Rephonic
Artwork for Local Media HQ

Local Media HQ

TJ Larkin
Local Newsletters
Local Media
Community Engagement
Monetization Strategies
Advertising
Instagram
Local News
Social Media Marketing
Newsletters
Social Media
Real Estate
Local Events
Sponsorships
Facebook Ads
Content Creation
Entrepreneurship
Local Advertising
Audience Engagement
Community Building
Newsletter Monetization

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes81Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Local Media HQ

Latest Episodes

Check out Greetform here: greetform.com/

In this episode, TJ Larkin interviews Travis from What's on Goldie to discuss how he built a massive local media presence on Australia's Gold Coast. Travis shares his journey from managing the platfo... more

In this episode of the Local Media HQ Show, host TJ Larkin sits down with Andrew Smith, the founder of Huntsville Explorer, a hyper-local media brand based in Huntsville, Alabama. Andrew shares his journey of transitioning from a planned statewide bl... more

YouTube

Welcome to Part 2 of our masterclass with Marissa Lavelle, the founder of From Boise. In this segment, host TJ Larkin pushes past basic business theories to uncover the exact day-to-day operations, hiring systems, and backend frameworks that keep a s... more

YouTube

In Part 1 of this episode, host TJ Larkin sits down with Marissa Lavelle, founder of the hyper-local media brand From Boise, to pull back the curtain on building a highly profitable local newsletter. Marissa shares her foundational journey, detailing... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

New Media
New MediaMatt McGarry and Kolby Hatch
'LetterLand
'LetterLandLouis Nicholls, Tyler Morin
Growth In Reverse: Newsletter & Email Growth
Growth In Reverse: Newsletter & Email GrowthChenell Basilio and Dylan Redekop

Recent Guests

Marissa Lavelle
Creator of From Boise newsletter
From Boise
Episode: How From Boise Reached $200k+ a Year Part 1
Ethan Brooks
Founder of the Austin Business Review
Austin Business Review
Episode: How to Create 3 Monetization Buckets as a Local Media Brand
Paul Gowertz
Founder of LocalPod, expert in local media podcasting
LocalPod
Episode: Why AI is a Boon for Local Media
Francis Zierer
Creator Spotlight founder/editor
Beehive
Episode: Navigating the Local Creator Economy
Louis Nicholls
Founder of Spark Loop
Spark Loop
Episode: Monetizing your Local Newsletter on-boarding flow
Dylan Redekop
Runs Growth Currency; co-host with Chanel at Growth in Reverse
Growth Currency; Growth in Reverse
Episode: The Barnacle Strategy for Media Brand Growth
Mike Richardson
Founder of Kid Friendly Seattle
Kid Friendly Seattle
Episode: Scaling a Family-Focused Local Media Brand
Kyra Adams
Founder of the Chino Chew local newsletter
Chino Chew
Episode: Monetizing local media with upscale events
Landon Heuslig
Creator behind Wichita Life, organizer of Dinner Club and social media strategist
Wichita Life
Episode: Witchita Life Making Money via Dinner Clubs & Puzzles

Host

TJ Larkin
Host of Local Media HQ

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How From Boise Reached $200k+ a Year Part 1
Q: What role do events play in monetization?
Dinner Club events are a growing revenue stream and community-building tool, with sold-out sessions and ongoing attendee engagement that also feeds sponsor opportunities.
How From Boise Reached $200k+ a Year Part 1
Q: How are sponsorships typically structured for From Boise?
They primarily use multi-month or annual sponsorships that combine newsletter ads with social media activations, with a preference for monthly billing to aid planning, and occasional one-off sponsorships for special events or nonprofits.
How From Boise Reached $200k+ a Year Part 1
Q: What sparked the shift from a side project to a serious business?
Hiring a dedicated sales contractor who understood branding and local marketing, along with systematizing onboarding and processes in Notion, transformed the newsletter into a scalable, sponsor-driven business.
Why AI is a Boon for Local Media
Q: Tell us about LocalPod and LocalPod Studio.
LocalPod Studio is a productized platform that lets publishers convert written content into AI-generated podcast episodes, with options for narration, show notes, ad insertion, and one-click publishing to major platforms. It aims to reduce cost and time-to-publish while expanding reach and monetization for local media brands.
The Barnacle Strategy for Media Brand Growth
Q: Can you explain the fake double opt-in and why it matters for deliverability and growth?
Fake double opt-in is a strategy to simulate double opt-in behavior while using single opt-in to avoid losing potential subscribers to spam filters. It requires careful implementation to balance deliverability with growth, including tagging and selective re-engagement reminders for those who don't confirm.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

Local Media HQ concentrates on building and monetizing creator-led local media brands and newsletters. Episodes frequently explore practical frameworks for revenue beyond ads—spanning free, front-end, and back-end models; AI-enabled workflows; and leveraging in-person events, community-driven growth, and partnerships to scale local publishing. A standout theme is the emphasis on sustainable, community-focused ecosystems rather than chasing sheer scale, with hands-on tactics for newsletters, local sponsorships, and events that tie together communities and local businesses. The format often blends actionable playbooks with real-world case studies from niche local media ventures, making it especially helpful for founders, marketers, and publis... more

Where can I find podcast stats for Local Media HQ?

Rephonic provides a wide range of podcast stats for Local Media HQ. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local Media HQ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local Media HQ get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Local Media HQ, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Local Media HQ?

Rephonic provides comprehensive predictive audience data for Local Media HQ, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Local Media HQ have?

To see how many followers or subscribers Local Media HQ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. New Media
2. 'LetterLand
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. The Creator Spotlight Podcast
5. Growth In Reverse: Newsletter & Email Growth

How many episodes of Local Media HQ are there?

Local Media HQ launched a year ago and published 81 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

Rephonic pulls ratings and reviews for Local Media HQ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Local Media HQ?

Rephonic provides full transcripts for episodes of Local Media HQ. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Marissa Lavelle
2. Ethan Brooks
3. Paul Gowertz
4. Francis Zierer
5. Louis Nicholls
6. Dylan Redekop
7. Mike Richardson
8. Kyra Adams

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days