可頌迷迷行銷
Olea & FigHi！我們是Terrie和Annie。我們一個在台北、一個在加州，是姐妹也是創業好夥伴。我們也是妳的創業好姐妹，幫妳把網路行銷和品牌經營變簡單！ 在這裡，我們將和妳分享女創業者背後*無濾鏡*的真實面，帶妳一起走進我們的創業幕後，讓妳獲得我們事業中的即時情報，還有我們正在利用的技巧和策略 -- 全部毫不保留地與妳分享！ 我們還會深入討論網路行銷的各種主題，包括品牌建立、內容行銷、社群媒體、電子郵件行銷、遠距工作等等。也會與妳分享從共12年多的行銷經驗中學到的實用技巧、超強策略和不為人知的小撇步，還有身為女創業者，在工作和生活上學習到的大小事。不管妳是努力學習的創業新手、想拓展事業的女老闆、或是想做更多妳熱愛的事的斜槓工作者，每一集都會帶給妳滿滿的收穫和實用的關鍵步驟！ 準備好幫妳的事業帶來成長，在市場中脫穎而出了嗎？來個可頌，一起來聊聊吧！
| Publishes | Weekly | Episodes | 93 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | EducationSelf-ImprovementBusinessCareers |
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Latest Episodes
你是否也曾經歷過這樣的社群低潮——明明貼文內容滿滿乾貨，卻沒有共鳴、互動極少？
其實，真的不是你不夠努力，而是我們常常忽略了：真正能打動人心的，不只是「內容」，而是「感受」。
在這一集，我將分享我們實測有效的三種貼文類型，以及創作者最常犯的三大內容誤區，讓你不再孤軍奮戰，而是一步步建立起真正有影響力的品牌內容。
🔍 本集亮點搶先看
・哪三種內容能提升品牌的專業度與黏著度？
・你是否也不小心掉入了「過度專業」的陷阱？
・能夠很快跟受眾建立情感連結，且對他們最有吸引力的內容種類
🎯 這集... more
你是否也曾為了衝營收，動念過：「要不要乾脆降價試試？」
但你知道嗎？很可能不是你定價太高，而是價值沒被看見。
在這集，我們不講老套的「CP值思維」，而是從顧客心理出發，帶你深入理解：
為什麼有些品牌明明不便宜，卻依然擁有死忠客群？為什麼有些創業者漲價反而讓業績翻倍？為什麼「感覺值得」，比實際功能還更重要？
✨ 本集重點（你會想知道的）：
・為什麼一降價反而讓品牌更難翻身？
・「賣感覺」不是騙人，而是觸動人心的關鍵
・套餐設計背後的心理策略
・你以為的高價，其實是種價值溝通
・不... more
你也曾經這樣想過嗎？
「定價太高會不會沒人買？」
「大家都走低價策略，我是不是也該跟進？」
但如果我告訴你——價格從來就不只是數字，它代表的是你的品牌價值感、定位力、與客戶願意為什麼買單的感覺。
在這集節目中，我們聊聊那些你以為的「定價錯誤」，其實正在默默削弱你的品牌信任感。也會分享我們自己實際操作的觀察與方法，幫助你重新設計價格策略，讓「值這個價」這句話，變成客戶的心聲。
本集重點，讓你邊聽邊思考：
・價格太低，其實可能讓人質疑你的專業？
・為什麼高 CP 值有時反而是品牌形... more
總是怕讓別人失望，明明不想答應還硬著頭皮說「好」？
總是怕讓別人失望，明明不想答應還硬說「好」？這集會幫你擺脫「討好型人格」，學會做自己，讓事業和生活更輕鬆自在。我會分享我的經歷，告訴你如何學會拒絕，開始掌控自己的選擇權！
🎧本集重點：
・討好型人格怎麼影響創業：不敢拒絕會讓你錯過機會，還會讓自己累壞
・兩本改變人生的書：《被討厭的勇氣》和《The Let Them Theory》，教你如何活得更真實
・簡單方法：學會說「Let me」，不再迎合別人，找回自己的選擇
・練習拒絕：從... more
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Reviews
- 如何克服創業恐懼？戰勝焦慮
這集完全刺進我心裡！我就是那種會事先焦慮很多的人！也會變的沒自信….「有些人會說要等到自己準備好或者有自信的時候才能開始..」；沒有開始怎麼會知道自己哪裡需要補足，自己在無限的空想，卻不是在解決問題。實際做才是克服焦慮的方法。要充滿自信到底是什麼時候了？開始做就對了！我又從這集獲得滿滿的能量了。
Apple Podcasts5Shizuko chiu
Taiwan18 days ago - 謝謝分享10個目標受眾跟市場定位的關鍵提問！
謝謝分享10個目標受眾跟市場定位的關鍵提問！
Apple Podcasts5加碼歪歪踢Taiwana month ago - 細節滿滿
內容很實用且貼近生活應用，細節也是滿滿的，已購買線上課程，期待能更進步
Apple Podcasts5卡洛詩Taiwan2 months ago - 好喜歡你們的內容
我就是那個有心魔的業務，真的好喜歡妳們分享的IG經營和內容行銷，正在苦思如何經營IG時看到你們的節目，真的是拯救了我，感謝你們❤️❤️
Apple Podcasts5Chiu TingTaiwan2 months ago - 感謝提醒
超感謝你們在最新一集提醒了經營社群的目標，把我自己又再拉回來～～
Apple Podcasts5卡來耳Taiwan3 months ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #178 |  Australia/Business/Careers |
Apple Podcasts | #12 | Taiwan/Business/Careers |
Apple Podcasts | #32 |  Hong Kong/Business/Careers |
Apple Podcasts | #117 |  Singapore/Business/Careers |
Apple Podcasts | #120 | Taiwan/Business |
Apple Podcasts | #169 |  Denmark/Business/Careers |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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可頌迷迷行銷 launched 2 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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