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Let's Make This More Interesting

eatbigfish - Adam Morgan
Marketing
Advertising
Brand Communication
Humor
Communications
Surprise
Audience Engagement
Creativity
Storytelling
Cost Of Dull
Improvisation
Video Games
Comedy
Questioning
Dishoom
Communication Skills
Public Speaking
Sustainable Development Goals
Environmental Crisis
Uber

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we ... more

PublishesTwice monthlyEpisodes34Founded3 years ago
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ManagementMarketingBusiness

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Artwork for Let's Make This More Interesting

Latest Episodes

In this episode of Let’s Make This More Interesting from eatbigfish, Adam explores what it takes to be more interesting in a very different medium: stop frame animation. Madga Osinska, today’s guest, is a director of short films and commercials for t... more

What does it take to be interesting enough for people to brave the New York City subway to come and join you on a cold, wet, Tuesday night? Every Tuesday night?  For two years? 

In this episode, Adam Morgan is joined by Jeffrey Robb, professional Du... more

How engaging do you have to be, really, to break inertia? To disrupt beliefs? And what does that take in your communication and in your culture?

In this episode of Let’s Make This More Interesting, Adam Morgan is joined by Lucinda Barlow, who leads... more

In this second part of the conversation with Rory Sutherland, Vice Chairman of Ogilvy and behavioural science evangelist, we discuss why Rory feels we are thinking in entirely the wrong way about the payback for marketing, and the different way we ne... more

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Recent Guests

Magda Osinska
Director at Aardman Animations
Aardman Animations
Episode: The magic of Aardman (with Magda Osinska)
Jeffrey Robb
professional dungeon master
Episode: Creating Epic Stories of High Fantasy (with Dungeon Master Jeffrey Robb)
Lucinda Barlow
Head of Uber's international marketing
Uber
Episode: Disrupting beliefs and breaking inertia (with Lucinda Barlow)
Rory Sutherland
Brand strategist and behavioral science thinker, affiliated with Ogilvy
Ogilvy
Episode: The Power of Surprise - Part 2 (with Rory Sutherland)
Andy Berndt
Executive with a long career in advertising and creator of Google's Creative Lab
Google
Episode: How to start the Google Creative Lab (with Andy Berndt)
Gail Gallie
Former advertising executive and co-founder of Project Everyone, focusing on sustainable development and climate initiatives.
Episode: Leading the world towards hope (with Gail Gallie)
Sara Stark
Marketing and creative director at Dishoom, involved in brand storytelling and creative direction.
Dishoom
Episode: Creating character at Dishoom (with Sara Stark)
Warren Berger
Journalist and author of A More Beautiful Question
Episode: The question is more important than the answer (with Warren Berger)
Jeffrey Jackson
Advertising expert and co-developer of the model of Interestingness
Open Intelligence Agency
Episode: The five components of interesting (with Jeffre Jackson and Dave Nottoli)

Host

Adam Morgan
Host of the podcast and founder of EatBigFish

Reviews

5.0 out of 5 stars from 26 ratings
  • Does exactly what it says on the tin

    Not just interesting - fascinating. And highly enjoyable. A better use of your hour’s wait in the airport than whatever else you were planning to do.

    Apple Podcasts
    5
    Dimitri from Powys
    United Kingdom2 months ago
  • This is one of my new favorite podcasts

    Such a valuable conversation to be had, and I’ve learned so much throughout each episode!

    Apple Podcasts
    5
    EmilyMarie1113
    United Statesa year ago
  • So very interesting

    If you want to challenge the way you think, give this a listen for hour. You will.

    This podcast is quite clear about the fact that the emperor is nude. So refreshing.

    Apple Podcasts
    5
    Maz Speaks Global
    Australiaa year ago
  • Binge-worthy dose of challenger brilliance

    My new favourite podcast! True to personality I binge listened to series one swept along by the glorious range of conversations and curious about the emerging connecting themes. I’m now relistening pencil in hand to capture all the golden nuggets. Eagerly awaiting series two. Thank you Adam and the Eatbigfish team.

    Apple Podcasts
    5
    Gill Maguire
    United Kingdom2 years ago
  • What you won’t find anywhere else

    Adam Morgan is crushing it with this podcast series on the many facets of being interesting or making your brand interesting. His guests come from such diverse backgrounds you won’t be hearing the same old corporate blah blah blah. Highly recommended.

    Apple Podcasts
    5
    Dr. Laura Camacho
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests come from a wide range of creative and strategic backgrounds, keeping the conversations fresh.
The series is praised for high-quality guests who push traditional thinking.
The host surfaces clear, actionable insights that listeners can apply quickly.
Listeners appreciate the sharp focus on practical, non-dull marketing ideas.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

The magic of Aardman (with Magda Osinska)
Q: Tell us a little bit about how you got to Aardman and your journey there.
Magda describes a lifelong love of drawing, formal training in Poland, and a pivotal connection with David Sproxton that led to her joining Aardman, where she started on the shop floor and gradually progressed to directing, driven by a passion for detail and storytelling.
The Power of Surprise - Part 1 (with Rory Sutherland)
Q: What does Rory mean by having a game theorist's mind in creative work?
A game theorist's mindset involves not just following conventional category rules but exploring the 'road less traveled,' looking for opportunities where competitors aren't operating and using those insights to differentiate and lead a category.
The Power of Surprise - Part 1 (with Rory Sutherland)
Q: What does surprise do that makes it so important for communicators?
Surprise grabs attention by disrupting our expectations and recontextualizing familiar things, which makes people notice and remember messaging more effectively, while also guiding behavior change through framed context.
Putting the joy back into work (with Bruce Daisley)
Q: What are the three key things that are getting in the way of joy at work?
The overwhelming amount of emails and meetings, the lack of control over one’s work situation, and the absence of social elements like friendships.
Putting the joy back into work (with Bruce Daisley)
Q: Does it matter whether people are engaged with their work or not?
Yes, it matters significantly for individuals and businesses, as work fulfillment can improve happiness and decrease illnesses.

Audience Metrics

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Frequently Asked Questions About Let's Make This More Interesting

What is Let's Make This More Interesting about and what kind of topics does it cover?

This series explores what makes content genuinely engaging in business, marketing, and creativity by interviewing practitioners who turn ideas into memorable experiences. Episodes center on unconventional storytelling, behavioral science in branding, and the art of surprise to capture attention, with guests ranging from high-profile marketers to creative innovators. The host nudges guests to share practical techniques, behind-the-scenes processes, and the mindset needed to turn dull moments into compelling moments for audiences that span corporate teams to consumers. A recurring strength is spotlighting leaders who pair rigorous thinking with playful experimentation, offering actionable takeaways for anyone looking to make communications mo... more

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Which podcasts are similar to Let's Make This More Interesting?

These podcasts share a similar audience with Let's Make This More Interesting:

1. Uncensored CMO
2. The Rest Is Politics
3. Full Disclosure with James O'Brien
4. The Louis Theroux Podcast
5. The Rest Is Politics: Leading

How many episodes of Let's Make This More Interesting are there?

Let's Make This More Interesting launched 3 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Let's Make This More Interesting?

Recent guests on Let's Make This More Interesting include:

1. Magda Osinska
2. Jeffrey Robb
3. Lucinda Barlow
4. Rory Sutherland
5. Andy Berndt
6. Gail Gallie
7. Sara Stark
8. Warren Berger

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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