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Artwork for Great Events

Great Events

Cvent
Cvent
Artificial Intelligence
Event Marketing
Event-Led Growth
ROI
Accessibility
The Merry Menopause
Marketing
Meetings and Events
GEO (generative Engine Optimization)
AI In Video
Events Industry
Brand
C-Vent
B2B Marketing
Personalization
Freeman
Great Events
Email Marketing
Highline

If you're a marketer or in the events industry seeking fresh insights, actionable tips, and a pulse on the latest trends, then this podcast is for you. We uncover everything from industry insights and career growth to accessibility, sustainability, diversity, and inclusion. Join us every other Wednesday as we redefine how to make your events great. Hosted by Rachel Andrews, Alyssa Peltier, and Fel... more

PublishesTwice monthlyEpisodes251Founded7 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Great Events

Latest Episodes

Can events be both data-driven and people-focused?

According to MPI’s Lori Pugh and Rachel Benedick, absolutely. In this episode, Rachel Andrews chats with industry veterans, Lori and Rachel, about how to design experiences that delight participants... more

Meet the woman who built the sponsorship strategy behind Fanatics Fest.

In this episode, Rachel Andrews and Felicia Asiedu sit down with Paulina Giusti, Director of Sponsorships at Fanatics Events. Paulina shares what it takes to craft activations, ... more

YouTube

Daniel Murray on How B2B Marketers Earn Attention in 2026

What’s broken in B2B marketing? And how do we fix it?

In this episode, Camille Arnold and Daniel Murray, founder of The Marketing Millennials, discuss why earning attention is harder than ev... more

YouTube

Accessibility is not a trend. It’s a fundamental part of how great events are designed and delivered.

In this episode, Felicia Asiedu sits down with Stephen Cutchins, Director of Accessibility at Cvent, to talk about how to make events accessible fo... more

YouTube

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Recent Guests

Paulina Giusti
Former co-host, currently leading sponsorships for Fanatics Fest
Fanatics Fest
Episode: The Sponsorship Strategy Behind 175,000 Fans at Fanatics Fest
Daniel Murray
Marketing Millennial, guest expert on B2B marketing and events
Marketing Millennials
Episode: Daniel Murray on How B2B Marketers Earn Attention in 2026
Stephen Cutchins
Director of Accessibility at Cvent with 20+ years of experience in digital accessibility
Cvent
Episode: How to Actually Build Accessible Events Beyond Compliance
Megan Martin
Founder of her own company; audience insight specialist; VP of Marketing for EMC Meetings and Events; leads Bear Analytics partnerships
M Squared Dynamics / EMC Meetings and Events / Bear Analytics
Episode: The Demand Gen Playbook for Event Leaders
Kelly Cheng
CMO of Goldcast (AI-powered video content platform for B2B marketers)
Goldcast (now part of Cvent)
Episode: There’s a Right Way to Use AI in Video. Most Marketers Miss It.
Mark Huber
VP of Marketing at UserEvidence
UserEvidence
Episode: The Secret Sauce of Events That Build Brand and Drive Pipeline
Jillian Hoefer
Director of Content Marketing at UserEvidence
UserEvidence
Episode: The Secret Sauce of Events That Build Brand and Drive Pipeline
Jo Fuller
Founder of The Merry Menopause, coaching and consultancy focused on hormonal support for leadership
The Merry Menopause
Episode: Cycle Literacy: The Leadership Advantage No One Talks About
Sam Brown
SEO lead focused on GEO at Cvent
Cvent
Episode: The SEO vs GEO Playbook: How to Optimize Event Content for AI

Hosts

Rachel Andrews
Host of Great Events with broad experience hosting and guiding conversations with event professionals.
Alyssa Peltier
Co-host/host focusing on guiding the conversation and framing topics.
Felicia Asiedu
Co-host and session guide with a strong emphasis on practical event strategy and inclusive design.
Camille Arnold
Host/guest involved in presenting interview topics and contributing to discussions on growth and AI for events.

Reviews

4.6 out of 5 stars from 35 ratings
  • Worth your time!

    As someone who plans events, and advises others who plan events of all shapes and sizes - this podcast is one I always make the time for. The insights and perspectives shared are always valuable, relevant, and refreshing. What a talented team!

    Apple Podcasts
    5
    Cloaked1
    United States2 years ago
  • These Two

    Love the dynamic of this podcast! Keep it going!

    Apple Podcasts
    5
    shandelicious
    United States6 years ago
  • Be the ❤️ of the event!

    Kudos to Mark Jeffries for packaging up his magic in this podcast. As an attendee of his MC Masterclass you really take these and more insights, concepts and scenarios and put them to real practice. Be brave, be the heart of your events! Thank you Mark and Cvent!

    Apple Podcasts
    5
    Stasiam9
    United States7 years ago
  • Who are better than the experts??

    Great chemistry and amazing content are an unbeatable combination!

    Apple Podcasts
    5
    dclionva
    United States7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great mix of actionable insights and real-world examples.
Strong emphasis on sponsorship and ROI in live experiences.
Dynamic hosts and practical takeaways for event programs.
Excellent chemistry and practical content for event pros.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#148
Hong Kong/Business/Marketing
Apple Podcasts
#192
Japan/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Post-Event Follow-up That Actually Works and Closes Deals
Q: How do you manage follow-up speed and quality after an event, and how do you build the playbook for handoffs between marketing and sales?
Follow-up is governed by an integrated playbook with clear handoffs, tiered leads, AI-assisted and human-led outreach, and dashboards that track who has followed up and where each account is in the buying journey.
Post-Event Follow-up That Actually Works and Closes Deals
Q: My first question is what happens after the bad scan, but some of these events there isn't even a bad scan. Talk about the strategy you have for events, like objectives and the approach that leads to what you do today.
The strategy centers on targeting the right audience before the show, considering audience buying stages, and allocating resources accordingly, with attention to multi-touch engagement and on-site experiences that scale to lead to meaningful conversations and pipeline.
What’s Missing from Your Event Playbook? Jay Schwedelson Has the Answer
Q: What's your take on AI and its impact on marketing and events?
No one truly knows everything about AI; the key is to use tools like ChatGPT to augment work rather than pretending to be an expert, and to stay practical and fearless in testing big ideas.
What’s Missing from Your Event Playbook? Jay Schwedelson Has the Answer
Q: What initially inspired your shift toward hosting more events and the concept of Eventastic?
I launched a virtual conference to meet more people during a downturn, and the demand and energy around doing events differently confirmed we should double down on it.
What Modern Attendees Expect: Data, Design, and the Future of Events
Q: How should organizers think about their audience in light of demographic shifts toward Millennials and Gen Z?
Recognize that these groups value real-time validation, hands-on expertise, and meaningful in-person interactions; tailor experiences to learning, networking, and commerce with shorter, more impactful engagements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Great Events

What is Great Events about and what kind of topics does it cover?

The show focuses on events, marketing, and technology with a practical tilt. It regularly mines sponsorship strategy, event-led growth, accessibility, AI-enabled video, and data-driven measurement to help listeners plan better live experiences that move business. Guests tend to be senior marketing and event professionals from large brands or agencies, who share hands-on tactics, case studies, and frameworks for aligning events with pipeline, brand, and customer experience. A notable pattern is the blend of creative storytelling with technical execution, and a willingness to discuss ROI, integration across teams, and the evolving role of AI in events. This mix makes it useful for listeners seeking actionable guidance, credible perspectives, ... more

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How many listeners does Great Events get?

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How many subscribers and views does Great Events have?

To see how many followers or subscribers Great Events has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Great Events?

These podcasts share a similar audience with Great Events:

1. Better Events
2. TED Radio Hour
3. Event Planner Confessions
4. Stuff You Should Know
5. The Economics of Everyday Things

How many episodes of Great Events are there?

Great Events launched 7 years ago and published 251 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Great Events?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Great Events?

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What guests have appeared on Great Events?

Recent guests on Great Events include:

1. Paulina Giusti
2. Daniel Murray
3. Stephen Cutchins
4. Megan Martin
5. Kelly Cheng
6. Mark Huber
7. Jillian Hoefer
8. Jo Fuller

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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