplified

Book Marketing Simplified

Jenn Hanson-dePaula
Book Marketing
Social Media Marketing
Social Media
Audience Engagement
Email Marketing
Ideal Reader
Marketing Strategies
Authors
Reader Engagement
Content Creation
Book Sales
Author Platform
Introversion In Marketing
90-Day Book Sales System
Content Strategy
Author Community
Content Marketing
Audience Targeting
Author Engagement
Social Media Management

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

PublishesWeeklyEpisodes112Founded6 years ago
Number of ListenersCategories
BusinessMarketingBooksArts

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Artwork for Book Marketing Simplified

Latest Episodes

If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire author platform. Jenn breaks down why multi-book marketing requires a completely dif... more

You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the thr... more

YouTube

If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors,... more

YouTube

This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time t... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Elizabeth Lyons
Best-selling author and seasoned publishing strategist
Publish A Profitable Book
Episode: Book Publishing Red Flags With Elizabeth Lyons

Host

Jenn Hanson-dePaula
Host of the show; marketing consultant with extensive author-centric marketing experience.

Reviews

4.9 out of 5 stars from 86 ratings
  • Thanks!

    I really appreciate the bite size marketing reminders each week.

    Apple Podcasts
    5
    - melissa :)
    United States8 months ago
  • Lots of great info for authors

    Great show - lots of great information for authors (both fiction and non fiction).

    Down to earth and actionable advice to motive you to keep going!!

    Apple Podcasts
    5
    andyisawesomepeqceout
    Australiaa year ago
  • Such a great resource!!

    This is a great podcast for any author! Each episode provides a manageable amount of info with practical steps. The tone is very encouraging with a feel of “you can do this” … so helpful with something that can feel overwhelming! Love it!

    Apple Podcasts
    5
    Review from Trish
    United States2 years ago
  • Bite sized nuggets of goodness

    The perfect podcast for those authors who need a bite sized pieces of information this podcast is for you. As a fellow podcaster, I would also like to add that your sound is impeccable! Well done!

    Apple Podcasts
    5
    lizitsadrama
    New Zealand3 years ago
  • Found on a fluke and started from episode 1

    What a great podcast! As a new indie author, I appreciate that they value both authors in the traditional publishing and self publishing world…so rare. Great actionable tips. Clarity about algorithm’s, hashtags and more that I thought I knew but really didn’t. Excellent strategy and advice that is doable and not overwhelming. Short episodes I can listen to in small gaps if time. I went back and started from episode 1 and it just keeps getting better.

    Apple Podcasts
    5
    Vonbug41
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some critique the short length as light on depth, but still valuable for quick wins.
Many appreciate the friendly, encouraging tone and real-world case studies.
Fans note the focus on practical steps and reader relationships over hype.
Listeners praise concise, actionable tips and bite-sized episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Don’t Make This Common Book Marketing Mistake
Q: What part of your marketing system do you struggle with most?
Gaining attention, nurturing relationships, or asking people to buy your book?
How Authors Can Use Reviews in Book Marketing
Q: Is it okay for me to make my own fake review and use that as content?
No, falsifying reviews is dishonest and can harm your credibility.
When Should Authors Invest in PR?
Q: Is there a kind of bare minimum of what the average author would need to have in place before they consider hiring a publicist or a PR agency?
Authors should have a solid public presence, including a website, social media, and existing connections to handle any resulting traffic and interest post-publicity.
When Should Authors Invest in PR?
Q: Can you describe exactly what authors can expect a publicist to do for them?
Authors can expect publicists to help them secure features in high-profile media outlets and assist with connections to influencers or events, depending on the publicist's expertise and relationships.
Where Authors Can Find and Connect With Readers
Q: How do authors get started with their plan?
The core of everything that you do within your marketing really boils down to content and focusing on your messaging.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Book Marketing Simplified

What is Book Marketing Simplified about and what kind of topics does it cover?

This show focuses on practical book marketing strategies tailored for authors, with a strong emphasis on audience targeting, messaging precision, and scalable systems. Across episodes, the host champions clarity over breadth, advocating for a reader-first approach, a repeatable 90-day sales framework, and methods that work for both traditional and self-published authors. Listeners can expect bite-sized, actionable steps, case studies, and guidance on building owned communities and authentic reader relationships without relying on vanity metrics or invasive personal branding. A notable trait is the consistent push toward sustainable, repeatable marketing that scales with authors' writing goals, including introvert-friendly tactics and privac... more

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How many episodes of Book Marketing Simplified are there?

Book Marketing Simplified launched 6 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Book Marketing Simplified?

Recent guests on Book Marketing Simplified include:

1. Elizabeth Lyons

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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