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Artwork for Growth In Reverse: Newsletter & Email Growth

Growth In Reverse: Newsletter & Email Growth

Chenell Basilio and Dylan Redekop
Email Marketing
Newsletter Growth
Content Creation
Substack
Linkedin
Newsletters
Community Building
Audience Engagement
Newsletter Growth Strategies
Marketing Ideas
Lead Magnets
Growth Strategies
Content Strategy
30 Days Of Growth
Subscriber Engagement
Google Sheets
Automation
Social Media
Newsletter Sponsorships
Creator Economy

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the... more

PublishesWeeklyEpisodes78Founded2 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Growth In Reverse: Newsletter & Email Growth

Latest Episodes

Check out the 30 Days of Growth: 30daysofgrowth.co/

Get the Growth Vault: growthinreverse.com/vault

***

Chenell and Dylan break down everything that happened with the second annual 30 Days of Growth — 30 cross-promotions with 30 different newslett... more

Get Sam's FREE $500K Launch Breakdown >> growthinreverse.com/500k

Get Instant Access to Chenell's Growth Vault >> growthinreverse.com/vault

***

What does a $500,000 digital product launch actually look like behind the scenes?

In this episode, we ... more

Check out Jillian & Jordan's Growth Lever here: growthinreverse.com/loveleigh-popups/

Join 30 Days of Growth here: 30daysofgrowth.co

Check out Tyler's Growth Lever here: growthinreverse.com/tyler-welcome-flow/

Join 30 Days of Growth here: 30daysofgrowth.co

Key Facts

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Similar Podcasts

Recent Guests

Sam Vander Wielen
Founder of Your Terms/Author and educator in online business
Your Terms
Episode: She made $500k with one launch. Here's how.
Gannon Meyer
Digital marketing strategist known for ManyChat-driven growth tactics
Episode: Skip the Landing Page. Doing This Converts at 65-70%
Katelyn Burgoyne
Avid newsletter creator and founder of Why We Buy, a newsletter about buyer psychology
Why We Buy
Episode: This 1 Change Doubled Katelyn's Digital Product Sales
Matt McGarry
Founder of GrowLetter, assists in growing large newsletters.
GrowLetter
Episode: The Newsletter Growth Playbook for 2026 with Matt McGarry
Eddie Shleyner
Writes the newsletter and the website Very Good Copy
Very Good Copy
Episode: The Top 6 Newsletter Tips from 2025
Justin Moore
Creator and sponsorship coach, known as Creator Wizard
Creator Wizard
Episode: The Top 6 Newsletter Tips from 2025
Nathan May
Creator of a private newsletter focused on newsletter operators and industry insights
Not specified
Episode: The Top 6 Newsletter Tips from 2025
Milly Tamati
Founder of Generalist World
Generalist World
Episode: The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
Matt Johansen
Long time cybersecurity practitioner and newsletter creator.
Vulnerable U
Episode: Turning a Niche Newsletter of 30k Subs Into a Full-Time Business

Hosts

Chenell Basilio
Host and Growth In Reverse founder, focused on newsletter growth, onboarding, and audience monetization.
Dylan Redekop
Co-host and growth strategist, contributor to growth experiments, case studies, and ecosystem tactics.

Reviews

5.0 out of 5 stars from 101 ratings
  • So valuable

    Fantastic insights from people actually doing the work. I’ve learned loads by listening to this show.

    Apple Podcasts
    5
    Stoner82
    United Kingdom2 months ago
  • Great Podcast and Newslstter

    One of my favorites. High signal, low noise. Great actionable advice. Chenell is great.

    Apple Podcasts
    5
    Andrew Lokenauth
    United States4 months ago
  • So many gold nuggets to grow your newsletter

    I've been writing a newsletter off and on for 15 years (!), and there’s the number of growth strategies, tactics, platforms can be overwhelming. I love tuning in to hear Chenell and Dylan share their take on what’s working, the pros and cons of different approaches and how creators are using them in real-life — makes it so much easier to figure out what might actually work for you.

    Apple Podcasts
    5
    renitakalhorn
    United States6 months ago
  • Informative and entertaining

    I love all the little nuggets of highly valuable information I get from this podcast! And the format, a conversation between Chenell and Dylan, is fun and entertaining.

    Apple Podcasts
    5
    NancyTremblay
    Canada8 months ago
  • Essential listening!

    I’m a devoted follower of Chenille and Dylan. Together, they provide key insights into how to launch, grow, and manage a newsletter. I have learned so much about the mechanics of attracting people to the newsletter and keeping things interesting and relevant for my subscribers. They turn complex issues into easy steps. I’m grateful for each episode

    Apple Podcasts
    5
    Destination Curation
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep dives with high signal, not fluff.
Research-driven and practical for real-world results.
Engaging conversations with clear takeaways.
Actionable, tactical growth for newsletters.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

She made $500k with one launch. Here's how.
Q: What role did personalized outreach via VideoAsk play in conversions?
VideoAsk allowed me to send personalized responses to hundreds of signups, validating their questions and guiding them toward attending live and purchasing. This human touch boosted show‑up rates and nurtured a sense of connection that translated into higher conversions.
She made $500k with one launch. Here's how.
Q: How did you achieve such a large webinar turnout and keep people engaged?
The key was a strong invitation sequence, a compelling pre‑launch teaser, and a live webinar structure that sets clear expectations, addresses the audience's pain points, and then presents the Ultimate Bundle with a strong, early CTA, while maintaining trust by answering questions in real time.
She made $500k with one launch. Here's how.
Q: What exactly did you launch and how did the four days unfold?
I ran a four‑day live sale tied to my webinar, with the cart closing on Friday afternoon, and I used a mix of evergreen content and timely bonuses to drive urgency. The core idea was to replicate my evergreen funnel while introducing limited bonuses that descend over the four days to maximize action.
The Newsletter Growth Playbook for 2026 with Matt McGarry
Q: When should someone start paid growth for their newsletter?
Start paid growth once you have content market fit and understanding of subscriber lifetime value; typically best to wait until you can effectively monetize ad spend.
Live Creator Q&A: Real Strategies for Newsletters in 2026
Q: How do you prevent burnout?
Ask for help, talk to people, take breaks, and protect your mental health.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical strategies to grow email lists and turn newsletters into sustainable businesses. Across episodes, hosts dissect actionable tactics—from onboarding flows, lead magnets, and welcome sequences to cross-promotions and sponsorship monetization—grounded in real creator case studies. Listeners can expect deep-dive breakdowns, data-driven insights, and repeatable frameworks that can be applied to scale audience, engagement, and revenue without burnout. A standout aspect is the emphasis on systems thinking and research-backed methods, often paired with guest examples and hands-on steps you can implement immediately.

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How many episodes of this podcast are there?

this podcast launched 2 years ago and published 78 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sam Vander Wielen
2. Gannon Meyer
3. Katelyn Burgoyne
4. Matt McGarry
5. Eddie Shleyner
6. Justin Moore
7. Nathan May
8. Milly Tamati

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