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Franchise Marketer

Joel Kleber

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry expert... more

PublishesWeeklyEpisodes20Founded7 months ago
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Latest Episodes

What does it take to scale a lawn care business from a single mower to more than 150 franchise locations?

In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-services industry, breaks down ... more

In this episode, I break down how to build trust when no one knows your franchise brand yet.

I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to consistently attract high-qua... more

In this episode, I chatted with Andy Baker, founder of Sesimi, the creative automation platform that’s transforming how franchise brands produce marketing content.

If you’ve ever struggled with slow approvals, inconsistent branding, overloaded crea... more

In this episode, I talk about how to build your own AI CMO.

To see the video of this, make sure you join my Franchise Marketer newsletter - franchisemarketer.beehiiv.com/

I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories.

We talked about why pre-sales matter, why most franchise owners lose momentum the mom... more

In this crossover episode, I join Glenn Walford on The Franchise Everything Podcast to unpack how Jim’s Group built one of Australia’s biggest franchise networks fuelled almost entirely by video marketing.

I share how he started with one videographe... more

YouTube

Former BFT growth leader Jason Clark reveals how he helped scale Body Fit Training from 12 studios to 300+ locations across 13 countries.

He shares the franchise sales systems, Meta ad strategies, and content approach that built a global brand.

A ... more

YouTube

At just 17, Michael Black launched a tutoring business from his parents’ spare room.

Less than a decade later, he’s built Success Tutoring into a fast-growing franchise with 45 locations across Australia and New Zealand. In this episode, Michael sh... more

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1. The Game with Alex Hormozi
2. The Martell Method w/ Dan Martell
3. The Disruptive Franchise Podcast

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Franchise Marketer launched 7 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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