EVENT ABOUT IT: Event Marketing, Strategy & Business Growth
Megan MartinStruggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. ... more
| Publishes | Weekly | Episodes | 71 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
68% of US Google searches now end without a single click, which means event SEO as you learned it is quietly breaking. If your discovery plan still depends on getting somebody onto your website, that is a problem nobody has budgeted for.
Laura David... more
Gating your agenda is one of the most common moves in B2B event strategy. According to today’s guest, it is also click bait.
Laura Davidson has run more than 2,000 event campaigns a year across more than 40 countries, which means she has watched thi... more
The honest answer is no. And the person telling you that actually built it.
Huong Nguyen spent 13 years running a multi-million dollar events agency before she started building Aletheia, an AI platform for event operations. She tried the vibe coding... more
Most event teams are filed under marketing and measured on attendance. That's not a strategy problem. That's a reporting structure problem — and it's costing you pipeline.
Huong Nguyen has produced enterprise tech events for 13 years: NASA to Servic... more
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Reviews
- What a fun and delightful experience!
Megan is deeply knowledgeable about the events industry and is a fun interviewer who ensures every episode is customized and personalized for her guest and audiience She is genuine and cares deeply about adding value to her dedicated listeners.It was a privilege to be interviewed by her and share my latest book, Exceptional Experiences with her.
Apple Podcasts5neenjames
United Statesa year ago - Every Event Pro Should Be Binging this Podcast!
As someone who works in the events industry, this podcast is an absolute game changer. It’s refreshing, real, and packed with actionable takeaways in every single episode. There’s no fluff. It’s just straight talk and strategy from Megan and her guests. The amount of free value they deliver is unreal, from panel structure tips to content strategy and leadership insights. If you're in this industry and you're not listening (and actually applying this advice), you’re missing out on one of the most... more
Apple Podcasts5RaeRaeCorinUnited Statesa year ago - Megan is magnificent!
Megan is an experienced event planner in the corporate world, and I would trust her completely with anything that I would be planning. She also is witty, funny, and tells it like it is. I know that this will be a successful podcast series for her. Best of luck, Megan!
Apple Podcasts5JRSPORTSCHIKUnited States2 years ago - Can’t wait for the next one!
If you’re looking for a podcast that combines education with entertainment, this is definitely one to add to your list. I’m already looking forward to the next episode!
Apple Podcasts5Fiores in MTUnited States2 years ago
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Apple Podcasts | #248 |  Denmark/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show focuses on turning events into strategic business engines, emphasizing how to align event strategy and marketing with real revenue goals. Episodes dissect go-to-market motions, ROI measurement, data-driven attendee engagement, and the balance between sponsorship, owned content, and authentic audience impact. Guests range from GTM and event-led growth practitioners to thought leaders, sharing practical frameworks, real-world war stories, and actionable tactics for improving pipeline, sponsorship outcomes, and cross-functional collaboration around events. A standout thread is the emphasis on measurable impact over vanity metrics, with many episodes exploring how to treat events as experiments and revenue-driven growth opportunities ... more
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this podcast launched 2 years ago and published 71 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Laura Davidson
2. Huong Nguyen
3. Sara Ann Straw
4. Stephanie Wells
5. Sierra Siebulrud
6. Aleksandra Panyukhina
7. Diana Kander
8. Steph Pennell
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