Rephonic
Artwork for DTC Podcast
E-Commerce
Meta
Amazon
DTC Brands
Email Marketing
Consumer Behavior
Black Friday
Tiktok
DTC
Ecommerce
Marketing Strategies
Artificial Intelligence
Tariffs
Performance Marketing
Marketing Strategy
Brand Awareness
Digital Marketing
Shopify
Google Ads
Social Media Marketing

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

PublishesDailyEpisodes759Founded6 years ago
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Artwork for DTC Podcast

Latest Episodes

Subscribe to DTC Newsletter - dtcnews.link/signup

Ari Murray runs DTC, Amazon and customer experience at Salt & Stone. She came from Sharma Brands, and before that worked on influencer and celebrity brands including a Kardashian line and Hal... more

Subscribe to DTC Newsletter - dtcnews.link/signup

Jordan Gordon runs CRO and retention at Pilothouse and hosts TWBERP, The World's Best Email and Retention Podcast. He has audited somewhere in the range of 400 to 500 brands and been inside m... more

Subscribe to DTC Newsletter - dtcnews.link/signup

Most DTC brands put the bulk of their paid budget where attention is thinnest. Viewers spend about 99 minutes per session on Connected TV and 8 minutes per session on social, yet only 9% of s... more

YouTube

Subscribe to DTC Newsletter - dtcnews.link/signup

Dan bootstrapped Unbound Merino from a Reddit-fueled obsession with merino wool into a brand approaching nine figures in lifetime revenue, with a warehouse sale, a growing women's line, and z... more

YouTube

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Recent Guests

Emily Huo
Paramount Ads Manager executive discussing CTV advertising
Paramount Ads Manager (Paramount/CBS)
Episode: Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
Nick Shackelford
Founder/CEO involved with multiple agencies and ventures in the DTC space
Multiple agencies including Structured, Konstant, Lucid
Episode: Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview
Matt Wolfe
Owner of Wolfe and founder of Gift Card Granny, Perfect Gift, etc.
Wolfe
Episode: Ep 626: How Wolfe Sells Gifting to Everyone: Top of Funnel Testing, CTV, and AI
Rafael Gi
Head of strategic growth and partnerships at Pilothouse
Pilothouse
Episode: Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
Zoe Kahn
VP of Marketing at Cove Soda; former roles at Chomps and Ghost
Cove Soda
Episode: Ep 624: How Cove Soda Builds an Email and SMS List With No DTC, Trading Full Cans for Signups at Events
Taylor Fraser
CGO at Outway, a leading sock brand in Canada
Outway
Episode: Ep 622: How Outway Runs Canada and the US as Two Separate Businesses
Kemberly Gong
VP of Marketing at Contentful
Contentful
Episode: Bonus: Top of Funnel Collapse: How AI & AEO Are Changing Consumer Behavior & How Marketers Can Adapt
Justin Parker
Founder/Executive at Origin
Origin
Episode: Ep 620: How Origin Runs E-Commerce With AI Agents, From Media Buying to Diagnosing Defects
Duncan Ferguson
Senior Strategist at Pilothouse
Pilothouse
Episode: Ep 619: Stop Growth Hacking Your Brand to Death with Duncan From Pilothouse | AKNF

Host

Eric Dick
Host of the show. Leads conversations on DTC marketing, attribution, and growth strategies.

Reviews

4.8 out of 5 stars from 170 ratings
  • 💎💎💎

    Almost 600 ep is a huge feat for any podcast, and really shows dedication and consistency! Whether you want actionable tips, updates on trends and current events, insightful case studies, you’ll find it all here! I work with many Ecom brands and retailers so I am always looking for helpful resources to recommend them!

    @gloriachoupr

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Unveiling the Digital Marketing Secrets

    In the fast-paced world of digital marketing, staying ahead of the curve is not just an advantage—it's a necessity. Thankfully, the DTC Newsletter and Podcast have emerged as beacons of knowledge, offering an unparalleled source of insights and expertise that elevate the digital marketing game to new heights.

    Apple Podcasts
    5
    The Digital Voyager
    Canada2 years ago
  • Always full of value!

    Stacked full of valuable nuggets for anyone interested in leveling up their marketing game

    Apple Podcasts
    5
    Rjrwp
    Canada2 years ago
  • Amazon Ad Strategies

    What a great episode on Amazon ad strategies for Prime day! I appreciated that everything they said was backed by metrics.

    Apple Podcasts
    5
    rivkacohen
    United States3 years ago
  • So. Much. Gold.

    It’s obvious Eric puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality insights on attribution and multi-channel strategies are a major draw.
Listeners value the actionable DTC tips and real-world case studies across episodes.
Guests are authentic and genuinely helpful for building and scaling DTC brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
Q: How does measurement work and what about halo effects?
Measurement hinges on a Pixel for tracking site visits and purchases; halo effects can be tested with geo holdout groups to compare markets with TV versus without TV, providing a true A/B-style lift without third-party tools.
Bonus: The CTV Blueprint for DTC Brands: Build in Summer, Convert in Q4 (Paramount Ads Manager)
Q: Talk to me about CTV creative, particularly for different parts of the consideration funnel.
For early-stage awareness when the brand isn't household-name, tell the story and explain the value of the brand; as recognition grows, you can be more sales-focused with strong CTAs and discount incentives. If you have household-name recognition, you can lean into direct sales messages and CTAs like visiting the site or using a discount code.
Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
Q: What process would you recommend for a brand stuck in a spraying-and-praying phase?
Rafael suggests stepping back to reassess life stage, defining new vs. existing customers, aligning account structure with business model, and developing a single, salient message for scalability, followed by structured creative diversification anchored to persona and journey stages.
Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
Q: Can we go a level deeper?
They discuss applying saliency to the creative process and how to translate audience insight into diverse but coherent creative that remains salient across different segments and stages of the customer journey.
Ep 625: Brand Salience for DTC: Turning Creative Into Your Targeting Layer
Q: And what was the term?
The host asks Rafael to clarify the term 'salience' and its practical meaning in the context of modern advertising; Rafael explains it as the memory structures brands build to be remembered by specific groups for certain benefits, which shapes how they are perceived at the moment of purchase.

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Frequently Asked Questions About DTC Podcast

What is DTC Podcast about and what kind of topics does it cover?

A data-driven deep-dive into direct-to-consumer growth, advertising, attribution, and brand strategy. Episodes frequently explore practical tactics for scaling e-commerce brands, from creative systems and multi-channel measurement to pricing, CAC/LTV optimization, and retail/ marketplace dynamics. Guests come from leading DTC agencies, tech platforms, and founder-led brands, offering both hands-on tactical advice and strategic framework. The show often features actionable takeaways on attribution, testing, and operating efficiently in volatile markets, making it a strong resource for marketers, operators, and investors in the DTC space. A notable strength is the blend of founder storytelling with rigorous performance insights and platform-s... more

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Which podcasts are similar to DTC Podcast?

These podcasts share a similar audience with DTC Podcast:

1. Operators
2. Shopify Masters
3. The Foundr Podcast with Nathan Chan
4. My First Million
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of DTC Podcast are there?

DTC Podcast launched 6 years ago and published 759 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact DTC Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on DTC Podcast?

Recent guests on DTC Podcast include:

1. Emily Huo
2. Nick Shackelford
3. Matt Wolfe
4. Rafael Gi
5. Zoe Kahn
6. Taylor Fraser
7. Kemberly Gong
8. Justin Parker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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