DTC Podcast

DTC Newsletter and Podcast

E-Commerce

Publishes	Daily	Episodes	776	Founded	6 years ago
Number of Listeners		Categories	MarketingBusiness

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Guests Host Reviews Charts Talking Points

Latest Episodes

Ep 643: Amazon Fees Hit 40%: How to Claw Back Margin and Stop Wasting Ad Spend (Pilothouse)

directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-643&utm_medium=podcast

To Subscribe to DTC Newsletter - dtcnews.link/signup

pilothouse.co

In 2020, Amazon's fees ran about 26% of your product cost. Today they run 34 to 40... more

4 Sep 2026 • 30 min

How Once Upon a Farm's DTC Ads Grew Its Retail Business | Harness the Halo 2/6

To Subscribe to DTC Newsletter - dtcnews.link/signup

Once Upon a Farm did $85.4 million in Q2, up 42% year over year, and reached 6.2% of US households against 5.0% a year earlier. Some of that growth traces back to a campaign that was never... more

3 Sep 2026 • 44 min

Ep 642: Kick or Keep These Trends with DÔEN's Ashley Kick: AI Creative, TikTok Shop, Amazon, and Branded Resale

directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-642&utm_medium=podcast

To Subscribe to DTC Newsletter - dtcnews.link/signup

Ashley Kick runs ecommerce at DÔEN (shopdoen.com), the Los Angeles apparel brand founded by siste... more

31 Aug 2026 • 30 min

YouTube

Ep 641: Creator-Handle Ads Ran 70% More Efficient: Aves on Creative Coverage and Hyper Relevant Ads

directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-641&utm_medium=podcast

To Subscribe to DTC Newsletter - dtcnews.link/signup

pilothouse.co

DTC Twitter has spent the last few months arguing about volume versus strategy. Av... more

28 Aug 2026 • 34 min

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Recent Guests

Adam Gillman

Co-founder and leader at Hiya

Hiya

Episode: Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

Bar Bruhis

Founder of Boost Foods LLC, creator of Boost Cousous

Boost Foods LLC

Episode: Ep 634: 10,000 Orders in 6 Months Selling Protein Couscous: Bar Bruhis on Launching Boostcous

Ari Murray

Chief Digital Officer of Salt & Stone

Salt & Stone

Episode: Ep 630: "The Best Ads Say Nothing" | Ari Murray, Chief Digital Officer at Salt & Stone

Emily Huo

Paramount Ads Manager executive discussing CTV advertising

Paramount Ads Manager (Paramount/CBS)

Episode: Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)

Matt Wolfe

Owner of Wolfe and founder of Gift Card Granny, Perfect Gift, etc.

Wolfe

Episode: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI

Rafael Gi

Head of strategic growth and partnerships at Pilothouse

Pilothouse

Episode: Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer

Zoe Kahn

VP of Marketing at Cove Soda; former roles at Chomps and Ghost

Cove Soda

Episode: Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events

Taylor Fraser

CGO at Outway, a leading sock brand in Canada

Outway

Episode: Ep 622: How Outway Runs Canada and the US as Two Separate Businesses

Kemberly Gong

VP of Marketing at Contentful

Contentful

Episode: Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt

Host

Eric Dick

Host of the show, DTC-focused marketer and founder-aligned practitioner

Reviews

4.8 out of 5 stars from 172 ratings

💎💎💎
Almost 600 ep is a huge feat for any podcast, and really shows dedication and consistency! Whether you want actionable tips, updates on trends and current events, insightful case studies, you’ll find it all here! I work with many Ecom brands and retailers so I am always looking for helpful resources to recommend them!
@gloriachoupr
Apple Podcasts
5
_doremi101
United Statesa year ago
Unveiling the Digital Marketing Secrets
In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage—it's a necessity. Thankfully, the DTC Newsletter and Podcast have emerged as beacons of knowledge, offering an unparalleled source of insights and expertise that elevate the digital marketing game to new heights.
Apple Podcasts
5
The Digital Voyager
Canada2 years ago
Always full of value!
Stacked full of valuable nuggets for anyone interested in leveling up their marketing game
Apple Podcasts
5
Rjrwp
Canada3 years ago
Amazon Ad Strategies
What a great episode on Amazon ad strategies for Prime day! I appreciated that everything they said was backed by metrics.
Apple Podcasts
5
rivkacohen
United States3 years ago
So. Much. Gold.
It’s obvious Eric puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.
Apple Podcasts
5
Dan1777999877
United States4 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate the balance of founder perspectives and practical execution, plus high-quality guest lineup.

Listeners praise the show's actionable, no-fluff approach and credible guests.

Audience notes strong value for ecom brands with channel-specific, data-backed tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#112	United States/Business/Marketing
Apple Podcasts	#31	United Kingdom/Business/Marketing
Apple Podcasts	#198	Canada/Business/Marketing
Apple Podcasts	#20	Australia/Business/Marketing
Apple Podcasts	#56	Israel/Business/Marketing
Apple Podcasts	#65	Poland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Brands Really Spend on Marketing: 15% at $10M, 2% at $1B | Harness the Halo 1/6

Q: Can you give me some examples? Or if say you were running a $10 million brand where you really have your funnel dialed on Meta and Google, how would you think about growing the top of the funnel?

The approach involves incrementally investing in top-of-funnel channels without robbing bottom-of-funnel performance, testing across TV, CTV, social, display, and audio, and using Keen's Bayesian modeling to forecast outcomes and compare plans that either reinforce the bottom or add new top-of-funnel reach with an eye to long-term ROI.

Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

Q: How important were partnerships and channels in growth?

Influencer partnerships and authentic, long-term collaborations with trusted voices in the category were foundational, supporting paid media and content programs like podcasts and newsletters, while brand partnerships (Barbie, Disney, Marvel) created novelty and continued engagement.

Ep 638: Life After the $260M Exit: Hiya's Adam Gillman on USANA, Target, and Going Global

Q: What were the biggest growth trenches before exit?

The guest highlights a phased approach: start with a single skew to establish a clear use case and favorable unit economics, then expand to multiple skew growth with careful non-cannibalistic acquisition strategies, followed by expanding marketing channels and maintaining strong LTV through subscriptions and product expansion.

Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales

Q: Paid marketing: where does paid fit in given the strong organic engine, and is it bottom-of-funnel only or broader?

Historically, paid has been bottom-of-funnel (Google) to harvest demand generated by organic and UGC; recently they began experimenting with top-of-funnel demand generation on Meta and TikTok, recognizing that organic supports margins and that paid must be carefully balanced with existing organic and affiliate channels.

Ep 636: Inside Kiyoko Beauty's Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales

Q: Back to the traffic a little bit, are you, how much are you doing with live selling?

Live selling isn't a focus yet, especially in Canada where TikTok Shop isn't available and the audience conversion rate isn't high enough to justify the time; the plan is to prioritize organic content and, if expansion to the US occurs, reassess live selling there.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About DTC Podcast

What is DTC Podcast about and what kind of topics does it cover?

This show delivers tactical, actionable insights for direct-to-consumer brands, with a focus on marketing orchestration, growth experimentation, and multi-channel performance. Episodes consistently cover paid social tactics (especially Meta, AppLovin, and TikTok), creative testing frameworks, first-party data, attribution, and operational discipline—from launch playbooks to scale, brand protection, and CTV integration. A standout pattern is the blend of founder/exec perspectives with practical strategies, guest-led deep dives, and sponsor integrations that stay tightly focused on real-world DTC growth. The format tends toward high-signal, implementation-ready guidance, often anchored by concrete case studies and data-driven frameworks. Nota... more

Where can I find podcast stats for DTC Podcast?

Rephonic provides a wide range of podcast stats for DTC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to DTC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does DTC Podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for DTC Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for DTC Podcast?

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How many subscribers and views does DTC Podcast have?

To see how many followers or subscribers DTC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to DTC Podcast?

These podcasts share a similar audience with DTC Podcast:

1. Operators
2. Shopify Masters
3. Marketing Against The Grain
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Foundr Podcast with Nathan Chan

How many episodes of DTC Podcast are there?

DTC Podcast launched 6 years ago and published 776 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact DTC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for DTC Podcast?

Rephonic pulls ratings and reviews for DTC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for DTC Podcast?

Rephonic provides full transcripts for episodes of DTC Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on DTC Podcast?

Recent guests on DTC Podcast include:

1. Adam Gillman
2. Bar Bruhis
3. Ari Murray
4. Emily Huo
5. Matt Wolfe
6. Rafael Gi
7. Zoe Kahn
8. Taylor Fraser

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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