
Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.
| Publishes | Weekly | Episodes | 55 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusiness | |||

Matt Moody breaks down how he built Salina 311 into a “community intelligence platform,” reaching over 30,000 members in a town of about 60,000, and generating north of $500,000 in annual revenue.
Instead of treating it as “just a newsletter,” Matt... more
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In this episode I wanted to open up my notebook and share a few things I am seeing across local newsletters, high ticket service businesses and software. No script. Ju... more
What does it take to run a daily local newsletter in a big metro, completely solo? In this conversation, Nick Hageman of KC Daily walks through his journey from side project in between orthopedic surgery cases to full-time operator of a daily newslet... more
Local media operators love to talk about “diversified revenue,” but in this conversation, Nate Spangle shows exactly what that looks like in practice. TJ and Nate unpack how Get Indiana evolved from a struggling tech-company podcast into a growing In... more
How do you turn a local newsletter into the default media brand in your city? In this conversation, Jas walks TJ through exactly how he did it, shrinking his team from several part-time VAs to one highly leveraged full-timer, tightening his processes... more
This episode dives deep into building a durable local media business with Michael Kauffman of Catskill Crew and The Newsletter Club. We unpack why communities crave print again, how to monetize beyond banner ads, and what it takes to turn a newslette... more
This episode digs into how Jimmy Farrell grew CHS Happenings—a Charleston, SC local newsletter—from 0 to 10,000+ subscribers with a deliberate, community-first approach. We cover why he chose a personality-led brand, how he thinks about weekly cadenc... more
In this episode, Tance Hughes shares how he launched and grew The Miss Lou Brew across two small river towns (Vidalia, LA and Natchez, MS) with a combined population around 20,000. We cover realistic upsides and downsides of operating in a tiny marke... more
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Focused on the dynamics of local media and newsletter publishing, this platform offers unique insights and actionable strategies tailored for entrepreneurs aiming to build creator-led media brands. The discussions cover various aspects important for growth, including effective marketing tactics, community engagement, and innovative monetization strategies. A standout feature is the blend of personal anecdotes and expert advice shared by the host and guests, which creates a resourceful space for both seasoned publishers and newcomers in the local media landscape. This endeavor is particularly noteworthy for its practical approach, ensuring that listeners walk away with real-world applications to enhance their media ventures.
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These podcasts share a similar audience with Local Media HQ:
1. 'LetterLand
2. Newsletter Operator
3. The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
4. My First Million
5. The Side Hustle Show
Local Media HQ launched 9 months ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Local Media HQ include:
1. Mike Pesto
2. Billy Howell
3. Landon Huslig
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