
Local Newsletter Insider is the definitive podcast and consulting resource for entrepreneurs building successful local newsletter businesses. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help newsletter publishers accelerate growth and maximize profitability.
| Publishes | Twice weekly | Episodes | 50 | Founded | 8 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

This episode dives deep into building a durable local media business with Michael Kauffman of Catskill Crew and The Newsletter Club. We unpack why communities crave print again, how to monetize beyond banner ads, and what it takes to turn a newslette... more
This episode digs into how Jimmy Farrell grew CHS Happenings—a Charleston, SC local newsletter—from 0 to 10,000+ subscribers with a deliberate, community-first approach. We cover why he chose a personality-led brand, how he thinks about weekly cadenc... more
In this episode, Tance Hughes shares how he launched and grew The Miss Lou Brew across two small river towns (Vidalia, LA and Natchez, MS) with a combined population around 20,000. We cover realistic upsides and downsides of operating in a tiny marke... more
Nick “NoHo Nick” Roberts joins TJ to share the operating system behind his San Fernando Valley newsletter: organic growth, consistent social video, and community-first curation. He compares TikTok vs. Instagram, explains why he edits inside TikTok fo... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #143 | |
Apple Podcasts | #196 |
Recent interactions between the hosts and their guests.
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A dedicated resource for entrepreneurs looking to thrive in the local newsletter business, the content focuses on strategies for building effective local media brands. Discussions revolve around monetization options, community engagement strategies, and best practices for managing and growing subscriber bases. Noteworthy episodes provide practical advice drawn from successful local newsletter creators, emphasizing innovative marketing approaches, effective use of social media, and the transformative potential of newsletters in local markets. Insights into audience engagement, subscription methods, and creative revenue ideas appear frequently, making the content relevant for budding publishers in the local media space.
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These podcasts share a similar audience with Local Newsletter Insider:
1. Newsletter Operator
2. The Startup Ideas Podcast
3. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
4. My First Million
5. Newsletter & Email Growth: Growth In Reverse
Local Newsletter Insider launched 8 months ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Local Newsletter Insider include:
1. Mike Pesto
2. Billy Howell
3. Landon Huslig
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