Event Marketing: Redefined
Matt KleinrockWelcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing busines... more
| Publishes | Twice monthly | Episodes | 214 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
Your CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar?
Ashley Keating runs the entire events and field marketing function at CallMiner: trade shows across the US, Canada, UK, and now Central Eur... more
Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence.
In this episode:
✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda
✅ ... more
Your event wasn't the problem.
Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.
But shrinking resou... more
Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal, engage more deeply, and strengthen their relationship with your brand.
I... more
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- Essential listening for modern event pros
This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.
If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!
- Sarah Reuter
Apple Podcasts5Sarah Reuter (Elevated Exp.)
United Statesa year ago - Love the show!
Super informative and high value. Worth the listen!
Apple Podcasts5KieranHoneyUnited States4 years ago - Unique view on marketing
Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming
Apple Podcasts5Gina00$9United States4 years ago - Finally a Resource for What I Love
Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.
That’s why a show that is intent on defining that is so valuable.
I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.
Apple Podcasts5ConnectWithPabloUnited States4 years ago
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Apple Podcasts | #70 |  Saudi Arabia/Business/Marketing |
Apple Podcasts | #112 |  Ireland/Business/Marketing |
Apple Podcasts | #197 |  Netherlands/Business/Marketing |
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Frequently Asked Questions About Event Marketing: Redefined
What is Event Marketing: Redefined about and what kind of topics does it cover?
This show targets event marketers who want measurable, revenue-driven strategies for trade shows and live experiences. Episodes center on turning events into pipeline, using signals and leading indicators, and designing end-to-end programs that align sales, marketing, and leadership. Listeners hear practical playbooks—from pre-show tactics and VIP experiences to post-event follow-ups and ROI dashboards—that emphasize authentic engagement, cross-functional collaboration, and a clear business case for events. A standout trait is the emphasis on moving beyond booth aesthetics to outcomes like pipeline velocity, customer relationships, and measurable impact on revenue. The format frequently features practitioners from large brands and event-tec... more
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Event Marketing: Redefined launched 4 years ago and published 214 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Event Marketing: Redefined?
Recent guests on Event Marketing: Redefined include:
1. Cynthia Montalvo
2. Stephanie Hunicke
3. Matt Kleinrock
4. MacKenzie Grant
5. Chelsea Sparrow
6. Justin Keys
7. Mark Johnson
8. Libby Monette
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.