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Local Media HQ

TJ Larkin
Local Newsletters
Monetization Strategies
Community Engagement
Newsletter Monetization
Facebook Ads
Catskill Crew
Local News
Local Vendor Directory
Local Events
Social Media
Instagram
Local Newsletter
Local Magazines
Sponsorships
Newsletter Management
Local Media Company
AI In Newsletters
Franchise Business Model
Wichita
Subscriber Engagement

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes59Founded10 months ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Local Media HQ

Latest Episodes

Social media has become the fastest and most effective way to build a local media brand, and Jacob Espinoza is proving it. In this episode, TJ Larkin and Jacob walk through how creators are replacing newspapers and local TV by delivering timely, trus... more

Amy Vartenuk joins the podcast to share how she’s building Clevelandish, a modern local newsletter focused on connection, positivity, and personality. Funded by a local business owner but operated independently, Clevelandish offers a unique hybrid mo... more

YouTube

Why do legacy media companies earn more ad revenue even when local newsletters often have higher engagement? In this conversation, Justin Moore explains the disconnect and outlines how modern local media operators can position themselves as high-valu... more

YouTube

Dan Oshinsky joins TJ Larkin to unpack what it really takes to build a sustainable newsletter business in 2025 and beyond. With over a decade of experience leading newsletter strategy at major media companies, Dan explains why newsletters are still e... more

Key Facts

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Recent Guests

Mike Pesto
Expert on newsletter monetization strategies
Episode: Newsletter Monetization: Traditional vs. Creative Revenue Strategies Part 2
Billy Howell
Marketing agency owner and local newsletter publisher
Arlington Bagel
Episode: Tip & Tricks to Running a Suburban Local Newsletter
Landon Huslig
Founder of Wichita Life, a local newsletter and media company in Wichita
Wichita Life
Episode: 25k Newsletter Subs & $100k+ Revenue as a Side Hustle

Host

TJ Larkin
Host of Local Newsletter Insider with extensive experience in local media and newsletter publishing, providing insights and strategies to entrepreneurs and media creators.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Tip & Tricks to Running a Suburban Local Newsletter
Q: What advice would you give to someone just starting with a newsletter?
Focus on selling ads. It's more effective than automated emails and templates.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What surprised you the most about running this newsletter?
It's been amazing to see how much people enjoy it and how it resonates with the community.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What has been your acquisition strategy?
I do Facebook ads and I've focused on stories and reels for the cheapest acquisitions.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: What are your goals with Wichita Life?
I hope Wichita Life is five times bigger in five years with a small team and doing spinoff businesses.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: How many subscribers do you currently have?
We have an exact amount. We just crossed 25,000 pretty recently. We are at, I think, like 25,500.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

Focused on the dynamics of local media and newsletter publishing, this platform offers unique insights and actionable strategies tailored for entrepreneurs aiming to build creator-led media brands. The discussions cover various aspects important for growth, including effective marketing tactics, community engagement, and innovative monetization strategies. A standout feature is the blend of personal anecdotes and expert advice shared by the host and guests, which creates a resourceful space for both seasoned publishers and newcomers in the local media landscape. This endeavor is particularly noteworthy for its practical approach, ensuring that listeners walk away with real-world applications to enhance their media ventures.

Where can I find podcast stats for Local Media HQ?

Rephonic provides a wide range of podcast stats for Local Media HQ. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local Media HQ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local Media HQ get?

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What are the audience demographics for Local Media HQ?

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How many subscribers and views does Local Media HQ have?

To see how many followers or subscribers Local Media HQ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. Newsletter Operator
2. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
3. The Startup Ideas Podcast
4. Moneywise
5. My First Million

How many episodes of Local Media HQ are there?

Local Media HQ launched 10 months ago and published 59 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

Rephonic pulls ratings and reviews for Local Media HQ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Local Media HQ?

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Mike Pesto
2. Billy Howell
3. Landon Huslig

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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