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Artwork for Founderology
Franchising
Leadership
Restaurant Industry
Founders Advisors
Shark Tank
Entrepreneurship
Dillas Quesadillas
Jeff's Bagel Run
Chill-N Nitrogen Ice Cream
Ziggi's Coffee
Topsail Steamer
Tacodeli
R&R Brands
Cousins Maine Lobster
Best Pizza & Brew
Biscuit Belly
Crisp & Green
Mason's Famous Lobsters
Culture
Community Engagement

Welcome to Founderology – Built to Breakthrough, the ultimate podcast created by Founders, for Founders. Hosted by Kathleen Wood—Founder and CEO of Kathleen Wood Partners and creator of the Founders Growth Summit. Founderology is your go-to resource for actionable insights and proven strategies to propel your business and yourself to new levels of success.

Kathleen brings over 20 years of experti... more

PublishesTwice monthlyEpisodes39Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Founderology

Latest Episodes

Turning an appetizer into the star of the show

Most people see a quesadilla as an appetizer. Maggie and Kyle saw a national brand. Rather than compete in crowded categories, they committed to creating a segment of their own. Maggie explains the powe... more

YouTube

In the restaurant industry, it’s easy to see brands you’ve known your whole life and never know how they actually started. That’s why I love working with Founders. The Founder story is the catalyst, the fuel that takes an idea and makes it a reality.... more

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It started with the worst ice cream truck experience a parent could imagine: broken down, smoke billowing, and Tony's three-year-old daughter still running toward it. Where everyone else saw a truck to avoid, Tony saw an American icon waiting to be r... more

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Steele shared with me more than once that his answer would be controversial, and he was true to his word. He is direct, generous with what he has learned, and unwilling to pretend any of it was easy.

His own start proves it. A noncompete locked him ... more

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Lauren Coulter is co-Founder and chief biscuit eater of Biscuit Belly, the Louisville, Kentucky, brunch brand she built with her husband and co-Founder, Chad Coulter. They are two pharmacists who, by her own description, had no business opening resta... more

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Urban Bird Hot Chicken founders Brandon and Chantel Gawthorp are sharing the lessons behind the Texas-based brand's growth on a new podcast episode, discussing the decisions that helped transform a struggling lease into a fast-growing hot chicken con... more

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Brianna Keefe opened the first Toastique location at age 24 with no outside investors and a 36-day build-out. Eight years later, the concept has grown to more than 90 franchise partners, over 220 locations under contract and 63 restaurants open.

Kee... more

YouTube

He is a 13-time world pizza champion and a 5-time Guinness World Record Holder. Tony Gemignani spent 17 years making pizza in his brother's shop before he opened a place of his own. Now he has more than 30 Slice House locations, over 115 in developme... more

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Recent Guests

Maggie Gordon
Co-founder of Dillas Quesadillas
Dillas Quesadillas
Episode: The Big Dilla: How Maggie Gordon, co-founder of Dilla’s Quesadillas, built a new brand category
Tim Gannon
Co-founder of Outback Steakhouse; entrepreneur and polo athlete
Outback Steakhouse
Episode: Bloomin’ leadership lessons with Tim Gannon, co-Founder of Outback Steakhouse
Tony Lamb
Founder and visionary behind Kona Ice
Kona Ice
Episode: What is driving Kona Ice’s success?
Steele Smiley
Founder and CEO of Crisp & Green
Crisp & Green
Episode: How Steele Smiley sold a fitness empire to bet on healthy fast food
Lauren Cotler
Founder and CEO of Biscuit Belly
Biscuit Belly
Episode: Real talk, damn good biscuits and growing a national chain
Brianna Keefe
Founder of Toastique
Toastique
Episode: Toastique Founder Brianna Keefe details growth from single toast bar to national franchise
Jae Kim
Visionary founder of Chi'Lantro
Chi'Lantro
Episode: How Jae Kim is Scaling Chi’Lantro
Joey Freis
Co-founder of Best Pizza & Brew
Best Pizza & Brew
Episode: How best friends are building their pizza and brew empire
Mitchell Millar
Co-founder of Best Pizza & Brew
Best Pizza & Brew
Episode: How best friends are building their pizza and brew empire

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Talking Points

Recent interactions between the hosts and their guests.

The Big Dilla: How Maggie Gordon, co-founder of Dilla’s Quesadillas, built a new brand category
Q: Specifically on the franchise front, I would say you have to be prepared that it is a completely new company.
Gordon explains that franchising requires a separate business with distinct leadership, books and legal structures. Franchise operations focus on influence and helping franchisees succeed, unlike company operations, which emphasize adherence to standards and guidelines.
The Big Dilla: How Maggie Gordon, co-founder of Dilla’s Quesadillas, built a new brand category
Q: How do you take on that idea of saying, we're making this an amazing event, and then have people tell you pretty much all the time, like, what, you're doing what?
Gordon says Dillas set out to create a quesadilla-only segment and kept its menu focused for speed and consistency. The company listens to customer requests when they fit the brand, adding options such as chips and queso while declining changes that would undermine its core concept.
How Urban Bird Hot Chicken turned a bad lease into a fast-growing brand
Q: How are you translating your passion and commitment into the franchisees you bring into Urban Bird?
They are intentionally selective, focusing on the right partners and internal training infrastructure to scale responsibly while maintaining a strong company culture.
Toastique Founder Brianna Keefe details growth from single toast bar to national franchise
Q: Could you give us an overview of the Toastique concept and why it's successful today?
Toastique is a gourmet toast, juice, and coffee bar born in Washington, DC. The concept centers on quick, healthy, transparent offerings with a focus on hospitality, community, and a high-quality product. Its early success came from a personal hands-on approach, a strong product presentation, and a culture that emphasizes education and customer connection.
Breaking Boundaries: Derrick Hayes on Purpose, Power, and Building Big Dave’s Cheesesteaks
Q: What is one final piece of advice you'd give to a founder who is grinding it out and aiming for the next level?
Learn your business thoroughly before seeking investors; ensure your deck aligns with your P&L, stay focused, and keep working even when success appears to be coming so you can sustain growth.

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Frequently Asked Questions About Founderology

What is Founderology about and what kind of topics does it cover?

Founderology showcases firsthand journeys of founders and growth-focused leaders across consumer brands, with a strong emphasis on franchising, multi-unit expansion, and culture-driven scaling. The episodes typically feature founders detailing origin stories, operational playbooks, and practical frameworks for building scalable organizations while maintaining brand integrity. A standout angle is the focus on founder-led growth, practical systems, and community-building within entrepreneurial ecosystems, making it a practical resource for aspiring and current founders alike who want actionable takeaways on expansion, leadership, and strategic partnerships.

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1. Fast Casual Nation

How many episodes of Founderology are there?

Founderology launched 2 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Founderology?

Recent guests on Founderology include:

1. Maggie Gordon
2. Tim Gannon
3. Tony Lamb
4. Steele Smiley
5. Lauren Cotler
6. Brianna Keefe
7. Jae Kim
8. Joey Freis

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