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Artwork for Growth In Reverse: Newsletter & Email Growth

Growth In Reverse: Newsletter & Email Growth

Chenell Basilio and Dylan Redekop
Email Marketing
Newsletter Growth
Content Creation
Substack
Linkedin
Newsletters
Community Building
Audience Engagement
Newsletter Growth Strategies
Marketing Ideas
Lead Magnets
Growth Strategies
Content Strategy
30 Days Of Growth
Subscriber Engagement
Google Sheets
Automation
Social Media
Newsletter Sponsorships
Creator Economy

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the... more

PublishesWeeklyEpisodes75Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Growth In Reverse: Newsletter & Email Growth

Latest Episodes

Check out Tyler's Growth Lever here: growthinreverse.com/tyler-welcome-flow/

Join 30 Days of Growth here: 30daysofgrowth.co

Check out Justin's Growth Lever here: growthinreverse.com/justin-welsh-question/

Join 30 Days of Growth here: 30daysofgrowth.co

Check out Gannon's Growth Lever here: growthinreverse.com/gannon-manychat-flow/

Get 30% off ManyChat: growthinreverse.com/manychat (affiliate link)

Join 30 Days of Growth here: 30daysofgrowth.co

Join 30 Days of Growth here: 30daysofgrowth.co

Key Facts

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Recent Guests

Gannon Meyer
Digital marketing strategist known for ManyChat-driven growth tactics
Episode: Skip the Landing Page. Doing This Converts at 65-70%
Katelyn Burgoyne
Avid newsletter creator and founder of Why We Buy, a newsletter about buyer psychology
Why We Buy
Episode: This 1 Change Doubled Katelyn's Digital Product Sales
Matt McGarry
Founder of GrowLetter, assists in growing large newsletters.
GrowLetter
Episode: The Newsletter Growth Playbook for 2026 with Matt McGarry
Eddie Shleyner
Writes the newsletter and the website Very Good Copy
Very Good Copy
Episode: The Top 6 Newsletter Tips from 2025
Sam Vander Wielen
Creator and strategist with a focus on leveraging social media for newsletters
Sam Sidebar
Episode: The Top 6 Newsletter Tips from 2025
Justin Moore
Creator and sponsorship coach, known as Creator Wizard
Creator Wizard
Episode: The Top 6 Newsletter Tips from 2025
Nathan May
Creator of a private newsletter focused on newsletter operators and industry insights
Not specified
Episode: The Top 6 Newsletter Tips from 2025
Milly Tamati
Founder of Generalist World
Generalist World
Episode: The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
Matt Johansen
Long time cybersecurity practitioner and newsletter creator.
Vulnerable U
Episode: Turning a Niche Newsletter of 30k Subs Into a Full-Time Business

Hosts

Chenell Basilio
Host and Growth In Reverse founder, focused on newsletter growth, onboarding, and audience monetization.
Dylan Redekop
Co-host and growth strategist, contributor to growth experiments, case studies, and ecosystem tactics.

Reviews

5.0 out of 5 stars from 101 ratings
  • So valuable

    Fantastic insights from people actually doing the work. I’ve learned loads by listening to this show.

    Apple Podcasts
    5
    Stoner82
    United Kingdoma month ago
  • Great Podcast and Newslstter

    One of my favorites. High signal, low noise. Great actionable advice. Chenell is great.

    Apple Podcasts
    5
    Andrew Lokenauth
    United States3 months ago
  • So many gold nuggets to grow your newsletter

    I've been writing a newsletter off and on for 15 years (!), and there’s the number of growth strategies, tactics, platforms can be overwhelming. I love tuning in to hear Chenell and Dylan share their take on what’s working, the pros and cons of different approaches and how creators are using them in real-life — makes it so much easier to figure out what might actually work for you.

    Apple Podcasts
    5
    renitakalhorn
    United States5 months ago
  • Informative and entertaining

    I love all the little nuggets of highly valuable information I get from this podcast! And the format, a conversation between Chenell and Dylan, is fun and entertaining.

    Apple Podcasts
    5
    NancyTremblay
    Canada7 months ago
  • Essential listening!

    I’m a devoted follower of Chenille and Dylan. Together, they provide key insights into how to launch, grow, and manage a newsletter. I have learned so much about the mechanics of attracting people to the newsletter and keeping things interesting and relevant for my subscribers. They turn complex issues into easy steps. I’m grateful for each episode

    Apple Podcasts
    5
    Destination Curation
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep dives with high signal, not fluff.
Research-driven and practical for real-world results.
Engaging conversations with clear takeaways.
Actionable, tactical growth for newsletters.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The Newsletter Growth Playbook for 2026 with Matt McGarry
Q: When should someone start paid growth for their newsletter?
Start paid growth once you have content market fit and understanding of subscriber lifetime value; typically best to wait until you can effectively monetize ad spend.
Live Creator Q&A: Real Strategies for Newsletters in 2026
Q: How do you prevent burnout?
Ask for help, talk to people, take breaks, and protect your mental health.
Live Creator Q&A: Real Strategies for Newsletters in 2026
Q: What would you do differently if you were starting in 2026?
I would maintain a comfortable runway of episodes to avoid stressful last-minute recording.
Live Creator Q&A: Real Strategies for Newsletters in 2026
Q: Do you think it's mandatory for newsletter writers to also have a podcast or video channel to succeed as a professional creator?
Over time, it's probably helpful, but it's not mandatory. Focus on mastering one platform first.
The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
Q: What would be your main advice to somebody who's trying to grow a newsletter?
It will absolutely take you longer than you think. You might be the tiny TV exception who has that breakout success out the gate, but probably you're actually going to be grinding.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical strategies to grow email lists and turn newsletters into sustainable businesses. Across episodes, hosts dissect actionable tactics—from onboarding flows, lead magnets, and welcome sequences to cross-promotions and sponsorship monetization—grounded in real creator case studies. Listeners can expect deep-dive breakdowns, data-driven insights, and repeatable frameworks that can be applied to scale audience, engagement, and revenue without burnout. A standout aspect is the emphasis on systems thinking and research-backed methods, often paired with guest examples and hands-on steps you can implement immediately.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. New Media
2. The Startup Ideas Podcast
3. Marketing Against The Grain
4. My First Million
5. The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

How many episodes of this podcast are there?

this podcast launched a year ago and published 75 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Gannon Meyer
2. Katelyn Burgoyne
3. Matt McGarry
4. Eddie Shleyner
5. Sam Vander Wielen
6. Justin Moore
7. Nathan May
8. Milly Tamati

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