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Artwork for Getting to "Hell Yes!".

Getting to "Hell Yes!".

Guillermo Salazar
Property Management
Iriscx
Real Estate
Artificial Intelligence
Proptech
Acquisitions
AI In Property Management
Visibly
Single-Family Rental
Crane
Sales
Leadership
Access Control
Multifamily Real Estate
Onsite Analytics
Rentana
Revenue Management
Property Masters
Centerspace
Propexo

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning t... more

PublishesTwice weeklyEpisodes133Founded2 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Getting to "Hell Yes!".

Latest Episodes

From property management to PropTech. From breaking sales records to building high-performing teams.

Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the w... more

YouTube

🎙️ 18 years. The largest online network in the apartment industry. And he built it before social media was even a thing.

Meet Brent Williams, Chief Insider at Multifamily Insiders, the go-to community for apartment professionals across the country.... more

YouTube

From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology.

Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his caree... more

YouTube

From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country.

Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent m... more

YouTube

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Recent Guests

Heather Hack
Sales leader with 30+ years in multifamily, focused on coaching and developing sales teams
PropTech/Multifamily industry
Episode: Getting to Hell Yes! Live with Heather Hack!
Brent Williams
Founder/CEO of Multifamily Insiders
Multifamily Insiders
Episode: Getting to Hell Yes! Live with Brent Williams
Teddy Abdelmalek
Executive at HH Red Stone
HH Red Stone
Episode: Getting to Hell Yes! Live with Teddy Abdelmalek from HH Red Stone!
Addi Gaur
Leader at Igloo, focused on product and partnerships in access control
Igloo
Episode: Getting to Hell Yes! Live with Addi Gaur from Igloo!
Jennifer Rollins
Holdit with Jen, property management innovator
Holdit
Episode: Getting to Hell Yes! Live with Jen from Holdit!
Lacy Hendricks
Founder/CEO of ClearLead Digital
ClearLead Digital
Episode: Getting to Hell Yes! Live with Lacy Hendricks from ClearLead!
Matt Speer
Founder/CEO of propertymanagement.com
propertymanagement.com
Episode: Getting to Hell Yes! Live with Matt Speer from PropertyManagement.com!
James Reaney
A senior professional at Lerner Associates, focused on PropTech/M&A advisory
Lerner Associates
Episode: Getting to Hell Yes! Live with James Reaney from Lerner!
Lindsay Liu
Founder/CEO of Super
Super
Episode: Getting to Hell Yes! Live with Lindsay Liu from Super!

Host

Guillermo Salazar
Host of the show, guiding conversations and framing buyer readiness

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Getting to Hell Yes! Live With Remen Okoruwa from Propexo!
Q: What objections do customers raise?
Two main objections: concerns about whether the middleware will deliver real value (addressed with free two-week pilots) and strategic worries about outsourcing core integrations, which are mitigated by proof of value and case studies from larger customers.
Getting to Hell Yes! Live With Remen Okoruwa from Propexo!
Q: What's the problem Propexo solves?
Propexo offers a unified integration platform with a service layer to accelerate onboarding, reduce maintenance costs, and keep integrations up to date across many PMS platforms, addressing the heavy overhead of point solutions.
Getting to Hell Yes! Live with Dan Oltersdorf of Centricity!
Q: What was your transition from people officer to front-facing sales role like?
Dan explains that the move was less jarring than expected because the role leverages authentic passion and belief in Centricity's impact. He emphasizes that people buy into what you believe in and that his prior HR experiences provide a strong foundation for communicating value to prospects, even without traditional sales training.
Getting to Hell Yes! Live with Nema Daghbandan from Lightning Docs!
Q: Why did you decide to license the tool to mortgage lenders rather than keeping it as a law-firm product?
Lenders faced urgent scale needs and could not wait for traditional legal cycles. Licensing Lightning Docs allowed lenders to operate with speed and consistency across 50 states, transforming a storage of forms into a scalable product and creating a new revenue stream beyond hourly fees.
Getting to Hell Yes! Live with Nema Daghbandan from Lightning Docs!
Q: What problem were you solving with Lightning Docs and how did it originate?
The core problem was inefficiency and malpractice risk in fast-moving loan transactions. We built a rules-based automation layer to generate precise, compliant loan documents quickly, so lenders could close more loans with less risk and without relying on slow, high-cost human drafting.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Getting to "Hell Yes!".

What is Getting to "Hell Yes!". about and what kind of topics does it cover?

This show targets real estate professionals who buy and sell solutions for multifamily, single-family rental, and build-to-rent. Episodes center on recognizing when a buyer is truly ready for a solution, exploring the buyer's journey, decision-making psychology, and pivotal life or business changes that prompt a 'hell yes.' Across conversations, listeners get tactical takeaways on how sellers position offerings, frame ROI, and time their approach to align with buyers' needs, budgets, and organizational readiness. A standout throughline is the emphasis on practical, buyer-ready storytelling—moving beyond generic pitches to demonstrate concrete value, case studies, and measurable outcomes that resonate with operators, owners, and investors. T... more

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1. Hold It with PM Jen

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Getting to "Hell Yes!". launched 2 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Getting to "Hell Yes!".?

Recent guests on Getting to "Hell Yes!". include:

1. Heather Hack
2. Brent Williams
3. Teddy Abdelmalek
4. Addi Gaur
5. Jennifer Rollins
6. Lacy Hendricks
7. Matt Speer
8. James Reaney

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