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Artwork for Great Events

Great Events

Cvent
Cvent
Artificial Intelligence
Event Marketing
Event-Led Growth
C-Vent
ROI
Events
The Merry Menopause
Marketing
Accessibility
Meetings and Events
AI In Video
Events Industry
GEO (generative Engine Optimization)
Ted
Wounded Warrior Project
Brand
B2B Marketing
Freeman
Great Events

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Fel... more

PublishesTwice monthlyEpisodes257Founded7 years ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Great Events

Latest Episodes

Great content isn't enough to wow audiences anymore. When every event can deliver a polished keynote, personalization becomes the real differentiator.



In this episode, Stephanie Sweetland sits down with Nigel Reeves, Senior Director of Event Oper... more

A sold-out event does not always mean it’s successful.

Big registration numbers and packed rooms are nice, but those numbers alone don’t tell you whether an event achieved what it set out to do.

In this episode, Felicia Asiedu sits down with Mahoga... more

Planning an event is hard enough. Without the right processes in place, it's chaotic and nearly impossible to scale.

For the Wounded Warrior Project, building a stronger event program meant replacing fragmented processes with clear systems, defined ... more

Your event had 1,000 attendees. Great. But how many showed buying intent?

Attendance, booth traffic, and badge scans only tell part of the story.

In this episode, Stephanie Sweetland sits down with Nick Bennett from Reachdesk, to discuss how market... more

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Recent Guests

Mahoganey Jones
Founder and CEO of Event Specialists
Event Specialists
Episode: How To Design Events Around Meaningful Outcomes
Nick Bennett
Marketing operator with 15 years in-house experience, now runs his own consultancy
Independent consultant
Episode: What Meaningful Intent Signals Look Like at Events
Monique Ruff-Bell
Chief Program and Strategy Officer at TED
TED
Episode: The TED Ecosystem: Building Human-Centered Experiences at Scale
Rachel Benedick
Chief Revenue Officer at MPI
Meetings Professionals International (MPI)
Episode: Why Great Events Don’t Choose Between Revenue and Attendee Experience
Lori Pugh
Vice President of MPI Academy
Meetings Professionals International (MPI)
Episode: Why Great Events Don’t Choose Between Revenue and Attendee Experience
Paulina Giusti
Former co-host, currently leading sponsorships for Fanatics Fest
Fanatics Fest
Episode: The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest
Daniel Murray
Marketing Millennial, guest expert on B2B marketing and events
Marketing Millennials
Episode: Daniel Murray on How B2B Marketers Earn Attention in 2026
Stephen Cutchins
Director of Accessibility at Cvent with 20+ years of experience in digital accessibility
Cvent
Episode: How to Actually Build Accessible Events Beyond Compliance
Megan Martin
Founder of her own company; audience insight specialist; VP of Marketing for EMC Meetings and Events; leads Bear Analytics partnerships
M Squared Dynamics / EMC Meetings and Events / Bear Analytics
Episode: The Demand Gen Playbook for Event Leaders

Hosts

Rachel Andrews
Host of Great Events, frequently involved in presenting and leading sessions.
Alyssa Peltier
Co-host and host, frequently guiding conversations and topic framing.
Felicia Asiedu
Co-host and session wrap-up guidance, frequent participant in host discussions.

Reviews

4.6 out of 5 stars from 37 ratings
  • Worth your time!

    As someone who plans events, and advises others who plan events of all shapes and sizes - this podcast is one I always make the time for. The insights and perspectives shared are always valuable, relevant, and refreshing. What a talented team!

    Apple Podcasts
    5
    Cloaked1
    United States2 years ago
  • These Two

    Love the dynamic of this podcast! Keep it going!

    Apple Podcasts
    5
    shandelicious
    United States6 years ago
  • Be the ❤️ of the event!

    Kudos to Mark Jeffries for packaging up his magic in this podcast. As an attendee of his MC Masterclass you really take these and more insights, concepts and scenarios and put them to real practice. Be brave, be the heart of your events! Thank you Mark and Cvent!

    Apple Podcasts
    5
    Stasiam9
    United States7 years ago
  • Who are better than the experts??

    Great chemistry and amazing content are an unbeatable combination!

    Apple Podcasts
    5
    dclionva
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Dynamic and engaging dynamic with great content.
Be the ❤️ of the event—brilliant synthesis of insights and practical tips.
Worth your time! valuable insights for event planners.
Great chemistry and amazing content are an unbeatable combination.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How To Design Events Around Meaningful Outcomes
Q: What practical changes can teams implement to start measuring true impact?
Adopt a one-page business plan, define clear goals at the outset, track new versus returning attendees, and measure the conversion of content into actionable knowledge or behavior changes.
How To Design Events Around Meaningful Outcomes
Q: What are the biggest misses when evaluating event performance?
Beyond vanity metrics like raw registrations, it's crucial to connect metrics to business outcomes and understand how content translates into real impact for attendees and the organization.
The TED Ecosystem: Building Human-Centered Experiences at Scale
Q: How does TED manage speaker selection and coaching?
A full-time content team and curators oversee a months-long journey from recommendation to coaching, topic shaping, script development, and rehearsal to ensure high-quality, trusted content.
The TED Ecosystem: Building Human-Centered Experiences at Scale
Q: What role does AI play in TED's operations?
AI is used to sift through thousands of speaker recommendations, personalize marketing, design interstitial content, and challenge strategic thinking, while emphasizing the need for human oversight and verification.
The TED Ecosystem: Building Human-Centered Experiences at Scale
Q: How does TED design its flagship and TEDx experiences to feel human-centered?
By prioritizing audience needs, de-emphasizing panel-heavy formats, creating personalized experiences, and delivering a seamless, concierge-style arrival and on-site experience, along with off-site engagement to deepen connections.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Great Events

What is Great Events about and what kind of topics does it cover?

The show centers on practical, business-focused insights for events and experiential marketing, with episodes covering large nonprofit event programs, sponsorship strategy, data-driven measurement, accessibility, AI, and the evolving role of events in demand generation. Guests range from nonprofit event leads to industry veterans and platform experts, all exploring how to design experiences that drive ROI, attendee value, and brand impact. Notable strengths include a clear emphasis on measurable outcomes, cross-functional collaboration, and real-world case studies (from multi-hundred-event programs to marquee sponsorships), plus a willingness to tackle emerging topics like GEO/AI and accessibility. Listeners are likely practitioners seeking... more

Where can I find podcast stats for Great Events?

Rephonic provides a wide range of podcast stats for Great Events. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Great Events and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Great Events get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Great Events, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Great Events?

Rephonic provides comprehensive predictive audience data for Great Events, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Great Events have?

To see how many followers or subscribers Great Events has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Great Events?

These podcasts share a similar audience with Great Events:

1. Event Marketing: Redefined
2. The Daily
3. Pivot
4. Up First from NPR
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Great Events are there?

Great Events launched 7 years ago and published 257 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Great Events?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Great Events?

Rephonic pulls ratings and reviews for Great Events from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Great Events?

Rephonic provides full transcripts for episodes of Great Events. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Great Events?

Recent guests on Great Events include:

1. Mahoganey Jones
2. Nick Bennett
3. Monique Ruff-Bell
4. Rachel Benedick
5. Lori Pugh
6. Paulina Giusti
7. Daniel Murray
8. Stephen Cutchins

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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