
Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
| Publishes | Weekly | Episodes | 70 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Most brands look at the wrong email metrics.
In this episode, Jordan explains how to build a real retention engine in 2026 by focusing on the numbers that actually drive growth: clicks, inbox health, segment performance, and list quality.
You’ll ge... more
Advertising gets people to your site... But your site is what actually makes you money.
In this episode, Jordan breaks down DEWALT’s ecommerce ecosystem to show what really happens after someone clicks an ad, an email, or a retargeting link.
He wa... more
In Site Funnels 2.0, Jordan breaks down how product discovery actually works when you have hundreds, thousands, or even millions of SKUs.
This episode is the follow-up to Site Funnels 1.0, shifting from hero-product funnels to the long-tail reality ... more
In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue.
You’ll learn how the world’s best ecommerce teams think about funnels, choke... more
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Apple Podcasts | #215 |
Recent interactions between the hosts and their guests.
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Focused on the critical roles of email marketing and customer retention, this podcast offers actionable insights aimed at both novice and experienced marketers. Topics frequently discussed include strategies for optimizing email deliverability, enhancing customer segmentation, and increasing engagement through effective email campaigns. Throughout various episodes, the host provides a blend of technical advice, real-world case studies, and best practices drawn from the evolving landscape of digital marketing, especially as it relates to seasonal events such as Black Friday. This podcast is particularly notable for its emphasis on maintaining a healthy email strategy that balances retention and acquisition, employing insights from industry e... more
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this podcast launched a year ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Benny Rubin
2. Shaan Arora
3. Evan O'Gorman
4. Avery Valerio
5. Christina Chonody
6. Alex Arnaut
7. Abby Kohler
8. Malav Pandya
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