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Health Marketing Collective

Inprela Communications
Healthcare Marketing
Market Research
Marketing
Consumer Behavior
Health Marketing
Psychographics
Customer Segmentation
Clinician Engagement
Linkedin
Digital Health
AI In Market Research
Storytelling
Patient Education
Collaboration
Healthcare Marketing Strategies
Product Adoption
Venture Capital
Executive Presence
Key Opinion Leaders
3D Mammography

*2024 Signal Award Winner* Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success storie... more

PublishesTwice monthlyEpisodes46Founded2 years ago
Number of ListenersCategories
BusinessMarketingManagement

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Artwork for Health Marketing Collective

Latest Episodes

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, we’re thrilled to welcome Kelly Franchetti, CEO of The Patient View, as she joins host Sara Payne for a candid discussion on what it ... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, Sara Payne sits down with Emily Hansen, Senior Director of the Resensation program at Axogen, to discuss how healthcare brands can le... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

In today’s episode, Sara Payne is unpacking the real power—and challenge—of emotional storytelling in health marketing. Joined by Lindsey Wehking, Chief ... more

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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.

On today’s episode, we’re joined once again by Melissa Fors Shackelford, health marketing strategist, accomplished consultant, renowned keynote speaker, ... more

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Recent Guests

Arik Hanson
Social media strategist with extensive experience working with over 80 brands
Episode: Executive Social: The New Imperative for Healthcare Leaders
Dan Reilly
Managing Director of Insights and Analytics at SRG
SRG
Episode: How Market Research Fuels Winning Strategies in Health Marketing
Melissa Fors Shackelford
Senior Vice President of Marketing at Let's Get Checked
Let's Get Checked
Episode: Healing Stigma: Marketers Leading the Charge for Inclusive Healthcare
Matt Sauter
Group Creative Director at Avalier Health
Avalier Health
Episode: Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing
Heather Cmiel
Award-winning marketing communications professional with a proven track record.
Aidoc
Episode: The Ultimate Marketing Playbook: Corporate Strategy Meets Start-Up Agility
Mary Rapaport
Strategic thinking coach and trainer with over 25 years of experience in B2B marketing transformation.
Episode: The Strategic Edge: Elevating Marketing’s Value to the C-Suite
Jasmine Kim
Head of Care at Home at Samsung Digital Health; LP Advisor for DigiTX Partners; Entrepreneur in Residence for Digital DX Ventures; Experienced growth and marketing executive.
Samsung Digital Health
Episode: The Value of Marketing: A Venture Capitalist’s Perspective
Frank Jaskulke
VP of Innovation at Medical Alley
Medical Alley
Episode: Leveraging Partnerships to Fuel Industry Change
Julia Steele Rodriguez
Leads the Market Access, Clinical and Economic Outcomes, Medical Relations, Sales Training, and Trade Shows and Events teams for the Breast and Skeletal Health Division at Hologic
Hologic
Episode: Building an Effective KOL Program

Host

Sara Payne
Sara Payne, the president and chief healthcare strategist at Inprela Communications, is an experienced health marketing leader and host of this show. She brings over 20 years of industry experience, focusing on storytelling and brand-building in healthcare.

Reviews

5.0 out of 5 stars from 5 ratings
  • Smart, Valuable Work Fun!

    Great informative content for those of us in the health marketing space. Sara is a pro and has so much insight, but she is behind the mic this time probing others for experience and ideas in a lovely and insightful way. It is all value and no sell. Love it!

    Apple Podcasts
    5
    Alex864771894857478193873
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The quality of guest insights and the practical advice shared are frequently commended, making it a valuable resource for marketers aiming to enhance their approach.
Listeners appreciate the informative content tailored for health marketing professionals, highlighting the host's expertise in fostering engaging discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building an Effective KOL Program
Q: What are some examples of effective KOL partnerships influencing healthcare marketing strategies?
An example is Hologic's successful implementation of 3D mammography, which was enabled by partnerships with KOLs for research and public advocacy.
Building an Effective KOL Program
Q: How can companies foster long-term relationships with their KOLs?
By being clear on what they are looking to accomplish and understanding that KOLs also seek value from the partnership.
Building an Effective KOL Program
Q: What strategies do you recommend for identifying the right KOLs for your organization?
Start by defining what you hope to achieve, use online resources to identify experts, and build relationships to find suitable candidates.
Building an Effective KOL Program
Q: How do you define a KOL?
KOLs are typically defined as those influential among their peers beyond just a company's own customer base, requiring objective data to assess their influence.
Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing
Q: What are some key strategies for ensuring that health marketing remains relevant?
Key strategies include avoiding the sunk cost fallacy, listening to the audience, and being willing to pivot when necessary while focusing on the audience's needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Health Marketing Collective

What is Health Marketing Collective about and what kind of topics does it cover?

The content features insightful conversations among marketing leaders at the intersection of health and branding, discussing key strategies and challenges in healthcare marketing. Episodes often explore topics such as the power of storytelling, the importance of authentic communication, and the evolving landscape of healthcare marketing. With a focus on brand-building, public relations, and driving positive change through marketing initiatives, listeners gain valuable insights from respected industry professionals. The podcast stands out for its emphasis on inclusive marketing practices and addressing stigmatized issues in healthcare, making it an essential resource for professionals aiming to enhance their impact in the health sector.

Where can I find podcast stats for Health Marketing Collective?

Rephonic provides a wide range of podcast stats for Health Marketing Collective. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Health Marketing Collective and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Health Marketing Collective get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Health Marketing Collective, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Health Marketing Collective?

Rephonic provides comprehensive predictive audience data for Health Marketing Collective, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Health Marketing Collective have?

To see how many followers or subscribers Health Marketing Collective has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Health Marketing Collective?

These podcasts share a similar audience with Health Marketing Collective:

1. Up First from NPR

How many episodes of Health Marketing Collective are there?

Health Marketing Collective launched 2 years ago and published 46 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Health Marketing Collective?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Health Marketing Collective?

Rephonic pulls ratings and reviews for Health Marketing Collective from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Health Marketing Collective?

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What guests have appeared on Health Marketing Collective?

Recent guests on Health Marketing Collective include:

1. Arik Hanson
2. Dan Reilly
3. Melissa Fors Shackelford
4. Matt Sauter
5. Heather Cmiel
6. Mary Rapaport
7. Jasmine Kim
8. Frank Jaskulke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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