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Artwork for Grow Your B2B SaaS

Grow Your B2B SaaS

Joran Hofman
Saas
Go-To-Market Strategy
Customer Acquisition Cost
10K To 10 Million ARR
Product-Led Growth
Ocean.io
Bootstrapping
Product-Market Fit
B2B Saas
Marketing
Sales
Covid-19
Entrepreneurship
Product Market Fit
Foundy
You Can Book Me
Remote Work
Enterprise Saas
Monthly Recurring Revenue
Sales Strategy

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fun... more

PublishesWeeklyEpisodes142Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Grow Your B2B SaaS

Latest Episodes

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In the world of artificial intelligence and software as a service, companies are no longer just competing on features. In this episode of the Grow Your B2B SaaS podcast, Joran Hofman sits down with BetterPic founder Ricardo Ghekiere to discuss The B2... more

Are you a SaaS founder wondering How to Build a Growth Operating System That Helps Teams Deliver Real Value? Growing a B2B SaaS company can often feel messy. Teams try lots of different tactics, hoping that something will finally work. But this kind ... more

In today’s crowded SaaS market, having a great product simply isn’t enough. understanding why human psychology still wins in B2B SaaS sales is very crucial. Many companies generate significant interest, such as leads, web traffic, or downloads, but s... more

Key Facts

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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Christopher Gannon
Founder of Captivate Talent, helping startups build and scale their revenue teams.
Captivate Talent
Episode: S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
Ricardo Ghekiere
CEO of BetterPic who navigated growth without recurring revenue
BetterPic
Episode: S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
Andrew Capland
Former growth leader, creator of a growth operating system, coach, and advisor for SaaS companies focused on sustainable growth.
Delivering Value
Episode: S7E8 - The Growth Operating System: Building Teams That Deliver Real Value
Desiree-Jessica Pely
Co-founder of loi.ai, a platform focusing on human decision-making in sales
loi.ai
Episode: S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Maja Voje
Expert in go-to-market strategies and AI implementation for SaaS companies
Episode: S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje
Joey Gilkey
CEO of Titan X, a company that helps increase connect rates in B2B sales
Titan X
Episode: S7E5 - B2B SaaS Sales Growth: Outbound Strategies to Scale Revenue with Joey Gilkey
Garrath Robinson
Former combat veteran turned growth architect and creator of the Strike operating system
Durindal
Episode: S7E4 - Why Your SaaS GTM Isn’t Working And How to Fix It with Operational Discipline with Garrath Robinson
KaraLynn Lewis
Fractional go-to-market and partnership leader, helped multiple SaaS companies build partnership programs.
Partnership Advisory
Episode: S7E1 - How to Build SaaS Partnerships That Actually Drive Revenue with KaraLynn Lewis
Hugo Pereira
Co-founder of Rytmo, angel investor, and author of the book 'Teams in Hell, How to End Bad Management'.
Episode: S7E3 - Building SaaS Partnerships That Actually Drive Revenue with Hugo Pereira

Host

Joran Hofman
Host focused on growing B2B SaaS businesses, emphasizing relevant strategies and industry insights.

Reviews

5.0 out of 5 stars from 325 ratings
  • Awesome pod

    Joran is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.

    From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.

    I highly recommend the podcast to any B2B SaaS founder.

    Apple Podcasts
    5
    Farzad Rashidi
    United Statesa year ago
  • Real insights

    I love this podcast. Real stories, real advice, real stuff

    Apple Podcasts
    5
    Avivson
    Denmark2 years ago
  • A need to have for SaaS founders!

    This is one of my favorite podcasts specifically focused on building a SaaS company. Joran has a lot of great guests on the show.

    Apple Podcasts
    5
    Sean Tepper
    United States2 years ago
  • A must-listen if you are in Saas

    There are less than a dozen of podcasts that are really « must-listen » if you are a Saas owner or operator, this is one of them.

    Apple Podcasts
    5
    Eernoult
    France2 years ago
  • One of the best podcasts out there

    Started listening to Joran’s podcast after meeting him a few weeks back. And man…I wish I started listening to it earlier. The quality of guests, content and knowledge that is shared is just impressive. When it comes to SaaS startups podcasts, this one is a notch above the others.

    My new favourite podcast.

    Keep up the good work!

    Jacopo from Dokin

    Apple Podcasts
    5
    JacoBembus
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging presentation by the host is frequently highlighted, showcasing his depth of knowledge in the B2B SaaS space.
Listeners appreciate the insightful questions posed by the host, which lead to impactful discussions.
Many reviews mention the practical advice shared, making it a must-listen for aspiring and current SaaS founders.
The podcast is noted for featuring high-quality guests who provide valuable expertise in SaaS growth and marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
Q: What advice would you give for SaaS founders looking to scale to the US from Europe?
Gannon advises that founders need to make a commitment to the US market and actively sell their products there before hiring, stressing that a strategy must be established rather than making a soft entry with junior hires.
S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
Q: When should early stage SaaS founders think about hiring their first go-to-market person?
Gannon suggests that if founders find themselves too busy with sales calls and haven't time for product meetings, it's time to consider hiring their first go-to-market hire.
S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
Q: Can you take us to the moment you realized recruiting wasn't just about filling seats, but about building the right engine for growth?
Christopher Gannon discussed how his perspective changed when he began to focus on the human element in recruiting, realizing that it's crucial to find the right person for both the company and the candidate's needs.
S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
Q: What advice would you give SaaS founders now focusing on recurring revenue?
Know exactly how much you can spend on customer acquisition and make two big bets per year on channels.
S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
Q: How does it feel to run a business where you start from zero every month?
In the beginning, it freaks you out. But if you compare yourself to an e-commerce, you're actually doing very well.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About Grow Your B2B SaaS

What is Grow Your B2B SaaS about and what kind of topics does it cover?

Content focuses on the intricacies of growing B2B SaaS companies, including strategies for acquiring the first paying clients, achieving product-market fit, and crafting effective go-to-market plans. The discussions frequently delve into practical advice on navigating marketing channels and funding options, such as bootstrapping or seeking external investment. Notable for its emphasis on real-world application, the episodes often feature insights from industry experts, making it particularly beneficial for aspiring SaaS founders and seasoned entrepreneurs alike. The host, a SaaS founder himself, engages in meaningful dialogues that resonate with the challenges faced by those in the sector.

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How many episodes of Grow Your B2B SaaS are there?

Grow Your B2B SaaS launched 3 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your B2B SaaS?

Recent guests on Grow Your B2B SaaS include:

1. Christopher Gannon
2. Ricardo Ghekiere
3. Andrew Capland
4. Desiree-Jessica Pely
5. Maja Voje
6. Joey Gilkey
7. Garrath Robinson
8. KaraLynn Lewis

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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