Rephonic
Artwork for Shift Happens

Shift Happens

DAC
Marketing
Brand Media
Performance Media
Technology
Data
Media
Creative
SEO
Customer Acquisition
Local Search Optimization
Content Marketing
Data Analysis
Customer Journey
DAC Group
Search Algorithms
Marketing Strategy
Vanity Metrics
Value Metrics
Media Planning
Covid-19

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. www.dacgroup.com (www.dacgroup.com)

PublishesWeeklyEpisodes31Founded6 years ago
Number of ListenersCategories
ManagementBusinessMarketing

Listen to this Podcast

Artwork for Shift Happens

Latest Episodes

If search used to be about ranking on Google, what is it really shaping today?

In this episode of Shift Happens, host Nasser Sahlool is joined by Matt Southern, Senior News Writer at Search Engine Journal, to explore how search is evolving beyond ra... more

YouTube

If AI used to be about generating answers, what is it really driving today?

In this episode of Shift Happens, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from conversation... more

YouTube

In this episode of Shift Happens, host Nasser Sahlool is joined by Jessi Wood, Senior Content Strategist at DAC, to explore how social media’s role has evolved from a top-of-funnel awareness channel to a core driver of brand connection and loyalty.

more

YouTube

In this episode of Shift Happens, host Nasser Sahlool is joined by Felicia Delvecchio, Vice President of Media at DAC, to explore how fast-moving advertisers like Temu and Shein are reshaping media auctions in 2026 — not just through scale, but throu... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Daily
The DailyThe New York Times
Criminal
CriminalVox Media Podcast Network

Recent Guests

Thom Lodge
Associate Director of SEO at DAC
DAC Group
Episode: SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO
Mylène Savoie
General Manager of DAC's Montreal office
DAC Group
Episode: The Idea Comes First: How Strong Brands Stay Consistent While Evolving
Luke Regan
UK VPN managing partner with over 20 years of experience in strategic planning and media programs
DAC Group
Episode: Agility Under Pressure: Rethinking Media Planning
Kyle Harris
Director of Local Optimization
DAC Group
Episode: Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Jenna Watson
SVP of media at DAC with extensive experience in media strategy and AI-driven SEO.
DAC
Episode: Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Orli Millstein
Expert in content marketing and digital strategy
Episode: Search-First Storytelling: Strategies to Get Your Content Found
Dan Temby
Senior Vice President of Technology and Analytics at DAC
DAC Group
Episode: From Vanity Metrics to Value: Analytics that Actually Drive Sales

Host

Nasser Sahlool
Host of Shift Happens with a focus on strategy and marketing technology.

Reviews

4.9 out of 5 stars from 62 ratings
  • Intelligent & accessible!

    Edutainment may apply here!? Thought provoking and thoroughly enjoyable - thank you.

    Apple Podcasts
    5
    LGPtoo
    Canada5 years ago
  • Relevant, FUN, simple to understand take on today’s marketing landscape

    Interesting perspectives on real world marketing challenges tailored to how customers behave right this moment. The content is both timely and relevant, and presented with lots of humor. The hosts break down hot topics in a logical way that’s simple to understand and quite entertaining. Highly recommend to digital marketers (lots on strategy, data and media ... and its intersection).

    Apple Podcasts
    5
    munwala
    United States5 years ago
  • An engaging and humorous dive into digital marketing

    Things are changing rapidly these days from a digital perspective, especially with the pandemic happening. As marketers, we have to try to understand our audience and how to best market to them, while taking note of the trends that are occurring. This is a fantastic podcast for grasping that concept and learning about these trends and the consumer mindset. Nasser, Jenna, and Dan are all incredibly knowledgeable in the space, and keep things light and humorous, and very easy to follow. I really e... more

    Apple Podcasts
    5
    Kevin Dudginski
    United States5 years ago
  • Great insights to an endlessly interesting topic

    Enjoy the simple breakdowns of complex challenges facing marketers every day. Keep up the good work!

    Apple Podcasts
    5
    TheMander5
    United States5 years ago
  • Incredibly Insightful

    These folks share marketing knowledge that anyone doing business in 2021 should listen too. Extremely insightful.

    Apple Podcasts
    5
    KLukeHarris
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful discussions on modern marketing with practical insights.
Holistic view across brand, media, and analytics is a standout.
Fresh take on AI's impact in marketing teams and workflows.
Humor and accessible explanations make complex topics approachable.
Strong lineup of guests and real-world case discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#139
Canada/Business/Marketing
Apple Podcasts
#216
France/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

SEO Success Looks Different Now: A Six-Step Framework for SEO, GEO, and AIO
Q: AI answers, summaries, fewer predictable clicks. So in one sentence, Thom, what's the biggest shift the brands need to understand about SEO right now?
The biggest shift is moving from simply answering questions to being perceived as the answer itself, ensuring your content is what the AI or users ultimately rely on.
Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Q: How do you connect these things? How do you drive greater in-store traffic?
By ensuring your business data is accurate and managing your reputation effectively, businesses can increase in-store traffic amidst the challenges of digital marketing.
Local Search in the Age of AI: Smarter Strategies for Brick-and-Mortar Brands
Q: Where are you starting to see AI actually have an impact on local discovery?
AI is acting as a powerful recommendation machine, influencing how consumers discover services and products, with traffic shifting towards AI platforms for initial recommendations but returning to Google for final decisions and reviews.
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Q: What do you think marketers should be thinking about in as far as a keyword-less future with regards to SEO?
Marketers need to understand that SEO is no longer a standalone tactic and must be integrated into a broader marketing strategy that encompasses new measurement methods and collaborates across departments.
Smarter Search Marketing: Insights from Google’s AI Max and the New SEO Reality
Q: So what's the bottom line for marketers today?
The bottom line is that if you want to utilize AI Max, it can work effectively at scale but requires human oversight to ensure quality and efficiency.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Shift Happens

What is Shift Happens about and what kind of topics does it cover?

Shift Happens explores the intersections of marketing, technology, data, media, and creative practice, often through the lens of DAC Group's strategists and partners. Recent episodes center on brand-building in a multi-channel landscape, the balance between brand and performance media, AI's impact on search and local discovery, and moving beyond vanity metrics to metrics that drive business results. The show consistently surfaces practical, data-driven approaches to planning, measurement, and creative execution, with a friendly, accessible host dynamic and a rotation of deep-dive guests from within the DAC ecosystem. Notable strengths include a holistic view of marketing challenges, emphasis on actionable takeaways, and a willingness to tac... more

Where can I find podcast stats for Shift Happens?

Rephonic provides a wide range of podcast stats for Shift Happens. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Shift Happens and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Shift Happens get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Shift Happens, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Shift Happens?

Rephonic provides comprehensive predictive audience data for Shift Happens, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Shift Happens have?

To see how many followers or subscribers Shift Happens has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Shift Happens?

These podcasts share a similar audience with Shift Happens:

1. The Daily
2. Criminal

How many episodes of Shift Happens are there?

Shift Happens launched 6 years ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Shift Happens?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Shift Happens?

Rephonic pulls ratings and reviews for Shift Happens from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Shift Happens?

Rephonic provides full transcripts for episodes of Shift Happens. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Shift Happens?

Recent guests on Shift Happens include:

1. Thom Lodge
2. Mylène Savoie
3. Luke Regan
4. Kyle Harris
5. Jenna Watson
6. Orli Millstein
7. Dan Temby

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days