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Artwork for Franchise This

Franchise This

Site Hub
Franchising
Lead Generation
Franchise Marketing
Cost Per Lead
Entrepreneurship
Project Lean Nation
Business Ownership
Franchise Consultants
Franchise Disclosure Document
Childcare
Cannabis Consumption Lounges
Painting Business
Sales
Sales Funnel
Marketing Strategy
Customer Acquisition Cost
Franchise Compliance
Ad Spend
Marigold Academy
Covid-19

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world. ㅤ Each episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity.... more

PublishesWeeklyEpisodes20Founded6 months ago
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Artwork for Franchise This

Latest Episodes

Funding is the fuel that powers the franchise engine. Yet, for many new business owners, securing capital feels like a black box. In this episode, host Sean McKay sits down with Shay Kleinschmidt, the Vice President of Lending at FranFund. Shay share... more

Host Sean McKay brings on long-awaited guest Evan M. Goldman for a candid look at how franchise law really works behind the scenes. Evan talks about walking away from “great money” in a tedious finance job, stumbling onto a franchise law posting on a... more

Lighting money on fire with franchise leads that never get a call is a huge miss. On Franchise This, the show where we talk all about franchising, Sean McKay and producer Joseph Lewin are super excited about the qualification piece and what winning a... more

Common questions from franchisees and franchise owners keep coming up around franchising as complicated, getting this stuff off the ground, and how to find franchisees. Host Sean McKay welcomes producer Joseph Lewin for something a little different o... more

Engaging with an agency can be a scary proposition because you are immediately incurring monthly cost, so you want to be ready. On Franchise This, Sean McKay and producer Joseph Lewin do a little something different today and go over common questions... more

Scrappy from day one, Sean McKay sits down with Richard Gould, the franchisor behind Richard’s Painting, to talk about real choices and real consequences. Richard did not graduate high school, learned painting under Don, bought the business in his tw... more

Sean McKay steps behind the mic for a solo reflection on what he’s learned from the first stretch of Franchise This. He answers real questions about what franchisors need, where marketing dollars go wrong, and how data, automation, and brand storytel... more

In this episode of Franchise This, host Sean McKay talks with Kelly Amshoff, a multi-hyphenate entrepreneur and franchise consultant who helps aspiring owners find their perfect business match. From musical theater to fitness to franchise development... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Shay Kleinschmidt
VP of Funding at FranFund with a legal background
FranFund
Episode: SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19
Evan Goldman
Founding partner at The Franchise Firm LLP
The Franchise Firm LLP
Episode: Flat Fees, State Registrations, and Startup Franchise Costs with Guest Evan M. Goldman (with Evan M. Goldman) | Ep. 18
Richard Gould
Owner of Richard's Painting and Franchise Expert
Richard's Painting
Episode: Big Fish in a Small Pond, Why Hands-Off Franchising Doesn’t Really Exist (with Richard Gould) | Ep. 14
Daniel Feltman
Owner of The Garage Floor Company, transitioning from law enforcement to business ownership.
The Garage Floor Company
Episode: Royalty Fees, Real Support, and Slow Growth (with Dan Feltman) | Ep. 11
Ron Silberstein
CFO and president of Bud's Place
Bud's Place
Episode: From CPA to Cannabis Lounges (with Ron Silberstein) | Ep. 10
Gary Occhiogrosso
Founder of Franchise Growth Solutions, contributor for Forbes, and adjunct professor at NYU.
Franchise Growth Solutions
Episode: Stop Opening Restaurants (with Gary Occhiogrosso) | Ep. 9
Greg George
Co-founder and operator of Peach Cobbler Factory
Peach Cobbler Factory
Episode: Addiction, Recovery, and Growing 120 Locations in 3 Years (with Greg George) | Ep. 8
AnnMarie Baranik
CEO of Angels Monitoring
Angels Monitoring
Episode: The Bumpy Road of Franchising (with Angels Monitoring) | Ep. 7
William Anthony
CIO of Angels Monitoring
Angels Monitoring
Episode: The Bumpy Road of Franchising (with Angels Monitoring) | Ep. 7

Host

Sean McKay
Founder and CEO of Site Hub, with a focus on franchising and digital marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19
Q: What do you need to qualify for most SBA loans?
You need a clean credit history, down payment equity injection, post-loan liquidity, and collateral.
SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19
Q: What does your day to day look like in terms of interacting with franchisees or franchisors?
I manage our entire lending department, focusing on SBA loans and facilitating lender relationships.
The Hidden Costs of Franchisee Marketing No One Talks About | Ep. 3
Q: What typical ways do agencies bill for their services?
Agencies may charge based on ad spend or a flat fee; a flat fee is often preferred as it provides predictability without penalizing for increased spending on ads.
The Hidden Costs of Franchisee Marketing No One Talks About | Ep. 3
Q: How long does it typically take to see results to landing your first franchise or getting things going?
It really depends, but it can take anywhere from a few weeks to several months to generate sufficient leads, especially if the franchise is new or has lower advertising spend.
Big Fish in a Small Pond, Why Hands-Off Franchising Doesn’t Really Exist (with Richard Gould) | Ep. 14
Q: How important are relationships with brokers and consultants for franchise success?
These relationships are crucial for finding qualified franchisees and ensuring their success.

Audience Metrics

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Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Franchise This

What is Franchise This about and what kind of topics does it cover?

This podcast explores the unique intersection of franchise growth and digital marketing strategies, providing actionable insights on how to successfully scale franchises in a dynamic, technology-driven environment. It features conversations with a diverse array of franchise owners, marketers, and operations leaders who share their experiences and lessons learned in managing and expanding franchises while preserving their core brand identity. Topics frequently addressed include effective lead generation, operational challenges, legal considerations, and best practices in marketing strategies tailored for the franchising sector.

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How many episodes of Franchise This are there?

Franchise This launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Franchise This?

Recent guests on Franchise This include:

1. Shay Kleinschmidt
2. Evan Goldman
3. Richard Gould
4. Daniel Feltman
5. Ron Silberstein
6. Gary Occhiogrosso
7. Greg George
8. AnnMarie Baranik

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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