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Artwork for Founded in Tech

Founded in Tech

Withum
Digital Health
Bird Buddy
Wayfair
MM Lafleur
FDA
Sales Tax
Shopify
E-Commerce
AR/VR
HIPAA
MSOPC
Reimbursement
Withum
Facebook

The tech industry is a rapidly evolving and dynamic ecosystem, requiring tech companies and their founders to work tirelessly to overcome the difficulties of growing and scaling their businesses. Tune into Founded in Tech as we engage in insightful interviews with technology professionals and industry experts who discuss the challenges, success stories, and innovations within the industry.

PublishesDailyEpisodes26Founded5 years ago
Number of ListenersCategory
Technology

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Artwork for Founded in Tech

Latest Episodes

Sales tax used to be simple. Then came Wayfair.

In this episode of E-Suites Interviews, Breea Boylan and Courtney Easterday of Withum sit down with Andrew Bharat, Senior Director of Accounting and Controller at MM LaFleur, to break down what sales t... more

Valuation in Digital Health is not like valuing any other tech company. In this episode, tax partner Luca Panarelli sits down with Taylor Burns, a healthcare valuation expert with over 14 years of experience, to break down exactly what drives, distor... more

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Sales tax might be the most overlooked compliance risk quietly threatening digital health startups. In this episode, tax partner Luca Panarelli and sales tax specialist Breea Boylan break down exactly why sales and use tax is such a complex landmine ... more

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Withum's Courtney Easterday and Breea Boylan, of the State & Local Tax Services Team, sit down with Steven Chapman, VP of Accounting at Bird Buddy, an AI-powered smart bird feeder that notifies you of feathered visitors, captures their photos and org... more

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In this conversation, Jason Berwanger, CEO and co-founder of Hubifi, discusses the challenges faced by e-commerce businesses in financial automation and revenue recognition. He explains how Hubifi addresses these issues through its innovative platfor... more

YouTube

What does e-commerce actually look like heading into 2026? In this episode, Lonnie Bloom, Partner and Co-Lead of Withum's E-Commerce Sector, sits down with Eric Bellomo from PitchBook to break down the private market data and consumer trends shaping ... more

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Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom, and ShipPlug Founder & CEO, Nick DiNatale, discuss challenges with third-party carriers, negotiating better shipping rates, understanding shipping costs and ShipPlug’s expertise in recov... more

YouTube

In this episode of E-Suite Interviews, Withum Partner and E-Commerce Practice Co-Leader, Lonnie Bloom speaks with Warren Brown, Head of Product at Settle, about current challenges faced by E-Commerce companies, including inventory management and acco... more

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Recent Guests

Andrew Bharat
Senior Director of Accounting and Controller at MM LaFleur
MM LaFleur
Episode: Sales Tax After Wayfair: What Every E-Commerce Brand Needs to Know
Taylor Burns
Senior Manager, Healthcare Evaluation Services Group at Witham
Witham
Episode: Understanding the Unique Valuation Challenges for Digital Health Companies
Breea Boylan
Tax supervisor, leading sales and use tax within technology and emerging growth practice
Witham
Episode: How to Navigate Sales Tax as a Digital Health Startup
Steve Chapman
VP of Accounting at Bird Buddy, experienced in finance and e-commerce tax
Bird Buddy
Episode: Tackling Sales Tax Complexities With Steven Chapman of Bird Buddy
Eric Bellomo
PitchBook analyst covering eCommerce, Enablement, and Emerging Tech
PitchBook
Episode: Navigating the Future of E-Commerce in 2026
Jason Berwanger
CEO and co-founder of Hubifi
Hubifi
Episode: The Need For Financial Automation

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Talking Points

Recent interactions between the hosts and their guests.

The Need For Financial Automation
Q: Jason, what inspired the creation of Hubifi and what gap were you aiming to fill?
Jason explains that Hubifi was born from his own experience facing decentralized data across ERP, CRM, and billing systems in high-volume e-commerce, which led to a need for continuous, auditable revenue reporting and a trustworthy ledger that supports a true close.
Navigating the Future of E-Commerce in 2026
Q: How is tariff pressure shaping pricing and fulfillment strategies?
Brands are absorbing some tariff costs in the near term, with expectations that some cost may be passed to consumers later; near-shoring and localized fulfillment are being considered, but the near-term impact remains complex and varies by brand and channel.
Navigating the Future of E-Commerce in 2026
Q: What are the biggest trends for 2026 in e-commerce technology?
Trends include AR/VR adoption, AI-driven personalization, enhanced attribution challenges, and a push toward infrastructure that supports frictionless shopping across multiple channels and platforms.
Understanding the Unique Valuation Challenges for Digital Health Companies
Q: How should founders approach equity compensation in this space?
Valuation sets the option strike price and signals stability versus risk; strong documentation and defensible assumptions help with retention and attracting talent in a competitive market.
Understanding the Unique Valuation Challenges for Digital Health Companies
Q: What are the key levers investors care about in digital health valuations?
Regulatory milestones, clinical outcomes, payer contracts, data security and interoperability, and the strength of provider networks shape perceived risk and long-term value.

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Frequently Asked Questions About Founded in Tech

What is Founded in Tech about and what kind of topics does it cover?

The show centers on how technology companies and startups navigate growth, compliance, and financial operations in a fast-changing digital economy. Recent conversations emphasize sales tax strategies for e-commerce and digital health, automation of revenue and accounting workflows, and the broader implications of pricing, packaging, and regulatory changes on fundraising and exits. Guests typically bring practical, practitioner-focused expertise—ranging from tax and finance leadership at growing tech companies to founders building platforms and automation tools—and reveal real-world lessons on navigating audits, nexus rules, and multi-state compliance, often with an eye toward efficiency, governance, and risk management. A standout pattern i... more

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1. Huberman Lab

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Founded in Tech launched 5 years ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Founded in Tech?

Recent guests on Founded in Tech include:

1. Andrew Bharat
2. Taylor Burns
3. Breea Boylan
4. Steve Chapman
5. Eric Bellomo
6. Jason Berwanger

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