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Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris
B2B Marketing
Product Marketing
Data-Driven Marketing
Customer Experience
User Experience
Surveymonkey
Digital Marketing
Career Growth
Brand Messaging
International Markets
Cookie Deprecation
Sales and Marketing Alignment
Marketing Strategy
SEO
Customer-Centric Marketing
Adaptability In Marketing
Customer Data
Data Privacy
First-Party Cookies
Brand Marketing

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by in... more

PublishesTwice monthlyEpisodes176Founded7 years ago
Number of ListenersCategories
MarketingTechnologyBusiness

Listen to this Podcast

Artwork for FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Latest Episodes

Humanisation in B2B marketing almost feels like a buzzword. 

But the sentiment behind it is growing increasingly important in a sea of B2B sameness fuelled by AI. 

In this episode, learn what breaks through the slop, and what B2B customers now want... more

Steffen Hedebrandt, CMO and Co-Founder at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups. 

We get into why “unserious” content (think memes and screenshots) drives serious pipeline, how to engineer organic LinkedIn t... more

Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR! 

He’s got the experience to prove it. Will Gardiner is VP of Marketing at Vertice, the UK’s fastest g... more

In light of AI search, is SEO dead? Not so fast. 

Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing. 

Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows whe... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Stefan Hedebrandt
Founder and CMO at Dreamdata
Dreamdata
Episode: #175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Will Gardiner
VP of Marketing at Vertice
Vertice
Episode: #174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
Mika Yamamoto
Chief Customer and Marketing Officer at Freshworks, with a background in consulting and leadership roles at top tech companies.
Freshworks
Episode: #172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks
Guy Marion
CMO of Chargebee and former co-founder of Brightback
Chargebee
Episode: #171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee
Rebecca Stone
Senior Vice President of Global Revenue Marketing at Cisco
Cisco
Episode: #169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco
Chris Peterson
Co-Founder of Lifemind AI and marketing expert
Lifemind AI
Episode: #168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI
Valeria Bouchoueva
Regional Customer Marketing Manager with experience in navigating mergers and acquisitions in B2B tech
S&P Global Commodity Insights
Episode: #167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global
Johnathan Grzybowski
Founder of Penji and entrepreneur
Penji
Episode: #166 - Growing a team with Johnathan Grzybowski, Founder of Penji
Benjamin Bargetzi
Europe's leading AI and brain interaction expert.
Episode: #166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

Host

Jodi Norris
Host of the podcast, Jodi Norris engages with key figures in B2B marketing to discuss strategies and trends in the industry, focusing on practical insights for professionals.

Reviews

4.8 out of 5 stars from 20 ratings
  • Incredible Insights!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend FINITE enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • Super helpful!

    Very useful tips and great content!

    Apple Podcasts
    5
    Emma.Greenard
    United Kingdom5 years ago
  • Wow

    This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!

    Apple Podcasts
    5
    Julia R.D
    United Kingdom5 years ago
  • Super insightful

    As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.

    Apple Podcasts
    5
    Jodi pop???!!!****
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the valuable real-world applications of the advice shared.
Reviewers appreciate the high-quality content that enhances their marketing skills.
Many find the discussions applicable to their jobs, particularly in the B2B tech space.
Listeners rave about the podcast's practical insights and the expert guests featured.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Q: What would you say to marketers who are still being tied to hard ROI and hard attribution from LinkedIn?
Marketers should utilize Dreamdata's partnership with LinkedIn to track engagements and attribute revenue without requiring clicks.
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
Q: How big is your sales team?
Dreamdata has around 10 salespeople, and they run an inbound model where marketing is responsible for generating leads until they book demos.
#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
Q: Why do you think old school PR tactics have really become more significant in the past two to three years?
Will explains that the impact of thought leadership has expanded across various channels, especially given the rise of SEO considerations and the effectiveness of thought leadership ads.
#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice
Q: Can you tell us about your experience in PR and how you define old school PR?
Will shares his extensive background in B2B tech PR, highlighting that PR skills have become increasingly necessary in the modern marketing landscape.
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity
Q: Why should the CMO and the CCO be working hand in hand?
They should collaborate because they have the same ultimate goal of driving revenue from different perspectives.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Focusing on the dynamic landscapes of B2B marketing, this podcast provides insightful discussions with influential professionals within the tech, software, and SaaS industries. Each episode features interviews with senior marketers and CMOs who share firsthand experiences, addressing contemporary challenges, innovative strategies, and emerging trends that shape the B2B marketing realm. Noteworthy is the emphasis on practical advice, ensuring listeners can apply learned concepts to their own marketing efforts. This podcast serves as a valuable resource for B2B marketers seeking to enhance their knowledge and grow their networks within a rapidly evolving sector.

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How many episodes of this podcast are there?

this podcast launched 7 years ago and published 176 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Stefan Hedebrandt
2. Will Gardiner
3. Mika Yamamoto
4. Guy Marion
5. Rebecca Stone
6. Chris Peterson
7. Valeria Bouchoueva
8. Johnathan Grzybowski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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