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Artwork for Local Media HQ

Local Media HQ

TJ Larkin
Local Newsletters
Local Media
Community Engagement
Monetization Strategies
Advertising
Instagram
Local News
Social Media Marketing
Newsletters
Social Media
Real Estate
Local Events
Sponsorships
Facebook Ads
Content Creation
Entrepreneurship
Local Advertising
Audience Engagement
Community Building
Newsletter Monetization

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability. P.S. If you're monetizing an audience, c... more

PublishesWeeklyEpisodes86Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Local Media HQ

Latest Episodes

Build a greetform that turns new newsletter subscribers into data, leads, and offers, greetform.com/

Ken Jee built Austin Founders Feed into a newsletter for Austin founders and entrepreneurs, growing it to approximately 6,500 subscribers by... more

YouTube

Build a greetform that turns new newsletter subscribers into data, leads, and offers, greetform.com/

Sam Harper built The Waco Buzz to 16,000 readers, left his corporate job three months ago, and is now full-time on local media in Waco, Texa... more

YouTube

greetform turns a newsletter signup into revenue in the first few minutes: greetform.com/Katie Myers built Localish in Janesville, Wisconsin (about 65,000 people). Twelve videos for a free-roof giveaway pulled 170 leads. Her first dinner club... more

YouTube

Local Media Camp: localmediacamp.com (discount code: LOCALHQ)

Check out Greetform here: greetform.com/

Join TJ Larkin as he interviews David Grant, GM at Blue Engine Collaborative, to dissect what separates struggling local publications fro... more

YouTube

Key Facts

Accepts Guests
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Number of Listeners
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Recent Guests

Sam Harper
Founder of Waco Buzz
Waco Buzz
Episode: He Left His W-2 to Go All in on Local Media
Katie Myers
Owner of Localish Media and Localish Janesville; content creator and local business advocate
Localish Media / Localish Janesville
Episode: 170 Roofing Leads From 12 Social Media Videos
David Grant
General Manager at Blue Engine Collaborative
Blue Engine Collaborative
Episode: How to Build a Local Media Business that Scales
Price Foulger
Founder/CEO of Low Tide Local, a Santa Cruz-based local newsletter and media brand
Low Tide Local
Episode: The Unique Marketing Strategy Home Service Companies Are Missing
Andrew Smith
Founder/Operator, Huntsville Explorer
Huntsville Explorer
Episode: Earning $100k+ Running a Local Media Brand Part Time
Marissa Lavelle
Creator of From Boise newsletter
From Boise
Episode: How From Boise Reached $200k+ a Year Part 1
Ethan Brooks
Founder of the Austin Business Review
Austin Business Review
Episode: How to Create 3 Monetization Buckets as a Local Media Brand
Paul Gowertz
Founder of LocalPod, expert in local media podcasting
LocalPod
Episode: Why AI is a Boon for Local Media
Francis Zierer
Creator Spotlight founder/editor
Beehive
Episode: Navigating the Local Creator Economy

Host

TJ Larkin
Host of Local Media HQ, Local Media HQ

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

He Left His W-2 to Go All in on Local Media
Q: What role does LinkedIn play in your growth strategy, and how should others use it?
LinkedIn is used for social selling, networking with executives and decision-makers, and repurposing Behind-the-Scenes content to drive meetings and visibility.
He Left His W-2 to Go All in on Local Media
Q: How do you balance time, relationships, and growth in a small city like Waco?
Sam emphasizes relationship-building, daily in-person engagement, and the strategic use of events to accelerate growth and sponsor opportunities.
He Left His W-2 to Go All in on Local Media
Q: What milestone convinced you to go full-time, and how did you plan the transition?
He discusses the December discussion with his wife, the moment when newsletter revenue surpassed his W-2 income for multiple months, and the June jump to full-time with a planned runway.
He Left His W-2 to Go All in on Local Media
Q: Tell everyone your backstory and how you found this model.
Sam explains he started as a corporate employee, discovered the local-media model through peers on Twitter, and began testing it with a few months of side work before going full-time as the platform gained momentum.
170 Roofing Leads From 12 Social Media Videos
Q: What's the long-term vision for Localish in other markets like Madison?
The plan is to replicate the proven Localish model in other towns, using a brand playbook, content system, and partnerships, while empowering local partners to run operations and tailor content to their markets.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

The show centers on turning local media and newsletters into profitable, scalable businesses. Conversations frequently focus on monetization playbooks, community-driven growth, and the evolution of local publishing—from newsletters and events to two-sided marketplaces and AI-enabled workflows. Episodes often spotlight practical frameworks for revenue, including sponsor-driven models, back-end services, events, and AI-assisted production, with real-world case studies from builders in local media, newsletters, and creator ecosystems. A notable strength is how it blends hands-on tactics with big-picture strategy, making it useful for founders, publishers, and marketers aiming to build sustainable local media brands and creator-led ventures.

W... more

Where can I find podcast stats for Local Media HQ?

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How many listeners does Local Media HQ get?

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How many subscribers and views does Local Media HQ have?

To see how many followers or subscribers Local Media HQ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. New Media
2. 'LetterLand
3. The Creator Spotlight Podcast
4. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
5. The Side Hustle Show

How many episodes of Local Media HQ are there?

Local Media HQ launched 2 years ago and published 86 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

Rephonic pulls ratings and reviews for Local Media HQ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Sam Harper
2. Katie Myers
3. David Grant
4. Price Foulger
5. Andrew Smith
6. Marissa Lavelle
7. Ethan Brooks
8. Paul Gowertz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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