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Health Marketing Collective

Inprela Communications
Healthcare Marketing
Market Research
Storytelling
Healthcare
Marketing
Artificial Intelligence
Branding
Linkedin
Consumer Behavior
Health Marketing
Psychographics
Clinician Engagement
Customer Segmentation
Women's Health
Inprela
AI In Market Research
Digital Health
Axogen
National Sales Meeting
Collaboration

*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success storie... more

PublishesTwice monthlyEpisodes69Founded3 years ago
Number of ListenersCategories
MarketingBusinessManagement

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Artwork for Health Marketing Collective

Latest Episodes

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, Sara Payne is joined by Stewart Gandolf, CEO and co-founder of Healthcare Success, to explore an intriguing conundrum: when healthcar... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an esse... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, Scott Brinker joins Sara Payne for a candid discussion on the accelerating pace of marketing and the impact of marketing technology a... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, we’re joined by Bernie Armada, professor at the University of St. Thomas and a leader at the intersection of storytelling, communicat... more

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Recent Guests

Scott Brinker
Chief MarTech; bestselling author; industry analyst
Chief Marketing Technologist (ChiefmarTec.com)
Episode: When Marketing Never Slows Down
Bernie Armada
Professor at the University of St. Thomas; expert in storytelling, communication, and applied improvisation
University of St. Thomas
Episode: Why Every Leader Should Take Improv
Kamal Bhandal
Senior Vice President of Invisalign Global Brand at Align Technology
Align Technology / Invisalign
Episode: Why Relevance Is the New Competitive Advantage
Gwen Cantarera
Senior Director of Global Marketing
Nordic
Episode: Marketing's Most Underrated Superpower
Vincent Grippi
Founder and CEO of Grippi Media
Grippi Media
Episode: The AI Search Gold Rush: What’s Worth Your Time (and What’s Not)
Emily Hansen
Senior Director of Market Development at Axogen
Axogen
Episode: The Most Expensive 20 Minutes in Marketing
Harry DiFrancesco
CEO and co-founder of Carda Health
Carda Health
Episode: Trust Is Built in Experience, Not Messaging
Jody Tropeano Greene
Reviewer of speaker submissions for Health 2026
Health conference organizer (HLTH)
Episode: Behind the Scenes of HLTH 2026: Secrets to a Winning Speaker Submission
Jen Hovelsrud
Senior health marketing leader with 20+ years in enterprise content marketing
Episode: Marketing Under Pressure: 8 Hot Takes on Leadership, AI & Authority

Host

Sara Payner
Host of Health Marketing Collective, president and chief healthcare strategist at Inprela Communications (host affiliation mentioned in transcript)

Reviews

5.0 out of 5 stars from 6 ratings
  • Smart, Valuable Work Fun!

    Great informative content for those of us in the health marketing space. Sara is a pro and has so much insight, but she is behind the mic this time probing others for experience and ideas in a lovely and insightful way. It is all value and no sell. Love it!

    Apple Podcasts
    5
    Alex864771894857478193873
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Smart, Valuable Work Fun!—Great informative content for those of us in the health marketing space. Sara is a pro and has so much insight, but she is behind the mic this time probing others for experience and ideas in a lovely and insightful way. It is all value and no sell. Love it!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#125
Canada/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Relevance Is the New Competitive Advantage
Q: How do you approach measuring relevance, or is it something you just feel when it's happening?
There's a blend: you can observe the magic when it occurs, but you also start with understanding your customer's world, language, and daily routines. Consistent engagement with customers—through providers and end-users—helps quantify relevance over time and guides strategic pivots.
Why Relevance Is the New Competitive Advantage
Q: How do you define relevance and what does it look like when a brand has truly earned it?
Relevance is about earning the right to be part of people's lives by aligning with their world, inviting participation, and focusing on what matters to the consumer rather than speaking from the brand's lens. It requires understanding the customer deeply, then weaving the brand into their daily life and conversations.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: What is one near-term action a CMO can take to better integrate patient perspectives into 2026 planning?
Audit for any patient research already done, access it, and if possible, perform quick, low-cost insights projects or refresh patient advisory boards to keep feedback current for planning.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: Where do you see the patient voice having the most influence on commercial outcomes like messaging and services?
Patient insights should inform messaging, creative, product positioning, and especially patient support programs, ensuring services and communications reflect real patient needs rather than assumptions.
Beyond the Buzzword: What Patient-Centric Really Means for Healthcare Brands
Q: From your perspective, what does truly patient-centric marketing look like in practice?
It means going directly to patients for insights, then taking concrete actions based on what you hear—avoiding overreliance on AI alone and ensuring insights are integrated across the entire organization rather than siloed in one team.

Audience Metrics

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Frequently Asked Questions About Health Marketing Collective

What is Health Marketing Collective about and what kind of topics does it cover?

The show centers on leadership at the intersection of health marketing, brand-building, and patient-centric storytelling. Across episodes, discussions consistently cover how to use patient insights, trust, and cross-functional collaboration to drive brand strategy, adoption, and measurable business impact in healthcare. Guests range from patient-experience advocates and healthcare marketers to executives focused on alignment across product, marketing, and revenue, with a strong emphasis on authenticity, storytelling as a strategic tool, and the role of trust in high-stakes B2B healthcare environments. The format often blends practical frameworks, real-world case studies, and actionable tips for leaders looking to improve marketing effective... more

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Which podcasts are similar to Health Marketing Collective?

These podcasts share a similar audience with Health Marketing Collective:

1. Pod Save America
2. The Daily
3. Up First from NPR
4. The Headlines

How many episodes of Health Marketing Collective are there?

Health Marketing Collective launched 3 years ago and published 69 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Health Marketing Collective?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Health Marketing Collective?

Recent guests on Health Marketing Collective include:

1. Scott Brinker
2. Bernie Armada
3. Kamal Bhandal
4. Gwen Cantarera
5. Vincent Grippi
6. Emily Hansen
7. Harry DiFrancesco
8. Jody Tropeano Greene

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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