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Artwork for If I'm Being Honest: Straight Talk About Book Publishing & Promotion

If I'm Being Honest: Straight Talk About Book Publishing & Promotion

Launch My Book
Amazon Ads
Chatgpt
Self-Publishing
Goodreads
Book Cover Design
Trust and Verify
Heather Hendrie
Cavalesso
Traditional Publishing
Book Distribution
Bookseeding
Kindle Unlimited
Pre-Orders
Anchoring Bias
Ghost Writers Conference

If I’m Being Honest is a straight-talk podcast about self-publishing and book marketing—created for authors who want realistic expectations and practical advice.

Hosted by Joel Pitney and Sayde Walker, the show explores what it actually takes to publish, promote, and sell books in today’s crowded marketplace. Featuring interviews with successful authors and industry experts, we dig into the wins,... more

PublishesWeeklyEpisodes19Founded6 months ago
Number of ListenersCategories
Self-ImprovementBusinessEducationMarketing

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Artwork for If I'm Being Honest: Straight Talk About Book Publishing & Promotion

Latest Episodes

A literary agent tells you your book is “interesting” but they don’t know where it belongs on a shelf. Do you revise it into something safer, or do you publish the thing you actually meant to write? Host Sayde Walker sits down with Lauren Domagas, au... more

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Most authors don’t lose momentum because they “aren’t good at marketing.” They lose momentum because they spend everything getting the book finished, then realize they can’t afford the work that helps readers discover it. We’re Joel Pitney and Sayde ... more

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“Global distribution” is one of the most persuasive phrases in publishing, and also one of the most misunderstood. We hear authors assume it means bookstore placement, airport shelves, and steady sales. The truth is that distribution can be passive, ... more

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Publishing is changing faster than most writers were taught to expect, and that shift can feel either terrifying or freeing depending on how you approach it. I sit down with legendary literary agent and San Francisco Writers Conference founder Michae... more

“Distribution” might be the single most misunderstood word in book publishing, and that confusion costs authors real money. We sit down with Brooke Warner, publisher of She Writes Press and host of the Memoir Nation podcast, to explain what legitimat... more

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Most authors spend a lot of time thinking about what they want to write. Far fewer spend time thinking about why they're writing it in the first place. Yet that single question influences almost every publishing decision you'll make—from the path you... more

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What happens when a successful podcast becomes a bestselling book?

In this episode, I sit down with Jared Maher, lead producer at The Lever and co-author of The Master Plan, to unpack the journey from investigative podcast to independently published... more

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The hardest part of writing a book is rarely “coming up with ideas.” It’s the thousand tiny moments that break your focus: hunting for a detail you wrote weeks ago, second-guessing whether you already told that story, losing track of character thread... more

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Recent Guests

Martin Leitner
Founder of Cavalesso, promotes books using a bookseeding approach
Cavalesso
Episode: How to Get Lasting Sales with Martin Leitner
Heather Hendrie
Canadian-based clinical counselor and author of Awfully Hilarious
Author, Awfully Hilarious series
Episode: From Self-Publishing To Bookstore Shelves with Heather Hendrie
Steve Sarner
Director of Author Success at Shelf Life; co-founder of Goodreads
Shelf Life
Episode: How to Lose Money on Amazon Ads and Still Win Big with Steve Sarner

Talking Points

Recent interactions between the hosts and their guests.

How to Get Lasting Sales with Martin Leitner
Q: At what point in the process should first drafts of a manuscript be sent out to readers for beta feedback?
The early testing should begin even with core principles or the first chapter, using three readers to validate opening and setup, and then continue chapter-by-chapter to refine for the target audience.
From Self-Publishing To Bookstore Shelves with Heather Hendrie
Q: What practical tips does Heather offer for aspiring authors?
Heather advises focusing on writing a really good book, starting with small projects to build credibility, engaging with readers, and considering a long-term path such as pursuing a literary agent after gaining experience and publication credits.
From Self-Publishing To Bookstore Shelves with Heather Hendrie
Q: What are the major pros and cons of self-publishing vs. traditional publishing?
She highlights control and cost in self-publishing versus the credibility and distribution network of trade publishing, noting the publisher's risk is shared but the author may lose some agency; overall, distribution and polish were the key advantages of going trad
From Self-Publishing To Bookstore Shelves with Heather Hendrie
Q: How did Heather transition from self-publishing to traditional publishing?
Heather explains that after publishing two self-published books, a connection led to a trade publisher approach; the move was motivated by a desire for wider distribution and a belief in the importance of making their stories accessible to a broader audience.

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1. Author Update
2. Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
3. The Creative Penn Podcast For Writers

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this podcast launched 6 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Martin Leitner
2. Heather Hendrie
3. Steve Sarner

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