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Artwork for In The Money: eCommerce, DTC, and CPG

In The Money: eCommerce, DTC, and CPG

In The Money: eCommerce, DTC, and CPG
DTC
Retail
Direct-To-Consumer (DTC)
Oshun
CPG
Ecommerce
Brand
Hearth
Fan Bi
Sam Kaplan
Stantt
Era VC
Weatherman
Hulken
Branch Furniture
Ecommerce Equation
Grubbly
Lalo
Bushbalm
Flux Footwear

A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.

PublishesWeeklyEpisodes69Foundeda year ago
Number of ListenersCategory
Business

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Artwork for In The Money: eCommerce, DTC, and CPG

Latest Episodes

What if your next customer acquisition channel isn't a platform, it's a licensing catalog?

David Born, brand licensing consultant, joins In The Money to demystify one of the most overlooked growth levers available to consumer brands in the $5M to $3... more

What does it take to hold your ROAS floor for six years, through COVID, rising CACs, and the collapse of most of your 2019 launch cohort?

Jordan Nathan, Founder and CEO of Caraway, joins In The Money to break down the discipline behind one of the mo... more

Joe Welstead, Co-Founder of Oshun, returns to In The Money for a deeper conversation on the systems behind one of the fastest-growing hydration brands, still just two people, still profitable, still cash generative, and now launching a second brand. more

What's the difference between brand and branding and why is confusing the two one of the most expensive mistakes a consumer founder can make?

Rick Desai, Managing Partner at Listen Ventures, joins In The Money to break down the investing philosophy ... more

What does it actually cost to hold an uncompromising product standard in premium homeware?

Joe Parenteau, Co-Founder and CEO of Fable, joins In The Money to break down how a former accountant with no design background built one of North America's mo... more

Sahand Dilmaghani, Founder and CEO of Terra Cafe, joins In The Money to tell one of the more quietly impressive origin stories in consumer hardware, a founder who spent months recording conversations with strangers in retail stores, carried espresso ... more

What happens when a former consumer brand founder gets tired of the working capital grind, spots a broken format in adult recreational sports leagues, and decides to engineer the conditions for adults to actually make new friends?

Tommy Flaim, Found... more

What does it look like to send 25 to 30 cold emails to a founder you've never met because you believe in a product so much you're willing to bet your career on it?

Kieran Mathew, CEO of Equip Foods, joins In The Money to break down one of the more u... more

Key Facts

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Recent Guests

Jordan Nathan
Founder and CEO of Caraway
Caraway
Episode: Rolling Thunder: How Caraway Makes Sure There's Always Something to Talk About
Joe Parenteau
Co-founder and CEO of Fable
Fable
Episode: Finding White Space and Scaling to 8-Figures in a Crowded Homewares Category
Sahand Dilmaghani
Founder of Terra Cafe, a premium automatic espresso machine hardware and consumables ecosystem
Terra Cafe
Episode: Reaching Eight Figures by Doing the Unscalable Things First
Tommy Flaim
Founder of Silly Pickles; built a decentralized league platform
Silly Pickles
Episode: Engineering Adult Friendships to a Billion Dollar Business
Kieran Mathew
CEO of Equip Foods
Equip Foods
Episode: We Thought It Could Be a Modest $10M Business. We Were Very Wrong.
Michael Rolland
Co-founder of Yo! (frozen pizza brand)
Yo!
Episode: The LinkedIn Message They Almost Ignored For Target Nationwide
Morgan Zanotti
Founder and CEO of Waay
Waay
Episode: No Formula. No Co-Man. No Branding. Nationwide Whole Foods in Three Months.
Joe Welstead
Co-founder of Oshun hydration brand
Oshun
Episode: The Repeat Founder Who Learned to Focus On One Product that Actually Matters
Florian Wojewodzki
Investment lead at Iris Ventures, European consumer brand investor
Iris Ventures
Episode: Product, Brand, Community: The Holy Trinity for Consumer Investing at Iris Ventures

Host

Fan Bi
Host of In The Money and principal voice guiding in-depth conversations on consumer brands, ecommerce, DTC, and CPG.

Talking Points

Recent interactions between the hosts and their guests.

Rolling Thunder: How Caraway Makes Sure There's Always Something to Talk About
Q: How did you keep momentum during fundraising and what would you advise other founders in the same situation?
Fundraising was really difficult, with many brands competing for attention. The approach that worked was raising a large number of small checks to reach the funding goal while staying relentlessly focused on building the business. Founders should prioritize securing any capital available, continue to show progress, and resist diluting equity too early unless necessary.
Brand Is Not Branding, And Other Mistakes in Consumer
Q: Is there a marketing tactic or piece of tech that's working especially well for portcos right now?
Rick mentions TikTok as a major channel for growth and argues that being first or the loudest on the platform helps founders build recognition quickly, especially when budgets are tight.
Brand Is Not Branding, And Other Mistakes in Consumer
Q: Rick, let's get into Listen. How did your previous startup studio evolve into Listen, and what is the listening part all about?
Rick describes his background in banking and private equity, the shift to building Dashfire, and how listening to customers became central to Listen's thesis, aligning investments with real consumer needs.
Brand Is Not Branding, And Other Mistakes in Consumer
Q: Are you looking for that to show through in NPS and retention, that kind of accumulation of brand experiences, or is it more everyone on the team is buying the product, emailing customer service, finding it on shelves, seeing how retailers are talking about it?
Rick explains it should be a balance of both data and anecdotal signals: a strong brand shows up in customer experiences, but you also need meaningful metrics like NPS and retention to demonstrate durable brand equity.
Engineering Adult Friendships to a Billion Dollar Business
Q: How did you decide to build your own software platform rather than buy off-the-shelf solutions?
I chose to build in-house because the existing platforms could not support our dynamic ladder format or provide precise headcount management, which is essential for reliable scheduling and growth; investing in onshore development paid off by enabling scalable, repeatable operations.

Audience Metrics

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Frequently Asked Questions About In The Money: eCommerce, DTC, and CPG

What is In The Money: eCommerce, DTC, and CPG about and what kind of topics does it cover?

This show profiles the economics and operating realities of modern consumer brands, with in-depth conversations about brand-building, distribution, funding, and growth in ecommerce, DTC, and CPG. Episodes frequently explore how founders source customers, optimize unit economics, navigate retail partnerships, and deploy go-to-market strategies across direct-to-consumer and traditional channels. A notable strength is the emphasis on practical, actionable takeaways—ranging from funding approaches and cash flow discipline to retail negotiations and community-driven growth—delivered through candid founder and investor perspectives. The format often blends storytelling with concrete lessons, making it useful for operators, marketers, and investor... more

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2. The Tim Ferriss Show
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5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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In The Money: eCommerce, DTC, and CPG launched a year ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In The Money: eCommerce, DTC, and CPG?

Recent guests on In The Money: eCommerce, DTC, and CPG include:

1. Jordan Nathan
2. Joe Parenteau
3. Sahand Dilmaghani
4. Tommy Flaim
5. Kieran Mathew
6. Michael Rolland
7. Morgan Zanotti
8. Joe Welstead

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