EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Megan MartinStruggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. ... more
| Publishes | Weekly | Episodes | 63 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours.
Turns out the culprit wasn't the venue's internet at all, it was a strang... more
The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one.
So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conference — and her first major conference of any k... more
Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one th... more
Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run ev... more
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Reviews
- What a fun and delightful experience!
Megan is deeply knowledgeable about the events industry and is a fun interviewer who ensures every episode is customized and personalized for her guest and audiience She is genuine and cares deeply about adding value to her dedicated listeners.It was a privilege to be interviewed by her and share my latest book, Exceptional Experiences with her.
Apple Podcasts5neenjames
United Statesa year ago - Every Event Pro Should Be Binging this Podcast!
As someone who works in the events industry, this podcast is an absolute game changer. It’s refreshing, real, and packed with actionable takeaways in every single episode. There’s no fluff. It’s just straight talk and strategy from Megan and her guests. The amount of free value they deliver is unreal, from panel structure tips to content strategy and leadership insights. If you're in this industry and you're not listening (and actually applying this advice), you’re missing out on one of the most... more
Apple Podcasts5RaeRaeCorinUnited Statesa year ago - Megan is magnificent!
Megan is an experienced event planner in the corporate world, and I would trust her completely with anything that I would be planning. She also is witty, funny, and tells it like it is. I know that this will be a successful podcast series for her. Best of luck, Megan!
Apple Podcasts5JRSPORTSCHIKUnited Statesa year ago - Can’t wait for the next one!
If you’re looking for a podcast that combines education with entertainment, this is definitely one to add to your list. I’m already looking forward to the next episode!
Apple Podcasts5Fiores in MTUnited Statesa year ago
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Apple Podcasts | #189 |  Israel/Business/Marketing |
Apple Podcasts | #236 |  South Africa/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A strategic-leaning show focused on how live and hybrid events can drive measurable business growth. Episodes regularly dissect event-led go-to-market approaches, emphasizing ROI, audience fit, and long-term pipeline over one-off experiences. Guests include practitioners and critics who push for accountable, growth-oriented event programs, with conversations ranging from content strategy and media opportunities to security, sponsorship, and data-driven activation. The format blends tactical advice with candid, backstage storytelling, making episodes practical for marketing teams, event professionals, and executives seeking to turn events into persistent growth engines. A standout trait is treating events as experiments and media engines rat... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Event Experience
2. The Diary Of A CEO with Steven Bartlett
3. Aspire with Emma Grede
4. The Daily
How many episodes of this podcast are there?
this podcast launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Sierra Siebulrud
2. Aleksandra Panyukhina
3. Diana Kander
4. Steph Pennell
5. Christine Martin
6. Stuart Ruff-Lyon
7. Beth Nydick
8. Florentin Ngabitsinze
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