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ワンオペカフェオーナーのゆるマーケ

Risa Pom's

こちらのポッドキャストでは福島県のド田舎で 飲食店を経営する私自身の目線から カフェで独立してみたい方や、今現在お店を経営している方に向けて 実体験をもとにリアルな目線で 楽しくゆるっとマーケティングを一緒に学んでいく番組となっております。

PublishesDailyEpisodes48Founded2 years ago
Language
Japanese
Categories
BusinessMarketing

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Artwork for ワンオペカフェオーナーのゆるマーケ

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バックアップ商品とは

→メインの商品が無くなった時の為のサポート商品

スタバの期間限定フラペチーノ

→材料がなくなるとバックアップが用意されている(コーヒークリームフラペ)

お店にチラシを置いてもらうには?

①そのお店の人と関係性はありますか?

②関係性がなければ返報性の法則を利用する

割引券を…?

気になる答えはエピソードで

第一印象、まじ大切です

①エネルギーないかも

大きくジャンプする為にひざを曲げなきゃいけない

②心理学勉強中

集客激ムズ

人口、大事

①こちらが集客、セールスに力を入れる必要がない

お店がどんなに「いいですよ、きて下さい」

と言っても響きづらいけど、友達に「あそこ良かったよ」って言われると説得力が全然違う

②紹介される為には

店舗系:感じの良い接客

無形系:お客様にとってhelpになるもの

退職率一気に下がると思います

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Chart Rankings

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Apple Podcasts
#247
Japan/Business/Marketing

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Gender SkewLocationInterests
ProfessionsAge RangeHousehold Income
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ワンオペカフェオーナーのゆるマーケ launched 2 years ago and published 48 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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