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Health Marketing Collective

Inprela Communications
Healthcare Marketing
Healthcare
Storytelling
Market Research
Marketing
Artificial Intelligence
Branding
Linkedin
Consumer Behavior
Health Marketing
Psychographics
Clinician Engagement
Customer Segmentation
Women's Health
Inprela
AI In Market Research
Digital Health
Axogen
National Sales Meeting
Collaboration

*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success storie... more

PublishesTwice monthlyEpisodes65Founded2 years ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Health Marketing Collective

Latest Episodes

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

In today’s episode, Sara Payne sits down with Kamal Bhandal, Senior Vice President of Invisalign Global Brand at Align Technology, to discuss how healthc... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

In today’s episode, we’re joined by Gwen Cantarera, Senior Director of Global Marketing at Nordic, for a deep dive into the critical role of alignment in... more

YouTube

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

In today’s episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a sea... more

YouTube

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, Sara Payne is joined by Emily Hansen, Senior Director of Market Development at Axogen, a leader in surgical innovation for peripheral... more

YouTube

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Recent Guests

Kamal Bhandal
Senior Vice President of Invisalign Global Brand at Align Technology
Align Technology / Invisalign
Episode: Why Relevance Is the New Competitive Advantage
Gwen Cantarera
Senior Director of Global Marketing
Nordic
Episode: Marketing's Most Underrated Superpower
Vincent Grippi
Founder and CEO of Grippi Media
Grippi Media
Episode: The AI Search Gold Rush: What’s Worth Your Time (and What’s Not)
Harry DiFrancesco
CEO and co-founder of Carda Health
Carda Health
Episode: Trust Is Built in Experience, Not Messaging
Jody Tropeano Greene
Reviewer of speaker submissions for Health 2026
Health conference organizer (HLTH)
Episode: Behind the Scenes of HLTH 2026: Secrets to a Winning Speaker Submission
Jen Hovelsrud
Senior health marketing leader with 20+ years in enterprise content marketing
Episode: Marketing Under Pressure: 8 Hot Takes on Leadership, AI & Authority
Joe Lazer
Author of Super Skill; Chief Marketing Officer at Pepper
Pepper
Episode: Why Storytelling Is the Super Skill of the AI Age, With Joe Lazer
Wendy Cutting
VP and CTO of Product, Data and Engineering at HealtheMed
HealtheMed
Episode: Adoption Is a Team Sport: Aligning Product, Marketing, and Revenue
Carrie Maurer
CMO and growth leader with 25+ years in complex, regulated B2B environments
Independent consultant / advisor to leadership teams
Episode: Why Revenue Accountability Is Marketing’s #1 Job

Host

Sara Payne
Host of Health Marketing Collective; lead healthcare marketing strategist

Reviews

5.0 out of 5 stars from 6 ratings
  • Smart, Valuable Work Fun!

    Great informative content for those of us in the health marketing space. Sara is a pro and has so much insight, but she is behind the mic this time probing others for experience and ideas in a lovely and insightful way. It is all value and no sell. Love it!

    Apple Podcasts
    5
    Alex864771894857478193873
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests consistently provide practical frameworks you can apply right away.
Quality conversations about trust, storytelling, and accountability in health marketing.
The host asks probing questions without feeling salesy or preachy.
Strong emphasis on cross-functional alignment and real-world impact.
Thoughtful, actionable insights for health marketing teams.

Talking Points

Recent interactions between the hosts and their guests.

Why Relevance Is the New Competitive Advantage
Q: How do you approach measuring relevance, or is it something you just feel when it's happening?
There's a blend: you can observe the magic when it occurs, but you also start with understanding your customer's world, language, and daily routines. Consistent engagement with customers—through providers and end-users—helps quantify relevance over time and guides strategic pivots.
Why Relevance Is the New Competitive Advantage
Q: How do you define relevance and what does it look like when a brand has truly earned it?
Relevance is about earning the right to be part of people's lives by aligning with their world, inviting participation, and focusing on what matters to the consumer rather than speaking from the brand's lens. It requires understanding the customer deeply, then weaving the brand into their daily life and conversations.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: What is one near-term action a CMO can take to better integrate patient perspectives into 2026 planning?
Audit for any patient research already done, access it, and if possible, perform quick, low-cost insights projects or refresh patient advisory boards to keep feedback current for planning.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: Where do you see the patient voice having the most influence on commercial outcomes like messaging and services?
Patient insights should inform messaging, creative, product positioning, and especially patient support programs, ensuring services and communications reflect real patient needs rather than assumptions.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: From your perspective, what does truly patient-centric marketing look like in practice?
It means going directly to patients for insights, then taking concrete actions based on what you hear—avoiding overreliance on AI alone and ensuring insights are integrated across the entire organization rather than siloed in one team.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Health Marketing Collective

What is Health Marketing Collective about and what kind of topics does it cover?

Explores leadership, storytelling, and brand-building within healthcare marketing. Episodes probe how patient stories, human-centered messaging, and practical frameworks can align marketing, sales, clinical, and operations to move organizations forward. Notable angles include trust-building with diverse healthcare audiences, revenue-focused marketing accountability, and how AI and data-driven insights intersect with authentic storytelling. The show often features C-suite marketers, product leaders, and healthcare innovators sharing actionable tactics for ethical, effective, and relationship-driven health marketing. A standout thread is bridging cross-functional teams to drive adoption, trust, and meaningful outcomes for patients and provide... more

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How many listeners does Health Marketing Collective get?

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To see how many followers or subscribers Health Marketing Collective has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Health Marketing Collective?

These podcasts share a similar audience with Health Marketing Collective:

1. Ignite: Healthcare Marketing Podcast
2. Pod Save America
3. The Headlines
4. Up First from NPR

How many episodes of Health Marketing Collective are there?

Health Marketing Collective launched 2 years ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Health Marketing Collective?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Health Marketing Collective?

Recent guests on Health Marketing Collective include:

1. Kamal Bhandal
2. Gwen Cantarera
3. Vincent Grippi
4. Harry DiFrancesco
5. Jody Tropeano Greene
6. Jen Hovelsrud
7. Joe Lazer
8. Wendy Cutting

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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