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Artwork for Grow Your B2B SaaS

Grow Your B2B SaaS

Joran Hofman
Saas
Go-To-Market Strategy
Customer Acquisition Cost
10K To 10 Million ARR
Product-Led Growth
Ocean.io
Bootstrapping
Product-Market Fit
B2B Saas
Marketing
Covid-19
Sales
Entrepreneurship
Product Market Fit
Foundy
You Can Book Me
Remote Work
Enterprise Saas
Monthly Recurring Revenue
Sales Strategy

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fun... more

PublishesTwice weeklyEpisodes154Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Grow Your B2B SaaS

Latest Episodes

Every episode of season seven asked the same question: what advice would you give a SaaS founder who is just starting out and aiming to go from zero to 10K MRR? This summary brings together the most practical and battle-tested suggestions from dozens... more

In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes back Jacco van der Kooij, founder of Winning by Design, to unpack how AI-native SaaS companies are changing the rules of growth, pricing, and go-to-market in 2026. The conversatio... more

How will SaaS Companies scale in 2026? The next era of SaaS growth won’t be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator Koen Stam (Personio) breaks down why 2026 will mark a decisive shift from people-he... more

How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team ... more

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Recent Guests

Jacco van der Kooij
Founder of Winning by Design
Winning by Design
Episode: S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
Koen Stam
Go-to-market operator at Personio, leading international revenue operations.
Personio
Episode: S7E20 - How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam
René de Jong
SaaS entrepreneur expert who helps with exit strategies
Episode: S7E18 - Preparing Your SaaS for an Exit: Valuation Drivers, Buyers & Metrics That Matter with René de Jong
Roelof Otten
Founder of SaaSmeister, helps B2B SaaS companies transition from sales led to product led
SaaSmeister
Episode: S7E17 - How PLG Will Change in 2026: AI Agents, Onboarding & Hybrid GTM With Roelof Otten
Richard Schenzel
Expert in structuring and scaling sales operations for B2B SaaS companies
AtScale
Episode: S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
Krzysztof Szyszkiewicz
Co-founder of ValueShips, a consultancy specializing in SaaS pricing and monetization.
ValueShips
Episode: S7E15 - SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
Hotske Wesselius
Expert in people and talent acquisition for SaaS companies
Episode: S7E13 - Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
Tjitte Joosten
Pricing and packaging expert for SaaS companies
Episode: S7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
Christopher Gannon
Founder of Captivate Talent, helping startups build and scale their revenue teams.
Captivate Talent
Episode: S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon

Host

Joran Hofman
Host and founder of a B2B SaaS, Joran is dedicated to sharing practical insights and strategies for scaling SaaS businesses through in-depth discussions and expert interviews.

Reviews

5.0 out of 5 stars from 381 ratings
  • Awesome pod

    Joran is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.

    From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.

    I highly recommend the podcast to any B2B SaaS founder.

    Apple Podcasts
    5
    Farzad Rashidi
    United Statesa year ago
  • Real insights

    I love this podcast. Real stories, real advice, real stuff

    Apple Podcasts
    5
    Avivson
    Denmark2 years ago
  • A need to have for SaaS founders!

    This is one of my favorite podcasts specifically focused on building a SaaS company. Joran has a lot of great guests on the show.

    Apple Podcasts
    5
    Sean Tepper
    United States2 years ago
  • A must-listen if you are in Saas

    There are less than a dozen of podcasts that are really « must-listen » if you are a Saas owner or operator, this is one of them.

    Apple Podcasts
    5
    Eernoult
    France2 years ago
  • One of the best podcasts out there

    Started listening to Joran’s podcast after meeting him a few weeks back. And man…I wish I started listening to it earlier. The quality of guests, content and knowledge that is shared is just impressive. When it comes to SaaS startups podcasts, this one is a notch above the others.

    My new favourite podcast.

    Keep up the good work!

    Jacopo from Dokin

    Apple Podcasts
    5
    JacoBembus
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the insightful discussions that provide real-world advice for SaaS founders.
Feedback emphasizes Joran's excellent hosting skills and his ability to ask relevant questions that elicit valuable information.
The quality of guests and their practical insights on B2B SaaS growth are frequently highlighted.
Many suggest that the content is essential for anyone involved in the B2B SaaS sector, calling it a must-listen.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
Q: Then let's assume we now pass 10K MRR and you made that journey towards 10 million ARR. What kind of advice would you give other SaaS founders here?
Get a clear ICP. Your software doesn't work for everyone. Everything should align to that ICP that you defined.
S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
Q: For a founder who's just starting out growing from 0 to 10K MRR, what kind of advice would you give him or her?
Try to do it as lean as possible. LinkedIn is a very good go-to-market channel since your buyers are there, but you need to invest your time.
S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy
Q: If you could rebuild your go to market motion from scratch in 2026, what would you do?
I would kick off with defining a couple of people within the company who should be doing thought leadership because they are the entrance to the entire market.
S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
Q: What advice do you have for SaaS founders just starting out?
Focus on building a real-time data system from the get-go, as fixing it later can be costly and problematic.
S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij
Q: How do you see pricing change going forward in SaaS?
Pricing will shift more towards value-based and outcome-based models rather than purely user-based models, especially for companies in their early stages.

Audience Metrics

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Frequently Asked Questions About Grow Your B2B SaaS

What is Grow Your B2B SaaS about and what kind of topics does it cover?

The content focuses on strategies and insights geared towards B2B SaaS growth, covering essential topics such as scaling, monetization, go-to-market strategies, pricing models, and the transformative role of AI in sales and marketing. Listeners can expect expert interviews with industry leaders who share their experiences and advice on navigating the complex landscape of building and managing successful SaaS businesses. The podcast also delves into pressing themes like talent acquisition, exit strategies, and operational efficiency, providing practical guidance for founders looking to enhance their growth trajectories and achieve sustainable success in the B2B software space.

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Which podcasts are similar to Grow Your B2B SaaS?

These podcasts share a similar audience with Grow Your B2B SaaS:

1. Startups For the Rest of Us
2. Y Combinator Startup Podcast
3. The SaaS Podcast: Build, Launch & Scale Your SaaS
4. The a16z Show
5. The Game with Alex Hormozi

How many episodes of Grow Your B2B SaaS are there?

Grow Your B2B SaaS launched 3 years ago and published 154 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your B2B SaaS?

Recent guests on Grow Your B2B SaaS include:

1. Jacco van der Kooij
2. Koen Stam
3. René de Jong
4. Roelof Otten
5. Richard Schenzel
6. Krzysztof Szyszkiewicz
7. Hotske Wesselius
8. Tjitte Joosten

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