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Artwork for DecaMillionaire Decoded

DecaMillionaire Decoded

Justin Goodbread
Entrepreneurship
Business Growth
Financial Freedom
Decamillionaire
Coaching
Value Growth Academy
Personal Development
Decamillionaire Status
Business Strategy
Leadership
Financial Advisors
Wealth Creation
Business Coaching
Business Ownership
Business Success
Time Management
Work-Life Balance
Friendship
Mindset
Faith

No fluff. No theory. Just real conversations with real business owners doing real numbers. Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a ... more

PublishesTwice weeklyEpisodes681Founded9 years ago
Number of ListenersCategories
EntrepreneurshipBusinessTechnology

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Artwork for DecaMillionaire Decoded

Latest Episodes

Most financial advisors remain trapped between $1M and $3M in revenue by recycling outdated marketing tactics and trading time for money. In this episode of Decamillionaire Decoded, host Justin Goodbread breaks down his actionable 90-day marketing sy... more

In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented ... more

In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders ... more

In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where ... more

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Recent Guests

Renee Russo
Award-winning exit planner and author of Ready to Rise
Episode: Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
Mitch Skyar
Founder/CEO of AFI Strategic Partners, experienced entrepreneur and investor
AFI Strategic Partners
Episode: Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar
Kyle Kuyat
Co-founder of a financial advisory practice scaling rapidly post-2024 restart
Franklin, Tennessee-based advisory firm
Episode: Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
Jacob Gardner
Co-founder of the same advisory practice, partner in growth and delivery
Franklin, Tennessee-based advisory firm
Episode: Scaling from Scratch to a Multi-Million Dollar Machine, with Kyle Kuyat and Jacob Gardner
Larry Hagner
Founder of The Dad Edge; speaker and author
Dad Edge / The Dad Edge Alliance
Episode: The Monster in the Mirror: Balancing Eight-Figure Success with a Healthy Home, with Larry Hagner
Matthew Whiz Buckley
Top Gun fighter pilot, CEO of Top Gun Options, founder of No Fallen Heroes Foundation
Top Gun Options; No Fallen Heroes Foundation; Sacred Warrior Fellowship
Episode: Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
Jodi Scott
Founder of Green Goo (plant-based first aid products)
Green Goo
Episode: Lessons from a DecaMillionaire Buyback: From Kitchen Table to Global Retail and Back Again, with Jodi Scott
Jesse Carstairs
Founder of Building The Ultimate Husband / Coach for men in marriage
Building The Ultimate Husband
Episode: Why You'll Never Scale a Business While Failing at Home, with Jesse Carstairs
Richard Wilson
Founder/investor club leader, Family Office Club
Family Office Club
Episode: How to Own Your Industry and Scale to $100M, with Richard Wilson

Host

Justin Goodbread
Host of the show

Reviews

4.4 out of 5 stars from 5 ratings
  • Great content

    Always great energy and a good man

    Apple Podcasts
    5
    Jackjjjjjj
    United States4 months ago
  • Financial Advisor Motivation

    I was referred to Justin by a very good friend. Wanted to make sure that before I commit to his full coaching sessions, I get him understand him, and align with him so very grateful for this podcast.

    Apple Podcasts
    5
    lilyirelandrose
    United States5 months ago
  • Beautiful Savage!

    I love this podcast! Justine delivers sound actionable, beautiful savage Wisdom. I love the latest episode. Don’t ask can I ask? How can I then asked should I? Then ask Will? What a great framework if you’re a person that wants to do big things and live a life of enjoyment satisfaction and meaning!

    Apple Podcasts
    5
    Wesley Young Austin TX
    United Statesa year ago
  • This guy is on fire … and I love it!

    This guy is on fire … and I love it!

    Apple Podcasts
    5
    nickgarofalo
    United Statesa year ago
  • Profound

    Justin is a man of true wisdom and everything that he shares is awesome. I’m so thankful that God is working in his life to make an impact for business owners.

    Apple Podcasts
    5
    Matt36066
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on coaching programs and frameworks tends to attract committed, growth-focused listeners.
Great for small-business owners seeking repeatable systems and higher value outcomes.
Actionable, practical growth guidance that audiences can implement quickly.
Listeners praise real-world case studies and guest selections.
Audio quality is variable according to some reviews, but content remains highly valuable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
Q: How do we actually create accountability infrastructure?
Russo compares a business to a sports team: define the vision and desired outcome, put people in suitable roles, establish leadership and clear measures, and use consistent rhythms to track progress and keep the team accountable.
Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo
Q: Why do you think it is that I, Goodbread, and every other business owner out there, has such a hard time leaning into systems?
Russo says founders often resist structure because they dislike being told what to do, even though a lack of systems leaves them feeling trapped. Practical systems can align their internal ways of thinking with the organization's needs and make repeatable work more predictable.
Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
Q: Can you explain your six-step planning process and how it helps avoid execution gaps?
Define mission objective, identify threats, assess available resources, extract lessons learned, assign responsibilities with deadlines, and build a contingency plan to handle what could go wrong before you execute.
Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
Q: How do you decide what the number-one priority is when faced with many competing demands?
Identify the single most important objective first, then stack other instruments in the cockpit around it, using task shedding to focus on essentials and empower others to handle the rest.
Top Gun Leadership: Lessons from the Cockpit to the C-Suite, with Matthew "Whiz" Buckley
Q: What was the key mindset shift that helped you move from flying a single aircraft to building and leading multi-person organizations?
Trust in your team, clear delegation, and the ART framework (Authority, Accountability, Responsibility, Trust) that ensures everyone knows their role and feels empowered to act, even under pressure.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About DecaMillionaire Decoded

What is DecaMillionaire Decoded about and what kind of topics does it cover?

A highly practical show focused on real-world growth for service-based businesses and professional practices. Episodes center on turning chaos into clarity through a repeatable framework for scaling, including identity, systems, and execution that drive durable enterprise value. Listeners typically get actionable playbooks for client acquisition, marketing funnels, hiring, delegation, and time leverage, often illustrated with personal anecdotes, coaching offers, and case studies from advisors who've built or exited multi-million dollar firms. A standout is the relentless emphasis on concrete metrics, calendar discipline, and authentic, audience-focused content that aligns with long-term freedom and wealth-building rather than quick wins.

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Which podcasts are similar to DecaMillionaire Decoded?

These podcasts share a similar audience with DecaMillionaire Decoded:

1. Financial Advisor Success
2. Kitces and Carl - Real Talk for Real Financial Advisors
3. Capital Ideas podcast
4. Facts vs Feelings with Ryan Detrick & Sonu Varghese
5. The Perfect RIA

How many episodes of DecaMillionaire Decoded are there?

DecaMillionaire Decoded launched 9 years ago and published 681 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on DecaMillionaire Decoded?

Recent guests on DecaMillionaire Decoded include:

1. Renee Russo
2. Mitch Skyar
3. Kyle Kuyat
4. Jacob Gardner
5. Larry Hagner
6. Matthew Whiz Buckley
7. Jodi Scott
8. Jesse Carstairs

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