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Artwork for Newsletter & Email Growth: Growth In Reverse

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop
Email Marketing
Newsletters
Newsletter Sponsorships
Growth Strategies
Audience Growth Strategies
Newsletter Growth Strategies
Audience Engagement
Newsletter Growth
Creator Economy
Sponsorship Negotiation
Revenue Generation
SEO
Google Sheets
Lead Magnets
Linkedin
Sponsor Games Conference
Psychographics
Ben Collins
Social Media Engagement
Codie Sanchez

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the... more

PublishesWeeklyEpisodes56Foundeda year ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Newsletter & Email Growth: Growth In Reverse

Latest Episodes

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“I think you are b... more

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“The quiz brings t... more

YouTube

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“Organic needs to ... more

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“People think auto... more

Key Facts

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Similar Podcasts

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Recent Guests

Sam Vander Wielen
Creator and strategist with a focus on leveraging social media for newsletters
Sam Sidebar
Episode: The Top 6 Newsletter Tips from 2025
Justin Moore
Creator and sponsorship coach, known as Creator Wizard
Creator Wizard
Episode: The Top 6 Newsletter Tips from 2025
Nathan May
Creator of a private newsletter focused on newsletter operators and industry insights
Not specified
Episode: The Top 6 Newsletter Tips from 2025
Milly Tamati
Founder of Generalist World
Generalist World
Episode: The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
Matt Johansen
Long time cybersecurity practitioner and newsletter creator.
Vulnerable U
Episode: Turning a Niche Newsletter of 30k Subs Into a Full-Time Business
Matt Gira
Newsletter creator and leader at Yale for student entrepreneurship.
Yale University
Episode: Newsletter Coaching Session: Scaling Deep Dives Into a Newsletter Growth Engine
Lenny Rachitsky
Newsletter creator and former product lead at Airbnb
Lenny's Newsletter
Episode: One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.
Anne-Laure Le Cunff
Neuroscience researcher and author
Ness Labs
Episode: From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
Anne-Laure Lacombe
Ex-Googler turned Neuroscience PhD and founder of Ness Labs
Ness Labs
Episode: This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue

Hosts

Chenell Basilio
Co-host and creator of the 30 Days of Growth initiative, focused on newsletter growth and marketing strategies.
Dylan Redekop
Co-host with expertise in digital marketing and community building, emphasizing newsletter strategies.

Reviews

5.0 out of 5 stars from 94 ratings
  • Informative and entertaining

    I love all the little nuggets of highly valuable information I get from this podcast! And the format, a conversation between Chenell and Dylan, is fun and entertaining.

    Apple Podcasts
    5
    NancyTremblay
    Canada2 months ago
  • Essential listening!

    I’m a devoted follower of Chenille and Dylan. Together, they provide key insights into how to launch, grow, and manage a newsletter. I have learned so much about the mechanics of attracting people to the newsletter and keeping things interesting and relevant for my subscribers. They turn complex issues into easy steps. I’m grateful for each episode

    Apple Podcasts
    5
    Destination Curation
    United States2 months ago
  • Great for newsletters

    I have recently launched a newsletter. I would like to grow beyond my family and close friends. Chenell and Dylan know what’s up they have a lot of insight and provide real options on how to grow. Keep it up.

    Apple Podcasts
    5
    Valthun
    United States2 months ago
  • Like having a growth strategist in your earbud

    I’m not just a listener—I’m a student. I bought her course, and I’ve been implementing her strategies to grow my pickleball newsletter, Five Dink Friday. The results? More clarity, more momentum, and way more sign-ups.

    Growth in Reverse isn’t fluff—it’s a mix of “aha” moments and concrete tactics you can use the same day. It feels like getting a private consult while you’re out for a walk. If you want to grow your brand (without guessing your way through it), this podcast is a goldmine.

    Apple Podcasts
    5
    JPKickFire
    United States4 months ago
  • You’d have to be stupid…

    …not to listen to Chenell and Dylan. They’re legit A+ newsletter marketers, and I’ve landed thousands of new subscribers directly attributed to the strategies they share.

    Apple Podcasts
    5
    kodytd
    United States6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback shows that the podcast is well-regarded for delivering in-depth analysis of newsletters and the successes of top creators in the space.
Listeners appreciate the practical, actionable advice provided by the hosts on growing newsletters and email marketing strategies.
Many listeners emphasize the engaging and relatable style of the hosts, making complex marketing concepts accessible and enjoyable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The "Elite" Newsletter Growth Flywheel (25k subs in 4 months)
Q: What would be your main advice to somebody who's trying to grow a newsletter?
It will absolutely take you longer than you think. You might be the tiny TV exception who has that breakout success out the gate, but probably you're actually going to be grinding.
The Top 6 Newsletter Tips from 2025
Q: Did reaching out to followers in DMs impact subscriber growth?
Yes, personalized messages led to high opt-in rates for the newsletter.
The Top 6 Newsletter Tips from 2025
Q: What are strategies for incentivizing newsletter engagement?
Incentivize actions with non-cash prizes or discounts to draw more engagements.
The Top 6 Newsletter Tips from 2025
Q: What did you think about Nathan's private newsletter strategy?
It effectively allows you to build connections without the barrier of cold outreach.
The Top 6 Newsletter Tips from 2025
Q: How do you drive newsletter subscribers from social media?
By using humor in calls to action and keeping users on the platform while offering immediate value.

Audience Metrics

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Listeners per Episode
Gender Skew
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Interests
Professions
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast is an essential resource for anyone looking to significantly grow their email lists and transform newsletters into successful businesses. The hosts provide detailed insights into how leading newsletter operators achieve substantial subscriber growth and revenue generation, featuring interviews with prominent creators who share their proven strategies. Topics frequently addressed include onboard systems, referral programs, sponsorships, and audience retention techniques, all aimed at helping listeners implement effective growth tactics immediately. Additionally, the hosts emphasize the importance of community engagement and authenticity in content creation, setting this podcast apart as a practical guide for both new and experie... more

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this podcast launched a year ago and published 56 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sam Vander Wielen
2. Justin Moore
3. Nathan May
4. Milly Tamati
5. Matt Johansen
6. Matt Gira
7. Lenny Rachitsky
8. Anne-Laure Le Cunff

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