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Artwork for Shift Happens

Shift Happens

DAC
Marketing
Technology
Data
Media
Creative
Content Marketing
Local Search Optimization
Value Metrics
Vanity Metrics
Search Algorithms
Customer Journey
AI Max
SEO
Google
Marketing Strategy
Customer Acquisition
Lifetime Value
Data Science
Analytics
Audience Understanding

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. www.dacgroup.com (www.dacgroup.com)

PublishesDailyEpisodes23Founded5 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Shift Happens

Latest Episodes

Is AI changing local search as dramatically as everyone claims — or are the fundamentals still what matter most?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Kyle Harris, Director of Local Optimizati... more

YouTube

Is AI actually making your media more efficient — or just driving more empty traffic?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Jenna Watson, SVP of Media, to unpack what AI Max really delivers, where it f... more

YouTube

Is your content getting harder to find — even as you create more of it?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, joins Orli Milstein, Director of Content Strategy, to explore how AI is reshaping discovery and w... more

YouTube

Are your dashboards full of data that looks great but doesn’t actually drive business?

In this episode of Shift Happens, DAC’s SVP of Client Strategy, Nasser Sahlool, sits down with Dan Temby, SVP of Technology & Analytics, to unpack why marketers c... more

YouTube

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Recent Guests

Kyle Harris
Director of Local Optimization
DAC Group
Episode: Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Jenna Watson
SVP of media at DAC with extensive experience in media strategy and AI-driven SEO.
DAC
Episode: Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Orli Millstein
Expert in content marketing and digital strategy
Episode: Search-First Storytelling: Strategies to Get Your Content Found
Dan Temby
Senior Vice President of Technology and Analytics at DAC
DAC Group
Episode: From Vanity Metrics to Value: Analytics that Actually Drive Sales

Host

Nasser Sewell
Host of Shift Happens, sharing insights on modern marketing strategies and the intersection of technology and creativity.

Reviews

4.9 out of 5 stars from 62 ratings
  • Intelligent & accessible!

    Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.

    Apple Podcasts
    5
    LGPtoo
    Canada5 years ago
  • Relevant, FUN, simple to understand take on today’s marketing landscape

    Interesting perspectives on real world marketing challenges tailored to how customers behave right this moment. The content is both timely and relevant, and presented with lots of humor. The hosts break down hot topics in a logical way that’s simple to understand and quite entertaining. Highly recommend to digital marketers (lots on strategy, data and media ... and its intersection).

    Apple Podcasts
    5
    munwala
    United States5 years ago
  • An engaging and humorous dive into digital marketing

    Things are changing rapidly these days from a digital perspective, especially with the pandemic happening. As marketers, we have to try to understand our audience and how to best market to them, while taking note of the trends that are occurring. This is a fantastic podcast for grasping that concept and learning about these trends and the consumer mindset. Nasser, Jenna, and Dan are all incredibly knowledgeable in the space, and keep things light and humorous, and very easy to follow. I really e... more

    Apple Podcasts
    5
    Kevin Dudginski
    United States5 years ago
  • Great insights to an endlessly interesting topic

    Enjoy the simple breakdowns of complex challenges facing marketers every day. Keep up the good work!

    Apple Podcasts
    5
    TheMander5
    United States5 years ago
  • Incredibly Insightful

    These folks share marketing knowledge that anyone doing business in 2021 should listen too. Extremely insightful.

    Apple Podcasts
    5
    KLukeHarris
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The series is recognized for its ability to simplify complex topics, particularly surrounding data and analytics in marketing.
Feedback highlights the podcast's actionable insights and relevance, especially in light of current trends in AI and digital marketing.
Listeners appreciate the thoughtful and humorous approach to addressing contemporary marketing challenges.
Reviews mention the engaging hosts and the balance of entertainment and education, making it accessible for professionals at various levels.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#117
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Q: How do you connect these things? How do you drive greater in-store traffic?
By ensuring your business data is accurate and managing your reputation effectively, businesses can increase in-store traffic amidst the challenges of digital marketing.
Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Q: Where are you starting to see AI actually have an impact on local discovery?
AI is acting as a powerful recommendation machine, influencing how consumers discover services and products, with traffic shifting towards AI platforms for initial recommendations but returning to Google for final decisions and reviews.
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Q: What do you think marketers should be thinking about in as far as a keyword-less future with regards to SEO?
Marketers need to understand that SEO is no longer a standalone tactic and must be integrated into a broader marketing strategy that encompasses new measurement methods and collaborates across departments.
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Q: So what's the bottom line for marketers today?
The bottom line is that if you want to utilize AI Max, it can work effectively at scale but requires human oversight to ensure quality and efficiency.
From Vanity Metrics to Value: Analytics that Actually Drive Sales
Q: How is the analytics space evolving and what should marketers prepare for?
Marketers should prepare for the integration of AI in analytics, emphasizing the need for curated data and semantic layers for effective decision-making.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About Shift Happens

What is Shift Happens about and what kind of topics does it cover?

This engaging series navigates the complexities of modern marketing, focusing on the impact of AI, data management, and emerging consumer behaviors. Through insights from marketing professionals, it covers a wide range of topics including local search optimization, the evolution of SEO practices with AI, and content marketing strategies driven by audience insights. The podcast stands out by merging humor with critical insights, providing actionable strategies that help marketers adapt to the fast-paced changes in their field. Its emphasis on real-world applications and expert interviews makes it a valuable resource for professionals aiming to leverage disruptions in marketing as opportunities for growth.

Where can I find podcast stats for Shift Happens?

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How many listeners does Shift Happens get?

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How many subscribers and views does Shift Happens have?

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Which podcasts are similar to Shift Happens?

These podcasts share a similar audience with Shift Happens:

1. Morning Brew Daily

How many episodes of Shift Happens are there?

Shift Happens launched 5 years ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shift Happens?

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What guests have appeared on Shift Happens?

Recent guests on Shift Happens include:

1. Kyle Harris
2. Jenna Watson
3. Orli Millstein
4. Dan Temby

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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