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Artwork for Supplement Marketing E-Commerce Growth: Direct-to-Consumer Marketing Strategies

Supplement Marketing E-Commerce Growth: Direct-to-Consumer Marketing Strategies

Bobby Hewitt
Health Supplements
Trust and Credibility
Baby Boomers
Health and Wellness
Influencer Marketing
Dietary Supplement Marketing
Preventative Health
Weight Loss Supplements
Advertising Strategies
Dietary Needs
E-Commerce
Stress Relief Supplements
Supplement Marketing
Anti-Aging Supplements
Women Over 40
Digital Marketing
Supplement Sales
Marketing Funnels
Debt Reduction
Google Ads

Marketing Strategies for Supplement Business Owners. Discover what works in nutritional supplements marketing online.

If you’re a supplement brand, this show will uncover:- E-Commerce Growth

- Marketing Strategies

- Maximize your supplement marketing- What are the top supplement trends?- How to use YouTube ads to grow a health supplement business- What is the best way to grow a supplement brand?- ... more

PublishesWeeklyEpisodes110Founded6 years ago
Number of ListenersCategories
BusinessHealth & FitnessMarketing

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Artwork for Supplement Marketing E-Commerce Growth: Direct-to-Consumer Marketing Strategies

Latest Episodes

"Send me a text"

In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. ... more

YouTube

"Send me a text"

Black Friday is no longer a one-day shopping event it’s a month-long buying frenzy that begins in October and peaks through Cyber Monday. Last year alone, Black Friday drove $10.8 billion in online U.S. sales, and Cyber Monday toppe... more

YouTube

"Send me a text"

If you're running a supplement brand doing $2-5 million per year and feel stuck at your current level, I'm going to share something with you that most agencies will never tell you.

Because they don't know how people really buy supp... more

YouTube

"Send me a text"

In 2 years, Grüns went from zero to $500M valuation selling gummy vitamins in a market that was already very saturated. 

The format wasn't new.  The "convenient on-the-go” positioning wasn't innovative. 

So what actually drove the... more

YouTube

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Recent Guests

Chad Janis
Co-founder of Grüns
Grüns
Episode: Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine
Connor Dalt
CMO of Grüns
Grüns
Episode: Marketing Strategies: Reverse-Engineering Grüns $500M Supplement Marketing Machine
Stefan Giorgia
Widely considered one of the best direct-to-consumer marketers and entrepreneurs
Episode: Your Old Supplement Funnel Is Bleeding Money? Here's What Actually Works
James Oliver
CEO of Atlas Protein Bars, known for bootstrapping his company to $1.5 million in revenue within three years.
Atlas Protein Bars
Episode: What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
Jeff Wenberg
A marketing strategist and messaging expert
FactMethod
Episode: Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever)
Michael Bush
Founder of Growthways, with over 30 years of experience in the natural health products and healthcare space.
Growthways
Episode: How to Sell Your Supplement Brand for a Lucrative Exit
Michael Antonovich
VP of Innovation at VitaQuest International, experienced in skin biology and product development
VitaQuest International
Episode: Innovation Strategies for Beauty from Within Supplement Brand
Brian Ayers
CEO of Ayers Naturals, specializing in all-natural herbal supplements
Ayers Naturals
Episode: How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)

Host

Bobby Hewitt
Host and supplement marketing expert with extensive experience in the dietary supplement industry, providing insights on effective marketing strategies and e-commerce growth.

Reviews

4.9 out of 5 stars from 50 ratings
  • Short and concise information. not a step-by-step manual, but a lot of good things to keep in mind as you're building out your marketing plan

    Audible
    5
    RG
    United Statesa year ago
  • good overview of different marketing channels

    Short and concise information. not a step-by-step manual, but a lot of good things to keep in mind as you're building out your marketing plan

    Audible
    5
    RG
    United Statesa year ago
  • Health Supolement Business Mastery

    Once again, Bobby has proven he’s the ‘go-to-guy” for dietary supplement marketers. His keen insights, tips, tricks and techniques offer an A-Z guide to a successful launch as well as building a brand. This series takes the entrepreneur through the needed steps and answers ALL the key questions. If you’re a struggling or need to take your business to the next level, your first move should be to shoot Bobby a call.

    Apple Podcasts
    5
    Chewmick7
    United States2 years ago
  • An authority in the field

    I had the privilege of appearing on Bobby’s podcast recently. He is very knowledgeable about marketing for the supplements industry. He have me free advice on the types of marketing I should be focusing on to optimize the launch of my business. He took time to answer all of my questions and was very patient. He has a calm pleasant way about him. I enjoyed speaking with him and look forward to one day hiring him.

    Apple Podcasts
    5
    Zenefix
    United States2 years ago
  • Highly Recommended! A Must Listen!

    Bobby is a welcome voice in the supplement industry. He speaks with experience and authority diving deep into how to grow a direct-to-consumer supplement company while making the strategies easy to understand. He’s an industry insider with the pro-tips that make a difference. Thanks for a great podcast, Bobby!

    Apple Podcasts
    5
    Roberto G. Jr.
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is rich with practical strategies for both new and established supplement businesses.
There is commendation for the engaging delivery style, although some wish for a more energetic tone.
Host Bobby is regarded as knowledgeable, providing deep industry insights.
Listeners appreciate the unique focus on dietary supplements that differentiates it from other marketing podcasts.
Extremely informative and useful for supplement brand owners with actionable insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Innovation Strategies for Beauty from Within Supplement Brand
Q: What are the types of supplement entrepreneurs that you see coming to VitaQuest?
There are two primary types: entrepreneurs with personal experiences seeking to help others, and those who are market-driven and looking for opportunities.
How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)
Q: Could you repurpose a lot of those YouTube videos into blog posts?
Yes, we're looking to do that and change the brand name across the content for SEO purposes.
How to Grow a Supplement Brand When Ads Are Against You (Coaching Episode)
Q: So where are you struggling with right now?
We're always looking to get better, but our entire system is focused on getting the creative right on the front end to increase clicks.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focused on unraveling effective marketing strategies for the dietary supplement industry, this show offers listeners insights on various aspects of growing supplement brands. With a wealth of knowledge shared by Bobby Hewitt, the host, the content spans best practices for maximizing supplement marketing, understanding consumer buying behaviors, and leveraging the latest trends that shape the market. Unique to this podcast is its emphasis on how supplement businesses can navigate their marketing differently from traditional e-commerce stores due to specific industry dynamics. Listeners can expect actionable advice on topics like YouTube advertising, customer acquisition costs, and the psychology behind health supplement buyers, all aimed at ... more

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this podcast launched 6 years ago and published 110 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Chad Janis
2. Connor Dalt
3. Stefan Giorgia
4. James Oliver
5. Jeff Wenberg
6. Michael Bush
7. Michael Antonovich
8. Brian Ayers

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