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Local Media HQ

TJ Larkin
Local Newsletters
Local Media
Community Engagement
Monetization Strategies
Advertising
Instagram
Local News
Social Media Marketing
Newsletters
Social Media
Real Estate
Local Events
Facebook Ads
Content Creation
Entrepreneurship
Local Advertising
Audience Engagement
Sponsorships
Community Building
Newsletter Monetization

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes77Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Local Media HQ

Latest Episodes

In this episode, TJ Larkin sits down with Ethan Brooks, founder of the Austin Business Review, to explore the mechanics of building a successful local media company. Drawing on his background as an editorial writer at The Hustle and a founding team m... more

YouTube

In this episode of the Local Media HQ show, host TJ Larkin sits down with Paul Gewuerz, founder of LocalPod and creator of LocalPod Studio. The conversation focuses on the modern intersection of AI technology and the legacy local media landscape. The... more

YouTube

In this episode, TJ Larkin sits down with Nick Pollock, who transformed a side hustle into a full-time local media business in just 18 months. Nick shares how he grew his two Canadian brands, the Oakville Digest and Burlington Digest, to a combined 2... more

YouTube

In this episode, Francis Zierer of Creator Spotlight reveals how he grew a YouTube channel from 16 to over 5,000 subscribers in just two years by reinvesting in high-quality video production and "slick intro clips". He and host TJ Larkin break down w... more

YouTube

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Recent Guests

Ethan Brooks
Founder of the Austin Business Review
Austin Business Review
Episode: How to Create 3 Monetization Buckets as a Local Media Brand
Paul Gowertz
Founder of LocalPod, expert in local media podcasting
LocalPod
Episode: Why AI is a Boon for Local Media
Francis Zierer
Creator Spotlight founder/editor
Beehive
Episode: Navigating the Local Creator Economy
Louis Nicholls
Founder of Spark Loop
Spark Loop
Episode: Monetizing your Local Newsletter on-boarding flow
Dylan Redekop
Runs Growth Currency; co-host with Chanel at Growth in Reverse
Growth Currency; Growth in Reverse
Episode: The Barnacle Strategy for Media Brand Growth
Mike Richardson
Founder of Kid Friendly Seattle
Kid Friendly Seattle
Episode: Scaling a Family-Focused Local Media Brand
Kyra Adams
Founder of the Chino Chew local newsletter
Chino Chew
Episode: Monetizing local media with upscale events
Rae Lambert
Founder of DNNR (Dinner), a white-labeled platform enabling local creator-driven dinner clubs
DNNR
Episode: Monetizing Local Media with In-Person Dining Events
Landon Heuslig
Creator behind Wichita Life, organizer of Dinner Club and social media strategist
Wichita Life
Episode: Witchita Life Making Money via Dinner Clubs & Puzzles

Host

TJ Larkin
Host of Local Media HQ

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Why AI is a Boon for Local Media
Q: Tell us about LocalPod and LocalPod Studio.
LocalPod Studio is a productized platform that lets publishers convert written content into AI-generated podcast episodes, with options for narration, show notes, ad insertion, and one-click publishing to major platforms. It aims to reduce cost and time-to-publish while expanding reach and monetization for local media brands.
The Barnacle Strategy for Media Brand Growth
Q: Can you explain the fake double opt-in and why it matters for deliverability and growth?
Fake double opt-in is a strategy to simulate double opt-in behavior while using single opt-in to avoid losing potential subscribers to spam filters. It requires careful implementation to balance deliverability with growth, including tagging and selective re-engagement reminders for those who don't confirm.
The Barnacle Strategy for Media Brand Growth
Q: What's the barnacle strategy and how can someone apply it to become attractive to bigger buyers like Notion or Canva?
Create a portfolio of niche but high-potential media properties that sit under a recognizable brand, with consistent content, engaged local or targeted audiences, and clear monetization paths. The key is to demonstrate scalable audience growth and the ability to cross-polinate content with a clear exit or acquisition signal for a potential buyer.
The Barnacle Strategy for Media Brand Growth
Q: How do you think about the value of media brands and audience in today's landscape, especially for local initiatives?
Audiences remain the core asset; a loyal, engaged audience becomes increasingly valuable as competition intensifies. Local brands can punch above their weight by building trusted, community-centric media that's hard for others to imitate, and by adopting intelligent distribution and monetization strategies.
Building a 75k Instagram Following for Local Media
Q: What does the future look like for Cincy Scoop and this venture-studio model?
Expanding beyond media into live activations and city initiatives that leverage audience attention, while keeping quality and community value at the center. This includes potential offbeat, community-focused experiments and scalable sponsorships, all built on trust and demonstrable demand.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

Local Media HQ concentrates on building and monetizing creator-led local media brands and newsletters. Episodes frequently explore practical frameworks for revenue beyond ads—spanning free, front-end, and back-end models; AI-enabled workflows; and leveraging in-person events, community-driven growth, and partnerships to scale local publishing. A standout theme is the emphasis on sustainable, community-focused ecosystems rather than chasing sheer scale, with hands-on tactics for newsletters, local sponsorships, and events that tie together communities and local businesses. The format often blends actionable playbooks with real-world case studies from niche local media ventures, making it especially helpful for founders, marketers, and publis... more

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Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. New Media
2. 'LetterLand
3. The Creator Spotlight Podcast
4. Growth In Reverse: Newsletter & Email Growth
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

How many episodes of Local Media HQ are there?

Local Media HQ launched a year ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

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What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Ethan Brooks
2. Paul Gowertz
3. Francis Zierer
4. Louis Nicholls
5. Dylan Redekop
6. Mike Richardson
7. Kyra Adams
8. Rae Lambert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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