Evviva Brands Podcasts
Evviva BrandsEvviva’s a brand agency. We combine the power of insight with the art of identity to make people act.
| Publishes | Weekly | Episodes | 13 | Founded | 11 years ago |
|---|---|---|---|---|---|
| Category | Business | ||||
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Latest Episodes
Ever wonder what a creative brief is? Or what makes one brief great and another one bad? You’re not alone--and it’s a huge topic. In this episode of Express Dr. David Kippen outlines the three things that make every great brief, great. Want more? Rea... more
What’s an EVP? It's one of the fastest growing areas of impact in modern marketing. And EVP is on its way to the marketing acronym hall of fame. EVP stands for “employer value proposition.” But what does it mean? That’s where things get interesting. ... more
Monday was our pitch. Together with the other guys, we prepare for the big day and give the client our best shot. David's back in the US now. The pitch is done. And in this episode of Express, it’s time for a post-mortem.
By now, you know Evviva’s a brand agency. We’ve talked about how a thing becomes a brand step-by-step. Today David starts that journey from the beginning with preparing for a pitch. We think we'll follow that journey for awhile, but that depends on w... more
In this episode David looks at employer branding. What is it? What does it do? Does it matter? Turns out it's far more interesting than you might think--and one of the hottest areas in marketing. Follow along here: www.evvivabrands.com/2016/03... more
This is the last episode of Express focused on the two big stages in the life of a brand—expression, where you figure out what your brand’s all about—we talked about that in episodes 1-4--and impression, where you get the word out into the marketplac... more
Last week Stephen Stewart took a closer look at how media planning actually works. Let’s assume you’ve done that. Are you ready to go? Not quite. You still need to take your concept—that’s the big idea we talked about back in episode 4—and adapt it t... more
Last week David addressed the role that media plays in connecting audiences to your brand (and vice versa). This week, Stephen picks up to talk about the interplay between the three main media categories: owned, earned and paid. He looks at when your... more
Key Facts
Reviews
- David takes you to Branding School
If you’re building a brand this year, you’d be wise to add Dr. David Kippen’s EXPRESS to your playlist. No fluff or time wasting banter like on other marketing podcasts. It was so meaty that several times I had to stop, rewind and drop some of his brilliance into Evernote. Only recommendation would be to add Show Notes - as they would make for an instant playbook from which to gel with your emerging framework.
Apple Podcasts5StrongOne57
United States11 years ago
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About Evviva Brands Podcasts
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How many episodes of Evviva Brands Podcasts are there?
Evviva Brands Podcasts launched 11 years ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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