
Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.
| Publishes | Weekly | Episodes | 70 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

In this episode, TJ Larkin sits down with Kyra Adams, the founder of Chino Chew, a thriving local newsletter serving the Inland Empire in the suburban part of Los Angeles. Kyra shares her journey of growing a local media brand from just six family me... more
In this episode, TJ Larkin and Shane dive deep into the rapidly evolving world of AI workflows specifically tailored for local media brands. They explore the power of Model Context Protocol (MCP) servers, which allow users to connect AI models like C... more
TJ Larkin welcomes Rae Lambert, founder of DNNR, to discuss the rapid growth of her social dining platform. The episode explores how local creators and newsletter owners are using DNNR to facilitate six-person "hostless" dinners that help strangers b... more
Mitko from Cincy Scoop joins the show to discuss the rapid growth of his local media brand, which has amassed 75,000 Instagram followers and 12,000 newsletter subscribers since launching in 2023. The conversation explores the transition from traditio... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #235 | |
Apple Podcasts | #146 | |
Apple Podcasts | #197 | |
Apple Podcasts | #235 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The show centers on building and monetizing creator-led local media brands, with a strong emphasis on newsletters, email growth, and community-driven content. Across recent episodes, listeners get practical playbooks for growing audiences without heavy paid spend, crafting live events and membership programs, and leveraging partnerships with local businesses. A recurring thread is blending traditional reporting with modern digital strategies, including AI-assisted content, social-first monetization, and innovative distribution models. The format often features founders, editors, and operators who have scaled local publications, newsletters, or events, sharing concrete tactics, revenue models, and lessons learned from growing a locally focus... more
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These podcasts share a similar audience with Local Media HQ:
1. New Media
2. Newsletter & Email Growth: Growth In Reverse
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. The Startup Ideas Podcast
5. The Creator Spotlight Podcast
Local Media HQ launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Local Media HQ include:
1. Rae Lambert
2. Landon Heuslig
3. Uriah Kaiser
4. Michelle Rueda
5. Tad Moore
6. Keith Pepper
7. Amy Vartenuk
8. Justin Moore
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