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Artwork for Go/No-Go

Go/No-Go

Lumafield
Manufacturing
Skydio
Plastic Packaging
Tylenol Murders
Technology
Supply Chains
Design
Spacex
Valujet
Federico Faggin
Stockx
Supply Chain
Consumer Electronics
Drones
Coca-Cola
Brain-Computer Interface
Robotics
Construction
Airlines
Fellow Coffee

Go/No-Go is about the calls that make or break great products. We go deep into the reality of designing, manufacturing, and delivering products that change the world and reflect on the small and large decisions that make them what they are. We also cover the latest manufacturing and recall news, and look inside products using industrial CT to learn how things get built right (or wrong). Hosted by ... more

PublishesTwice monthlyEpisodes19Founded10 months ago
Number of ListenersCategories
ScienceBusiness

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Artwork for Go/No-Go

Latest Episodes

Stephen Winn is Chief Operating Officer of StockX, the online marketplace where every single product sold passes through a verification process before reaching the buyer. He was employee number six, wrote much of the original platform code, and now o... more

This month, manufacturing headlines ran the gamut. Midjourney, the AI image generator, has entered the scanner business. Jon and Alex unpack the Midjourney Scanner, a full-body ultrasound device the company is positioning as a wellness habit rather t... more

Federico Faggin designed the first microprocessor. The Intel 4004 was the chip that first made it possible to put an entire programmable computer on a single piece of silicon. The process technology he developed at Fairchild Semiconductor became the ... more

The war with Iran keeps reshaping manufacturing in unexpected places. A bitumen shortage tied to the oil disruption is stalling road construction from India to Italy, and ships stuck in the Gulf are accumulating barnacles and jellyfish that foul thei... more

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Recent Guests

Stephen Winn
Chief Operating Officer, StockX
StockX
Episode: StockX COO Stephen Winn on how the marketplace verifies products, catches counterfeit sneakers and AirPods, and why CT scanning is the hardest check to fake.
Federico Faggin
Italian physicist, engineer, inventor and entrepreneur; pioneer in microprocessors and neural networks
Founder/CEO of multiple semiconductor startups
Episode: Federico Faggin designed the first microprocessor and the capacitive touchscreen. He joins Go/No-Go to argue that AI cannot be conscious, however capable it becomes.
Matt Angle
CEO of Paradromics, BCI founder
Paradromics
Episode: Paradromics CEO Matt Angle on building the highest data rate brain-computer interface, hermetic sealing vs. Neuralink, and what makes BCIs last a decade in the body.
Nick Terzulli
Vice President of Research and Development at Fellow Coffee
Fellow Coffee
Episode: Nick Terzulli of Fellow on inventing Espresso Series One, why home espresso has stagnated for decades, and the physics of heating water on 120V.
Brian Potter
Author of Construction Physics newsletter; author of The Origins of Efficiency
Construction Physics; Stripe Press
Episode: Why has manufacturing gotten dramatically cheaper for 200 years, and construction hasn't? Brian Potter of Construction Physics has spent years finding out.
Shahram Mokhtari
Lead teardown technician at iFixit
iFixit
Episode: iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.
Spencer Wright
Writer, engineer, and creator behind Scope of Work
Scope of Work
Episode: Spencer Wright traces the evolution of the plastic bottle; why defective airbags still aren’t fixed; and how the Tylenol murders redefined packaging.
Kyle Vogt
Founder of Twitch, Cruise, and The Bot Company
The Bot Company
Episode: Kyle Vogt, founder of Twitch, Cruise, and The Bot Company, on AI, home robotics, and small-team innovation
Adam Bry
Co-founder and CEO of Skydio, the leading American drone manufacturer.
Skydio
Episode: Skydio CEO Adam Bry explores how autonomy and AI are reshaping drones; what happened after a Waymo killed a cat; revisiting the history of civilian drones

Hosts

Jon Bruner
Host of Go No Go (Go/No-Go) with a focus on manufacturing, design decisions, and product development.
Alex Hao
Co-host focusing on hardware design, manufacturing realities, and product development discussions.

Reviews

5.0 out of 5 stars from 16 ratings
  • Great even for people not in the industry

    The show gives you a look behind the scenes of cutting edge engineering and manufacturing. Smart people having smart conversations. And, so far, everybody’s using a good microphone!

    Apple Podcasts
    5
    MikeCMike
    United States8 months ago
  • It’s a must listen!

    Love this podcast!!!

    Apple Podcasts
    5
    cbminton77
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Accessible for both engineers and general listeners interested in product design.
High production quality and engaging guests show.
Smart conversations with deep dives into engineering and manufacturing.

Talking Points

Recent interactions between the hosts and their guests.

Why has manufacturing gotten dramatically cheaper for 200 years, and construction hasn't? Brian Potter of Construction Physics has spent years finding out.
Q: What about the Model T and assembly lines—how did they actually contribute to efficiency beyond the usual story?
The Model T built on standardization and truly interchangeable parts, enabling repetitive, scalable production. This combination—standard parts plus mechanization—made mass production possible and cheaper over time, laying a foundation for modern factories.
Why has manufacturing gotten dramatically cheaper for 200 years, and construction hasn't? Brian Potter of Construction Physics has spent years finding out.
Q: So tell us what you mean by efficiency. What is it? Why is it important?
Efficiency means getting more output from less input—fewer resources, time, labor, material, and energy. It's how civilizations accumulate wealth and raise living standards by consistently reducing the inputs needed to produce goods and services.
Paradromics CEO Matt Angle on building the highest data rate brain-computer interface, hermetic sealing vs. Neuralink, and what makes BCIs last a decade in the body.
Q: What does the Paradromics device look like and how does it work?
The implant is very small with hundreds of fine microwires connected to a cortical module; it sits on the brain surface to record activity from motor areas, while a chest unit provides wireless power and data transmission.
Paradromics CEO Matt Angle on building the highest data rate brain-computer interface, hermetic sealing vs. Neuralink, and what makes BCIs last a decade in the body.
Q: So what is a brain-computer interface?
A BCI reads and writes neural signals, enabling restoration of function and future interactions with AI; initially focused on helping people who can't speak or are paralyzed, translating brain intent into speech or controlling assistive devices.
iFixit’s Shahram Mokhtari on the hidden design of modern electronics, CES-week manufacturing headlines, and a Reconstruction of Juicero, the $700 connected juicer that defined over-engineering.
Q: What is a day in the life of a teardown artist like?
A day involves working with the latest gadgets and collaborating with a team of engineers and subject matter experts to execute teardowns effectively.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Go/No-Go

What is Go/No-Go about and what kind of topics does it cover?

A technically focused show that dissects how great products are designed, manufactured, and delivered. Across episodes, topics span teardowns, repairability, packaging evolution, autonomous hardware, drones, robotics, and satellite ground infrastructure, with guests ranging from engineers and founders to product veterans. The tone is hands-on and design-forward, often highlighting manufacturing realities, supply chains, and safety considerations, making it valuable for listeners who want actionable insights into product decisions and industrial processes.

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1. Pivot
2. The a16z Show
3. Dwarkesh Podcast
4. The Daily
5. Up First from NPR

How many episodes of Go/No-Go are there?

Go/No-Go launched 10 months ago and published 19 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Go/No-Go?

Recent guests on Go/No-Go include:

1. Stephen Winn
2. Federico Faggin
3. Matt Angle
4. Nick Terzulli
5. Brian Potter
6. Shahram Mokhtari
7. Spencer Wright
8. Kyle Vogt

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