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How I Tested That

David J Bland
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Lean Startup

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in... more

PublishesTwice monthlyEpisodes45Founded2 years ago
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Latest Episodes

In this episode I’m joined by Bill Fienup. He’s the co-founder of mHUB, one of the world’s leading hardtech innovation centers, located in Chicago, IL.

We explore how he went from building Nerf gun prototypes at MIT to creating a space where thousan... more

Summary

In this episode I’m joined by Dr. Akvile Ignotaite, a data scientist and founder building AI-powered skin health technology used by more than 800,000 people around the world.

We explore how her team combines data science, health tech, and c... more

YouTube

In this episode I’m joined by Jim Morris.  We chat about the wake-up call that pushed him from building first to testing first. Jim and I discuss loyalty programs no one wanted, roadmaps filled with sequenced risk, AI prototypes that hallucinate and ... more

YouTube

Summary

In this conversation, David J Bland and Dan Olsen discuss the evolution of product management, the impact of vibe coding, and the importance of cross-functional collaboration. They explore the challenges of prototyping, user research, and th... more

YouTube

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Recent Guests

Akvile Ignotaite
Data scientist and founder building AI-powered skin health technology
System Akvile / Akvile AI Skin Health App
Episode: Akvile Ignotaite | How I Tested a TikTok Pimple
Jim Morris
Product and Discovery coach; teaches at Berkeley
Product Discovery Group / Berkeley
Episode: Jim Morris | How I Test My Teaching Process
Dan Olsen
Author of Lean Product Playbook; product management thought leader
Lean Product Playbook / Independent
Episode: Dan Olsen | How I Test With Vibe Coding
David Sauers
Founder of Royal Restrooms
Royal Restrooms
Episode: David Sauers | How I Tested Royal Restrooms
Aurora Winter
Founder of Same Page Publishing
Same Page Publishing
Episode: Aurora Winter | How I Tested A Publishing Company
Scott McLeod
Chief Brand Officer of Resident, a direct-to-consumer company specializing in home furnishings.
Resident
Episode: Scott McLeod | How I Tested A $1B Mattress Company
JL Heather
Managing partner at Centered, empowering organizations to innovate by fostering a culture of experimentation.
Centered
Episode: JL Heather | How I Tested Corporate Innovation
Cathy Nesbitt
Founder of Cathy's Crawly Composters, a worm composting business focused on sustainability.
Cathy's Crawly Composters
Episode: Cathy Nesbitt | How I Tested Worm Composters
Michael Leung
CEO and founder of the Flo Group
Flo Group
Episode: Michael Leung | How I Tested An Assisted Hearing Device

Host

David J Bland
Host of How I Tested That, focused on testing ideas with real-market feedback.

Reviews

5.0 out of 5 stars from 14 ratings
  • How I test it - My review.

    Thank unto you for that poadcast. The host demonstrates an outstanding understanding of the Lean Startup methodology. Various guests who elaborate the uniqueness of their business idea. A way to learn and make products in Lean Startup

    Apple Podcasts
    5
    @ymar
    Canada2 months ago
  • How I test it - My review.

    Thank unto you for that poadcast.

    The host demonstrates an outstanding understanding of the Lean Startup methodology.

    Various guests who elaborate the uniqueness of their business idea. A way to learn and make process in Lean Startup

    Apple Podcasts
    5
    @ymar
    Canada5 months ago
  • Insider breakdowns of how risky ideas become succesful ventures

    I love hearing how an idea goes from a glimmer in someone’s eye to actual reality and David covers this with a unique lens: most ideas fail. So how do you know if yours will win? These testing stories illuminate those early signals that show you the path to success. Super fun show and also practical for founders and innovative teams who want to go bigger and succeed faster.

    Apple Podcasts
    5
    Lex Roman
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A practical look at turning ideas into real-world tests with clear lessons.
Guests bring diverse perspectives across industries, from hardware to software and services.
Appreciates the mix of theory and actionable testing stories.
Listeners value the honesty about failure and incremental progress in experimentation.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#63
Philippines/Business
Apple Podcasts
#87
Colombia/Business
Apple Podcasts
#157
Netherlands/Business
Apple Podcasts
#186
Norway/Business

Talking Points

Recent interactions between the hosts and their guests.

Aurora Winter | How I Tested A Publishing Company
Q: Before we jump into the details, could you share a bit about yourself and what you do so listeners understand the context?
Aurora Winter describes her background in film, her transition to founding Same Page Publishing, and how she uses storytelling and testing to help authors and brands shape their messaging and products.
David Sauers | How I Tested Royal Restrooms
Q: Why did you choose weddings as the initial target, and how did feedback shape your expansion?
Weddings provided a high-end, willing-to-pay audience and strong social proof, and feedback from event planners and attendees quickly showed how much attention the bathroom received, prompting expansions into nonprofits and other event types while maintaining the core focus on quality.
Hala Saleh | How I Tested Community Building
Q: What do you think the big assumptions are that you want to test moving forward?
The financials and community investment will be big assumptions moving forward, particularly regarding profitability and whether people are willing to invest dollars into the community.
Matthew Davis | How I Tested A Law Firm
Q: How do you utilize your experience in situational leadership?
Davis emphasized coaching and supporting attorneys based on their skill levels to ensure their growth and satisfaction.
Matthew Davis | How I Tested A Law Firm
Q: How do you test your way through establishing work-life balance?
By implementing a billing structure that allows attorneys to maintain a healthy life outside of work.

Audience Metrics

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Frequently Asked Questions About How I Tested That

What is How I Tested That about and what kind of topics does it cover?

A show focused on testing ideas in the real world through design thinking, Lean Startup principles, and rapid experimentation. Across episodes, guests range from product and innovation leaders to builders of community and marketplace businesses, all sharing how they used tests, feedback, and data to shape products, services, and strategies. It often emphasizes learning from failure, iterating quickly, and aligning ideas with customer needs, with notable emphasis on practical testing methods, leadership buy-in, and scalable experimentation across industries such as hardware, software, wellness, and e‑commerce.

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These podcasts share a similar audience with How I Tested That:

1. How I Built This with Guy Raz
2. Freakonomics Radio

How many episodes of How I Tested That are there?

How I Tested That launched 2 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on How I Tested That?

Recent guests on How I Tested That include:

1. Akvile Ignotaite
2. Jim Morris
3. Dan Olsen
4. David Sauers
5. Aurora Winter
6. Scott McLeod
7. JL Heather
8. Cathy Nesbitt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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