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Geronimo Unfiltered

Geronimo Unfiltered
Fitness Industry
Entrepreneurship
Leadership
Fitness Studios
Mental Health
Marketing
Business Growth
Marketing Strategies
Personal Development
Burnout
Business Strategy
Work-Life Balance
Member Retention
Wellness
Sales Strategies
Gen Z
Covid-19
Community Engagement
Fitness Business
Productivity

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and... more

PublishesWeeklyEpisodes164Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipHealth & Fitness

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Artwork for Geronimo Unfiltered

Latest Episodes

How Rod and Jenny went from "close the doors" to a near million-dollar run rate in six months, and the playbook system that now lets them holiday while the business grows.

👉 Want the playbook that gets work off your plate? Grab the Team Handbook Bu... more

👉 Steal the Avatar 550 framework free: five questions to ask 50 members so you know exactly who you're talking to and what to say. Grab it here: bit.ly/p-avatar-550

Want to know where your studio is actually leaking? Book a free 15-minute s... more

Want to know where your studio is quietly leaking members? Book a free 15-minute studio check-up and I'll show you the quick wins hiding in your member experience: bit.ly/p-your-studio-check-up

Follow Geronimo Unfiltered so you never miss an... more

👉 Want to audit your own studio structure? Book a free 15 minute studio check-up here.

Follow Geronimo Unfiltered so you never miss an episode.

Geronimo Unfiltered Official YouTube

@thegeronimoacademy

Ange and Tanya from Feel Good Pilates have b... more

Key Facts

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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rod Movement Collective
Gym owner (Movement Collective) featured as the case study guests
Movement Collective
Episode: The Playbook System That Grows Your Business While You Rest
Jenny Movement Collective
Co-owner of Movement Collective, part of the case study
Movement Collective
Episode: The Playbook System That Grows Your Business While You Rest
Ashley Boehm
Mindset coach focused on helping business owners develop winning behaviors.
The Geronimo Academy
Episode: Why Some Studio Owners Win—And Others Stay Stuck
Danny Chia
Financial expert from Kelly Partners, contributes to forecasting discussions
Kelly Partners
Episode: STOP ‘Winging It’: The Exact Plan to Win Your Week, Month & Quarter
Ian Smith
Owner of the number one global F45 studio located in the Cayman Islands
F45
Episode: How the World’s #1 F45 Studio Keeps 570 Members with Just 2% Churn
Rebecca Hur
Fitness entrepreneur and owner of BE-IT Studios
BE-IT Studios
Episode: Bexy Wanted to Quit 3 Times & Now She’s TRIPLED Her Revenue
Matt Purcell
A leading personal branding expert from Australia and Doza's personal branding coach.
Episode: Building a Personal Brand That SELLS + How to Leverage YOUR Story for Leads with Matt Purcell
Chris Lawrence
Former athlete and founder of an education company for fitness training
One Training
Episode: Struggling to Find Trainers? Fix Your Hiring Funnel By Doing THIS. Ft Chris Lawrence
Danny Chiaha
An external CFO and profit coach for Geronimo, providing financial insights.
The Geronimo Academy
Episode: EVERYTHING You Need to Know About Your Gym or Fitness Studio’s Finances in 35 Minutes

Hosts

Doza
Host of the show; CEO and Founder of The Geronimo Academy
Sophie
Co-host who discusses studio growth and identity shifts; involved in demonstrations and role-plays

Reviews

4.9 out of 5 stars from 89 ratings
  • Life-changing and inspiring!

    This Podcast has put me on the most positive path of change and personal growth. As a business owner striving to become a better leader and serve my team more effectively, the insights and perspectives shared here have been transformative. Every episode offers practical wisdom and inspiration that I can apply directly to my personal and professional life. Truly grateful for this podcast!

    Apple Podcasts
    5
    Katherine - studio owner
    Australia9 months ago
  • Must listen for studios owners & managers

    I love listening to this every week to get tips for running my studio.

    Apple Podcasts
    5
    Lucyw1983457
    Ireland3 years ago
  • All the nuggets

    Been missing your guys voices!

    Love the little short easily digestible episodes full of true Geronimo gold nuggets. So many awesome takeaways and reminders for gym owners and managers. Keep the episodes coming!

    Apple Podcasts
    4
    coach connie twy
    Australia3 years ago
  • Worthwhile

    100% truthful and based on experience. Legends!

    Apple Podcasts
    5
    micagenesis
    Philippines3 years ago
  • Relevant to all business owners

    Love this. Thank you! Looking forward to the next episodes. If you are a business owner, or thinking about being one, even if you aren’t in the health industry, this podcast will help you shortcut all the irrelevant stuff. Great that something like this is out there!

    Apple Podcasts
    5
    Camxv1980
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Episodes are consistently seen as a valuable source of growth tactics for gym owners and managers.
Listeners describe the show as raw, practical, and highly actionable for studio owners.
Audiences appreciate candid discussions and real-world case studies from experienced hosts.
The format is praised for blending strategy with hands-on execution in an engaging, no-nonsense style.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Playbook System That Grows Your Business While You Rest
Q: How long did this take them?
From joining the program in July to achieving notable progress and messaging around January of the following year, with six months of substantial change and about a year of overall engagement, culminating in the Japan test.
The Playbook System That Grows Your Business While You Rest
Q: Who are they? When did we meet them?
Rod and Jenny are owners of a calisthenics-style gym called The Movement Collective in Newcastle. They joined around July 2025, initially struggling with profitability and burnout, which led them to seek the program and begin the transformation depicted in the case study.
Unf*ck your Marketing in 3 Steps
Q: What are the three steps to unfuck your marketing?
Define who you help by interviewing your current members to uncover who they were before they joined, then craft an offer that moves them from their pain to a better outcome, and finally create avatar-led, engaging content (edutainment, proof content, founder-led storytelling) to attract and convert.
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Q: Why did you write the vision?
It was part of wanting to become a better leader and to unite the team after a tough period.
This Sh*t Isn’t a Coincidence: How Achievement Roadmaps Make ‘Impossible’ Studio Goals Inevitable
Q: What is the Achievement Roadmap?
It's a framework to break down and reverse engineer long-term goals into daily habits and rituals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Geronimo Unfiltered

What is Geronimo Unfiltered about and what kind of topics does it cover?

This show centers on practical, no-nonsense guidance for boutique fitness and wellness studio owners who want to scale without sacrificing culture or personal meaning. Across episodes, topics frequently cover brand-building, onboarding and member journeys, leadership and culture, partnerships between studio locations, and practical strategies to monetize attention, automate workflows, and systematize operations. A distinctive angle is a preference for raw, unfiltered conversations, with real-world anecdotes, tangible playbooks, and a focus on moving from hustle to sustainable growth. Listeners are likely drawn to actionable tactics, candid leadership chats, and leadership development that translates directly into studio performance and life... more

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Which podcasts are similar to Geronimo Unfiltered?

These podcasts share a similar audience with Geronimo Unfiltered:

1. The Mentor with Mark Bouris
2. Straight Talk with Mark Bouris
3. The Imperfects
4. Scouting Australia Podcast
5. The Property Couch

How many episodes of Geronimo Unfiltered are there?

Geronimo Unfiltered launched 3 years ago and published 164 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Geronimo Unfiltered?

Recent guests on Geronimo Unfiltered include:

1. Rod Movement Collective
2. Jenny Movement Collective
3. Ashley Boehm
4. Danny Chia
5. Ian Smith
6. Rebecca Hur
7. Matt Purcell
8. Chris Lawrence

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