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Higher Ed Marketing Insider

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Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.

Hosted by virtual experience... more

PublishesWeeklyEpisodes33Founded2 years ago
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BusinessMarketing

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Latest Episodes

• AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute)

• Canonical, machine-readable content is essential for being cited by AI and winning ... more

• AI is now the first touchpoint for prospective students—your homepage is no longer the front door.

• Precision, canonical content is essential for both machine and human trust.

• Mobile-first, billboard-style program pages outperform dense, text-... more

• AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your program, cost, and aid pages.

• Trust is a conversion engine: Schema-rich content, faculty sign... more

This episode of Higher Ed Marketing Insider from the Higher Education Marketing Institute covers trust, AI visibility, personalization, and the operational handoff between marketing and admissions.

Takeaways

• Trust signals now need to be visible t... more

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Reviews

5.0 out of 5 stars from 3 ratings
  • Higher ed marketing simplified

    This podcast offers thought-provoking discussions on how AI is reshaping higher education. From marketing strategies to personalized learning and tackling skills gaps, they explore both the opportunities and challenges with clarity and insight.

    What sets this podcast apart is the balance between innovation and caution—highlighting how to use AI wisely while preserving the human element. It’s a must-listen for anyone curious about the future of education and technology.

    Highly recommended for e... more

    Apple Podcasts
    5
    Biz of Digital
    United States2 years ago

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Which podcasts are similar to Higher Ed Marketing Insider?

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1. Pod Save America
2. Think Fast Talk Smart: Communication Techniques

How many episodes of Higher Ed Marketing Insider are there?

Higher Ed Marketing Insider launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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