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Artwork for Impact Makers
Asia
China
Ambient Aisle
AI Shopping
Microbiome Skincare
Generative Engine Optimization
Artificial Intelligence
Portuguese Sardine
Mars Foods
Beauty Industry Trends
China Maxing
Brazil

Impact Makers is the podcast for marketers, innovators and curious minds who think way too much about products — the good ones, the bad ones, and what makes them stick. From beverages to beauty, food to fragrance, and much more, join hosts Andrew Wardlaw and Caitlin McLean as we get into the trends, ideas and cultural signals shaping the future of consumer brands. Expect sharp conversations with t... more

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Latest Episodes

If Rewiring Consumption showed how far GLP-1s have already reshaped what we buy, this episode asks how much further they can go.

A panel of leading voices in clinical science, behavioural science and sensory science joins Andrew and Caitlin to war-g... more

The rules of appetite just changed - and so has the shopping basket.

In this episode, Andrew and Caitlin unpack exclusive new MMR research across 3,000 consumers in the US, UK, Germany, Brazil and China to reveal how GLP-1 medications are rewiring g... more

The ambient aisle is the backbone of every supermarket, boasting a range of formats including cans, packets, jars and pouches. But in a world of ‘dinner for tonight’ shopping, the proposition risks being left behind. Look more closely, however, and s... more

The centre of gravity has shifted. And brands must take note. In this special episode, guest hosts Coco Wu and Harshita Mullick explore the most exciting ideas in food, drink, beauty, and retail are. And that’s Asia! Tune in to discover why Asia is n... more

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Recent Guests

David Gadd
Design Director, Mars Foods
Mars Foods
Episode: Ambient All-Stars
Tiago Quaresma
Representative, The Value of Time group
The Value of Time
Episode: Ambient All-Stars
Juliana Zilio
South American Sensory Lead, MMR
MMR
Episode: Ambient All-Stars
Katie Hedge
Social Media Correspondent, Together agency
Together agency
Episode: Ambient All-Stars
JK Wang
Futurist expert
Futurist Circle, Shanghai
Episode: The Asia Takeover
Paulina Lang
Head of Behavioral Science with the MMR Group; Impact Makers Behavioral Science correspondent
MMR Group / Impact Makers
Episode: When AI Takes the Basket
Coco Wu
Brand strategist with Huxley
Huxley
Episode: When AI Takes the Basket
Walter Pasquarelli
Global recognized writer, speaker and AI strategy advisor
Independent / Economist Group advisory work
Episode: When AI Takes the Basket
Marie Drago
Founder of Gallinée
Gallinée
Episode: New Beauty Frontiers

Hosts

Andrew Wardlaw
Host of Impact Makers, focused on consumer brands and strategic storytelling.
Caitlin McLean
Co-host on Impact Makers, specializes in marketing, media, and creator perspective.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ambient All-Stars
Q: What does it take to make ambient food feel genuinely discoverable again in a crowded aisle?
It requires a combination of category leadership, storytelling about the product's origin and value, coherent and inspiring in-store experiences, and partnerships with retailers to create dedicated destinations rather than mere shelf space.
The Asia Takeover
Q: Well, what do you mean by that?
JK Wang explains that futurism in business is about translating emerging technology into practical behaviors and decisions—knowing not just what changes, but what to build and how to position for those changes.

Audience Metrics

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Frequently Asked Questions About Impact Makers

What is Impact Makers about and what kind of topics does it cover?

A forward-looking show focused on consumer brands, marketing, and innovation. Episodes often explore how design, storytelling, and cultural signals shape shopper behavior—ranging from ambient foods and experiential packaging to AI-enabled retail and beauty trends. Guests include design directors, sensory experts, futurists, brand strategists, and industry insiders who translate complex trends into practical guidance for brands seeking to spark discovery, resilience, and trust in today's cluttered shelves. Noteworthy is the consistent emphasis on regional context (especially Asia and Latin markets), the rise of platform-native and AI-powered shopping, and the way non-traditional categories (like non-alcoholic beverages or microbiome skincare... more

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How many listeners does Impact Makers get?

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Which podcasts are similar to Impact Makers?

These podcasts share a similar audience with Impact Makers:

1. The Wellness Scoop
2. Off Menu with Ed Gamble and James Acaster
3. The Rest Is Entertainment
4. The Rest Is Politics
5. Football Weekly

How many episodes of Impact Makers are there?

Impact Makers launched 2 years ago and published 21 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Impact Makers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic provides full transcripts for episodes of Impact Makers. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Impact Makers?

Recent guests on Impact Makers include:

1. David Gadd
2. Tiago Quaresma
3. Juliana Zilio
4. Katie Hedge
5. JK Wang
6. Paulina Lang
7. Coco Wu
8. Walter Pasquarelli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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