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Local Media HQ

TJ Larkin
Local Newsletters
Community Engagement
Monetization Strategies
Newsletter Monetization
Local News
Facebook Ads
Catskill Crew
Local Vendor Directory
Local Events
Social Media
Marketing
Instagram
Local Newsletter
Local Magazines
Sponsorships
Newsletter Management
Local Media Company
AI In Newsletters
Franchise Business Model
Wichita

Local Media HQ is the definitive podcast and consulting resource for entrepreneurs or anyone interested in modern, creator-led local media brands, as well as local newsletters. Host TJ Larkin provides exclusive insights, proven frameworks, and actionable strategies that help local media and newsletter publishers accelerate growth and maximize profitability.

PublishesWeeklyEpisodes64Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Local Media HQ

Latest Episodes

Justin Gordon quit his job at a venture firm to start a newsletter. Nine months later, he crossed $100K in revenue.

In this episode, Justin breaks down exactly how he built the LA Grind and SF Grind into real businesses. Not just newsletters. Busine... more

Michelle Rueda shares how she grew What's Weird ATX to nearly 5,000 subscribers without spending a single dollar on advertising. As an engineer with over 16 years of experience, she built Social Radar, an iOS app that notifies her whenever someone on... more

YouTube

Tad Moore runs NWA Daily, a 41,500-subscriber local newsletter in Northwest Arkansas with a 54% open rate and 7% click-through. What started as a content writing gig in 2020 evolved into Director of Operations and eventually Strategic Advisor as they... more

YouTube

Book a demo at lightbreak.ai to see our newsletter software in action!

Shane Brady joins TJ Larkin to discuss the current state of local newsletters and media businesses. Shane operates multiple newsletters with approximately 32,000 total subscriber... more

YouTube

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Recent Guests

Michelle Rueda
Founder of What's Weird ATX, a local newsletter highlighting unique events in Austin.
What's Weird ATX
Episode: Reddit Marketing Strategy for Local Newsletters
Tad Moore
Strategic Advisor at NWA Daily
NWA Daily
Episode: His Newsletter Launched a Real Estate Company (Not the Other Way Around)
Keith Pepper
Owner of Rough Draft Atlanta and a successful local media owner.
Rough Draft Atlanta
Episode: Buying and Rebuilding a Local Media Brand
Amy Vartenuk
Runs Clevelandish, a local newsletter for Cleveland.
Clevelandish
Episode: The Creator-Led Model for Local Newsletters
Justin Moore
Expert in sponsorships and advertising, founder of Sponsor Magnet
Sponsor Magnet
Episode: How to Sell Newsletter Ads: Advice From Someone Who's Made Millions Doing It
Dan Oshinsky
Founder of Inbox Collective, former head of newsletters at BuzzFeed and The New Yorker
Inbox Collective
Episode: The Power Of Niche Newsletter Audiences
Matt Moody
Founder of salina311, a community intelligence platform in Salina, Kansas.
salina311
Episode: Automating a $500k a Year Local Media Brand
Nick Hageman
Founder of KC Daily, experienced in transitioning from medical sales to local media.
KC Daily
Episode: Monetizing Local Newsletters via PR & Marketing Agencies
Nate Spangle
A media entrepreneur and founder of Get Indiana, known for his unique marketing strategies and community-driven content.
Get Indiana
Episode: How Nate Spangle Built a Statewide Brand to $500k in 1 year

Host

TJ Larkin
Host of Local Newsletter Insider with extensive experience in local media and newsletter publishing, providing insights and strategies to entrepreneurs and media creators.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

His Newsletter Launched a Real Estate Company (Not the Other Way Around)
Q: How did you approach entering the real estate market?
We saw an opportunity to leverage our subscriber base and partnered with Patrick, a realtor, to launch Front Porch Real Estate.
His Newsletter Launched a Real Estate Company (Not the Other Way Around)
Q: What strategies did you use to grow your subscriber base?
We focused on organic growth through collaborations, Meta ads, and referral programs.
Journalism Meets Curation: The 518 Newsletter Story Part 1
Q: What makes your newsletter different?
Chiem highlights his journalism background, which allows him to add depth while curating local news, differentiating his newsletter from others that lack the same journalistic standards.
Directories, Newsletters, and Local Moats
Q: How do you think about directories, especially local directories?
With a local directory, you're only really SEO-ing for Denver. Your categories are the industry.
Directories, Newsletters, and Local Moats
Q: What do you think about that as far as multiple things in a single package?
For me, I still encourage people to start with a service because if you have a service, then if you have an additional package, then it just gives you... it's a good sales strategy.

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Gender Skew
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Social Media Reach

Frequently Asked Questions About Local Media HQ

What is Local Media HQ about and what kind of topics does it cover?

Focused on the dynamics of local media and newsletter publishing, this platform offers unique insights and actionable strategies tailored for entrepreneurs aiming to build creator-led media brands. The discussions cover various aspects important for growth, including effective marketing tactics, community engagement, and innovative monetization strategies. A standout feature is the blend of personal anecdotes and expert advice shared by the host and guests, which creates a resourceful space for both seasoned publishers and newcomers in the local media landscape. This endeavor is particularly noteworthy for its practical approach, ensuring that listeners walk away with real-world applications to enhance their media ventures.

Where can I find podcast stats for Local Media HQ?

Rephonic provides a wide range of podcast stats for Local Media HQ. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Local Media HQ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Local Media HQ get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Local Media HQ, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Local Media HQ?

Rephonic provides comprehensive predictive audience data for Local Media HQ, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Local Media HQ have?

To see how many followers or subscribers Local Media HQ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Local Media HQ?

These podcasts share a similar audience with Local Media HQ:

1. Newsletter Operator
2. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner
3. The Startup Ideas Podcast
4. My First Million
5. Newsletter & Email Growth: Growth In Reverse

How many episodes of Local Media HQ are there?

Local Media HQ launched a year ago and published 64 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Local Media HQ?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Local Media HQ?

Rephonic pulls ratings and reviews for Local Media HQ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Local Media HQ?

Rephonic provides full transcripts for episodes of Local Media HQ. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Local Media HQ?

Recent guests on Local Media HQ include:

1. Michelle Rueda
2. Tad Moore
3. Keith Pepper
4. Amy Vartenuk
5. Justin Moore
6. Dan Oshinsky
7. Matt Moody
8. Nick Hageman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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