
Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. www.dacgroup.com (www.dacgroup.com)
| Publishes | Daily | Episodes | 27 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||

If search is shifting toward AI answers, summaries, and recommendation-style results, what does SEO success look like now?
In this episode of Shift Happens, host Nasser Sahlool is joined by Thom Lodge, Associate Director of SEO at DAC, to unpack why... more
Are brands moving too fast across too many channels to stay recognizable, and is AI making that better or worse?
In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Mylène Savoie, GM of DAC Montreal, to unp... more
If performance media is so measurable, why invest in brand at all?
In this episode of Shift Happens, host Nasser Sahlool, SVP of Client Strategy at DAC, is joined by Robert Cooney, VP of Client Strategy, to examine how an overreliance on last-click ... more
Are tight budgets, rising expectations, and AI hype making marketing planning harder than ever?
In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Luke Regan, VP and Managing Partner, DAC UK, to explore ho... more
Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.
Interesting perspectives on real world marketing challenges tailored to how customers behave right this moment. The content is both timely and relevant, and presented with lots of humor. The hosts break down hot topics in a logical way that’s simple to understand and quite entertaining. Highly recommend to digital marketers (lots on strategy, data and media ... and its intersection).
Things are changing rapidly these days from a digital perspective, especially with the pandemic happening. As marketers, we have to try to understand our audience and how to best market to them, while taking note of the trends that are occurring. This is a fantastic podcast for grasping that concept and learning about these trends and the consumer mindset. Nasser, Jenna, and Dan are all incredibly knowledgeable in the space, and keep things light and humorous, and very easy to follow. I really e... more
Enjoy the simple breakdowns of complex challenges facing marketers every day. Keep up the good work!
These folks share marketing knowledge that anyone doing business in 2021 should listen too. Extremely insightful.
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Apple Podcasts | #229 |
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Shift Happens explores the intersections of marketing, technology, data, media, and creative practice, often through the lens of DAC Group's strategists and partners. Recent episodes center on brand-building in a multi-channel landscape, the balance between brand and performance media, AI's impact on search and local discovery, and moving beyond vanity metrics to metrics that drive business results. The show consistently surfaces practical, data-driven approaches to planning, measurement, and creative execution, with a friendly, accessible host dynamic and a rotation of deep-dive guests from within the DAC ecosystem. Notable strengths include a holistic view of marketing challenges, emphasis on actionable takeaways, and a willingness to tac... more
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These podcasts share a similar audience with Shift Happens:
1. The Daily
Shift Happens launched 5 years ago and published 27 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Shift Happens include:
1. Mylène Savoie
2. Luke Regan
3. Kyle Harris
4. Jenna Watson
5. Orli Millstein
6. Dan Temby
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