The Pricing Lady
Janene ListonThe Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business th... more
| Publishes | Twice monthly | Episodes | 119 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEntrepreneurship | |||
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Latest Episodes
Most tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to close. A sharp conversation about commercial thinking, go-to-market strate... more
Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why holding st... more
Speaking fees are more misunderstood than most speakers realize — and the data proves it. Alex Merry, founder of Mic Drop, shares what 500k£ in speaking engagements revealed about where the money actually is, plus the pricing journey that took him fr... more
Most founders anchor to the lowest price in their market. They call it being competitive. It isn't. It's a trap — and it shapes everything from the clients you attract to how hard it is to grow. This episode gets into why.
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Reviews
- Highly practical
I love how practical and tangible the episodes are. You always walk with tips you can apply to your pricing today. This is a must listen for anyone wanting to become confident in their pricing.
Apple Podcasts5Glasa G
United States5 months ago - Really valuable (in the literal sense)!
So useful to have a podcast that talks about the realities of pricing rather than the influencer version! Wish I had listened to this earlier on in my solopreneur career.
Apple Podcasts5Talks Of Our Time Podcast
United Kingdom8 months ago - Genius Information
I absolutely love this podcast it really brings clarity surrounding with pricing, value, and what to charge. Market trends are just that, that doesn’t mean the trends are your price. It’s a fabulous deep dive from oh I know into crystal clear clarity.
Apple Podcasts5J20168899United Statesa year ago - Great podcast about a often confusing topic
This is a great podcast about a very important - yet often confusing - topic of pricing. Janene addresses the common pricing mistakes and challenges people experience in business and shares tactics and strategies for biz owners to price their services in alignment with the value they provide. One of the best resources on pricing out there!
Apple Podcasts5createcoachingUnited States2 years ago - Incredible Insights!
This podcast, is a goldmine of strategic pricing wisdom. Found the perfect answers at the perfect time, especially the Black Friday and Cyber Monday episode, it has genuinely transformed my business approach for this year holidays. A must-listen for anyone looking to level up their pricing game!
Apple Podcasts5Karla Fernandes
Switzerland3 years ago
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Apple Podcasts | #126 | Switzerland/Business/Entrepreneurship |
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Frequently Asked Questions About The Pricing Lady
What is The Pricing Lady about and what kind of topics does it cover?
This show centers on practical, value-based pricing strategies for service-based businesses. Episodes cover anchoring decisions in value, avoiding underpricing, handling referrals, and avoiding scope creep, all with actionable frameworks, live exercises, and real-world anecdotes. Across episodes, guests include coaches, consultants, and legal/business experts who translate complex pricing concepts into clear, revenue-boosting actions. The format blends storytelling with concrete tools (like a pricing scorecard) to help listeners price with confidence and profitability, making it a go-to resource for entrepreneurs aiming to monetize value and scale sustainably.
Where can I find podcast stats for The Pricing Lady?
Rephonic provides a wide range of podcast stats for The Pricing Lady. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Pricing Lady and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Pricing Lady get?
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What are the audience demographics for The Pricing Lady?
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How many subscribers and views does The Pricing Lady have?
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Which podcasts are similar to The Pricing Lady?
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How many episodes of The Pricing Lady are there?
The Pricing Lady launched 5 years ago and published 119 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Where can I see ratings and reviews for The Pricing Lady?
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What guests have appeared on The Pricing Lady?
Recent guests on The Pricing Lady include:
1. Alex Merry
2. Celina Guerrero
3. Glasa Gottschalk
4. Vena Verga-Danemar
5. Jessica Lockhart
6. Carrie Gallant
7. Anna Lundberg
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.