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Inside The Media Minds

W2 Communications
Artificial Intelligence
Cybersecurity
Cyber Security
Public Relations
Apple
Journalism
Technology
Dark Reading
Technology Publishing
Digital-First Company
The Register
Media
Featured
CIO Dive
AI Governance
RSA Conference
Spycast
National Security
Cybersecurity Dive
Search Security

Welcome to Inside the Media Minds, hosted by Christine Blake and Madison Farabaugh from W2 Communications. This podcast pulls back the curtain on today’s media landscape and provides candid conversations with influential media professionals. Listeners hear real time feedback about what makes a story stand out, insight into major news events and tips for smarter storytelling.

PublishesMonthlyEpisodes112Founded8 years ago
Number of ListenersCategory
Technology

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Artwork for Inside The Media Minds

Latest Episodes

On this episode of #IMM, Christine and Madison chat with Ken Underhill to learn more about his role and coverage at eSecurity Planet

On this episode of #IMM, Christine and Madison sit down with Byron Tau as he transitions from the Associated Press to ProPublica.

On this episode of #IMM, Christine and Madison sit down with freelance journalist Bree Fowler to discuss all things Black Hat Conference.

On this episode of #IMM, Christine and Madison sit down with Sasha Ingber the host of SpyCast, the International Spy Museum's flagship podcast on global intelligence, espionage and covert operations.

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Recent Guests

Ken Underhill
Cybersecurity journalist and writer, Cybersecurity Newsletter Writer at eSecurity Planet
eSecurity Planet
Episode: Inside the Media Mind of Ken Underhill: eSecurity Planet
Byron Tau
Pulitzer Prize-winning journalist and investigative reporter
ProPublica (upcoming); formerly Associated Press
Episode: Inside the Media Minds of Byron Tau: ProPublica
Bree Fowler
Freelance cybersecurity and consumer tech journalist
Freelancer (former CNET, AP, Consumer Reports)
Episode: Inside the Media Mind of Bree Fowler: Special Black Hat Episode!
Sasha Ingber
Host of SpyCast, the International Spy Museum's flagship podcast on global intelligence, espionage and covert operations
International Spy Museum
Episode: Inside the Media Mind of Sasha Ingber: SpyCast Podcast
Joel Witts
Director of Content and co-founder at Expert Insights
Expert Insights
Episode: Inside the Media Mind of Joel Witts: Expert Insights
Shaun Waterman
Award-winning journalist and content strategist
Freelancer; Air and Space Forces Magazine; Via Satellite; OT Today (ISMG)
Episode: Inside the Media Mind of Shaun Waterman: Freelancer
Jessica Lyons
The Register Cyber Security Editor
The Register
Episode: LIVE FROM RSAC - Inside the Media Mind of Jessica Lyons: The Register
Matt Kapko
Reporter at CyberScoop covering cybercrime, ransomware, software defects, and vulnerability management
CyberScoop
Episode: Inside the Media Mind of Matt Kapko: CyberScoop - Special RSAC Discussion
Kelly Jackson Higgins
Editor-in-Chief of Dark Reading and VP of Cybersecurity Editorial at Informa TechTarget
Dark Reading / Informa TechTarget
Episode: Inside the Media Mind of Kelly Jackson Higgins: Dark Reading

Hosts

Christine Blake
Co-host specializing in media relations and storytelling; affiliated with W2 Communications.
Madison Farabaugh
Co-host specializing in media strategy and PR workflows; affiliated with W2 Communications.

Reviews

4.9 out of 5 stars from 13 ratings
  • Great insights from top tech journalists in DC

    DC is about more than politics ... Fueled by ambition, innovation and, of course, a wealth of DoD/fed agency contracts, the tech industry here makes for one of the hottest tech regions in the nation. Inside the Media Minds tells this story skillfully through the eyes of the top local journalists covering tech. The results are insightful, surprising and even humorous. For anyone with any "skin in the game" in DC and IT, Media Minds ranks as a "must listen."

    Apple Podcasts
    5
    Denny Den Den 24
    United States8 years ago
  • Great insights on media and news cycles

    It's interesting to hear reporters' firsthand perspectives on how they entered journalism and the beats they cover, good insights for navigating today's relentless pace of news.

    Apple Podcasts
    4
    Tom Resau
    United States8 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes balance behind-the-scenes media strategy with real-world newsroom storytelling.
Listeners appreciate candid, journalist-focused insights into media and tech coverage.
The host duo's practical pitching tips come across as valuable for PR pros and journalists alike.

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Talking Points

Recent interactions between the hosts and their guests.

Inside the Media Mind of Bree Fowler: Special Black Hat Episode!
Q: What are your thoughts on research releases at the show—timing, embargoes, and how to make it resonate with readers?
Releases during the show should be tightly aligned with current themes and have clear relevance to readers; embargoes can help organize coverage, but must be well-promoted and genuinely newsworthy to justify the attention.
Inside the Media Mind of Bree Fowler: Special Black Hat Episode!
Q: What strategies help cybersecurity vendors and PR teams cut through the noise leading up to and during Black Hat?
Focus on quality experts who can speak clearly and demonstrate real understanding, instead of generic demos and buzzwords; smaller companies can succeed by bringing credible experts and meaningful content rather than flashy marketing; avoid overreliance on paid noise and consider trusted, interview-style materials on company sites.
Inside the Media Mind of Bree Fowler: Special Black Hat Episode!
Q: As you're prepping for these different conferences, how far in advance do you typically book briefings, and is there interest in pre-briefings before or after Black Hat?
Bree says she tends to favor post-briefings due to burnout, but historically she has done pre-reporting and pre-interviews to have stories ready early; real-time updates are challenging, so preparation and validating experts ahead of time are key.
Inside the Media Mind of Sasha Ingber: SpyCast Podcast
Q: How does SpyCast decide which guests to feature?
The team uses multiple streams—producers flag topics, the host pursues compelling sources, and they time episodes to align with major events while seeking unique perspectives from top experts.
Inside the Media Mind of Maria Korolov: Freelance Reporter
Q: What's your advice to fellow journalists on adapting to AI's role in the industry?
Her guidance centers on treating AI as a tool to enhance reporting, staying focused on authentic user experiences, demanding credible sources, and leveraging conferences and direct conversations to gather unique insights.

Audience Metrics

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Frequently Asked Questions About Inside The Media Minds

What is Inside The Media Minds about and what kind of topics does it cover?

Listeners are likely media and tech professionals interested in how reporting works, newsroom storytelling, and media strategy. Episodes repeatedly cover topics like investigative journalism, cybersecurity coverage, AI in media, conference reporting, and pitching to journalists, with a practical bent for PR and newsroom tactics. A notable edge is the host duo's emphasis on human-centered storytelling, transparent media processes, and practical pitching tips that help both journalists and PR teams succeed in a fast-moving information environment.

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Which podcasts are similar to Inside The Media Minds?

These podcasts share a similar audience with Inside The Media Minds:

1. On with Kara Swisher

How many episodes of Inside The Media Minds are there?

Inside The Media Minds launched 8 years ago and published 112 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Inside The Media Minds?

Recent guests on Inside The Media Minds include:

1. Ken Underhill
2. Byron Tau
3. Bree Fowler
4. Sasha Ingber
5. Joel Witts
6. Shaun Waterman
7. Jessica Lyons
8. Matt Kapko

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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