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可頌迷迷行銷

Olea & Fig

Hi!我們是Terrie和Annie。我們一個在台北、一個在加州,是姐妹也是創業好夥伴。我們也是妳的創業好姐妹,幫妳把網路行銷和品牌經營變簡單! 在這裡,我們將和妳分享女創業者背後*無濾鏡*的真實面,帶妳一起走進我們的創業幕後,讓妳獲得我們事業中的即時情報,還有我們正在利用的技巧和策略 -- 全部毫不保留地與妳分享! 我們還會深入討論網路行銷的各種主題,包括品牌建立、內容行銷、社群媒體、電子郵件行銷、遠距工作等等。也會與妳分享從共12年多的行銷經驗中學到的實用技巧、超強策略和不為人知的小撇步,還有身為女創業者,在工作和生活上學習到的大小事。不管妳是努力學習的創業新手、想拓展事業的女老闆、或是想做更多妳熱愛的事的斜槓工作者,每一集都會帶給妳滿滿的收穫和實用的關鍵步驟! 準備好幫妳的事業帶來成長,在市場中脫穎而出了嗎?來個可頌,一起來聊聊吧!

PublishesWeeklyEpisodes129Founded3 years ago
Language
Korean
Number of ListenersCategories
Self-ImprovementBusinessCareersEducation

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Artwork for 可頌迷迷行銷

Latest Episodes

「我是不是不夠努力?」這個念頭,你也曾有過?

看到別人在做YouTube,你的清單上就多了"研究YouTube"。看到別人每天發文,你就覺得"我也該日更"。看到別人做podcast,你就想"我是不是也該..."

你的待辦清單越來越長,但你越來越焦慮。

為什麼?因為那些,根本不是你的清單。那是別人的清單。

這一集,我想跟你分享:我如何發現自己一直在做別人的清單、一個方法幫你找到你自己的清單、還有為什麼搞清楚這個,你會突然輕鬆很多。

在這一集,你會聽到:

・為什麼「不夠努力」的焦慮會一直... more

擔心:我這麼安靜,真的適合創業嗎?這集我想跟你分享,我如何把「太安靜」變成最強的行銷武器。

在這一集,你會聽到:

・為什麼我以前覺得「太安靜」是劣勢,直到有一天發現這反而是我最強的能力

・我的貼文從「IG經營5個技巧」改成「分享真實故事」後,互動率如何變成10倍

・為什麼安靜的人、I型人反而更會說出讓人有共鳴的故事(提示:和觀察力有關)

・今天就能開始的3個步驟:如何把日常觀察變成讓客戶說「你懂我」的內容

・為什麼說故事比分享技巧更有效?因為人們要的不是被教育,而是被理解

____... more

精美圖片、專業形象、滿滿的乾貨知識——我以前以為這些就是吸粉的關鍵。

結果發現,觸及沒起色,互動也沒變多。

直到有一次,我們發了一篇不是教學、不是技巧,只是分享真實創業掙扎的貼文,互動率竟然是平常的兩倍以上。

那一刻我才發現:原來那些我以為很重要的東西,根本不是讓人想追蹤你的關鍵。

這一集,我想跟你聊聊:為什麼光發乾貨、戳痛點不會讓人買單?真正讓人想行動的,到底是什麼?

這一集,你會聽到:

・為什麼你這麼努力產內容,互動和轉換卻不如預期——在這個資訊爆炸的時代,人不是因為「懂了」就會... more

如果我能回到創業第一天,我不會先做產品。

這是我們花了八個月才搞懂的事。這一集,我想跟你分享我們第一次推課程只有一個訂單的故事,還有後來我們發現的、真正讓推出成功的關鍵順序。

你會聽到:

・為什麼我們第一次推課程會失敗?我們搞錯了什麼順序

・你的受眾如何成為你成功推出的秘密武器:幫你堆疊信任、驗證想法、找到最有力的行銷語言

・我們實際在用的方法:用IG限動測試主題、建立waitlist、讓潛在客戶參與產品創造過程

・真實數字對比:從1個訂單到幾十份、甚至上百份報名的轉變

・今天就能... more

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Reviews

4.8 out of 5 stars from 206 ratings
  • 原來我被完美主義卡住了

    妳們的分享真的對我非常有幫助,謝謝持續的分享和給我滿滿的動力❤️

    Apple Podcasts
    5
    kkkkppppen
    Taiwan6 months ago
  • (希望可以調整一下口頭禪~

    很喜歡內容的分享,常常講到心坎裡在糾結的事,會有一種我不奇怪的感覺,讓人更有動力繼續下去!不過常常會出現「對不對」的口頭禪,會影響聆聽的體驗,提供建議參考!

    Apple Podcasts
    5
    卡蘿橘子
    Taiwan6 months ago
  • 謝謝分享

    謝謝老師跟我們分享10個非常實用的提問

    Apple Podcasts
    5
    楊思思
    Taiwan7 months ago
  • ❤️

    很受用又很貼近實際自己創業、一人工作的我🥹 謝謝各種分享🥰 喜歡收到你們的電子報💕

    Apple Podcasts
    5
    潔西沈
    Taiwan8 months ago
  • 如何克服創業恐懼?戰勝焦慮

    這集完全刺進我心裡!我就是那種會事先焦慮很多的人!也會變的沒自信….「有些人會說要等到自己準備好或者有自信的時候才能開始..」;沒有開始怎麼會知道自己哪裡需要補足,自己在無限的空想,卻不是在解決問題。實際做才是克服焦慮的方法。要充滿自信到底是什麼時候了?開始做就對了!我又從這集獲得滿滿的能量了。

    Apple Podcasts
    5
    Shizuko chiu
    Taiwan10 months ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#16
Taiwan/Business/Careers
Apple Podcasts
#95
Hong Kong/Business/Careers
Apple Podcasts
#197
Taiwan/Business
Apple Podcasts
#236
Argentina/Business/Careers

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1. 查理的創業化合物
2. 下一本讀什麼?
3. 最近工作還好嗎
4. 大人的Small Talk
5. 別人的工作最有趣

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可頌迷迷行銷 launched 3 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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