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Artwork for Growth Talks: Growth Marketing Strategies & Insights

Growth Talks: Growth Marketing Strategies & Insights

Right Side Up
Growth Marketing
Brand Marketing
Right Side Up
Paramark
Measurement
Eventbrite
AI In Marketing
Gusto
Artificial Intelligence
Finance
Descript
Surveys
Attribution
Venture Capital
Pinterest
Community-Led Growth
Airbnb
Brand and Performance
Tawkify
Managed Marketplace

Sit down with growth leaders and marketing executives from leading brands and companies across industries and stages. From exploring the evolution of growth marketing to walking the tightrope between brand and performance marketing to the epic saga of launching an ecommerce brand—we'll dig into it all! Our guests will share their wins and war stories, and arm you with actionable insights on how to... more

PublishesTwice monthlyEpisodes45Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Growth Talks: Growth Marketing Strategies & Insights

Latest Episodes

In this episode of Growth Talks, Brie Temple, Chief Commercial Officer and Chief Matchmaker at Tawkify, joins host Tyler Elliston, CEO and founder of Right Side Up, to share what it takes to grow a curated, closed marketplace where human judgment is ... more

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In this episode of Growth Talks, Michael Goodbody, a CEO, CMO, and FinTech growth leader, joins Right Side Up's Krystina Rubino to unpack more than 15 years spent scaling companies like Robinhood, Dave, and Credit Karma from early-stage startups into... more

In this episode of Growth Talks, Andrew Silard, fractional head of growth and advisor to companies including Maven Clinic, OpenRouter, Just AI, and Appy, joins Right Side Up Founder and host Tyler Elliston to unpack the growth lessons from his time l... more

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In this episode of Growth Talks, Tatiana Birgisson, COO at Serval, the AI-native enterprise service management platform, joins host Krystina Rubino to unpack the mental models that have carried her from founding a beverage company out of her dorm roo... more

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In this episode of Growth Talks, Nikki Jackson, Head of Demand Generation at Gusto, joins host Krystina Rubino to share how she's spent the past year building AI fluency across her entire team—from scrappy, self-taught agent building to structured Le... more

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As you look ahead to 2026, what's rising to the top of your marketing priorities?

In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite CMO insights on building brands that customers trust and love.

It's packed ... more

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The fastest-growing brands treat customer insight like a strategy—not just a survey.

In this week's episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston, founder and CEO of Right Side Up, to unpack what it takes to succeed... more

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Every marketing leader should give their team an AI framework for rethinking how they work.

In this week's episode of Growth Talks, Vanessa Hope Schneider, Head of Marketing at Decript, joins host Tyler Elliston, Founder and CEO of Right Side Up, t... more

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Recent Guests

Brie Temple
Chief Commercial Officer and Chief Matchmaker, Tawkify
Tawkify
Episode: How to Grow a Managed Marketplace Without Losing Trust | Brie Temple (Tawkify)
Michael Goodbody
CEO, CMO, and FinTech Growth Leader with prior roles at Robinhood, Dave, Credit Karma
Robinhood (former Global Head of Marketing and Communications)
Episode: Why Trust Is FinTech's Most Underrated Growth Lever | Michael Goodbody (Robinhood, Dave, Credit Karma)
Andrew Silard
Fractional Head of Growth and Advisor
Notion, Grove, Maven Clinic, OpenRouter, Just AI, Appy
Episode: How to Build a Growth Engine That Scales in the AI Era | Andrew Silard (Grove, Notion, Maven)
Tatiana Birgisson
COO at Serval, AI-native enterprise service management platform
Serval
Episode: The Stacked S-Curve Playbook for Sustained Growth | Tatiana Birgisson (Serval, Rippling)
Nikki Jackson
Head of Demand Generation at Gusto
Gusto
Episode: Building AI Fluency, One Uncomfortable Step at a Time | Nikki Jackson (Gusto)
Tamara Mendelsohn
Former CMO of Eventbrite
Eventbrite
Episode: Our Favorite CMO Insights of 2025 | Krystina Rubino
Jaleh Bisharat
Fractional CMO for Skillshare
Skillshare
Episode: Our Favorite CMO Insights of 2025 | Krystina Rubino
Katelyn Watson
CMO at Talkspace
Talkspace
Episode: Our Favorite CMO Insights of 2025 | Krystina Rubino
Aaron Magness
CMO at Full Glass Wine Co
Full Glass Wine Co
Episode: Our Favorite CMO Insights of 2025 | Krystina Rubino

Host

Krystina Rubino
Host of growth-focused conversations and general manager of offline services at Right Side Up

Talking Points

Recent interactions between the hosts and their guests.

The Stacked S-Curve Playbook for Sustained Growth | Tatiana Birgisson (Serval, Rippling)
Q: How do you decide which new S-Curve to invest in and how to allocate budget for experimental growth?
You assess executional excellence first, ensuring the current channel is optimized. Then you reserve a small, deliberate experimental budget to test a new S-Curve, with the understanding that some experiments will fail but can reveal future high-impact opportunities if the inputs and evaluation are right.
The Stacked S-Curve Playbook for Sustained Growth | Tatiana Birgisson (Serval, Rippling)
Q: Can you explain what the Stacked S-Curve model is and how it informs your growth strategy?
Stacked S-Curves are about placing new products or channels in progression so that as one matures, the next one is already inflecting, allowing for continuous growth. The model helps plan the go-to-market engine to avoid stagnation by ensuring a pipeline of growth levers that can be scaled in sequence.
Unlocking Smarter Attribution with Surveys | Matt Bahr (Fairing)
Q: What is the practical value of a 'learning agenda' in measurement?
A learning agenda formalizes what the team wants to learn from experiments, documents questions and insights, and promotes cross-functional sharing. This accelerates learning, aligns stakeholders, and helps prioritize experiments with high impact.
Unlocking Smarter Attribution with Surveys | Matt Bahr (Fairing)
Q: What are common mistakes in survey design that hurt data quality?
Avoid overloading the survey with too many options, keep questions succinct and channel-relevant, and ensure follow-ups are used judiciously to avoid survey fatigue. Wording should map to consumer language to keep completion rates high and data actionable.
Unlocking Smarter Attribution with Surveys | Matt Bahr (Fairing)
Q: How should marketers think about combining attribution surveys with MMM/MTA and platform data?
Cadence and signal are key: use surveys for quick, early signal, MMM for long-horizon perspective, and MTA to understand creative and ad-unit effects. The goal is a holistic mix where each method plays to its strengths and they inform each other.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Growth Talks showcases growth leaders and marketing executives from notable brands, exploring how to balance brand and performance, scale teams, and drive sustainable growth through practical frameworks and real-world war stories. Episodes center on integrated marketing, AI-native strategies, metrics beyond CAC and LTV, and collaborative leadership across product, finance, and go-to-market. A recurring strength is translating insights from leading CMOs and growth leaders into repeatable playbooks for both early-stage and mature organizations, including community-led growth, AI-enabled creativity, and cross-functional alignment. The cadence and guest roster tend to emphasize high-level growth strategy grounded in measurable results, with a c... more

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Brie Temple
2. Michael Goodbody
3. Andrew Silard
4. Tatiana Birgisson
5. Nikki Jackson
6. Tamara Mendelsohn
7. Jaleh Bisharat
8. Katelyn Watson

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