The Pricing Lady
Janene ListonThe Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business th... more
| Publishes | Twice monthly | Episodes | 120 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||
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Latest Episodes
How do your pricing decisions change as your business evolves? In this conversation with Josefine Wanner, we talk about her journey from setting her first coaching prices (and even trading sessions for coffee) to building scalable offers and making m... more
When a customer says, “That’s too expensive,” it’s easy to assume the price is the problem — and reach for a discount. But pricing pushback can have very different things behind it, from timing and priorities to how the customer sees the value.
In t... more
Most tech founders treat pricing as a late-stage decision. Adriana Daragon of GTM Advantage explains why that's a costly habit — and what happens to trust when you discount to close. A sharp conversation about commercial thinking, go-to-market strate... more
Pricing when clients are struggling usually triggers the same instinct: lower your price. But that's often not the real question, and it's not always the right move. I look at what's being asked, what dropping your price costs you, and why holding st... more
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- Great podcast
I love this podcast- such useful advice so expertly and concisely shared!
Apple Podcasts5jn8400
Switzerland2 months ago - Highly practical
I love how practical and tangible the episodes are. You always walk with tips you can apply to your pricing today. This is a must listen for anyone wanting to become confident in their pricing.
Apple Podcasts5Glasa G
United States7 months ago - Really valuable (in the literal sense)!
So useful to have a podcast that talks about the realities of pricing rather than the influencer version! Wish I had listened to this earlier on in my solopreneur career.
Apple Podcasts5Talks Of Our Time Podcast
United Kingdom10 months ago - Genius Information
I absolutely love this podcast it really brings clarity surrounding with pricing, value, and what to charge. Market trends are just that, that doesn’t mean the trends are your price. It’s a fabulous deep dive from oh I know into crystal clear clarity.
Apple Podcasts5J20168899United States2 years ago - Great podcast about a often confusing topic
This is a great podcast about a very important - yet often confusing - topic of pricing. Janene addresses the common pricing mistakes and challenges people experience in business and shares tactics and strategies for biz owners to price their services in alignment with the value they provide. One of the best resources on pricing out there!
Apple Podcasts5createcoachingUnited States2 years ago
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Frequently Asked Questions About The Pricing Lady
What is The Pricing Lady about and what kind of topics does it cover?
This show centers on pricing strategy for service-based businesses and startups, with a practical, outcome-focused approach. Episodes typically blend real-world scenarios, frameworks, and conversations about communicating value, avoiding discounts, and aligning pricing with GTM, product, and customer needs. Guests range from GTM and pricing experts to coaches who translate value into measurable outcomes. A standout theme is enabling listeners to price with confidence, protect profitability, and structure offers that reflect value rather than hours or trends. A notable strength is the mix of solo guidance, data-driven insights, and interviews that cover legality, ethics, and practical negotiation, making it a strong resource for founders, co... more
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How many episodes of The Pricing Lady are there?
The Pricing Lady launched 5 years ago and published 120 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on The Pricing Lady?
Recent guests on The Pricing Lady include:
1. Adriana Daragon
2. Alex Merry
3. Celina Guerrero
4. Glasa Gottschalk
5. Vena Verga-Danemar
6. Jessica Lockhart
7. Carrie Gallant
8. Anna Lundberg
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.