iWebPower Show with Kai Yan：海外华人的网络营销语音学习频道
Kai Yan澳洲网络营销专家 Kai Yan (颜开)，在这个频道里，分享关于网络营销策略, 网络营销获客，网络营销传化率，网络营销软件平台等话题。 iWebPower澳洲网隆 www.iwebpower.com/
| Publishes | Weekly | Episodes | 44 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | BusinessMarketing | ||
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Latest Episodes
《你是要用youtube视频营销带来源源不断的流量，还是在浪费时间在微信和facebook上费时费力做短期投资》
我有一个朋友在澳洲，兼职开武馆。上个星期，跟他聊天的时候，我问他怎么去推广。
他说“我每个星期会出一个武术训练的视频，加文字的点评，然后放到微信朋友圈，微信群和facebook”。
他还给我演示了在facebook上，有多少人在看他的视频。但是他也不知道这有没有帮助带来新学员。
我问他一个问题，
“你在这两个社交平台上，分享你的视频，只能分享给你现有的朋友圈和群。但是... more
《学计算机IT专业的，也可以做网络营销吗？》 前几天，我和之前的一个学员聊天。 她跟我说，现在在公司里面，她是最了解网络营销的。而且，她还在公司里，培训一位学IT专业的员工。 虽然她的员工有IT方面的专业知识，但是，大学里学的很多知识，都不实用。员工懂的还没她多，她还要让她的IT员工，继续学习网络营销培训课程。 我自己，也是学IT出身。 做了十几年IT工作，在公司里面，看到不止一次的裁员。每一次裁员的时候，自己就担忧，也看到别人的焦虑。 在那个时候，我就... more
《破除传统企业和初学者对网络营销的迷惑》
前不久，我和一位客户通电话。他在电话里问我说，现在有那么多新的网络推广的平台，比如说微信，facebook，我怎么样可以找到一个既省钱，又能有好的推广效果的平台呢？可见他对网络营销具体的方向还是很困惑的。
同样的，我记得之前我有一位学员，她自己有自己的企业，在学习了我的一个关于网络营销的基础知识和策略的课程后，经过一段时间的实践，她非常高兴地反馈给我说，现在，在自己的公司里面，跟那些当地英文的销售推广团队，在商量和布置营销策略的时候，... more
《相信微信，但不迷信微信 - 如何超越微信平台, 扩大你的影响力》
微信营销，到底应不应该把它作为你唯一的营销方式？
很多人特别迷信微信，不光是相信，而是非常迷信。觉得，只要是中文市场，不管是中国大陆，还是台湾香港，还是海外华人，微信是唯一的营销方式。因为觉得效果最好。我有个客户跟我说，你看，Email、网站都没有用了，只有微信有用。
这一期我们就专门讲一讲：
怎样超越微信平台，真正扩大你的影响力，在多个平台去做。
我要讲的是： 你千万不要把自己就锁定在一个平台，比... more
《电影明星成龙告诉你，互联网网络营销其实很简单》
今天想跟你聊一下，电影明星成龙，是怎么样教我们做互联网网络营销的。
2010年有一部电影叫The Karate Kid (功夫梦)，这部电影是成龙和，Jaden Smith (Will Smith的儿子)主演的。
在这个电影里面有一个片段。
成龙在教Jaden Smith功夫的时候，让他反复把衣服挂到衣服架上。这个简单的动作每天重复，反复不断的练习，而且不告诉他为什么。
直到后来，这个孩子在练功的时候才发现，这个简单的挂... more
《你的生意使用自动挤奶器吗？》
你的生意里有多少部门，多少工作实现了自动化，你还在费时费力的用手动流程吗？ 听听这期的的iWebPower Show Podcast
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Apple Podcasts | #129 | China/Business/Marketing |
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