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Artwork for The World's Best Email and Retention Podcast

The World's Best Email and Retention Podcast

The DTC Podcast Network
Email Marketing
Customer Retention
E-Commerce
Filson
Black Friday
Customer Engagement
Retention Marketing
Segmentation
Conversion Rates
Site Abandon Flow
Aspirational Marketing
Design
Automated Messages
Digital Marketing
Pilothouse
Email Engagement Metrics
Dark Mode
Dtc Growth
Customer Relationship Management
Advertising Costs

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

PublishesWeeklyEpisodes55Foundeda year ago
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BusinessMarketing

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Artwork for The World's Best Email and Retention Podcast

Latest Episodes

Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it).

In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without b... more

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In this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pages that reinforce continuity, UO shows how to connect inbox to onsite in a way that drives real plat... more

YouTube

In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can create hidden risks for your email program.

He explains how these tactics affect deliverability and repo... more

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We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget.

In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billio... more

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Recent Guests

Evan O'Gorman
Leads CRO and Shopify optimization division at Pilothouse, with extensive experience on customer acquisition and retention.
Pilothouse
Episode: Ep 42: Optimizing for Profit, Not Just Conversion Rate
Avery Valerio
Lead Content Manager at Pilothouse, launched the Adventurous podcast
Pilothouse
Episode: Ep 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERP
Christina Chonody
Senior Director of Marketing at Hestan Culinary
Hestan Culinary
Episode: Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Alex Arnaut
CEO of GlockApps
GlockApps
Episode: Ep 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERP
Abby Kohler
Account strategist at Pilothouse, transitioning from media buyer with a focus on efficiency in advertising spend and customer retention strategies.
Pilothouse
Episode: EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP
Malav Pandya
Solutions Engineer at Triple Whale
Triple Whale
Episode: Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP
Eli Weiss
VP of Retention Advocacy at Yotpo
Yotpo
Episode: Ep 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERP
Eleah Portillo
VP of Marketing for For Wellness
For Wellness
Episode: Ep 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERP
Austin Helm
Sales Manager at ZeroBounce, expert in email validation and deliverability
ZeroBounce
Episode: Ep 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERP

Host

Jordan Gordon
Host of a podcast focusing on email marketing and customer retention strategies, sharing actionable insights for marketers and business owners.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 47: Retention Bootcamp: Mastering Your Welcome Experience
Q: What is the cadence of the welcome email sequence?
The default cadence is every other day, with four welcome messages being sufficient to prompt a first purchase.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: Is there anything you want to share as we close out the podcast?
Please visit hestanculinary.com for great cookware, and I appreciate the Pilothouse team's expertise in building a strong email retention strategy.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: How do you feel about the interaction between email and ads?
It's important that they interact; the strong email program has influenced our ad strategy positively, leading to consistency across channels.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: What are you doing beyond the kind of chefs and recipes?
We're focusing on cleaning tips, educational content, and bringing a personal touch with our cookware concierge, Michael, who interacts directly with customers.
Ep 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERP
Q: Christina, why don't you tell us a little bit about the path that brought you to Hestan and where you're taking Hestan?
I've been with the Hestan brand for seven years now, working in restaurant and food marketing before that. I love to cook and our products, and it's been a dream to build Hestan's equity.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content centers around strategies for email marketing and customer retention, specifically designed for marketers working within tight budgets or aiming to optimize their existing email campaigns. The discussion often contrasts different marketing approaches taken by successful brands, providing insights into customer engagement and retention tactics. The host emphasizes actionable strategies, leveraging both free traffic channels and automated processes to enhance marketing efficiency. Overall, the content is tailored to both new and seasoned marketers looking for innovative ways to improve email performance and retention rates, with a strong focus on utilizing data and customer feedback to inform marketing decisions.

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These podcasts share a similar audience with this podcast:

1. DTC Podcast
2. Shopify Masters
3. Social Media Marketing Talk Show
4. Marketing Against The Grain
5. Social Media Marketing Podcast

How many episodes of this podcast are there?

this podcast launched a year ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Evan O'Gorman
2. Avery Valerio
3. Christina Chonody
4. Alex Arnaut
5. Abby Kohler
6. Malav Pandya
7. Eli Weiss
8. Eleah Portillo

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