Rephonic
Artwork for Growth In Reverse: Newsletter & Email Growth

Growth In Reverse: Newsletter & Email Growth

Chenell Basilio and Dylan Redekop
Email Marketing
Newsletter Growth
Content Creation
Substack
Linkedin
Newsletters
Community Building
Audience Engagement
Newsletter Growth Strategies
Marketing Ideas
Lead Magnets
30 Days Of Growth
Growth Strategies
Content Strategy
Subscriber Engagement
Google Sheets
Automation
Social Media
Newsletter Sponsorships
Creator Economy

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the... more

PublishesWeeklyEpisodes82Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Growth In Reverse: Newsletter & Email Growth

Latest Episodes

Get free access to Jay Clouse's Memberships Teardown including how he built The Lab: creatorscience.com/teardown

***

And you can take YOUR newsletter to the next level by joining our private community — GIR Pro >>

***

Jay Clouse, founder of Creat... more

Stop losing subscribers with your onboarding — get Chenell's Subscriber Onboarding Course included in The Growth Vault: growthinreverse.com/vault

This episode is a live recording from the 2026 Newsletter Conference in New York City where Chenell sa... more

Steve Kamb bought the domain for NerdFitness.com in 2007 and grew it into a 45-person, SEO-driven coaching company. But then he burned out. Badly. He demoted himself twice, and eventually stepped away from running the business entirely — all so he co... more

Check out the 30 Days of Growth: 30daysofgrowth.co/

Get the Growth Vault: growthinreverse.com/vault

***

Alyssa Dulin is Kit's deliverability expert.

She joined us to pull back the curtain on one of the most misunderstood forces shaping newslette... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

New Media
New MediaMatt McGarry and Kolby Hatch
The Side Hustle Show
The Side Hustle ShowNick Loper of Side Hustle Nation | YAP Media
My First Million
My First MillionHubspot Media

Recent Guests

Jay Clouse
Founder/Host of Creator Science; community builder and author
Creator Science, SPI Pro, The Lab
Episode: How to Build a Successful Paid Community with Jay Clouse
Tim Huelskamp
Co-founder of 1440
1440
Episode: From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim Huelskamp
Steve Kamb
Founder of Nerd Fitness and author of How To Try Again
Nerd Fitness
Episode: The PACT Formula for Starting Over with Steve Kamb
Alyssa Dulin
From the Kit team, deliverability expert
Kit
Episode: The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin
Gannon Meyer
Digital marketing strategist known for ManyChat-driven growth tactics
Episode: Skip the Landing Page. Doing This Converts at 65-70%
Katelyn Burgoyne
Avid newsletter creator and founder of Why We Buy, a newsletter about buyer psychology
Why We Buy
Episode: This 1 Change Doubled Katelyn's Digital Product Sales
Sam Vander Wielen
Creator of the successful legal templates business
Self-directed business
Episode: $9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel [REPLAY]
Matt McGarry
Founder of GrowLetter, assists in growing large newsletters.
GrowLetter
Episode: The Newsletter Growth Playbook for 2026 with Matt McGarry
Eddie Shleyner
Writes the newsletter and the website Very Good Copy
Very Good Copy
Episode: The Top 6 Newsletter Tips from 2025

Hosts

Chenell Basilio
Host and Growth In Reverse founder, focused on newsletter growth, onboarding, and audience monetization.
Dylan Redekop
Co-host and growth strategist, contributor to growth experiments, case studies, and ecosystem tactics.

Reviews

5.0 out of 5 stars from 101 ratings
  • So valuable

    Fantastic insights from people actually doing the work. I’ve learned loads by listening to this show.

    Apple Podcasts
    5
    Stoner82
    United Kingdom3 months ago
  • Great Podcast and Newslstter

    One of my favorites. High signal, low noise. Great actionable advice. Chenell is great.

    Apple Podcasts
    5
    Andrew Lokenauth
    United States5 months ago
  • So many gold nuggets to grow your newsletter

    I've been writing a newsletter off and on for 15 years (!), and there’s the number of growth strategies, tactics, platforms can be overwhelming. I love tuning in to hear Chenell and Dylan share their take on what’s working, the pros and cons of different approaches and how creators are using them in real-life — makes it so much easier to figure out what might actually work for you.

    Apple Podcasts
    5
    renitakalhorn
    United States7 months ago
  • Informative and entertaining

    I love all the little nuggets of highly valuable information I get from this podcast! And the format, a conversation between Chenell and Dylan, is fun and entertaining.

    Apple Podcasts
    5
    NancyTremblay
    Canada9 months ago
  • Essential listening!

    I’m a devoted follower of Chenille and Dylan. Together, they provide key insights into how to launch, grow, and manage a newsletter. I have learned so much about the mechanics of attracting people to the newsletter and keeping things interesting and relevant for my subscribers. They turn complex issues into easy steps. I’m grateful for each episode

    Apple Podcasts
    5
    Destination Curation
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Deep dives with high signal, not fluff.
Research-driven and practical for real-world results.
Engaging conversations with clear takeaways.
Actionable, tactical growth for newsletters.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How to Build a Successful Paid Community with Jay Clouse
Q: How do you think about scaling a membership like that?
Jay describes balancing growth with capacity, emphasizing that sudden, massive influxes can threaten culture. He advises thoughtful integration of new members, maintaining density through planned experiences, and ensuring onboarding and mastermind structures support both new and existing members without diluting value.
She made $500k with one launch. Here's how.
Q: What role did personalized outreach via VideoAsk play in conversions?
VideoAsk allowed me to send personalized responses to hundreds of signups, validating their questions and guiding them toward attending live and purchasing. This human touch boosted show‑up rates and nurtured a sense of connection that translated into higher conversions.
She made $500k with one launch. Here's how.
Q: How did you achieve such a large webinar turnout and keep people engaged?
The key was a strong invitation sequence, a compelling pre‑launch teaser, and a live webinar structure that sets clear expectations, addresses the audience's pain points, and then presents the Ultimate Bundle with a strong, early CTA, while maintaining trust by answering questions in real time.
She made $500k with one launch. Here's how.
Q: What exactly did you launch and how did the four days unfold?
I ran a four‑day live sale tied to my webinar, with the cart closing on Friday afternoon, and I used a mix of evergreen content and timely bonuses to drive urgency. The core idea was to replicate my evergreen funnel while introducing limited bonuses that descend over the four days to maximize action.
The Newsletter Growth Playbook for 2026 with Matt McGarry
Q: When should someone start paid growth for their newsletter?
Start paid growth once you have content market fit and understanding of subscriber lifetime value; typically best to wait until you can effectively monetize ad spend.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show focuses on practical strategies to grow email lists and turn newsletters into sustainable businesses. Across episodes, hosts dissect actionable tactics—from onboarding flows, lead magnets, and welcome sequences to cross-promotions and sponsorship monetization—grounded in real creator case studies. Listeners can expect deep-dive breakdowns, data-driven insights, and repeatable frameworks that can be applied to scale audience, engagement, and revenue without burnout. A standout aspect is the emphasis on systems thinking and research-backed methods, often paired with guest examples and hands-on steps you can implement immediately.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. New Media
2. The Smart Passive Income Online Business and Blogging Podcast
3. The Side Hustle Show
4. My First Million
5. The Startup Ideas Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 82 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Jay Clouse
2. Tim Huelskamp
3. Steve Kamb
4. Alyssa Dulin
5. Gannon Meyer
6. Katelyn Burgoyne
7. Sam Vander Wielen
8. Matt McGarry

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days