Supplement Marketing for Scaling DTC Brands
Bobby Hewitt, Supplement Marketing Growth SpecialistThis show helps nutritional supplement brands scale to 8 and 9 figure businesses and make a bigger social impact.Bobby Hewitt, is the founder of Creative Thirst, a supplement marketing agency that has helped dietary supplement brands grow for over 13 years. He’s built a framework around how people buy supplements. Because, people don't buy supplements the way they buy other products, and if you ma... more
| Publishes | Weekly | Episodes | 147 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessHealth & Fitness | |||
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Latest Episodes
"Send me a text"
The last two brands in this series won on lifestyle, identity, and belief. Soft, cultural, aspirational stuff. This one wins on the total opposite.
Mars Men went from bootstrapped to a hundred million dollar revenue run rate in un... more
"Send me a text"
Primal Queen is scaling fast, with women buying it on subscription and staying.
So how do they do it?
In this episode, I break down the single most underrated move in supplement marketing, which is riding a belief you didn't hav... more
"Send me a text"
There's a brand in the women's wellness space whose tagline is worth more than their entire formula.
Not because the formula is bad, but because the words are doing more of the selling than the ingredients are.
The brand is Arra... more
"Send me a text"
The last wave of supplement brands already won. OLLY, Goli, AG1, Grüns, IM8.
In this episode, I kick off a new series that looks forward instead of backward, at the brands scaling right now, before their exit moment. I make the c... more
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Short and concise information. not a step-by-step manual, but a lot of good things to keep in mind as you're building out your marketing plan
Audible5RG
United States2 years ago- good overview of different marketing channels
Short and concise information. not a step-by-step manual, but a lot of good things to keep in mind as you're building out your marketing plan
Audible5RGUnited States2 years ago - Health Supolement Business Mastery
Once again, Bobby has proven he’s the ‘go-to-guy” for dietary supplement marketers. His keen insights, tips, tricks and techniques offer an A-Z guide to a successful launch as well as building a brand. This series takes the entrepreneur through the needed steps and answers ALL the key questions. If you’re a struggling or need to take your business to the next level, your first move should be to shoot Bobby a call.
Apple Podcasts5Chewmick7United States2 years ago - An authority in the field
I had the privilege of appearing on Bobby’s podcast recently. He is very knowledgeable about marketing for the supplements industry. He have me free advice on the types of marketing I should be focusing on to optimize the launch of my business. He took time to answer all of my questions and was very patient. He has a calm pleasant way about him. I enjoyed speaking with him and look forward to one day hiring him.
Apple Podcasts5ZenefixUnited States3 years ago - Highly Recommended! A Must Listen!
Bobby is a welcome voice in the supplement industry. He speaks with experience and authority diving deep into how to grow a direct-to-consumer supplement company while making the strategies easy to understand. He’s an industry insider with the pro-tips that make a difference. Thanks for a great podcast, Bobby!
Apple Podcasts5Roberto G. Jr.United States3 years ago
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Apple Podcasts | #189 | United States/Business/Marketing |
Apple Podcasts | #33 |  Australia/Business/Marketing |
Apple Podcasts | #114 |  Italy/Business/Marketing |
Apple Podcasts | #69 |  United Arab Emirates/Business/Marketing |
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Apple Podcasts | #221 |  India/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show focuses on marketing strategies for dietary supplement brands, with a strong emphasis on e-commerce growth, direct-to-consumer funnels, and branding. Across recent episodes, listeners can expect practical frameworks for improving adherence, trust, belief, and desire in supplement products, along with tactical advice on subscription optimization, advertorial content, channel strategy (DTC vs Amazon), and leveraging education-driven content to boost conversions. Notable strengths include a data-driven approach to test-and-learn experiments, emphasis on psychological levers that drive long-term customer value, and a penchant for actionable copy and funnel audits that listeners can apply to their own brands.
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1. Marketing School - Digital Marketing and Online Marketing Tips
2. Shopify Masters
3. The Game with Alex Hormozi
4. Operators
5. My First Million
How many episodes of this podcast are there?
this podcast launched 6 years ago and published 147 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Michael Sendrovich
2. Chad Janis
3. Connor Dalt
4. Stefan Giorgia
5. James Oliver
6. Jeff Wenberg
7. Michael Bush
8. Michael Antonovich
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