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Artwork for Newsletter & Email Growth: Growth In Reverse

Newsletter & Email Growth: Growth In Reverse

Chenell Basilio and Dylan Redekop
Email Marketing
Newsletters
Newsletter Sponsorships
Google Sheets
Growth Strategies
Audience Growth Strategies
Newsletter Growth Strategies
Audience Engagement
Newsletter Growth
Creator Economy
Sponsorship Negotiation
Revenue Generation
SEO
Lead Magnets
Linkedin
Psychographics
Sponsor Games Conference
Ben Collins
Social Media Engagement
Codie Sanchez

Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the... more

PublishesWeeklyEpisodes50Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Newsletter & Email Growth: Growth In Reverse

Latest Episodes

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“Stop wasting time... more

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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“I sent this short... more

YouTube

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

-------------------------------------... more

The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here! The Growth Vault is filled with newsletter templates, growth strategies, and real examples you can implement at your own pace.

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Recent Guests

Sam Vander Wielen
Entrepreneur, former corporate attorney, and creator of a successful legal template business.
Sam Vander Wielen LLC
Episode: $9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.
Matt Johansen
Long time cybersecurity practitioner and newsletter creator.
Vulnerable U
Episode: Turning a Niche Newsletter of 30k Subs Into a Full-Time Business
Matt Gira
Newsletter creator and leader at Yale for student entrepreneurship.
Yale University
Episode: Newsletter Coaching Session: Scaling Deep Dives Into a Newsletter Growth Engine
Lenny Rachitsky
Newsletter creator and former product lead at Airbnb
Lenny's Newsletter
Episode: One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.
Anne-Laure Le Cunff
Neuroscience researcher and author
Ness Labs
Episode: From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
Anne-Laure Lacombe
Ex-Googler turned Neuroscience PhD and founder of Ness Labs
Ness Labs
Episode: This Student Grew a Newsletter & Community to 6-Figure Subscribers & Revenue
Katelyn Bourgoin
Entrepreneur and creator of the "Why We Buy" newsletter, sharing insights on buyer psychology to enhance business revenue.
Why We Buy
Episode: Building a $2M Newsletter While Getting Lazier with Katelyn Bourgoin
Aakash Gupta
Product manager and newsletter creator
Episode: $624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)
Eddie Shleyner
Founder of Very Good Copy, specializes in copywriting and creative theory
Very Good Copy
Episode: Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)

Hosts

Chenell Basilio
Co-host and creator of the 30 Days of Growth initiative, focused on newsletter growth and marketing strategies.
Dylan Redekop
Co-host with expertise in digital marketing and community building, emphasizing newsletter strategies.

Reviews

5.0 out of 5 stars from 87 ratings
  • Like having a growth strategist in your earbud

    I’m not just a listener—I’m a student. I bought her course, and I’ve been implementing her strategies to grow my pickleball newsletter, Five Dink Friday. The results? More clarity, more momentum, and way more sign-ups.

    Growth in Reverse isn’t fluff—it’s a mix of “aha” moments and concrete tactics you can use the same day. It feels like getting a private consult while you’re out for a walk. If you want to grow your brand (without guessing your way through it), this podcast is a goldmine.

    Apple Podcasts
    5
    JPKickFire
    United States2 months ago
  • You’d have to be stupid…

    …not to listen to Chenell and Dylan. They’re legit A+ newsletter marketers, and I’ve landed thousands of new subscribers directly attributed to the strategies they share.

    Apple Podcasts
    5
    kodytd
    United States5 months ago
  • My favorite newsletter podcast!

    Being a fellow PA girl who also lives on coffee and guac, I’ve been a fan of Chenell and her newsletter for awhile now. I love this show because she shares everything - tactics, strategies, stats, and most importantly, breaks it down into bite-sized pieces that are easy to implement in your own newsletter.

    Apple Podcasts
    5
    Starlights630
    United States5 months ago
  • Great deep dives into newsletters

    I’ve been a follower of Chenell’s email newsletter, and the podcast expands on her newsletter with some useful examples and actionable ideas people can apply to their newsletter.

    Apple Podcasts
    5
    DCG627
    United States6 months ago
  • One of the operators

    Great show, always lots of useful, practical ideas, and don’t miss the newsletter either!

    Apple Podcasts
    5
    iDaniel86
    United Kingdom6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback shows that the podcast is well-regarded for delivering in-depth analysis of newsletters and the successes of top creators in the space.
Listeners appreciate the practical, actionable advice provided by the hosts on growing newsletters and email marketing strategies.
Many listeners emphasize the engaging and relatable style of the hosts, making complex marketing concepts accessible and enjoyable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

7 Ways To Make a 'Good' Newsletter GREAT
Q: What should Cameron focus on in his welcome email?
Cameron should simplify the welcome email to focus on driving replies from new subscribers, possibly breaking it into a series of emails to manage multiple CTAs effectively.
7 Ways To Make a 'Good' Newsletter GREAT
Q: What improvements can be made to the newsletter landing page?
The landing page should have clearer messaging about its unique value proposition and a more engaging design that reflects the content better.
$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.
Q: Were you driving decent revenue with that small list in the beginning? Or what did that look like?
Sam details how she made $5,000 in her first month just using SEO and her small email list.
$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.
Q: How did that all come to be?
Vander Wielen explains her transition from a corporate lawyer to a health coach and ultimately to a creator in the legal space. She realized her initial business wasn't for her, but it helped her learn the industry.
How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue
Q: What do you attribute that growth to?
The growth can be attributed to consistency, leveling up guest quality, and guest sharing it with their networks.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast is an essential resource for anyone looking to significantly grow their email lists and transform newsletters into successful businesses. The hosts provide detailed insights into how leading newsletter operators achieve substantial subscriber growth and revenue generation, featuring interviews with prominent creators who share their proven strategies. Topics frequently addressed include onboard systems, referral programs, sponsorships, and audience retention techniques, all aimed at helping listeners implement effective growth tactics immediately. Additionally, the hosts emphasize the importance of community engagement and authenticity in content creation, setting this podcast apart as a practical guide for both new and experie... more

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this podcast launched a year ago and published 50 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Sam Vander Wielen
2. Matt Johansen
3. Matt Gira
4. Lenny Rachitsky
5. Anne-Laure Le Cunff
6. Anne-Laure Lacombe
7. Katelyn Bourgoin
8. Aakash Gupta

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