Local Newsletter Insider is the definitive podcast and consulting resource for entrepreneurs building successful local newsletter businesses. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help newsletter publishers accelerate growth and maximize profitability.
Publishes | Twice weekly | Episodes | 44 | Founded | 6 months ago |
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Number of Listeners | Categories | BusinessEntrepreneurship |
Ashlyn of Cypress Digest breaks down how she grew a Houston-area local newsletter to ~3,300 subscribers with a ~53.6% open rate and ~11% CTR, then flipped the switch on revenue. The headline tactic: a simple Facebook Lead Ad campaign that brought in ... more
This episode dives into how a local newsletter can punch above its weight by pairing digital reach with in-person events. John Apolinar of Scottsdale Scoop shares the playbook behind his first paid happy hour—securing a sponsor, choosing a venue (the... more
In this episode, TJ digs in with creator and local media operator Jacob Espinoza on what really works for a city-focused podcast and Instagram presence. They cover why local podcasts are hard to grow, the outsized networking value of interviews, and ... more
This episode dives into how local newsrooms can turn written stories into habit-forming podcasts. Paul Gewuerz of LocalPod explains his “news blast” format—8–12 minute shows that package top stories, quick ad breaks, and local happenings—plus how AI ... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #35 | |
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Apple Podcasts | #163 | |
Apple Podcasts | #166 |
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Focused on empowering entrepreneurs in the realm of local newsletters, this podcast offers practical insights, actionable strategies, and resourceful frameworks aimed at building successful newsletter businesses. Topics frequently covered include monetization techniques, audience engagement practices, community-building strategies, and digital marketing methods tailored for local markets. Noteworthy episodes highlight unique approaches to advertisement, creative revenue generation, and the significance of treating newsletters as local media companies. The content is particularly beneficial for individuals looking to enhance their understanding of local journalism and marketing in smaller communities, making it a valuable resource for aspiri... more
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1. 'LetterLand
2. Newsletter Operator
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5. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
Local Newsletter Insider launched 6 months ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Local Newsletter Insider include:
1. Mike Pesto
2. Billy Howell
3. Landon Huslig
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