达尔文在加拉帕戈斯群岛发现了达尔文雀,这种雀的进化现象启发了他,使他在1859年出版了旷世巨著《物种起源》,并提出了著名的“进化论”:在虫子多的岛上,喙部是直的雀更适合生存;在浆果多的岛上,喙部是弯的雀更适合生存。反之,就会处于劣势,甚至灭绝。这就是“物竞天择,适者生存”。成功,一定是因为我们做对了什么。但是,面对“天择”逻辑的复杂性,我们其实并不知道什么是对的。所以,面对变化,我们就用海量的“物竞”应对复杂的“天择”,这种力量就是进化的力量。
Publishes | Daily | Episodes | 19 | Founded | a year ago |
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Language | ZH-CN | Categories | CareersBusinessEntrepreneurship |
我带着一些创业者和企业家去游学参访时,大家讨论到一个很多人关心的问题:To B很重要,很多人想转型做To B业务;私域流量也很重要,很多人也想做私域流量,但是,如何通过私域流量,撬动To B业务?或者说,正在做To B业务的人,如何做私域流量? 其实,To B业务的关键在于决策流程和复杂度,这也是To B和To C的最大区别。
我在《趋势红利》中曾经说过:“做零售的逻辑,就是不断地寻找新的流量红利,比如会员、直销、自媒体、社群,直到再被抹平,永不停止。”
一谈到私域,很多人会立刻想起微信。确实,微信特别适合做私域。因为私域是从经营商品和人的关系、内容和人的关系、信息和人的关系,转为经营人和人的关系。私域的基本逻辑是社交,而在中国,人与人之间最基础的社交关系基本都在微信上。
在太阳系已经坍缩到二维世界甚至整个宇宙都要坍塌的时候,云天明送给程心一个小宇宙。在这个小宇宙里,有田野、几幢白色房子,还有几棵树。云天明希望程心在宇宙坍缩,所有文明都被不可避免地毁灭后,仍然能在这个小小的宇宙里活下去,等待新宇宙的诞生。这就是云天明作为一个理科直男的浪漫。 如果我们把整个宇宙比作公域的话,那么送给程心的这个小宇宙,就是云天明在公域(整个宇宙)里挖的一小勺私域(小宇宙)。
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进化的力量~发现趋势适应进步 launched a year ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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