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Artwork for Local Media HQ

Local Media HQ

TJ Larkin
Local Newsletters
Community Engagement
Monetization Strategies
Newsletter Monetization
Local News
Facebook Ads
Catskill Crew
Local Vendor Directory
Local Events
Social Media
Instagram
Local Newsletter
Local Magazines
Sponsorships
Newsletter Management
Local Media Company
AI In Newsletters
Franchise Business Model
Marketing
Wichita

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes70Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Local Media HQ

Latest Episodes

In this episode, TJ Larkin sits down with Kyra Adams, the founder of Chino Chew, a thriving local newsletter serving the Inland Empire in the suburban part of Los Angeles. Kyra shares her journey of growing a local media brand from just six family me... more

YouTube

In this episode, TJ Larkin and Shane dive deep into the rapidly evolving world of AI workflows specifically tailored for local media brands. They explore the power of Model Context Protocol (MCP) servers, which allow users to connect AI models like C... more

YouTube

TJ Larkin welcomes Rae Lambert, founder of DNNR, to discuss the rapid growth of her social dining platform. The episode explores how local creators and newsletter owners are using DNNR to facilitate six-person "hostless" dinners that help strangers b... more

YouTube

Mitko from Cincy Scoop joins the show to discuss the rapid growth of his local media brand, which has amassed 75,000 Instagram followers and 12,000 newsletter subscribers since launching in 2023. The conversation explores the transition from traditio... more

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Recent Guests

Rae Lambert
Founder of DNNR (Dinner), a white-labeled platform enabling local creator-driven dinner clubs
DNNR
Episode: Monetizing Local Media with In-Person Dining Events
Landon Heuslig
Creator behind Wichita Life, organizer of Dinner Club and social media strategist
Wichita Life
Episode: Witchita Life Making Money via Dinner Clubs & Puzzles
Uriah Kaiser
Founder of Potomac Local News
Potomac Local News
Episode: From 3,000 to 20,000 Email Subscribers Without Spending a Dollar on Ads
Michelle Rueda
Founder of What's Weird ATX, a local newsletter highlighting unique events in Austin.
What's Weird ATX
Episode: Reddit Marketing Strategy for Local Newsletters
Tad Moore
Strategic Advisor at NWA Daily
NWA Daily
Episode: His Newsletter Launched a Real Estate Company (Not the Other Way Around)
Keith Pepper
Owner of Rough Draft Atlanta and a successful local media owner.
Rough Draft Atlanta
Episode: Buying and Rebuilding a Local Media Brand
Amy Vartenuk
Runs Clevelandish, a local newsletter for Cleveland.
Clevelandish
Episode: The Creator-Led Model for Local Newsletters
Justin Moore
Expert in sponsorships and advertising, founder of Sponsor Magnet
Sponsor Magnet
Episode: How to Sell Newsletter Ads: Advice From Someone Who's Made Millions Doing It
Dan Oshinsky
Founder of Inbox Collective, former head of newsletters at BuzzFeed and The New Yorker
Inbox Collective
Episode: The Power Of Niche Newsletter Audiences

Host

TJ Larkin
Host of Local Media HQ

Chart Rankings

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Talking Points

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Building a 75k Instagram Following for Local Media
Q: What does the future look like for Cincy Scoop and this venture-studio model?
Expanding beyond media into live activations and city initiatives that leverage audience attention, while keeping quality and community value at the center. This includes potential offbeat, community-focused experiments and scalable sponsorships, all built on trust and demonstrable demand.
Building a 75k Instagram Following for Local Media
Q: What has worked for you guys? What advice do you have for people who want to get to 75,000 followers?
Close your eyes and post a lot to build muscle; analyze why successful posts work, identify patterns, and keep iterating. Focus on quality within a sensible cadence (generally two posts a week at this scale), and use lead magnets and DMs to boost engagement and sharing.
Monetizing Local Media with In-Person Dining Events
Q: What has surprised you most about early traction and sponsorships?
Sponsorships are becoming common where sponsors are included in all marketing materials, but the core value remains the social and community-building aspect of the dinners; creators can command sponsorships around the event and after-party.
Monetizing Local Media with In-Person Dining Events
Q: How is pricing structured and what does the creator keep?
Creators set the price within a range; DNNR takes 30% of revenue, with a minimum platform fee of 4.80 to cover costs from reservations and communications.
Monetizing Local Media with In-Person Dining Events
Q: What exactly does Dinner/DNNR do for creators, and how hands-on is it for them?
Dinner is the facilitator; creators just post a link, tell their audience, and DNNR handles reservations, location matching, and post-dinner logistics, allowing creators to earn money with minimal effort.

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Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

The show centers on building and monetizing creator-led local media brands, with a strong emphasis on newsletters, email growth, and community-driven content. Across recent episodes, listeners get practical playbooks for growing audiences without heavy paid spend, crafting live events and membership programs, and leveraging partnerships with local businesses. A recurring thread is blending traditional reporting with modern digital strategies, including AI-assisted content, social-first monetization, and innovative distribution models. The format often features founders, editors, and operators who have scaled local publications, newsletters, or events, sharing concrete tactics, revenue models, and lessons learned from growing a locally focus... more

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How many listeners does Local Media HQ get?

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Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. New Media
2. Newsletter & Email Growth: Growth In Reverse
3. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
4. The Startup Ideas Podcast
5. The Creator Spotlight Podcast

How many episodes of Local Media HQ are there?

Local Media HQ launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Rae Lambert
2. Landon Heuslig
3. Uriah Kaiser
4. Michelle Rueda
5. Tad Moore
6. Keith Pepper
7. Amy Vartenuk
8. Justin Moore

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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