
Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with t... more
| Publishes | Monthly | Episodes | 21 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

If Rewiring Consumption showed how far GLP-1s have already reshaped what we buy, this episode asks how much further they can go.
A panel of leading voices in clinical science, behavioural science and sensory science joins Andrew and Caitlin to war-g... more
The rules of appetite just changed - and so has the shopping basket.
In this episode, Andrew and Caitlin unpack exclusive new MMR research across 3,000 consumers in the US, UK, Germany, Brazil and China to reveal how GLP-1 medications are rewiring g... more
The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and s... more
The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tune in to discover why Asia is n... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #103 | |
Apple Podcasts | #126 |
Recent interactions between the hosts and their guests.
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A forward-looking show focused on consumer brands, marketing, and innovation. Episodes often explore how design, storytelling, and cultural signals shape shopper behavior—ranging from ambient foods and experiential packaging to AI-enabled retail and beauty trends. Guests include design directors, sensory experts, futurists, brand strategists, and industry insiders who translate complex trends into practical guidance for brands seeking to spark discovery, resilience, and trust in today's cluttered shelves. Noteworthy is the consistent emphasis on regional context (especially Asia and Latin markets), the rise of platform-native and AI-powered shopping, and the way non-traditional categories (like non-alcoholic beverages or microbiome skincare... more
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Impact Makers launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Impact Makers include:
1. David Gadd
2. Tiago Quaresma
3. Juliana Zilio
4. Katie Hedge
5. JK Wang
6. Paulina Lang
7. Coco Wu
8. Walter Pasquarelli
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