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Artwork for Event Marketing: Redefined

Event Marketing: Redefined

Matt Kleinrock
Event Marketing
Trade Shows
Experiential Marketing
Networking
Community Building
Audience Engagement
Event Planning
Peer-To-Peer Knowledge Sharing
Rockway Exhibits
Corporate Events
Brand Activation
Collaboration
Peer-To-Peer Networking
Revenue Generation
Culinary Events
Experiential Learning
Pulse
Career Development
Sales
Customer Success

Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.

We believe trade shows and events are not just a cost of doing busines... more

PublishesWeeklyEpisodes179Founded3 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Event Marketing: Redefined

Latest Episodes

Most giveaways end up in the hotel trash. Most booths blur together.

Brian Burkhardt thinks it’s time to change that.

In this conversation, the Co-Founder of Oliver Patch Project shows how to turn event swag and booth design into something people ac... more

YouTube

You can have the biggest booth, flashiest tech, and sleekest design. But if your audience doesn’t feel something, you’ve missed the mark.

And right now, too many brands are still playing it safe, checking boxes, or overdesigning without purpose.

Th... more

YouTube

Events aren’t just about logistics anymore. They’re about results. And while event planners know how to deliver flawless execution, companies now need marketers who understand pipeline, customer journeys, and human connection.

But too many organizat... more

YouTube

The season’s almost wrapped. Budgets are in. And for many event marketers, that means it’s time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?

While every company is approaching things a... more

YouTube

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Recent Guests

Ghazwan Almoazen
Director of Experiential Marketing, Demand Gen, and Communication at Docusign
Docusign
Episode: EP 158 | From Event Planning to Event Marketing That Drives Growth
Stuart Fingerhut
Creative Director of Events and Experiences at Production Club
Production Club
Episode: EP 140 | Booth Ideation in 2025: Where AI, Storytelling, and Strategy Collide
John Seeds
CMO of TTEC Digital, passionate about customer experience and marketing strategy.
TTEC Digital
Episode: EP 139 | How Events Impact GTM Strategy: What a CMO Really Thinks
Sarah Gannon
Director of Corporate Events for MathWorks
MathWorks
Episode: EP 138 | Proving Event Impact: Strategies for Executive Buy-In and Measurable Results
Doug Foley
Entrepreneur, author, and president of Giant Go.
Giant Go
Episode: EP 131 | AI & Events: The Playbook for Pre-Show Tactics & Better Engagement
Hollie Ashby
Senior Global Events Manager at Akamai Technologies
Akamai Technologies
Episode: EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
Brittany Lindquist
Director of Marketing Strategy at 8x8
8x8
Episode: EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
Laura McKinney
Founder and CEO of Strata Brand
Strata Brand
Episode: EP 126 | Bridging the Gap Between Marketing and Events for Brand Success
Carrie Davenport
Expert in event marketing who underscores the value of asking the right questions.
Episode: EP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders

Host

Matt Kleinrock
Host and CEO of Rockway Exhibits + Events, focusing on event marketing strategies and industry insights.

Reviews

4.7 out of 5 stars from 27 ratings
  • Essential listening for modern event pros

    This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.

    If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!

    - Sarah Reuter

    Apple Podcasts
    5
    Sarah Reuter (Elevated Exp.)
    United States3 months ago
  • Love the show!

    Super informative and high value. Worth the listen!

    Apple Podcasts
    5
    KieranHoney
    United States3 years ago
  • Unique view on marketing

    Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming

    Apple Podcasts
    5
    Gina00$9
    United States3 years ago
  • Finally a Resource for What I Love

    Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.

    That’s why a show that is intent on defining that is so valuable.

    I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.

    Apple Podcasts
    5
    ConnectWithPablo
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the unique perspectives on marketing strategies, particularly in event contexts, making it a valuable resource for practitioners.
The engaging style of the host and the actionable insights make the content highly shareable among marketing professionals.
Listeners appreciate the informative and high-value content, noting that it is relevant and powerful for their careers.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

EP 159 | Design Smarter Experiences That Actually Move People
Q: How can companies create memories during loud and busy trade shows?
By finding ways to stand out and connect emotionally with attendees through engaging experiences.
EP 159 | Design Smarter Experiences That Actually Move People
Q: What can exhibitors do to stand out in crowded trade shows?
Stuart advises being distinctive and proactive in marketing strategies leading up to and during the event.
EP 159 | Design Smarter Experiences That Actually Move People
Q: When you're brought into a project, where do you begin?
Stuart emphasizes the importance of identifying the story and understanding the audience.
Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong
Q: Where do you get your ideas from for the themes at Pulse?
We start with a high-level theme, brainstorm activations that tie to it, and take inspiration from various sources including our agency partners and social media.
Ep 93 | Earning the Right to Innovate at Your Events With Kat Leong
Q: Tell us about your role now, like exactly what you're doing.
I am the director of the corporate events team here at Gainsight, in charge of all Gainsight hosted events and trade show partnerships.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Event Marketing: Redefined

What is Event Marketing: Redefined about and what kind of topics does it cover?

Focused on the dynamic landscape of event marketing, this podcast provides valuable insights from industry leaders on effective strategies, trends, and real-world success stories. Topics range from maximizing trade show presence to leveraging innovative technologies and creative engagement tactics for both in-person and virtual events. The emphasis on data-driven decision-making and the strategic alignment of marketing goals with event execution sets this podcast apart as a crucial tool for professionals looking to enhance their skills and impact in the field of event marketing. It aims to transform the perception of events from mere logistical tasks to essential components of business growth and sales strategies.

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Which podcasts are similar to Event Marketing: Redefined?

These podcasts share a similar audience with Event Marketing: Redefined:

1. The Diary Of A CEO with Steven Bartlett
2. Oprah's Super Soul
3. Checked In with Splash
4. The Toast
5. The Weekly Show with Jon Stewart

How many episodes of Event Marketing: Redefined are there?

Event Marketing: Redefined launched 3 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Event Marketing: Redefined?

Recent guests on Event Marketing: Redefined include:

1. Ghazwan Almoazen
2. Stuart Fingerhut
3. John Seeds
4. Sarah Gannon
5. Doug Foley
6. Hollie Ashby
7. Brittany Lindquist
8. Laura McKinney

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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