Event Marketing: Redefined
Matt KleinrockWelcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing busines... more
| Publishes | Weekly | Episodes | 199 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingManagement | |||
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Latest Episodes
Most event programs are built around visibility: booths, sponsorships, brand presence
For years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded show floors? And your highest-... more
Most event teams are doing everything they’re supposed to do: booking the booth, training staff, showing up with the right materials.
And yet, the results rarely match the effort.
The issue usually isn’t poor execution. It’s that the event was neve... more
The event didn’t start on the show floor.
By the time Accelevents showed up with a 10×10 booth, much of the pre-show groundwork was already in motion—accounts targeted, meetings scheduled, and conversations planned. The result? 116 meetings driven b... more
Have you ever looked at a big brand’s event partnerships and wondered what actually makes them work... beyond the logos and budgets?
In this episode, Matt is joined again by Jon Wolff and Mandy Glenwright to take you inside how Lenovo thinks about e... more
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- Essential listening for modern event pros
This episode nails a conversation the industry needs to be having. Events aren’t just “nice to have” they’re strategic tools for growth, and they lay out exactly how to prove it. The shift from planner to integrated marketer is real, and this episode offers both the mindset shift and the metrics to back it up.
If you’ve ever struggled to get leadership to see the value of your work, this is a fab listen! Smart, actionable, and empowering!
- Sarah Reuter
Apple Podcasts5Sarah Reuter (Elevated Exp.)
United States9 months ago - Love the show!
Super informative and high value. Worth the listen!
Apple Podcasts5KieranHoneyUnited States3 years ago - Unique view on marketing
Power packed episodes full of value, love the host Matt fast-paced easy to keep up with. As a founder, the topics hit home and I find myself fading episodes to my team members. Great topics and outlooks. Keep ‘em coming
Apple Podcasts5Gina00$9United States3 years ago - Finally a Resource for What I Love
Event marketing is a sexy career, and when done right, really moves the needle for companies, but there’s a giant Achilles heel in the role- there is no standard way that your superiors measure that success.
That’s why a show that is intent on defining that is so valuable.
I really love how Matt has his unique point of view on how to do it, and challenges his guests to help the industry advance, while sharing great practices that make me better at what I do.
Apple Podcasts5ConnectWithPabloUnited States3 years ago
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Apple Podcasts | #76 |  United Kingdom/Business/Marketing |
Apple Podcasts | #22 |  India/Business/Marketing |
Apple Podcasts | #202 |  Philippines/Business/Marketing |
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Frequently Asked Questions About Event Marketing: Redefined
What is Event Marketing: Redefined about and what kind of topics does it cover?
The show centers on strategic event marketing, emphasizing how live experiences drive revenue and customer relationships instead of being isolated activities. Conversations consistently push for integrating events with sales and marketing goals, aligning budgets and measurement with business objectives, and delivering authentic experiences through storytelling, personalization, and technology. A recurring thread is moving beyond traditional trade show tactics toward sustainable, data-driven practices that engage younger audiences and leverage partnerships, AI, and thoughtful design to create measurable impact.
A standout trait is the emphasis on practical frameworks—from ROI measurement and pipeline impact to cross-department collaboration... more
Where can I find podcast stats for Event Marketing: Redefined?
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How many listeners does Event Marketing: Redefined get?
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How many subscribers and views does Event Marketing: Redefined have?
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Which podcasts are similar to Event Marketing: Redefined?
These podcasts share a similar audience with Event Marketing: Redefined:
1. The Mel Robbins Podcast
2. Candace
3. Giggly Squad
4. SmartLess
5. Good Hang with Amy Poehler
How many episodes of Event Marketing: Redefined are there?
Event Marketing: Redefined launched 4 years ago and published 199 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Event Marketing: Redefined?
Recent guests on Event Marketing: Redefined include:
1. MacKenzie Grant
2. Chelsea Sparrow
3. Justin Keys
4. Mark Johnson
5. Libby Monette
6. Charles Pappas
7. John Wolfe
8. Heather Duffin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.