
A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.
| Publishes | Weekly | Episodes | 69 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

What if your next customer acquisition channel isn't a platform, it's a licensing catalog?
David Born, brand licensing consultant, joins In The Money to demystify one of the most overlooked growth levers available to consumer brands in the $5M to $3... more
What does it take to hold your ROAS floor for six years, through COVID, rising CACs, and the collapse of most of your 2019 launch cohort?
Jordan Nathan, Founder and CEO of Caraway, joins In The Money to break down the discipline behind one of the mo... more
Joe Welstead, Co-Founder of Oshun, returns to In The Money for a deeper conversation on the systems behind one of the fastest-growing hydration brands, still just two people, still profitable, still cash generative, and now launching a second brand. more
What's the difference between brand and branding and why is confusing the two one of the most expensive mistakes a consumer founder can make?
Rick Desai, Managing Partner at Listen Ventures, joins In The Money to break down the investing philosophy ... more
What does it actually cost to hold an uncompromising product standard in premium homeware?
Joe Parenteau, Co-Founder and CEO of Fable, joins In The Money to break down how a former accountant with no design background built one of North America's mo... more
Sahand Dilmaghani, Founder and CEO of Terra Cafe, joins In The Money to tell one of the more quietly impressive origin stories in consumer hardware, a founder who spent months recording conversations with strangers in retail stores, carried espresso ... more
What happens when a former consumer brand founder gets tired of the working capital grind, spots a broken format in adult recreational sports leagues, and decides to engineer the conditions for adults to actually make new friends?
Tommy Flaim, Found... more
What does it look like to send 25 to 30 cold emails to a founder you've never met because you believe in a product so much you're willing to bet your career on it?
Kieran Mathew, CEO of Equip Foods, joins In The Money to break down one of the more u... more
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This show profiles the economics and operating realities of modern consumer brands, with in-depth conversations about brand-building, distribution, funding, and growth in ecommerce, DTC, and CPG. Episodes frequently explore how founders source customers, optimize unit economics, navigate retail partnerships, and deploy go-to-market strategies across direct-to-consumer and traditional channels. A notable strength is the emphasis on practical, actionable takeaways—ranging from funding approaches and cash flow discipline to retail negotiations and community-driven growth—delivered through candid founder and investor perspectives. The format often blends storytelling with concrete lessons, making it useful for operators, marketers, and investor... more
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5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
In The Money: eCommerce, DTC, and CPG launched a year ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on In The Money: eCommerce, DTC, and CPG include:
1. Jordan Nathan
2. Joe Parenteau
3. Sahand Dilmaghani
4. Tommy Flaim
5. Kieran Mathew
6. Michael Rolland
7. Morgan Zanotti
8. Joe Welstead
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.