Event Marketing: Redefined
Matt KleinrockWelcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing busines... more
| Publishes | Twice monthly | Episodes | 205 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessMarketing | |||
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Latest Episodes
Most event teams are still measuring trade shows by booth traffic, badge scans, and “good vibes.”
But when budgets tighten and leadership wants answers, those metrics stop meaning much.
Bethany Gustafson leads events at ACTIVE Network, where her t... more
Most trade show booths are still being designed for the render. Not the person walking a crowded aisle deciding in seconds whether your booth is worth their attention.
Recorded live from EXHIBITORLIVE 2026, Matt Kleinrock and Coty Adams break down w... more
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.
In this episode, Matt and Coty break down their EXHIBITORLIVE experience as a l... more
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation.
In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prioritize relationshi... more
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- Essential listening for modern event pros
This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.
If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!
- Sarah Reuter
Apple Podcasts5Sarah Reuter (Elevated Exp.)
United Statesa year ago - Love the show!
Super informative and high value. Worth the listen!
Apple Podcasts5KieranHoneyUnited States3 years ago - Unique view on marketing
Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming
Apple Podcasts5Gina00$9United States3 years ago - Finally a Resource for What I Love
Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.
That’s why a show that is intent on defining that is so valuable.
I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.
Apple Podcasts5ConnectWithPabloUnited States3 years ago
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Apple Podcasts | #92 |  Hong Kong/Business/Marketing |
Apple Podcasts | #189 |  Philippines/Business/Marketing |
Apple Podcasts | #227 |  South Africa/Business/Marketing |
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Frequently Asked Questions About Event Marketing: Redefined
What is Event Marketing: Redefined about and what kind of topics does it cover?
The show centers on strategic event marketing, emphasizing how live experiences drive revenue and customer relationships instead of being isolated activities. Conversations consistently push for integrating events with sales and marketing goals, aligning budgets and measurement with business objectives, and delivering authentic experiences through storytelling, personalization, and technology. A recurring thread is moving beyond traditional trade show tactics toward sustainable, data-driven practices that engage younger audiences and leverage partnerships, AI, and thoughtful design to create measurable impact.
A standout trait is the emphasis on practical frameworks—from ROI measurement and pipeline impact to cross-department collaboration... more
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How many listeners does Event Marketing: Redefined get?
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Which podcasts are similar to Event Marketing: Redefined?
These podcasts share a similar audience with Event Marketing: Redefined:
1. Aspire with Emma Grede
2. The Marketing Millennials
3. The Dave Gerhardt Show (from Exit Five)
4. My Favorite Murder with Karen Kilgariff and Georgia Hardstark
5. The Morgan Stewart Show
How many episodes of Event Marketing: Redefined are there?
Event Marketing: Redefined launched 4 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Event Marketing: Redefined?
Recent guests on Event Marketing: Redefined include:
1. Stephanie Hunicke
2. Matt Kleinrock
3. MacKenzie Grant
4. Chelsea Sparrow
5. Justin Keys
6. Mark Johnson
7. Libby Monette
8. Charles Pappas
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.