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Artwork for Local Media HQ

Local Media HQ

TJ Larkin
Local Newsletters
Monetization Strategies
Community Engagement
Newsletter Monetization
Facebook Ads
Catskill Crew
Local News
Local Vendor Directory
Local Events
Social Media
Instagram
Local Newsletter
Local Magazines
Sponsorships
Newsletter Management
Local Media Company
AI In Newsletters
Franchise Business Model
Wichita
Subscriber Engagement

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes55Founded9 months ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Local Media HQ

Latest Episodes

Matt Moody breaks down how he built Salina 311 into a “community intelligence platform,” reaching over 30,000 members in a town of about 60,000, and generating north of $500,000 in annual revenue.

Instead of treating it as “just a newsletter,” Matt... more

discord.localmediahq.com

localnewsletteros.com

⁠https://signup.memelord.com/tj⁠

In this episode I wanted to open up my notebook and share a few things I am seeing across local newsletters, high ticket service businesses and software. No script. Ju... more

What does it take to run a daily local newsletter in a big metro, completely solo? In this conversation, Nick Hageman of KC Daily walks through his journey from side project in between orthopedic surgery cases to full-time operator of a daily newslet... more

YouTube

Local media operators love to talk about “diversified revenue,” but in this conversation, Nate Spangle shows exactly what that looks like in practice. TJ and Nate unpack how Get Indiana evolved from a struggling tech-company podcast into a growing In... more

How do you turn a local newsletter into the default media brand in your city? In this conversation, Jas walks TJ through exactly how he did it, shrinking his team from several part-time VAs to one highly leveraged full-timer, tightening his processes... more

YouTube

This episode dives deep into building a durable local media business with Michael Kauffman of Catskill Crew and The Newsletter Club. We unpack why communities crave print again, how to monetize beyond banner ads, and what it takes to turn a newslette... more

YouTube

This episode digs into how Jimmy Farrell grew CHS Happenings—a Charleston, SC local newsletter—from 0 to 10,000+ subscribers with a deliberate, community-first approach. We cover why he chose a personality-led brand, how he thinks about weekly cadenc... more

YouTube

In this episode, Tance Hughes shares how he launched and grew The Miss Lou Brew across two small river towns (Vidalia, LA and Natchez, MS) with a combined population around 20,000. We cover realistic upsides and downsides of operating in a tiny marke... more

YouTube

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Number of Listeners
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Recent Guests

Mike Pesto
Expert on newsletter monetization strategies
Episode: Newsletter Monetization: Traditional vs. Creative Revenue Strategies Part 2
Billy Howell
Marketing agency owner and local newsletter publisher
Arlington Bagel
Episode: Tip & Tricks to Running a Suburban Local Newsletter
Landon Huslig
Founder of Wichita Life, a local newsletter and media company in Wichita
Wichita Life
Episode: 25k Newsletter Subs & $100k+ Revenue as a Side Hustle

Host

TJ Larkin
Host of Local Newsletter Insider with extensive experience in local media and newsletter publishing, providing insights and strategies to entrepreneurs and media creators.

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Talking Points

Recent interactions between the hosts and their guests.

Tip & Tricks to Running a Suburban Local Newsletter
Q: What advice would you give to someone just starting with a newsletter?
Focus on selling ads. It's more effective than automated emails and templates.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What surprised you the most about running this newsletter?
It's been amazing to see how much people enjoy it and how it resonates with the community.
Tip & Tricks to Running a Suburban Local Newsletter
Q: What has been your acquisition strategy?
I do Facebook ads and I've focused on stories and reels for the cheapest acquisitions.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: What are your goals with Wichita Life?
I hope Wichita Life is five times bigger in five years with a small team and doing spinoff businesses.
25k Newsletter Subs & $100k+ Revenue as a Side Hustle
Q: How many subscribers do you currently have?
We have an exact amount. We just crossed 25,000 pretty recently. We are at, I think, like 25,500.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

Focused on the dynamics of local media and newsletter publishing, this platform offers unique insights and actionable strategies tailored for entrepreneurs aiming to build creator-led media brands. The discussions cover various aspects important for growth, including effective marketing tactics, community engagement, and innovative monetization strategies. A standout feature is the blend of personal anecdotes and expert advice shared by the host and guests, which creates a resourceful space for both seasoned publishers and newcomers in the local media landscape. This endeavor is particularly noteworthy for its practical approach, ensuring that listeners walk away with real-world applications to enhance their media ventures.

Where can I find podcast stats for Local Media HQ?

Rephonic provides a wide range of podcast stats for Local Media HQ. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local Media HQ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local Media HQ get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Local Media HQ, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Local Media HQ?

Rephonic provides comprehensive predictive audience data for Local Media HQ, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Local Media HQ have?

To see how many followers or subscribers Local Media HQ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. 'LetterLand
2. Newsletter Operator
3. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
4. My First Million
5. The Side Hustle Show

How many episodes of Local Media HQ are there?

Local Media HQ launched 9 months ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

Rephonic pulls ratings and reviews for Local Media HQ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

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Rephonic provides full transcripts for episodes of Local Media HQ. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Mike Pesto
2. Billy Howell
3. Landon Huslig

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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