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Artwork for Higher Ed Marketing Insider

Higher Ed Marketing Insider

Search Influence
Artificial Intelligence
Higher Education Marketing
Artificial Intelligence In Higher Education
Australia
Community Colleges
Personalization
Content Governance
Enrollment Marketing
Program Pages
Transfer
Dual Enrollment
International Student Enrollment
Diversified Marketing Channels
Program Pages and UX

Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.

Hosted by virtual experience... more

PublishesWeeklyEpisodes35Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Higher Ed Marketing Insider

Latest Episodes

• AI as the new campus front door: How answer engines and AI assistants are changing student discovery (HEMI)

• Operationalizing for AI visibility: Schema, structured program pages, and authority signals

• Manaferra AI Index: Benchmarking your instit... more

• AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite.

• Structured, machine-readable data wins citations: Clean templates, ... more

• AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute)

• Canonical, machine-readable content is essential for being cited by AI and winning ... more

• AI is now the first touchpoint for prospective students—your homepage is no longer the front door.

• Precision, canonical content is essential for both machine and human trust.

• Mobile-first, billboard-style program pages outperform dense, text-... more

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Reviews

5.0 out of 5 stars from 3 ratings
  • Higher ed marketing simplified

    This podcast offers thought-provoking discussions on how AI is reshaping higher education. From marketing strategies to personalized learning and tackling skills gaps, they explore both the opportunities and challenges with clarity and insight.

    What sets this podcast apart is the balance between innovation and caution—highlighting how to use AI wisely while preserving the human element. It’s a must-listen for anyone curious about the future of education and technology.

    Highly recommended for e... more

    Apple Podcasts
    5
    Biz of Digital
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Provides practical, actionable strategies for higher-ed marketing.
Strong focus on credibility signals and structured data for AI-driven discovery.
Excellent for sponsors seeking a knowledgeable audience in education marketing.
Balanced view on AI—offers opportunities while warning about human-centered risks.

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Frequently Asked Questions About Higher Ed Marketing Insider

What is Higher Ed Marketing Insider about and what kind of topics does it cover?

Across episodes, the show focuses on practical, strategy-first guidance for marketing in higher education. Key topics include AI-driven discovery and personalization, credible content, and structured data to improve visibility and trust in a competitive admissions landscape. Guests and hosts emphasize measurable outcomes, conversion-focused content, and seamless handoffs between marketing and admissions, with real-world examples and playbooks for auditing pages, aligning campaigns, and speeding enrollment decisions. A standout angle is the emphasis on credible signals and responsible attribution in AI-enabled search, plus upstream marketing approaches that connect discovery to enrollment outcomes. This combination of hands-on tactics, data-... more

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How many listeners does Higher Ed Marketing Insider get?

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To see how many followers or subscribers Higher Ed Marketing Insider has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Higher Ed Marketing Insider?

These podcasts share a similar audience with Higher Ed Marketing Insider:

1. Good Hang with Amy Poehler

How many episodes of Higher Ed Marketing Insider are there?

Higher Ed Marketing Insider launched 2 years ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Higher Ed Marketing Insider?

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