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Artwork for The World's Best Email and Retention Podcast

The World's Best Email and Retention Podcast

The DTC Podcast Network
Email Marketing
Customer Retention
E-Commerce
Klaviyo
Black Friday
Digital Marketing
Cognitive Bias
Segmentation Strategies
Segmentation
Marketing
Psychology Of Marketing
Gmail
Everlane
Pilothouse
Browse Abandon Emails
Email Deliverability
American Eagle
Filson
Automation
Advertising

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

PublishesWeeklyEpisodes91Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for The World's Best Email and Retention Podcast

Latest Episodes

This episode is sponsored by ⁠⁠⁠⁠⁠Klaviyo⁠⁠⁠⁠⁠.

A men's jewelry brand doing $3K/day sent one email with a password-protected sale page and did $54K in a single day. Henry Banfield, ecom strategist at Pilothouse, breaks down exactly how it worked: t... more

This episode is sponsored by ⁠⁠⁠⁠Klaviyo⁠⁠⁠⁠.

Most brands send a welcome email and immediately dump subscribers into their campaign program. This episode breaks down the automated flow that fixes that gap: the essentials flow.

Jordan walks through... more

YouTube

This episode is sponsored by ⁠⁠⁠Klaviyo⁠⁠⁠.

Consumer psychology is not a channel-specific tactic. It runs underneath your email program, your site, your advertising, and your pricing. In this episode, Jordan Gordon breaks down the psychological mec... more

YouTube

This episode is sponsored by ⁠⁠Klaviyo⁠⁠.

If your open rates have collapsed, your list is shrinking, or you're buried in the spam folder, this episode walks through exactly what to do. Jordan covers the 10 most important moves for recovering a dama... more

YouTube

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Recent Guests

Julia Whatley
Senior Partner Manager at Rebuy
Rebuy
Episode: Ep 84: From Lost Visitor to Loyal Buyer: How Smart Personalization Fixes the Discovery Gap (with Julia Whatley from Rebuy)
Chris Panteli
Co-founder of LinkFi
LinkFi
Episode: Ep 81: Turn Content Into Authority (Then Into Revenue)
Chris Richards
e-comm strategist at Pilothouse
Pilothouse
Episode: Ep 80: Stop Targeting Everyone (Do This Instead)
Pierre Pignault
Founder, CEO of MailSoar
MailSoar
Episode: Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar)
Dylan Ander
Founder of Heatmap.com and Splittesting.com
Heatmap.com
Episode: Ep 78: The Gator vs Judge: The Psychology of Ecommerce Conversion (with Dylan Ander)
Rebecca Knight
Member of the Pilothouse world, DTC Podcast contributor
Pilothouse / DTC Podcast
Episode: Ep 77: Running Email at Scale: Newsletter vs Ecommerce
Benny Rubin
CEO and founder of senders.co
senders.co
Episode: Ep 60: Deliverability Office Hours: Jordan Asks Everything (feat. senders.co)
Shaan Arora
Founder of Alia, a pop-up tool
Alia
Episode: Ep 57: Shaan Arora on the Real Pop-Up Levers: Copy, Timing, Segmentation
Evan O'Gorman
Leads CRO and Shopify optimization division at Pilothouse, with extensive experience on customer acquisition and retention.
Pilothouse
Episode: Ep 42: Optimizing for Profit, Not Just Conversion Rate

Host

Jordan Gordon
Host of The World's Best Email and Retention Podcast

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar)
Q: Can you walk us through a typical three-month client plan?
Recovery in month one to main inbox, widening segmentation in month two to test sending to more of the audience safely, and re-engagement in month three to bring inactive subscribers back if possible.
Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar)
Q: What would you say is the simplest, most effective starting point for someone who wants good deliverability while driving revenue?
Start with free monitoring tools like Klaviyo deliverability analytics and Google Postmaster, then segment your list by engagement to align sending with subscriber expectations and avoid spamming willing readers.
Ep 79: Inside Deliverability: An Email Guy’s Email Guy (Pierre Pignault, MailSoar)
Q: Pierre, tell us a little about your path and what brought you to MailSoar.
Pierre shares his unconventional path from early work in sales and software, through a stint in poker, to founding MailSoar about five years ago, driven by an interest in numbers, behavior, and the deliverability puzzle.
Ep 84: From Lost Visitor to Loyal Buyer: How Smart Personalization Fixes the Discovery Gap (with Julia Whatley from Rebuy)
Q: What future capabilities are you excited about for Rebuy and how should brands prepare for them?
The future includes deeper AI-driven personalization, post-purchase upgrades, and enhanced gears for retention—brands should focus on architecting a cohesive journey with their agency partners to map goals and connect AI initiatives to measurable outcomes.
Ep 84: From Lost Visitor to Loyal Buyer: How Smart Personalization Fixes the Discovery Gap (with Julia Whatley from Rebuy)
Q: How does the Bundle Builder work and what kind of impact can brands expect from using it?
Bundle Builder lets customers customize bundles directly on a dedicated page or embedded link, with discounts that scale (e.g., 20-40% depending on bundle size) and the option to AB-test different discount structures to optimize conversions and AOV.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on email marketing, retention, and e-commerce growth, with a consistent focus on practical tactics marketers can deploy. Across recent episodes, listeners get guidance on building healthy email programs, reducing deliverability problems, and improving engagement through segmentation, timing, and creative experimentation. Topics such as Klaviyo-based practices, welcome sequences, pop-ups, cross-channel strategies (email and SMS), and seasonal campaigns (notably Black Friday) appear frequently, all framed around measurable improvements in open rates, clicks, conversions, and customer lifetime value. A distinctive edge is the emphasis on auditing existing programs, avoiding risky tactics, and treating campaigns as tests to ma... more

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1. DTC Podcast
2. Shopify Masters
3. Marketing Against The Grain
4. Hard Fork
5. Social Media Marketing Podcast

How many episodes of this podcast are there?

this podcast launched 2 years ago and published 91 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Julia Whatley
2. Chris Panteli
3. Chris Richards
4. Pierre Pignault
5. Dylan Ander
6. Rebecca Knight
7. Benny Rubin
8. Shaan Arora

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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