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Artwork for Long Run Labs: The Business of Endurance

Long Run Labs: The Business of Endurance

Jonathan Levitt
Trail Running
Running
Entrepreneurship
Outdoor Industry
Venture Capital
Community Engagement
Endurance Sports
Ultrasignup
Influencer Marketing
Kiprun
Creator Economy
Community Preservation
Community Building
Endurance
Lifetime
Artificial Intelligence
Sponsorship
LSKD
Athlete Sponsorship
Nuun

Long Run Labs is a show about the business of endurance sport. Host Jon Levitt talks with the founders, operators, and investors building the running and outdoor industry: how brands actually get made, how sponsorships actually work, and what the people inside this industry know but never write down. Recent guests include Precision Fuel & Hydration's founder Andy Blow, Zuckerberg Media founder Ran... more

PublishesWeeklyEpisodes63Foundeda year ago
Number of ListenersCategories
MarketingBusinessFitnessHealth & Fitness

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Artwork for Long Run Labs: The Business of Endurance

Latest Episodes

Dr. Marc Bubbs has spent twenty five years on the frontline of performance nutrition. Working with Canada Basketball, US Soccer, NBA teams, Olympians, and elite endurance athletes. And after two and a half decades of watching the same problems show u... more

Monica Devreese is the CEO and co-founder of Rabbit, a running apparel brand celebrating its tenth year in business. Hilary Fenet is the founder of Halo, a platform built to solve the logistics and community gap that exists when runners travel to rac... more

Alex Maier has spent his career building brands that actually listen. From Porsche and Audi to Nike to onX Maps to his current role as president of OnWater, he has consistently chosen the path of product led growth over marketing led noise. And the t... more

Vivek Gowri has spent his career at the intersection of technology and community. Six months ago he added running store owner to that list, buying San Francisco Running Company and stepping into the shoes of a brand that has been a pillar of Bay Area... more

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Recent Guests

Hilary Fenet
Founder and CEO of Halo
Halo
Episode: Rabbit and Halo on Missing the Middle of the Pack and What Real Event Activation Looks Like
Alex Maier
Leader in water-based recreation tech; President leading a Rec platform and ecosystem for water recreation
OnWater (OnWater Fish, Paddleways)
Episode: Why Authenticity Is the Only Marketing Strategy That Lasts
Michael Rueckert
Founder of Centium AI
Centium AI
Episode: We Asked AI 2,200 Questions About Running. Here's What the Machines Actually Think.
Sara Hendershot
Performance marketer and former Olympic rower
Lunin Water (co-founder/lead marketing)
Episode: From Olympic Rower to Employee #3 at Momentous to Building the Water Brand Doing What Nobody Else Will
Megan Lightcap
Partner at Slow Ventures, leads the Creator Fund
Slow Ventures
Episode: Why the Creator Economy Is Just Getting Started and What Investors Are Betting On
Jason Daniel
Founder/CEO of LSKD (Logan City, Australia)
LSKD
Episode: How LSKD Went from $3M to $200M by Going Back to Basics
Dylan Bowman
TrailCon co-founder and organizer
TrailCon
Episode: Building the Event Trail Running Has Been Missing
Doug Emsley
TrailCon co-founder and organizer
TrailCon
Episode: Building the Event Trail Running Has Been Missing
Andy Blow
Founder of Precision Fuel and Hydration, endurance athlete-turned-entrepreneur
Precision Fuel and Hydration
Episode: The Accidental Business Owner Who Built the Science of Endurance Fueling

Host

Jon Levitt
Host with focus on endurance and entrepreneurship; leads conversations with brand builders and athletes.

Reviews

4.8 out of 5 stars from 39 ratings
  • Where endurance meets the business of the outdoors

    This is such a fantastic podcast where endurance enthusiasts with a bent for entrepreneurship and business can really dive in and learn practical lessons. Jonathan asks great questions and is clearly knowledgeable about many aspects of the outdoor industry.

    Apple Podcasts
    5
    Kelli MB
    United States4 months ago
  • Great outdoor business pod 🔥

    If you’re interested in the outdoor industry and enjoy substantive conversations, this podcast is for you.

    I love that it’s equal parts educational and entertaining, striking a great balance between conversation and informative insights.

    Apple Podcasts
    5
    B_pac
    United States6 months ago
  • Didn’t like jt.

    See title. There are plenty of running podcasts out there that are so much better IMO. Just not the one.

    Apple Podcasts
    1
    Tadum292
    United Statesa year ago
  • love it

    Thoughtful podcast that explores topics that the outdoor biz professional and layperson alike can get huge value from. Entertaining, thought provoking, fun and inspiring.

    Apple Podcasts
    5
    davedanis
    United Statesa year ago
  • The Why

    Jon hit it out of the park again with this show. Understanding the “why” behind the products we as runner use. Love it!

    Apple Podcasts
    5
    Dodgerfan775
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few critical voices exist, but overall sentiment is highly positive.
Listener reviews highlight authenticity, actionable insights, and engaging storytelling.
Thoughtful, startup-focused conversations with real-world takeaways.
Great balance of education and inspiration for outdoor brand builders.
Consistently insightful guests and questions that pull out practical lessons.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why Authenticity Wins in Running Marketing
Q: What is Hannah's day-to-day like at Asics and how does it tie to LA 2028 planning?
Her days involve a mix of event planning, strategy for different sports, and supporting athlete experiences, with a strong focus on LA 28 readiness, brand awareness, and authentic engagement with athletes and fans.
Des Linden: Build the Audience. The Deals Follow.
Q: What pivot points shaped her move into media and business?
Key pivots include her Boston win, renegotiating with Brooks to take on a Chief Running Advisor role, and deciding to balance athletic focus with broader media and business opportunities.
Des Linden: Build the Audience. The Deals Follow.
Q: Who is Des Linden?
Des describes herself as a curious, multi-faceted person—a master of none but a knower of many things—who has built a career spanning running, media, and brand partnerships.
Want to be a Sponsored Trail Runner? Listen to This
Q: How has the sponsorship landscape evolved for athletes, and what should athletes focus on?
Contracts have grown substantially; it's important to be a good person with fast performance, and to view brands as partners rather than adversaries, focusing on authentic use and mutual benefit rather than simply chasing money.
Want to be a Sponsored Trail Runner? Listen to This
Q: What makes the Everyday Ultra ecosystem successful and why is hospitality so central?
The success comes from creating a magic, Disney-like experience for ultrarunners, with many touchpoints—onboarding, community channels, events, and a strong sense of belonging—that make members feel seen and valued.

Audience Metrics

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Frequently Asked Questions About Long Run Labs: The Business of Endurance

What is Long Run Labs: The Business of Endurance about and what kind of topics does it cover?

Long Run Labs explores how endurance mindset intersects with entrepreneurship, spotlighting brand builders, product innovators, and movement-makers in the outdoor and endurance space. Episodes often center on authentic storytelling, community-driven branding, partnerships, and practical takeaways for builders balancing growth with craft. Guests range from founders and marketers to athletes who bridge sport and business, with frequent discussions on authenticity, long-term brand strategy, and the role of technology (including AI) in shaping modern endurance brands. The show's strength lies in thoughtful, human-centered conversations that translate into actionable lessons for listeners wanting to grow their own ventures without losing core va... more

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Which podcasts are similar to Long Run Labs: The Business of Endurance?

These podcasts share a similar audience with Long Run Labs: The Business of Endurance:

1. For The Long Run: Exploring the Why Behind Running
2. I'll Have Another with Lindsey Hein Podcast
3. Nobody Asked Us with Des & Kara
4. Ali on the Run Show
5. The CITIUS MAG Podcast | A Running + Track and Field Show

How many episodes of Long Run Labs: The Business of Endurance are there?

Long Run Labs: The Business of Endurance launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Long Run Labs: The Business of Endurance?

Recent guests on Long Run Labs: The Business of Endurance include:

1. Hilary Fenet
2. Alex Maier
3. Michael Rueckert
4. Sara Hendershot
5. Megan Lightcap
6. Jason Daniel
7. Dylan Bowman
8. Doug Emsley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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