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How I Tested That

David J Bland
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Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in... more

PublishesTwice monthlyEpisodes49Founded2 years ago
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Artwork for How I Tested That

Latest Episodes

Summary

In this episode I’m joined by Chris Butler. He’s a longtime product leader and operator whose career spans companies such as Microsoft, Google, Facebook, and now GitHub, where he works on agentic workflows across the organization.

We explor... more

YouTube

Summary

In this episode I’m joined by Chad Holdorf, longtime product and technology leader whose career spans John Deere, Salesforce, Pendo, and now Demandbase, where he leads AI initiatives across the company.

We explore how AI is fundamentally re... more

YouTube

Summary

In this episode, I’m joined by Büşra Coşkuner, a product management coach and trainer who helps teams move from project thinking to product thinking.

We explore how she approaches product discovery and testing. From building zero-to-one pro... more

YouTube

Summary

In this episode I’m joined by Gil Vaisman. He’s the founder of GoADU, a construction company focused on building accessory dwelling units.

We explore how he went from a 15-year career in film editing to building a construction business that... more

YouTube

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Recent Guests

Chad Holdorf
Product and technology leader leading AI initiatives at Demandbase
Demandbase
Episode: Chad Holdorf | How I Tested Pull Requests
Büşra Coşkuner
Product management coach and trainer
Independent / Coach
Episode: Büşra Coşkuner | How I Test B2B vs B2C
Gil Vaisman
Founder of GoADU, construction entrepreneur
GoADU / Vaisman Construction
Episode: Gil Vaisman | How I Tested ADU’s
Bill Fienup
Co-founder of MHub, a leading hard-tech innovation center in Chicago
MHub
Episode: Bill Fienup | How I Tested a HardTech Innovation Center
Akvile Ignotaite
Data scientist and founder building AI-powered skin health technology
System Akvile / Akvile AI Skin Health App
Episode: Akvile Ignotaite | How I Tested a TikTok Pimple
Jim Morris
Product and Discovery coach; teaches at Berkeley
Product Discovery Group / Berkeley
Episode: Jim Morris | How I Test My Teaching Process
Dan Olsen
Author of Lean Product Playbook; product management thought leader
Lean Product Playbook / Independent
Episode: Dan Olsen | How I Test With Vibe Coding
David Sauers
Founder of Royal Restrooms
Royal Restrooms
Episode: David Sauers | How I Tested Royal Restrooms
Aurora Winter
Founder of Same Page Publishing
Same Page Publishing
Episode: Aurora Winter | How I Tested A Publishing Company

Host

David J Bland
Host of How I Tested That, focused on testing ideas with real-market feedback.

Reviews

5.0 out of 5 stars from 14 ratings
  • How I test it - My review.

    Thank unto you for that poadcast. The host demonstrates an outstanding understanding of the Lean Startup methodology. Various guests who elaborate the uniqueness of their business idea. A way to learn and make products in Lean Startup

    Apple Podcasts
    5
    @ymar
    Canada4 months ago
  • How I test it - My review.

    Thank unto you for that poadcast.

    The host demonstrates an outstanding understanding of the Lean Startup methodology.

    Various guests who elaborate the uniqueness of their business idea. A way to learn and make process in Lean Startup

    Apple Podcasts
    5
    @ymar
    Canada6 months ago
  • Insider breakdowns of how risky ideas become succesful ventures

    I love hearing how an idea goes from a glimmer in someone’s eye to actual reality and David covers this with a unique lens: most ideas fail. So how do you know if yours will win? These testing stories illuminate those early signals that show you the path to success. Super fun show and also practical for founders and innovative teams who want to go bigger and succeed faster.

    Apple Podcasts
    5
    Lex Roman
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A practical look at turning ideas into real-world tests with clear lessons.
Guests bring diverse perspectives across industries, from hardware to software and services.
Appreciates the mix of theory and actionable testing stories.
Listeners value the honesty about failure and incremental progress in experimentation.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Gil Vaisman | How I Tested ADU’s
Q: Before we dive in to the actual testing of the nuances of everything, could you give people a little bit of background on yourself and how you got into this industry?
Gil explains his transition from a 15-year film editing career to construction, driven by practical needs and the desire to leverage equity in his own ADU project; this led to starting GoADU and eventually focusing full-time on ADUs.
Chad Holdorf | How I Tested Pull Requests
Q: How do you manage AI-assisted problem solving while you're on a walk or away from the desk?
Chad describes using DevBot and Claude to capture customer problems via Slack, run root-cause analyses, propose changes, and automatically generate merge requests, enabling real-time progress even while mobile.
Aurora Winter | How I Tested A Publishing Company
Q: Before we jump into the details, could you share a bit about yourself and what you do so listeners understand the context?
Aurora Winter describes her background in film, her transition to founding Same Page Publishing, and how she uses storytelling and testing to help authors and brands shape their messaging and products.
David Sauers | How I Tested Royal Restrooms
Q: Why did you choose weddings as the initial target, and how did feedback shape your expansion?
Weddings provided a high-end, willing-to-pay audience and strong social proof, and feedback from event planners and attendees quickly showed how much attention the bathroom received, prompting expansions into nonprofits and other event types while maintaining the core focus on quality.
Hala Saleh | How I Tested Community Building
Q: What do you think the big assumptions are that you want to test moving forward?
The financials and community investment will be big assumptions moving forward, particularly regarding profitability and whether people are willing to invest dollars into the community.

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Frequently Asked Questions About How I Tested That

What is How I Tested That about and what kind of topics does it cover?

A show focused on testing ideas in the real world through design thinking, Lean Startup principles, and rapid experimentation. Across episodes, guests range from product and innovation leaders to builders of community and marketplace businesses, all sharing how they used tests, feedback, and data to shape products, services, and strategies. It often emphasizes learning from failure, iterating quickly, and aligning ideas with customer needs, with notable emphasis on practical testing methods, leadership buy-in, and scalable experimentation across industries such as hardware, software, wellness, and e‑commerce.

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These podcasts share a similar audience with How I Tested That:

1. Product Thinking
2. How I Built This with Guy Raz

How many episodes of How I Tested That are there?

How I Tested That launched 2 years ago and published 49 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Tested That?

Recent guests on How I Tested That include:

1. Chad Holdorf
2. Büşra Coşkuner
3. Gil Vaisman
4. Bill Fienup
5. Akvile Ignotaite
6. Jim Morris
7. Dan Olsen
8. David Sauers

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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