The World's Best Email and Retention Podcast
The DTC Podcast NetworkWelcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
| Publishes | Weekly | Episodes | 97 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
In this episode of The World’s Best Email and Retention Podcast, Jordan Gordon sits down with Black Crow co-founder Shazad Khan to explore how AI could reshape the ecommerce website.
As ad creative, search queries, and retention messages become more... more
This week, we're revisiting a listener favourite from early in the TWBERP catalog. If you haven't been around since the beginning, we can assure you this is a good one. On with the show!
In this episode, we dive into the art of creating email exper... more
Before anyone talks about LTV, retention curves, or lifecycle marketing, there's one window that matters most: the first 30 days.
Thomas Lalas, founder of Art of Ecomm and author of Retention Economics, joins Jordan Gordon to break down why the firs... more
All the conversion action on your Shopify store happens in a narrow window. Jordan builds out the diagnostic framework to find it, measure it, and fix it.
What's covered:
* Why sessions, scroll depth, and page depth are all brutally short, and why... more
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Apple Podcasts | #134 |  United States/Business/Marketing |
Apple Podcasts | #73 |  United Kingdom/Business/Marketing |
Apple Podcasts | #39 |  New Zealand/Business/Marketing |
Apple Podcasts | #230 |  South Korea/Business/Marketing |
Apple Podcasts | #233 |  Singapore/Business/Marketing |
Apple Podcasts | #246 |  Ireland/Business/Marketing |
Apple Podcasts | #247 |  Israel/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on email marketing, retention, and e-commerce growth, with a consistent focus on practical tactics marketers can deploy. Across recent episodes, listeners get guidance on building healthy email programs, reducing deliverability problems, and improving engagement through segmentation, timing, and creative experimentation. Topics such as Klaviyo-based practices, welcome sequences, pop-ups, cross-channel strategies (email and SMS), and seasonal campaigns (notably Black Friday) appear frequently, all framed around measurable improvements in open rates, clicks, conversions, and customer lifetime value. A distinctive edge is the emphasis on auditing existing programs, avoiding risky tactics, and treating campaigns as tests to ma... more
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. DTC Podcast
2. Shopify Masters
3. The Mel Robbins Podcast
4. Aspire with Emma Grede
5. Good Content with Shannon McKinstrie
How many episodes of this podcast are there?
this podcast launched 2 years ago and published 97 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Thomas Lalas
2. Henry Banfield
3. Julia Whatley
4. Chris Panteli
5. Chris Richards
6. Pierre Pignault
7. Dylan Ander
8. Rebecca Knight
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.