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Artwork for Gym Marketing Made Simple

Gym Marketing Made Simple

Sherman Merricks
Lead Generation
Gym Marketing
Paid Marketing
Lasso
Crossfit
Paid Advertising
Marketing Strategies
Fitness Industry
Boutique Gyms
Sales Techniques
Halo Effect
Facebook
Gym Ownership
Sales Process
Free Trials
Client Retention
Client Engagement
Blue Messaging
Revenue Growth
Lasso Framework

Unlock success in gym marketing with practical insights and strategies to make you more money! Simplify your approach to attract clients and grow your business.

PublishesTwice weeklyEpisodes138Founded3 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Gym Marketing Made Simple

Latest Episodes

Leads are filling out your forms, your phone is ringing, and your inbox is busy, but your calendar still has open spots. The real gap is what happens between that first opt-in and the moment someone actually shows up at your door.

Welcome to Gym Mar... more

Stop letting random walk-ins and DMs decide your revenue. Your gym needs a sales process, not sales heroes.

Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical mark... more

If strangers are opting in but not showing up, you do not need new ads. You need a new system.

Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales... more

Objections usually aren’t a money problem or a timing problem; they’re a “you never dug deep enough into my goals” problem.

Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers o... more

Key Facts

Accepts Guests
Accepts Sponsors
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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Brian Alexander
Business coach and former gym owner
Pinnacle Group / Lasso partner
Episode: How Gym Owners Can Scale With Better Hiring, Role Clarity, and Leadership Systems | Episode 131.
Nicole Aucoin
Founder of Healthy Steps Nutrition
Healthy Steps Nutrition
Episode: How Nicole Aucoin Built an AI‑Powered Nutrition Engine for High‑Level Gyms | Episode 129.
Matt G.
Sales expert at Lasso
Lasso
Episode: Your Gym Doesn’t Need Better Leads — It Needs Better Follow-Up | Episode 105.
Chris Wade
Founder of X4 and fitness industry expert
X4
Episode: Inside X4: How a Hybrid Training Model Became a High-Revenue Gym Brand | Episode 101.
Jeff Smith
Mentor and former gym owner helping others grow their portfolios.
Tactical Empire
Episode: Why Gym Owners Must Think Bigger: Wealth, Mindset, and Relationship Goals | Episode 77.
David Rubin
Owner of Courage Fitness
Courage Fitness
Episode: Real Numbers, Real Growth: How David Rubin’s Gym Hit 83K/Month | Episode 66.
Andrew Charlesworth
Midwest affiliate representative with extensive experience in CrossFit coaching and gym ownership.
CrossFit
Episode: Why Most Gyms Struggle with Sales — and What Actually Works | Episode 64.
Tommy Allen
Fitness entrepreneur and expert from District H
District H
Episode: The Real Reason CrossFit Gyms Struggle to Scale Past $30K/Month.
Dario Aviles
Owner of North Naples CrossFit
North Naples CrossFit
Episode: How This CrossFit Gym Grew 27% by Letting Experts Handle Sales with Dario Aviles.

Hosts

Blake Ruff
Co-host/Host focusing on gym marketing strategies and growth frameworks; often discusses lead generation, sales processes, and messaging.
Sherman Merritt
Co-host/Host with a focus on practical gym marketing, sales optimization, and community-driven growth.

Reviews

4.0 out of 5 stars from 12 ratings
  • Actionable info!

    Most marketing podcast give you generic advice. Gym Marketing Made Simple gives practical advice that you can take action on to increase your gym business revenue.

    Do yourself (and your gym) a favor and listen to this podcast so that you can grow profitable gym!

    Apple Podcasts
    5
    Vegacrene
    United States3 years ago
  • Marketing and Sales

    Marketing and Sales strategies that are simple and effective! Too many gurus over complicate these strategies! These guys get it as StoryBrand guides and have worked with over 700 gyms!!

    Apple Podcasts
    5
    Bruff5
    United States3 years ago
  • Love this podcast!

    Blake and Sherman are the real deal if you want to get better at sales and marketing, or you are looking to grow your gym! I will def be sharing with my staff

    Apple Podcasts
    5
    Spydr723
    United States3 years ago
  • Love it!

    This podcast really opens up the whole world of sales and marketing. I love hearing Sherman and Blake’s points of view. They’re super knowledgeable and break everything down for business owners. It can be applied to any specialty. Keep up the good work guys!

    Apple Podcasts
    5
    cristina merricks
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Clear frameworks for marketing and sales that actually convert.
Practical, actionable advice you can implement now.
Guests bring useful, franchise-ready insights rather than generic tips.
Peers with real gym experience; not just theory.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#161
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

How CrossFit Gyms Win in 2026: Marketing, Leads, and Revenue with Andrew Charlesworth | Episode 130.
Q: With your role, what exactly are you in charge of as the Midwest Regional Affiliate rep so that everyone knows?
I serve as the main line of support for affiliates, handling logistical questions, directing people to the right departments, organizing affiliate events, and managing the pipeline for new affiliates to keep the network connected and growing.
How Nicole Aucoin Built an AI‑Powered Nutrition Engine for High‑Level Gyms | Episode 129.
Q: How do you ensure the AI stays aligned with your standards and voice?
The team continually refines the AI's tone and guidance by training it on their materials, modules, and real coaching experiences, and by supervising AI outputs to prevent misalignment or 'hallucinations,' ensuring responses feel like the brand and licensed professionals.
How Nicole Aucoin Built an AI‑Powered Nutrition Engine for High‑Level Gyms | Episode 129.
Q: What makes the app different from existing nutrition coaching platforms?
Nicole explains that the app consolidates 10 years of dietitian work, transcripts, and webinars into a centralized knowledge base, and AI is trained to reflect their voice and gold standard. It supports both coaches and gym owners with streamlined client management, education, and AI-assisted feedback that still keeps human coaching central.
Why Automation Alone Fails Gym Sales for Boutique Gyms | Episode 115.
Q: A question of the day today was, I'm getting a lot of leads, but very little interaction. What can I do to make this better?
The key is to shift from purely automated, generic outreach to more human, personalized touches that demonstrate you understand the prospect's needs. Use educational content, voice or video memos, and personalized messages that show you've thought about the individual, not just the sale.
Why Personalized Follow-Ups Convert More Gym Leads Wednesday | Episode 113.
Q: What role does engagement tracking play in the outreach strategy?
Engagement scores help identify the warmest prospects so phone calls and more personalized outreach can be prioritized where they're most likely to convert, rather than blasting equally to all leads.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
Social Media Reach

Frequently Asked Questions About Gym Marketing Made Simple

What is Gym Marketing Made Simple about and what kind of topics does it cover?

Marketing-focused, practical guidance for gym owners and fitness businesses. Episodes frequently cover lead generation, sales follow-up, paid vs organic advertising, client retention, and how to scale gyms through better messaging, systems, and partnerships. Notable strengths include hands-on tactics (CRM use, voicemail strategies, follow-up sequences) and a consistent emphasis on moving from service delivery to scalable business strategy. A distinctive angle is the emphasis on measurable marketing frameworks and real-world gym success stories, including franchise-like growth models and hybrid training concepts that set it apart from broader marketing shows.

Where can I find podcast stats for Gym Marketing Made Simple?

Rephonic provides a wide range of podcast stats for Gym Marketing Made Simple. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Gym Marketing Made Simple and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Gym Marketing Made Simple get?

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What are the audience demographics for Gym Marketing Made Simple?

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How many subscribers and views does Gym Marketing Made Simple have?

To see how many followers or subscribers Gym Marketing Made Simple has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Gym Marketing Made Simple?

These podcasts share a similar audience with Gym Marketing Made Simple:

1. Gym World Worldwide
2. WTF Gym Talk
3. The Game with Alex Hormozi
4. Run a Profitable Gym
5. Gym Business Coach Podcast

How many episodes of Gym Marketing Made Simple are there?

Gym Marketing Made Simple launched 3 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Gym Marketing Made Simple?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Gym Marketing Made Simple?

Rephonic pulls ratings and reviews for Gym Marketing Made Simple from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Gym Marketing Made Simple?

Recent guests on Gym Marketing Made Simple include:

1. Brian Alexander
2. Nicole Aucoin
3. Matt G.
4. Chris Wade
5. Jeff Smith
6. David Rubin
7. Andrew Charlesworth
8. Tommy Allen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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