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Local Media HQ

TJ Larkin
Local Newsletters
Local Media
Community Engagement
Monetization Strategies
Advertising
Instagram
Local News
Social Media Marketing
Newsletters
Social Media
Real Estate
Local Events
Facebook Ads
Content Creation
Entrepreneurship
Local Advertising
Audience Engagement
Sponsorships
Community Building
Local Newsletter

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes74Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Local Media HQ

Latest Episodes

In this episode, Francis Zierer of Creator Spotlight reveals how he grew a YouTube channel from 16 to over 5,000 subscribers in just two years by reinvesting in high-quality video production and "slick intro clips". He and host TJ Larkin break down w... more

In this episode, TJ Larkin interviews Louis Nicholls, the founder of Spark Loop, about a massive untapped opportunity in the newsletter industry: the thank you page. While most local media operators view the moment after a subscription as a dead end,... more

YouTube

In this episode, TJ Larkin sits down with newsletter expert Dylan Redekop to discuss the evolving landscape of media brands. They explore why major companies like OpenAI and HubSpot are investing millions into established media properties and what th... more

YouTube

In this episode, TJ Larkin interviews Mike Richardson, the founder of Kid Friendly Seattle, a niche local newsletter that has quickly become a go-to resource for families. Mike shares his transition from professional burnout to building a successful ... more

YouTube

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Recent Guests

Louis Nicholls
Founder of Spark Loop
Spark Loop
Episode: Monetizing your Local Newsletter on-boarding flow
Dylan Redekop
Runs Growth Currency; co-host with Chanel at Growth in Reverse
Growth Currency; Growth in Reverse
Episode: The Barnacle Strategy for Media Brand Growth
Mike Richardson
Founder of Kid Friendly Seattle
Kid Friendly Seattle
Episode: Scaling a Family-Focused Local Media Brand
Kyra Adams
Founder of the Chino Chew local newsletter
Chino Chew
Episode: Monetizing local media with upscale events
Rae Lambert
Founder of DNNR (Dinner), a white-labeled platform enabling local creator-driven dinner clubs
DNNR
Episode: Monetizing Local Media with In-Person Dining Events
Landon Heuslig
Creator behind Wichita Life, organizer of Dinner Club and social media strategist
Wichita Life
Episode: Witchita Life Making Money via Dinner Clubs & Puzzles
Uriah Kaiser
Founder of Potomac Local News
Potomac Local News
Episode: From 3,000 to 20,000 Email Subscribers Without Spending a Dollar on Ads
Michelle Rueda
Founder of What's Weird ATX, a local newsletter highlighting unique events in Austin.
What's Weird ATX
Episode: Reddit Marketing Strategy for Local Newsletters
Tad Moore
Strategic Advisor at NWA Daily
NWA Daily
Episode: His Newsletter Launched a Real Estate Company (Not the Other Way Around)

Host

TJ Larkin
Host of Local Media HQ

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Barnacle Strategy for Media Brand Growth
Q: Can you explain the fake double opt-in and why it matters for deliverability and growth?
Fake double opt-in is a strategy to simulate double opt-in behavior while using single opt-in to avoid losing potential subscribers to spam filters. It requires careful implementation to balance deliverability with growth, including tagging and selective re-engagement reminders for those who don't confirm.
The Barnacle Strategy for Media Brand Growth
Q: What's the barnacle strategy and how can someone apply it to become attractive to bigger buyers like Notion or Canva?
Create a portfolio of niche but high-potential media properties that sit under a recognizable brand, with consistent content, engaged local or targeted audiences, and clear monetization paths. The key is to demonstrate scalable audience growth and the ability to cross-polinate content with a clear exit or acquisition signal for a potential buyer.
The Barnacle Strategy for Media Brand Growth
Q: How do you think about the value of media brands and audience in today's landscape, especially for local initiatives?
Audiences remain the core asset; a loyal, engaged audience becomes increasingly valuable as competition intensifies. Local brands can punch above their weight by building trusted, community-centric media that's hard for others to imitate, and by adopting intelligent distribution and monetization strategies.
Building a 75k Instagram Following for Local Media
Q: What does the future look like for Cincy Scoop and this venture-studio model?
Expanding beyond media into live activations and city initiatives that leverage audience attention, while keeping quality and community value at the center. This includes potential offbeat, community-focused experiments and scalable sponsorships, all built on trust and demonstrable demand.
Building a 75k Instagram Following for Local Media
Q: What has worked for you guys? What advice do you have for people who want to get to 75,000 followers?
Close your eyes and post a lot to build muscle; analyze why successful posts work, identify patterns, and keep iterating. Focus on quality within a sensible cadence (generally two posts a week at this scale), and use lead magnets and DMs to boost engagement and sharing.

Audience Metrics

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Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

The show centers on building and monetizing creator-led local media brands, with a strong emphasis on newsletters, email growth, and community-driven content. Across recent episodes, listeners get practical playbooks for growing audiences without heavy paid spend, crafting live events and membership programs, and leveraging partnerships with local businesses. A recurring thread is blending traditional reporting with modern digital strategies, including AI-assisted content, social-first monetization, and innovative distribution models. The format often features founders, editors, and operators who have scaled local publications, newsletters, or events, sharing concrete tactics, revenue models, and lessons learned from growing a locally focus... more

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Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. New Media
2. Growth In Reverse: Newsletter & Email Growth
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. The Side Hustle Show
5. The Startup Ideas Podcast

How many episodes of Local Media HQ are there?

Local Media HQ launched a year ago and published 74 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Louis Nicholls
2. Dylan Redekop
3. Mike Richardson
4. Kyra Adams
5. Rae Lambert
6. Landon Heuslig
7. Uriah Kaiser
8. Michelle Rueda

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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