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From The Ground Up Show with Erick Loden

Erick Loden
Leadership
Entrepreneurship
Roofing
Wyoming
Mental Health
Dylan Mccabe
Law Enforcement
Denver, United States
831B Tax Code
Sioux Falls, South Dakota
Oil and Gas
Clear Creek Septic Service
Big Lost Meadery
AMW Architectural Metal Works
Risk Management
Weatherby Firearms
Roofing Industry
Construction
Alert Academy
Roofing Sales

From The Ground Up Show is a long-form interview show about how capable people are made. Host Erick Loden talks with entrepreneurs, operators, tradespeople, service members, builders, and unconventional leaders about where they came from, the risks and decisions that shaped them, the failures and setbacks they faced, and the lessons they learned. Honest stories about what worked, what didn’t, and ... more

PublishesWeeklyEpisodes51Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for From The Ground Up Show

Latest Episodes

David Michauxleft a stable project-management career to become a certified welder and buildMichaux Metalworks. The transition forced him to learn what trade school couldnot teach: estimating, equipment decisions, customer selection, pricing, cashflow... more

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What does it take to scale an industry built on individual craftsmanship—without destroying the culture, relationships, and expertise that made its businesses valuable in the first place?

THE WEEK'S CONVERSATIONS, IN ONE EMAIL

Choose the depth that... more

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Sheldon Murphy started roofing as a teenager and went on to build TSM Roofing into a company generating roughly $10 million in annual revenue. In this episode, he shares the leadership decisions, calculated risks, cultural values, and hard-earned bus... more

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What happens when a homicide detective turns his investigative skills inward?

In this powerful episode of From The Ground Up Show, Erick Loden sits down with Craig Semple—a former police detective, mental health advocate, and author—to discuss PTSD,... more

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What happens when a recent college graduate buys a one-way ticket to China with no clear plan for what comes next?

For Jonathan Domsky, that decision changed everything.

In this episode of From The Ground Up Show, Erick Loden sits down with Jonatha... more

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What happens when you walk away from successful careers, sell nearly everything you own, and travel the world in search of a better life?

In this episode of From The Ground Up Show, Erick Loden sits down with Damien and Jessica Zouaoui, founders of ... more

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Success leaves clues—and Deshaun Bryant's journey is proof that where you start doesn't determine where you finish.

In this episode of From The Ground Up Show, host Erick Loden sits down with entrepreneur, sales leader, and Roof Hustlers founder Des... more

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In this episode of From The Ground Up Show, host Erick Loden sits down with Brent Garrett for a powerful conversation on entrepreneurship, leadership, business systems, and what it really takes to build a successful company that can thrive without co... more

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Key Facts

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Recent Guests

Charbel Louis Karam
CEO and managing partner of Spectrum Killian Dental Lab Alliance
Spectrum Killian Dental Lab Alliance
Episode: Charbel Louis Karam – From Pilot to CEO: Scaling a Dental Lab Platform From 9 to 2,000+ Employees
Sheldon Murphy
Founder and owner of TSM Roofing
TSM Roofing
Episode: Sheldon Murphy - From Teenage Roofer to Building a $10 Million Roofing Company
Craig Semple
Former detective, founder of Mentality Plus
Mentality Plus, Black Dog Institute (ambassador)
Episode: Craig Semple - The Detective Who Investigated His Own Recovery: PTSD, Resilience & Mental Health
Jonathan Domsky
Co-founder of Kidorable; founder of Untangled Coaching
Kidorable / Untangled Coaching
Episode: Jonathan Domsky - Why Great Leaders Never Stop Growing
Damien Zouaoui
Co-founder of Oakwell Beer Spa
Oakwell Beer Spa
Episode: Damien + Jess Zouaoui - Oakwell Beer Spa- Sold Everything, Traveled Built a Million-Dollar Franchise
Jessica Zouaoui
Co-founder of Oakwell Beer Spa
Oakwell Beer Spa
Episode: Damien + Jess Zouaoui - Oakwell Beer Spa- Sold Everything, Traveled Built a Million-Dollar Franchise
Deshaun Bryant
Founder of Roof Hustlers; roofing sales trainer and coach
Roof Hustlers
Episode: Dashaun Bryant - From College Dropout to Roofing Sales Powerhouse | Mindset & Building Roof Hustlers
Brent Garrett
President of Serious Plumbing and Air Conditioning; creator of the Best Business Program; author
Serious Plumbing and Air Conditioning; Best Business Program; author of 30 Days to a Better Business
Episode: Brent Garrett - From a $5,000 Truck to a Better Business
Chris Hallberg
Business Sergeant; former National Guard and Corrections Officer turned business consultant and author
The Business Sergeant/Brand EOS coach
Episode: Chris Hallberg, The Business Sergeant - From Prison Sergeant to Business Sergeant: Building Elite Teams, Strong Culture, and Entrepreneurial Freedom

Host

Erick Loden
Host and interview guide for the show, steering conversations and extracting actionable takeaways

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Talking Points

Recent interactions between the hosts and their guests.

Sheldon Murphy - From Teenage Roofer to Building a $10 Million Roofing Company
Q: What was the first year revenue like, and how did you sustain yourself initially?
The early year was a grind; revenue potentially around $300k-$400k in the first full year as the founder did installations and built up the team while living lean and avoiding debt.
Jonathan Domsky - Why Great Leaders Never Stop Growing
Q: What led to your exit and move into coaching?
A moment on a walk by Lake Michigan made it clear that he was meant to coach and help entrepreneurs find alignment between who they are and what they do, leading to a full-time coaching career.
Jonathan Domsky - Why Great Leaders Never Stop Growing
Q: What leadership changes helped scale the company?
Introducing daily huddles, transparent goal-setting, training on core values, and empowering staff to make on-the-spot decisions without seeking management approval.
Jonathan Domsky - Why Great Leaders Never Stop Growing
Q: How did you handle a major shift when old retailers were failing?
We faced a two-year delay in pivoting away from independent retailers; eventually we embraced direct-to-consumer and large retailers, which required tough financial decisions but aligned with our values and long-term survival strategy.
Jonathan Domsky - Why Great Leaders Never Stop Growing
Q: What was the hardest part of building the business?
The hardest part was the Great Recession combined with the shift from a small retailer base to direct-to-consumer and large retailers, which forced painful restructuring including layoffs and the need to embrace new sales channels despite existing relationships.

Audience Metrics

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Frequently Asked Questions About From The Ground Up Show

What is From The Ground Up Show about and what kind of topics does it cover?

This show features in-depth conversations with builders and operators who carved out nontraditional paths, from trades and manufacturing to leadership coaching and entrepreneurship. Across episodes, listeners hear how hands-on work, grit, and practical systems can drive sustainable growth, culture, and resilience in small-to-mid-sized businesses. Guests often share lessons on culture, leadership, and operational discipline, plus real-world tactics for scaling teams, leveraging technology in field services, and navigating industry shifts. Notable throughlines include the persistence required to reinvent or scale a family business, the role of mentorship and community, and the craft of turning hands-on experience into scalable leadership insi... more

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Which podcasts are similar to From The Ground Up Show?

These podcasts share a similar audience with From The Ground Up Show:

1. The Home Service Expert Podcast

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From The Ground Up Show launched a year ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on From The Ground Up Show?

Recent guests on From The Ground Up Show include:

1. Charbel Louis Karam
2. Sheldon Murphy
3. Craig Semple
4. Jonathan Domsky
5. Damien Zouaoui
6. Jessica Zouaoui
7. Deshaun Bryant
8. Brent Garrett

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