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Artwork for Empire Flippers Podcast

Empire Flippers Podcast

Justin Cooke and Joe Magnotti
E-Commerce
SEO
Entrepreneurship
Amazon
Digital Marketing
Empire Flippers
Online Business
Content Strategy
Email Marketing
Business Acquisition
Business Growth
Shopify
Mergers and Acquisitions
Marketing Agencies
Artificial Intelligence
Networking
Private Equity
Hawke Media
Freelancing
Seller Financing

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

PublishesTwice monthlyEpisodes334Founded15 years ago
Number of ListenersCategories
EntrepreneurshipBusinessCareers

Listen to this Podcast

Artwork for Empire Flippers Podcast

Latest Episodes

Building a successful eCommerce business is one thing. Building one that can grow without you is something else entirely.

That's easier said than done. Many founders eventually become the biggest bottleneck in their own business, making it harder t... more

For years, growing an eCommerce business followed the same growth playbook: run ads, optimize your website, and send as much traffic to your store as possible.

But that's starting to change.

More and more shoppers are discovering products throug... more

Entrepreneurship isn't a linear path.

Some entrepreneurs spend decades building a single business. Others buy, grow, and sell businesses repeatedly. Some focus on building a portfolio of businesses.

And then there are entrepreneurs who take it a ... more

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what you do to bounce back.In this episode of The Oppor... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Steve Rolle
Entrepreneur and founder with multiple e-commerce ventures, author
Independent entrepreneur, author of The Future You Choose
Episode: From Side Hustle to $100M: Lessons in Building a Scalable Business With Steve Rolle [Ep.218]
Jordan West
Founder of Social Commerce Club; host of the Unofficial TikTok Shop Podcast
Social Commerce Club
Episode: How TikTok Shop Is Changing eCommerce With Jordan West [Ep.217]
Mike Swigunski
Founder of Dividends
Dividends Capital / Dividends
Episode: The Future of Online Business Investing With Mike Swigunski [Ep.216]
Moe Choice
Founder of Moe Choice and Tima One
Moe Choice / Tima One
Episode: Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]
Grant Hensel
Founder of Entrepreneurial Capital; recently raised a fund to acquire small businesses
Entrepreneurial Capital
Episode: How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]
Beth Mazza
Founder of Female Mavericks and two-time exit founder
Female Mavericks
Episode: Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]
Matthew Holman
Founder of Commerce Catalyst; expert in e-commerce subscriptions and retention
Commerce Catalyst, Subscription Prescription
Episode: Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]
Hernan Vazquez
Paid media expert and digital marketing strategist
Independent consultant / speaker
Episode: Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Nancy Harhut
Founder of HBT Marketing; author of Using Behavioral Science in Marketing
HBT Marketing
Episode: Neuromarketing: The Science Behind What Makes People Buy With Nancy Harhut [Ep.210]

Host

Greg Elfrink
Host of Opportunity Podcast / Head of Marketing at Empire Flippers

Reviews

4.9 out of 5 stars from 344 ratings
  • Emire flipper conversation is eloquent and a great learning tool!

    I enjoyed hearing the conversation with Codie Sanchez. Codie's take on being agnostic on which sector Codie invest. Its smart because it doesn't limit you to a specifc invesment opportunity within one sector. I love the rollup point too! Thanks for this episode!

    Apple Podcasts
    5
    Eddie J. Soto
    United States4 years ago
  • Not good

    My potential buyer experience was worse than dealing with 1990s used car salesmen.

    Apple Podcasts
    1
    MusicNet
    Australia4 years ago
  • These guys rock!!

    Justin & Joe are the real deal, they know their stuff! They’ve been brokering ecommerce businesses for years and know the industry as well as anyone!

    Apple Podcasts
    5
    dhermansen
    United States4 years ago
  • Entertaining, insightful and actionable! 🔥

    Whether you’re well established as an online entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Justin and Joe do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving eCommerce business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    JoshCrist
    United States5 years ago
  • The real deal.

    These guys are the real deal. High quality info from people who have been there and done it. Great listen.

    Apple Podcasts
    5
    sams-nz
    New Zealand5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Gauges trust with transparent, no-fluff discussions.
Guests bring practical, battle-tested insights for buying/selling online businesses.
Shows depth and breadth across ecommerce, growth, and acquisitions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]
Q: What is your fastest path to independence for solopreneurs?
Master outreach on LinkedIn, run a free monthly webinar to generate inbound and social proof, and then scale with targeted messaging and a clear offer—this combination, Moe argues, reliably pushes people toward their first high-value month when done consistently.
Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]
Q: What makes the difference between someone who wants it and someone who actually achieves $15K per month?
According to Moe, the key difference is willingness to endure the initial suck, commit to a single strategy, and relentlessly execute, rather than adopting a half-hearted, multi-path approach; if you stick with it and continuously improve, the numbers follow.
Rebuilding From Bankruptcy to $50K Months as a Solopreneur With Moe Choice [Ep.215]
Q: Walk me through the general journey of a client who comes to you.
Moe defines a solopreneur as someone who bears the risk and operates independently, then explains his process of aligning a client's positioning, outreach, and selling skills—using LinkedIn, webinars, and a rigorous, hands-on mentoring approach to build a scalable personal-brand-based business.
Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]
Q: So walk me through that. How did the first exit compare to the second, and what changed in the approach when you prepared for the larger sale?
Beth explains that the first exit was heavily founder-driven with limited scale, resulting in a lower multiple, while the second exit was framed around scalable systems, upfront cash, and a performance-based earn-out. By building a durable, cash-flow-positive business with a clear governance and ESG framework, and by engaging in ongoing outreach to hundreds of potential buyers, they achieved a much larger exit. They also learned to lead with processes, to maintain readiness, and to let buyers see the value of the turnkey services they could embed within the buyer's own client relationships.
Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Q: What is the best hidden growth opportunity in Paid Ads today?
Putting content out there, backing that content with a bit of ad spend, and driving engaged audiences toward clear calls to action is the strongest hidden growth lever right now, especially when you create an ecosystem of offers that support each other.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Empire Flippers Podcast

What is Empire Flippers Podcast about and what kind of topics does it cover?

The show focuses on buying, growing, and exiting online businesses, with a practical emphasis on real-world strategies, financing, and storytelling from founders, operators, and marketers. Recent episodes center on monetization models (subscription strategies, paid media ecosystems), digital marketing psychology (neuromarketing, AI-driven content), and dealmaking (acquisitions, seller financing, and exit planning), all anchored by transparent lessons from people actively building and scaling online ventures. Listeners can expect actionable frameworks, niche-market examples, and candid discussions about risks, ethics, and the evolving tech-and-marketing landscape that underpins successful online entrepreneurship. A notable pattern is the ble... more

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How many episodes of Empire Flippers Podcast are there?

Empire Flippers Podcast launched 15 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Empire Flippers Podcast?

Recent guests on Empire Flippers Podcast include:

1. Steve Rolle
2. Jordan West
3. Mike Swigunski
4. Moe Choice
5. Grant Hensel
6. Beth Mazza
7. Matthew Holman
8. Hernan Vazquez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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