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Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris
B2B Marketing
Product Marketing
Data-Driven Marketing
Customer Experience
User Experience
Surveymonkey
Digital Marketing
Career Growth
Brand Messaging
International Markets
Cookie Deprecation
Sales and Marketing Alignment
Marketing Strategy
SEO
Customer-Centric Marketing
Adaptability In Marketing
Customer Data
Data Privacy
First-Party Cookies
Brand Marketing

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by in... more

PublishesMonthlyEpisodes172Founded6 years ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Latest Episodes

For years, B2B leaders have preached the importance of breaking down organisational silos, yet true cross-functional alignment remains elusive for many. How do you move beyond theoretical collaboration to create a genuinely seamless customer experien... more

AI is significantly reshaping B2B marketing, potentially leaving you excited about the future of work or anxious about getting left behind . Either way, this episode aims to shed light on an AI-first marketing team - how to build one and how to opera... more

In an age of uncertainty, deepfakes and false promises, referrals stand out as a key marketing channel for B2B brands. Partner marketing is an effective strategy to grow new business and gain trust with your audience. 

James Stacey is the Principle ... more

Get an inside scoop into the marketing priorities of global enterprise, Cisco. Their fearless leader, Rebecca Stone, comes on the podcast to discuss her approach to data, and their ambitious project to integrate all internal data sources into a unifi... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Recent Guests

Mika Yamamoto
Chief Customer and Marketing Officer at Freshworks, with a background in consulting and leadership roles at top tech companies.
Freshworks
Episode: #172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
Guy Marion
CMO of Chargebee and former co-founder of Brightback
Chargebee
Episode: #171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
Rebecca Stone
Senior Vice President of Global Revenue Marketing at Cisco
Cisco
Episode: #169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
Chris Peterson
Co-Founder of Lifemind AI and marketing expert
Lifemind AI
Episode: #168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
Valeria Bouchoueva
Regional Customer Marketing Manager with experience in navigating mergers and acquisitions in B2B tech
S&P Global Commodity Insights
Episode: #167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global
Johnathan Grzybowski
Founder of Penji and entrepreneur
Penji
Episode: #166 - Growing a team with Johnathan Grzybowski, Founder of Penji
Benjamin Bargetzi
Europe's leading AI and brain interaction expert.
Episode: #166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert
Miruna Dragomir
CMO at Planable and first marketing hire, sharing insights from her growth journey in B2B tech marketing.
Planable
Episode: #165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable
Zach Golden
Director at Anova Consulting Group
Anova Consulting Group
Episode: #164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)

Host

Jodi Norris
Host of the podcast, Jodi Norris engages with key figures in B2B marketing to discuss strategies and trends in the industry, focusing on practical insights for professionals.

Reviews

4.8 out of 5 stars from 20 ratings
  • Incredible Insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend FINITE enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Super helpful!

    Very useful tips and great content!

    Apple Podcasts
    5
    Emma.Greenard
    United Kingdom5 years ago
  • Wow

    This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

    Apple Podcasts
    5
    Julia R.D
    United Kingdom5 years ago
  • Super insightful

    As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

    Apple Podcasts
    5
    Jodi pop???!!!****
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the valuable real-world applications of the advice shared.
Reviewers appreciate the high-quality content that enhances their marketing skills.
Many find the discussions applicable to their jobs, particularly in the B2B tech space.
Listeners rave about the podcast's practical insights and the expert guests featured.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#141
Denmark/Business/Marketing
Apple Podcasts
#165
India/Business/Marketing
Apple Podcasts
#167
Israel/Business/Marketing
Apple Podcasts
#194
South Africa/Business/Marketing
Apple Podcasts
#230
Norway/Business/Marketing
Apple Podcasts
#242
Hong Kong/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
Q: What do you think is super important for CMOs to still be focusing on cross-functionality in 2025?
To leverage the power of AI and create a holistic customer experience, collaboration across functions is essential.
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Q: How do you measure the success of partnerships?
Success is measured through the value provided to customers, not just through financial metrics, but also by assessing customer recognition of the partner's contribution.
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Q: Do you think there are any disadvantages to partner marketing over others?
Perceived disadvantages include potential decreased visibility, longer deal cycles, and the complexity added to marketing efforts.
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Q: What are the strategic advantages of partner marketing compared to other digital channels?
Trust is a key advantage, allowing messages to reach customers through a trusted partner rather than solely through traditional marketing methods.
#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat
Q: How are you ensuring that your partners are brand evangelists and recommending you to the right people?
We have strategic partners with regular communication and also cater to self-service partners to ensure they are well-supported.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Interests
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the dynamic landscapes of B2B marketing, this podcast provides insightful discussions with influential professionals within the tech, software, and SaaS industries. Each episode features interviews with senior marketers and CMOs who share firsthand experiences, addressing contemporary challenges, innovative strategies, and emerging trends that shape the B2B marketing realm. Noteworthy is the emphasis on practical advice, ensuring listeners can apply learned concepts to their own marketing efforts. This podcast serves as a valuable resource for B2B marketers seeking to enhance their knowledge and grow their networks within a rapidly evolving sector.

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How many episodes of this podcast are there?

this podcast launched 6 years ago and published 172 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mika Yamamoto
2. Guy Marion
3. Rebecca Stone
4. Chris Peterson
5. Valeria Bouchoueva
6. Johnathan Grzybowski
7. Benjamin Bargetzi
8. Miruna Dragomir

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