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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights đŸ‘‰đŸ» 📩 directtoconsumer.co

PublishesDailyEpisodes652Founded5 years ago
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Artwork for DTC Podcast

Latest Episodes

Subscribe to DTC Newsletter - dtcnews.link/signup

In this episode of the DTC Podcast, we sit down with Rod Morris, co‑founder of Lovevery, to dig into how they turned a single product idea into a global early‑learning brand with over 150 SKU... more

YouTube

Subscribe to DTC Newsletter - dtcnews.link/signup

In this episode of the DTC Podcast, Eric speaks with Dougie, lead of the Google team at Pilothouse, about what happens when DTC brands try to scale on Google Ads and hit a ceiling. The conver... more

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠In this third appearance on the DTC Podcast, Constantine Yurevich, founder of SegmentStream, delivers the most comprehensive breakdown of the marketing measurement landscape we've ever record... more

YouTube

Subscribe to DTC Newsletter - dtcnews.link/signup

When we first spoke to Michael Fisher, Rotten had just launched a single product online. Now, the brand is stocked in 1,000+ retail locations including Zumiez, Safeway, Sprouts, and Hy‑Vee. I... more

YouTube

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Recent Guests

Michael Fisher
CEO and founder of Rotten, a better-for-you candy brand.
Rotten
Episode: Ep 543: Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout
Drew Marconi
Founder of Intelligems, experienced in pricing strategies and A/B testing.
Intelligems
Episode: Bonus: How to Build a Testing Roadmap That Drives Real Profit—Not Just Revenue with Drew Marconi
Chris Erthel
E-commerce expert and ad strategist
Episode: Ep 541: Mastering the First Second: How Chris Erthel Hooks Attention in Meta Ads
Anthony DelPizzo
Director of Product Marketing at Triple Whale
Triple Whale
Episode: Bonus: Got AI Anxiety? Learn How 875 Brands Are Using AI: DTC x Triple Whale’s State of AI Report
Justin Jefferson
VP of Strategy and Insights at Keen Decisioning Systems
Keen Decisioning Systems
Episode: Bonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin Jefferson
Trung Ho
Founder of RYSE, a company focusing on automated window shade solutions
RYSE
Episode: Ep 521: How RYSE Used Meta Ads to Raise $10M+ in Equity (Not Just Sales)
Adam Miller
Entrepreneur in the bike industry, founder of Revel Bikes
Episode: Ep 519: Bootstrapping Revel Bikes: From Carbon Suspension Innovation to Acquisition
Christina Chonody
Senior Director of Marketing for Hestan Culinary
Hestan Culinary
Episode: Ep 514: How Hestan Built a 40% Repeat Purchase Engine With Content & Plain Text Email | AKNF
Alex Yancher
Founder of Passport, helping brands localize and streamline logistics in international markets.
Passport
Episode: Bonus: Navigating the Tariff Regime with Passport's Alex Yancher: Duty Drawbacks, International Logistics, and the Arbitrage Opportunity Abroad

Hosts

Eric Dyck
Host of discussions focusing on marketing, funnels, and scaling strategies for DTC brands.
Eric Dick
Co-host known for engaging with guests on e-commerce strategies and DTC best practices.

Reviews

4.8 out of 5 stars from 166 ratings
  • 💎💎💎

    Almost 600 ep is a huge feat for any podcast, and really shows dedication and consistency! Whether you want actionable tips, updates on trends and current events, insightful case studies, you’ll find it all here! I work with many Ecom brands and retailers so I am always looking for helpful resources to recommend them!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United States5 months ago
  • Unveiling the Digital Marketing Secrets

    In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage—it's a necessity. Thankfully, the DTC Newsletter and Podcast have emerged as beacons of knowledge, offering an unparalleled source of insights and expertise that elevate the digital marketing game to new heights.

    Apple Podcasts
    5
    The Digital Voyager
    Canada2 years ago
  • Always full of value!

    Stacked full of valuable nuggets for anyone interested in leveling up their marketing game

    Apple Podcasts
    5
    Rjrwp
    Canada2 years ago
  • Amazon Ad Strategies

    What a great episode on Amazon ad strategies for Prime day! I appreciated that everything they said was backed by metrics.

    Apple Podcasts
    5
    rivkacohen
    United States2 years ago
  • So. Much. Gold.

    It’s obvious Eric puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the actionable tips and insights shared by guests, culminating in a reliable resource for e-commerce strategies. They also commend the show's content for helping navigate the complexities of digital marketing and direct-to-consumer practices.
The series is noted for its consistent delivery of high-quality content and engagement with innovative industry leaders, providing a valuable library of knowledge for aspiring entrepreneurs and established marketers alike.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ep 544: How to Break Through Scaling Ceilings in Google Ads & Unlock Incremental Growth
Q: Can you please, in layman's terms, explain product distribution misalignment?
Brands should push their hero products more strategically in Google campaigns rather than having a generic catch-all campaign for all products, to maximize new customer acquisition effectively.
Ep 544: How to Break Through Scaling Ceilings in Google Ads & Unlock Incremental Growth
Q: How can you be sure on Google that you're achieving actual incremental scale?
Focus on new customer acquisition and optimize for non-brand terms to ensure you're actually capturing incremental growth rather than simply retaining existing customers.
Ep 544: How to Break Through Scaling Ceilings in Google Ads & Unlock Incremental Growth
Q: What are some of the errors or the biggest error you see brands make when they're looking to scale on Google Ads?
Brands often drop targets too aggressively without considering impression share data, leading to inefficiencies and inflation of bids without meaningful returns.
Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate Sales
Q: Have we launched any Generative AI ads?
Not yet, but there is interest from a client, indicating future engagement with AI advertising tools.
Ep 542: TikTok Symphony: How Pilothouse Uses AI to Scale Creative Briefs & Affiliate Sales
Q: Can you talk about how that kind of worked out?
Brands experience inconsistency in sales due to reliance on viral moments, which is where a robust affiliate strategy can bridge performance gaps.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About DTC Podcast

What is DTC Podcast about and what kind of topics does it cover?

Focused on discussions that bridge the gap between innovative direct-to-consumer (DTC) brands and practical marketing strategies, this series shares valuable insights on various aspects of e-commerce, including customer engagement, brand positioning, and effective promotional strategies. Each episode features expert guests who provide actionable advice and share their experiences in scaling their businesses, particularly in navigating the complexities of digital marketing, compliance issues, and market trends. Noteworthy is the emphasis on tactical insights that listeners can apply to their own DTC ventures.

Where can I find podcast stats for DTC Podcast?

Rephonic provides a wide range of podcast stats for DTC Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to DTC Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does DTC Podcast get?

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What are the audience demographics for DTC Podcast?

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How many subscribers and views does DTC Podcast have?

To see how many followers or subscribers DTC Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to DTC Podcast?

These podcasts share a similar audience with DTC Podcast:

1. OPERATORS
2. Shopify Masters
3. The Foundr Podcast with Nathan Chan
4. My First Million
5. Perpetual Traffic

How many episodes of DTC Podcast are there?

DTC Podcast launched 5 years ago and published 652 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact DTC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for DTC Podcast?

Rephonic pulls ratings and reviews for DTC Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for DTC Podcast?

Rephonic provides full transcripts for episodes of DTC Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on DTC Podcast?

Recent guests on DTC Podcast include:

1. Michael Fisher
2. Drew Marconi
3. Chris Erthel
4. Anthony DelPizzo
5. Justin Jefferson
6. Trung Ho
7. Adam Miller
8. Christina Chonody

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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