Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing busines... more
Publishes | Weekly | Episodes | 179 | Founded | 3 years ago |
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Number of Listeners | Categories | BusinessMarketingManagement |
Most giveaways end up in the hotel trash. Most booths blur together.
Brian Burkhardt thinks it’s time to change that.
In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people ac... more
You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.
And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose.
Th... more
Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.
But too many organizat... more
The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?
While every company is approaching things a... more
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This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.
If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!
- Sarah Reuter
Super informative and high value. Worth the listen!
Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming
Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.
That’s why a show that is intent on defining that is so valuable.
I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Focused on the dynamic landscape of event marketing, this podcast provides valuable insights from industry leaders on effective strategies, trends, and real-world success stories. Topics range from maximizing trade show presence to leveraging innovative technologies and creative engagement tactics for both in-person and virtual events. The emphasis on data-driven decision-making and the strategic alignment of marketing goals with event execution sets this podcast apart as a crucial tool for professionals looking to enhance their skills and impact in the field of event marketing. It aims to transform the perception of events from mere logistical tasks to essential components of business growth and sales strategies.
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Event Marketing: Redefined launched 3 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Event Marketing: Redefined include:
1. Ghazwan Almoazen
2. Stuart Fingerhut
3. John Seeds
4. Sarah Gannon
5. Doug Foley
6. Hollie Ashby
7. Brittany Lindquist
8. Laura McKinney
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