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Artwork for Grow Your B2B SaaS

Grow Your B2B SaaS

Joran Hofman
Saas
Go-To-Market Strategy
Customer Acquisition Cost
10K To 10 Million ARR
Product-Led Growth
Ocean.io
Bootstrapping
Product-Market Fit
B2B Saas
Marketing
Sales
Covid-19
Entrepreneurship
Product Market Fit
Foundy
You Can Book Me
Remote Work
Enterprise Saas
Monthly Recurring Revenue
Sales Strategy

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fun... more

PublishesWeeklyEpisodes148Founded3 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Grow Your B2B SaaS

Latest Episodes

In this episode of the Grow Your B2B SaaS podcast, recorded live at the SaaS Summit Benelux in Amsterdam, host Joran sat down with Richard Schenzel from AtScale. Richard and his team act as operating partners for B2B SaaS companies, helping them buil... more

SaaS monetization in 2026 is being reshaped by smarter tiering strategies, flexible usage-based models, AI-powered add-ons, and bold pricing experiments that help companies grow revenue while meeting evolving customer expectations. In this episode of... more

How will B2B SaaS Scaling be like in 2026, with AI Adoption, Pricing Shifts for Efficient Growth? This is quickly becoming the central focus for B2B SaaS leaders, as companies navigate rapid changes in technology, customer expectations, and competiti... more

Scaling SaaS in 2026: AI, Talent, and the Future of People Operations is becoming a core focus for growing B2B companies as AI reshapes how teams work, how customers buy, and how leaders build the next generation of SaaS organizations. In this episod... more

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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Richard Schenzel
Expert in structuring and scaling sales operations for B2B SaaS companies
AtScale
Episode: S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
Krzysztof Szyszkiewicz
Co-founder of ValueShips, a consultancy specializing in SaaS pricing and monetization.
ValueShips
Episode: S7E15 - SaaS Monetization in 2026: Tiering, Usage, AI Add-Ons & Pricing Experiments with Krzysztof Szyszkiewicz
Hotske Wesselius
Expert in people and talent acquisition for SaaS companies
Episode: S7E13 - Scaling SaaS in 2026: AI, Talent, and the Future of People Operations with Hotske Wesselius
Tjitte Joosten
Pricing and packaging expert for SaaS companies
Episode: S7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
Christopher Gannon
Founder of Captivate Talent, helping startups build and scale their revenue teams.
Captivate Talent
Episode: S7E10 - Build the Right GTM Engine: Hiring, Structure & Growth for SaaS Founders with Christopher Gannon
Ricardo Ghekiere
CEO of BetterPic who navigated growth without recurring revenue
BetterPic
Episode: S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
Andrew Capland
Former growth leader, creator of a growth operating system, coach, and advisor for SaaS companies focused on sustainable growth.
Delivering Value
Episode: S7E8 - The Growth Operating System: Building Teams That Deliver Real Value
Desiree-Jessica Pely
Co-founder of loi.ai, a platform focusing on human decision-making in sales
loi.ai
Episode: S7E7 - Why Human Psychology Still Wins in B2B SaaS Sales (Even in the Age of AI) with Desiree-Jessica Pely
Maja Voje
Expert in go-to-market strategies and AI implementation for SaaS companies
Episode: S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje

Host

Joran Hofman
Host focused on growing B2B SaaS businesses, emphasizing relevant strategies and industry insights.

Reviews

5.0 out of 5 stars from 381 ratings
  • Awesome pod

    Joran is an excellent host! I had the pleasure of coming on to the show as a guest, and I must say I was blown away by the quality of the podcast.

    From pre-recording steps, to the episode itself, he asked me very insightful questions that enabled me to share interesting info on the show.

    I highly recommend the podcast to any B2B SaaS founder.

    Apple Podcasts
    5
    Farzad Rashidi
    United Statesa year ago
  • Real insights

    I love this podcast. Real stories, real advice, real stuff

    Apple Podcasts
    5
    Avivson
    Denmark2 years ago
  • A need to have for SaaS founders!

    This is one of my favorite podcasts specifically focused on building a SaaS company. Joran has a lot of great guests on the show.

    Apple Podcasts
    5
    Sean Tepper
    United States2 years ago
  • A must-listen if you are in Saas

    There are less than a dozen of podcasts that are really « must-listen » if you are a Saas owner or operator, this is one of them.

    Apple Podcasts
    5
    Eernoult
    France2 years ago
  • One of the best podcasts out there

    Started listening to Joran’s podcast after meeting him a few weeks back. And man…I wish I started listening to it earlier. The quality of guests, content and knowledge that is shared is just impressive. When it comes to SaaS startups podcasts, this one is a notch above the others.

    My new favourite podcast.

    Keep up the good work!

    Jacopo from Dokin

    Apple Podcasts
    5
    JacoBembus
    France2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging presentation by the host is frequently highlighted, showcasing his depth of knowledge in the B2B SaaS space.
Listeners appreciate the insightful questions posed by the host, which lead to impactful discussions.
Many reviews mention the practical advice shared, making it a must-listen for aspiring and current SaaS founders.
The podcast is noted for featuring high-quality guests who provide valuable expertise in SaaS growth and marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
Q: What kind of advice would you give SaaS founders aiming to grow to 10 million ARR?
Ensure that the definition of your Ideal Customer Profile (ICP) is aligned across all teams to avoid scattered efforts.
S7E16 - SaaS GTM in 2026: AI, Hybrid Sales & High-Performance Revenue Engines with Richard Schenzel
Q: What advice would you give to a SaaS founder growing from zero to 10K monthly recurring revenue?
Focus on your market and be obsessed with your buyer persona while learning and testing fast.
S7E12 - SaaS Pricing Strategy 2026: Hybrid Models, AI Costs & Value-Based Pricing with Tjitte Joosten "T.J"
Q: So if people are listening right now and they want to start testing, experimenting with new pricing, what would you recommend them to do?
Always try out with new customers. Your existing base has so much legacy, so validate with new customers and figure out if you can tell them a story.
S7E11 - B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Q: What would you do differently if you could rebuild a SaaS go-to-market strategy from scratch?
I would build multidisciplinary teams across marketing, sales, customer support, and product, focusing on specific segments of the market.
S7E11 - B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Q: How do you see the go-to-market changing in 2026?
Collaboration among different departments is essential to succeeding in go-to-market efforts, as each plays a significant role in providing value.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Gender Skew
Location
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Frequently Asked Questions About Grow Your B2B SaaS

What is Grow Your B2B SaaS about and what kind of topics does it cover?

Content focuses on the intricacies of growing B2B SaaS companies, including strategies for acquiring the first paying clients, achieving product-market fit, and crafting effective go-to-market plans. The discussions frequently delve into practical advice on navigating marketing channels and funding options, such as bootstrapping or seeking external investment. Notable for its emphasis on real-world application, the episodes often feature insights from industry experts, making it particularly beneficial for aspiring SaaS founders and seasoned entrepreneurs alike. The host, a SaaS founder himself, engages in meaningful dialogues that resonate with the challenges faced by those in the sector.

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How many episodes of Grow Your B2B SaaS are there?

Grow Your B2B SaaS launched 3 years ago and published 148 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Grow Your B2B SaaS?

Recent guests on Grow Your B2B SaaS include:

1. Richard Schenzel
2. Krzysztof Szyszkiewicz
3. Hotske Wesselius
4. Tjitte Joosten
5. Christopher Gannon
6. Ricardo Ghekiere
7. Andrew Capland
8. Desiree-Jessica Pely

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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