FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Jodi NorrisThe FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by in... more
| Publishes | Monthly | Episodes | 187 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
For high‑growth B2B tech brands, the next funding round or IPO is no longer just a financial milestone – it is a communications stress test. Investors are bringing AI‑driven tools, sharper scrutiny and higher expectations into every decision. The com... more
Many B2B technology brands are falling into the same trap: slapping the "AI-powered" label onto their solutions and hoping it acts as a differentiator. But when everyone claims the same capability, it becomes a baseline expectation rather than a comp... more
After a trillion‑dollar sell‑off in software stocks and the so‑called “SaaSpocalypse”, it is not just founders who are nervous - CMOs and marketing leaders are questioning the future of their products and positioning.
In this episode of the FINITE ... more
B2B technology is shifting at an unprecedented pace. As traditional sectors grapple with supply chain pressures, shifting workforces, and the demand for personalisation, new frontiers like hardware-as-a-service and physical AI are moving from periphe... more
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No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend FINITE enough. 🙌
Apple Podcasts5Dan1777999877
United States3 years ago - Super helpful!
Very useful tips and great content!
Apple Podcasts5Emma.Greenard
United Kingdom5 years ago - Wow
This podcast really helps me with my marketing skills. The BEST b2b podcast there is. Thanks Finite!!!
Apple Podcasts5Julia R.DUnited Kingdom5 years ago - Super insightful
As a B2B marketer in tech it's great to have found a podcast that I can listen to, learn from and apply to my job! Always top quality content with experienced guests.
Apple Podcasts5Jodi pop???!!!****United Kingdom6 years ago
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Apple Podcasts | #177 |  Ukraine/Business/Marketing |
Apple Podcasts | #189 |  Russia/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show centers on senior B2B marketers and CMOs from technology, software, and SaaS companies, exploring practical strategies for growth, go-to-market evolution, and the impact of AI and data on modern marketing. Episodes consistently surface themes like category creation, demand generation, intelligent use of AI, and the tension between personalization and privacy, often with real-world frameworks, battle-tested advice, and actionable takeaways for marketing leaders. Noteworthy angles include the integration of AI with human-centered processes, the revival of traditional PR and community-led growth, and hands-on leadership that blends strategy with execution. This mix makes it a strong fit for listeners aiming to sharpen B2B marketing, g... more
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The Dave Gerhardt Show (from Exit Five)
2. Uncensored CMO
3. Marketing Against The Grain
4. The CMO Podcast
5. MarTech Podcast ™ // Marketing + Technology = Business Growth
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 187 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Matt Hodkinson
2. Antony Cousins
3. Caitlin Allen
4. Kat Wendelstadt
5. Dario Debarbieri
6. Kris Rudeegraap
7. Kate O'Keeffe
8. Michelle Boockoff-Bajdek
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.