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Artwork for Event Marketing: Redefined

Event Marketing: Redefined

Matt Kleinrock
Event Marketing
Trade Shows
Experiential Marketing
Networking
Community Building
Audience Engagement
Event Planning
Peer-To-Peer Knowledge Sharing
Rockway Exhibits
Corporate Events
Brand Activation
Collaboration
Peer-To-Peer Networking
Revenue Generation
Culinary Events
Experiential Learning
Pulse
Career Development
Sales
Customer Success

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.

We believe trade shows and events are not just a cost of doing busines... more

PublishesWeeklyEpisodes183Founded3 years ago
Number of ListenersCategories
BusinessManagementMarketing

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Artwork for Event Marketing: Redefined

Latest Episodes

Every year at EXHIBITORLIVE, the conversations go deeper than booth design and swag trends. This year, the question that stopped people in their tracks was simple: “What’s the biggest challenge event marketers are facing right now?”

And the answers ... more

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Most exhibitors spend nearly half their budget just getting to the show floor—booth space, travel, shipping, services. By the time the event starts, there’s almost nothing left for strategy or measurement.

That’s how event marketing gets stuck in th... more

Events don’t work like they used to.

Back then, great speakers and flashy venues were enough. Today? Audiences expect connection, conversation, and clarity of purpose. But most event strategies still haven’t caught up.

That’s why in this episode, M... more

Event marketers talk about personalization a lot. We slap a name on a badge, segment an email list, and call it a day.

But attendees want more than that. They want to feel seen: from the first invite, to the way a session is designed, to the follow-... more

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Recent Guests

Jody Hall
Episode: EP 161 | Personalization at Events: How the Best Event Marketers Do It
Michelle Khair
Episode: EP 161 | Personalization at Events: How the Best Event Marketers Do It
Brian Burkhardt
Founder of the Oliver Patch Project and a creative expert
Oliver Patch Project
Episode: EP 160 | How to Rethink Giveaways and Design Experiences That Actually Stick
Ghazwan Almoazen
Director of Experiential Marketing, Demand Gen, and Communication at Docusign
Docusign
Episode: EP 158 | From Event Planning to Event Marketing That Drives Growth
Stuart Fingerhut
Creative Director of Events and Experiences at Production Club
Production Club
Episode: EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
John Seeds
CMO of TTEC Digital, passionate about customer experience and marketing strategy.
TTEC Digital
Episode: EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks
Sarah Gannon
Director of Corporate Events for MathWorks
MathWorks
Episode: EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results
Doug Foley
Entrepreneur, author, and president of Giant Go.
Giant Go
Episode: EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement
Hollie Ashby
Senior Global Events Manager at Akamai Technologies
Akamai Technologies
Episode: EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025

Host

Matt Kleinrock
Host and trade show marketing expert with extensive experience in event planning and execution, offering insights into the strategies that define successful event marketing.

Reviews

4.7 out of 5 stars from 27 ratings
  • Essential listening for modern event pros

    This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.

    If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!

    - Sarah Reuter

    Apple Podcasts
    5
    Sarah Reuter (Elevated Exp.)
    United States4 months ago
  • Love the show!

    Super informative and high value. Worth the listen!

    Apple Podcasts
    5
    KieranHoney
    United States3 years ago
  • Unique view on marketing

    Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming

    Apple Podcasts
    5
    Gina00$9
    United States3 years ago
  • Finally a Resource for What I Love

    Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.

    That’s why a show that is intent on defining that is so valuable.

    I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.

    Apple Podcasts
    5
    ConnectWithPablo
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Unique perspectives on event marketing, making it relevant and engaging for listeners in the industry.
High-value content jam-packed with information, appreciated for its practical and relatable discussions.
Essential listening for modern event pros, providing actionable insights on the importance of events as strategic tools for growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#245
Canada/Business/Marketing
Apple Podcasts
#148
Philippines/Business/Marketing
Apple Podcasts
#233
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

EP 161 | Personalization at Events: How the Best Event Marketers Do It
Q: Why do you think personalization is becoming such a priority right now?
Personalization is expected by attendees because the digital world sets a high standard for customized experiences.
EP 161 | Personalization at Events: How the Best Event Marketers Do It
Q: What does real personalization mean to you?
Real personalization involves creating event experiences uniquely tailored to individuals using data and preferences.
EP 159 | Design Smarter Experiences That Actually Move People
Q: How can companies create memories during loud and busy trade shows?
By finding ways to stand out and connect emotionally with attendees through engaging experiences.
EP 159 | Design Smarter Experiences That Actually Move People
Q: What can exhibitors do to stand out in crowded trade shows?
Stuart advises being distinctive and proactive in marketing strategies leading up to and during the event.
EP 159 | Design Smarter Experiences That Actually Move People
Q: When you're brought into a project, where do you begin?
Stuart emphasizes the importance of identifying the story and understanding the audience.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Event Marketing: Redefined

What is Event Marketing: Redefined about and what kind of topics does it cover?

Focuses on empowering event marketers by providing insights into crafting successful marketing strategies tied to events and trade shows. Episodes feature industry leaders discussing trends, challenges, and innovative practices, illustrating how events can serve as critical components of business strategy rather than mere operational costs. Listeners gain practical tips for enhancing audience engagement, optimizing budgets, and demonstrating the impact of events on brand growth and sales. Noteworthy discussions also center around challenges within the industry, including dealing with resource constraints and leveraging data for informed marketing decisions, thus helping listeners navigate complexities in event marketing.

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How many listeners does Event Marketing: Redefined get?

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Which podcasts are similar to Event Marketing: Redefined?

These podcasts share a similar audience with Event Marketing: Redefined:

1. Event Experience
2. Giggly Squad
3. Up First from NPR
4. The Daily

How many episodes of Event Marketing: Redefined are there?

Event Marketing: Redefined launched 3 years ago and published 183 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Event Marketing: Redefined?

Recent guests on Event Marketing: Redefined include:

1. Jody Hall
2. Michelle Khair
3. Brian Burkhardt
4. Ghazwan Almoazen
5. Stuart Fingerhut
6. John Seeds
7. Sarah Gannon
8. Doug Foley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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