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The Pricing Lady

Janene Liston

The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business th... more

PublishesTwice monthlyEpisodes105Founded4 years ago
Number of ListenersCategories
ManagementBusinessEntrepreneurship

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Latest Episodes

What if your pricing is legally off — and you don’t even know it?

In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down ho... more

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.

In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common t... more

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?

In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more in... more

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks ... more

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Reviews

5.0 out of 5 stars from 29 ratings
  • Genius Information

    I absolutely love this podcast it really brings clarity surrounding with pricing, value, and what to charge. Market trends are just that, that doesn’t mean the trends are your price. It’s a fabulous deep dive from oh I know into crystal clear clarity.

    Apple Podcasts
    5
    J20168899
    United States10 months ago
  • Great podcast about a often confusing topic

    This is a great podcast about a very important - yet often confusing - topic of pricing. Janene addresses the common pricing mistakes and challenges people experience in business and shares tactics and strategies for biz owners to price their services in alignment with the value they provide. One of the best resources on pricing out there!

    Apple Podcasts
    5
    createcoaching
    United States2 years ago
  • Incredible Insights!

    This podcast, is a goldmine of strategic pricing wisdom. Found the perfect answers at the perfect time, especially the Black Friday and Cyber Monday episode, it has genuinely transformed my business approach for this year holidays. A must-listen for anyone looking to level up their pricing game!

    Apple Podcasts
    5
    Karla Fernandes
    Switzerland2 years ago
  • Engaging and educational

    I love Janene’s positive tone of the program. And the content is truly insightful backed by her expertise.

    Apple Podcasts
    5
    Usagi 7211
    Switzerland2 years ago
  • What you never knew and need to know about pricing

    Brilliant podcast!

    Pricing is so much more complex than we're led to believe:

    Charge your worth!

    Use the 9 or the 7 at the end!

    Constantly raise your prices and never look back!

    Money comes from other people's bank accounts and getting your pricing right is key to helping those people want to give their money to you. It's more than value. It's more than psychology. And Janene knows it all.

    Listen, Learn and never weep!

    Apple Podcasts
    5
    Elle Bright
    Australia2 years ago

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Which podcasts are similar to The Pricing Lady?

These podcasts share a similar audience with The Pricing Lady:

1. Small Business Big Money™
2. The Diary Of A CEO with Steven Bartlett

How many episodes of The Pricing Lady are there?

The Pricing Lady launched 4 years ago and published 105 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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