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Artwork for Grow Your B2B SaaS

Grow Your B2B SaaS

Joran Hofman
Saas
Go-To-Market Strategy
Customer Acquisition Cost
10K To 10 Million ARR
Product-Led Growth
Ocean.io
Bootstrapping
Product-Market Fit
B2B Saas
Sales
Marketing
Covid-19
Entrepreneurship
Product Market Fit
Foundy
You Can Book Me
Remote Work
Enterprise Saas
Monthly Recurring Revenue
Sales Strategy

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fun... more

PublishesWeeklyEpisodes140Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for Grow Your B2B SaaS

Latest Episodes

Are you a SaaS founder wondering How to Build a Growth Operating System That Helps Teams Deliver Real Value? Growing a B2B SaaS company can often feel messy. Teams try lots of different tactics, hoping that something will finally work. But this kind ... more

In today’s crowded SaaS market, having a great product simply isn’t enough. understanding why human psychology still wins in B2B SaaS sales is very crucial. Many companies generate significant interest, such as leads, web traffic, or downloads, but s... more

How is AI Transforming Go To Market for B2B SaaS? Inbound go-to-market for SaaS is undergoing a major transformation. What once relied on blog posts, lead magnets, and cold outreach is now powered by artificial intelligence. AI is no longer just a co... more

What’s the secret behind B2B SaaS sales growth and how can outbound strategies be used to scale revenue efficiently? When it comes to growing a B2B SaaS company, not all sales leads are created equal. Inbound leads, those who find you through marketi... more

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Desiree-Jessica Pely
Co-founder of loi.ai, a platform focusing on human decision-making in sales
loi.ai
Episode: S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Maja Voje
Expert in go-to-market strategies and AI implementation for SaaS companies
Episode: S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje
Joey Gilkey
CEO of Titan X, a company that helps increase connect rates in B2B sales
Titan X
Episode: S7E5 - B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey
Garrath Robinson
Former combat veteran turned growth architect and creator of the Strike operating system
Durindal
Episode: S7E4 - Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
KaraLynn Lewis
Fractional go-to-market and partnership leader, helped multiple SaaS companies build partnership programs.
Partnership Advisory
Episode: S7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis
Hugo Pereira
Co-founder of Rytmo, angel investor, and author of the book 'Teams in Hell, How to End Bad Management'.
Episode: S7E3 - Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira
Besnik Vrellaku
Founder of Salesflow.io, a leading LinkedIn outreach and sales automation platform
Salesflow.io
Episode: S7E2 - Why 80% of Outbound Sales Fails, and how to Fix It with Besnik Vrellaku
Kristy Valdorusso
Expert on customer success strategies
Episode: S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts
Mina Gotschi
Hiring and team-building expert
Episode: S6E21 – How to grow your B2B SaaS to 10K MRR? Advice from 20 experts

Host

Joran Hofman
Host focused on growing B2B SaaS businesses, emphasizing relevant strategies and industry insights.

Reviews

5.0 out of 5 stars from 136 ratings
  • Awesome pod

    Joran is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.

    From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.

    I highly recommend the podcast to any B2B SaaS founder.

    Apple Podcasts
    5
    Farzad Rashidi
    United Statesa year ago
  • Real insights

    I love this podcast. Real stories, real advice, real stuff

    Apple Podcasts
    5
    Avivson
    Denmark2 years ago
  • A need to have for SaaS founders!

    This is one of my favorite podcasts specifically focused on building a SaaS company. Joran has a lot of great guests on the show.

    Apple Podcasts
    5
    Sean Tepper
    United States2 years ago
  • A must-listen if you are in Saas

    There are less than a dozen of podcasts that are really « must-listen » if you are a Saas owner or operator, this is one of them.

    Apple Podcasts
    5
    Eernoult
    France2 years ago
  • One of the best podcasts out there

    Started listening to Joran’s podcast after meeting him a few weeks back. And man…I wish I started listening to it earlier. The quality of guests, content and knowledge that is shared is just impressive. When it comes to SaaS startups podcasts, this one is a notch above the others.

    My new favourite podcast.

    Keep up the good work!

    Jacopo from Dokin

    Apple Podcasts
    5
    JacoBembus
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging presentation by the host is frequently highlighted, showcasing his depth of knowledge in the B2B SaaS space.
Listeners appreciate the insightful questions posed by the host, which lead to impactful discussions.
Many reviews mention the practical advice shared, making it a must-listen for aspiring and current SaaS founders.
The podcast is noted for featuring high-quality guests who provide valuable expertise in SaaS growth and marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Q: How do you see human psychology, biases, and emotions really play in B2B SaaS?
Jessica discusses various buyer biases, such as status quo bias and loss aversion, indicating the need to address emotional factors in sales.
S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Q: Why do you think people or SaaS companies have so much trouble turning interest into paying clients?
Jessica explains that many SaaS companies lack focus on the right companies and often fall into a trap of overestimating interest based on superficial signals.
S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Q: Can you take us back to the moment when you first realized targeting clients with behavioral insights could actually change how SaaS companies sell and grow?
Jessica recounts her experience during her PhD where she learned about behavioral economics, leading her to realize the importance of understanding decision-makers in sales.
S7E4 - Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
Q: How should founders prepare for the next three years?
Focus on the fundamentals of customer relationships, rather than solely relying on automated tools and systems.
S7E4 - Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
Q: What is the Strike operating system?
The Strike operating system is a modular framework designed to help businesses operate and execute their go-to-market strategies effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Grow Your B2B SaaS

What is Grow Your B2B SaaS about and what kind of topics does it cover?

Content focuses on the intricacies of growing B2B SaaS companies, including strategies for acquiring the first paying clients, achieving product-market fit, and crafting effective go-to-market plans. The discussions frequently delve into practical advice on navigating marketing channels and funding options, such as bootstrapping or seeking external investment. Notable for its emphasis on real-world application, the episodes often feature insights from industry experts, making it particularly beneficial for aspiring SaaS founders and seasoned entrepreneurs alike. The host, a SaaS founder himself, engages in meaningful dialogues that resonate with the challenges faced by those in the sector.

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How many episodes of Grow Your B2B SaaS are there?

Grow Your B2B SaaS launched 3 years ago and published 140 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your B2B SaaS?

Recent guests on Grow Your B2B SaaS include:

1. Desiree-Jessica Pely
2. Maja Voje
3. Joey Gilkey
4. Garrath Robinson
5. KaraLynn Lewis
6. Hugo Pereira
7. Besnik Vrellaku
8. Kristy Valdorusso

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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