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Artwork for Empire Flippers Podcast

Empire Flippers Podcast

Justin Cooke and Joe Magnotti
E-Commerce
SEO
Entrepreneurship
Digital Marketing
Amazon
Online Business
Empire Flippers
Content Strategy
Email Marketing
Business Acquisition
Business Growth
Shopify
Mergers and Acquisitions
Marketing Agencies
Artificial Intelligence
Networking
Private Equity
Hawke Media
Freelancing
Seller Financing

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

PublishesWeeklyEpisodes334Founded15 years ago
Number of ListenersCategories
CareersBusinessEntrepreneurship

Listen to this Podcast

Artwork for Empire Flippers Podcast

Latest Episodes

Most entrepreneurs don't get it right the first time. In fact, the average founder fails around four times before they land something that really works. What matters isn't avoiding failure, it's what you do to bounce back.In this episode of The Oppor... more

What separates great entrepreneurs from everyone else is not avoiding failure. It's their ability to get back up and keep trying new things.Grant Hensel started 10 businesses, watched seven fail, scaled one into a 60-person company, shifted from buil... more

Most founders think selling a business is the finish line. For Beth Mazza, it was the start of a completely different challenge.

After selling her first consulting firm for a modest valuation, Beth rebuilt her next company with an exit in mind from... more

For many eCommerce brands, getting the first sale is not the hardest part. Keeping customers coming back is.

In this episode of the Opportunity Podcast, Greg speaks with Matthew Holman, founder of D2C subscription agency Subscription Prescription, ... more

Key Facts

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Number of Listeners
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Recent Guests

Grant Hensel
Founder of Entrepreneurial Capital; recently raised a fund to acquire small businesses
Entrepreneurial Capital
Episode: How to Raise $12M to Buy Small Businesses With Grant Hensel [Ep.214]
Beth Mazza
Founder of Female Mavericks and two-time exit founder
Female Mavericks
Episode: Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]
Matthew Holman
Founder of Commerce Catalyst; expert in e-commerce subscriptions and retention
Commerce Catalyst, Subscription Prescription
Episode: Subscription Strategies for Ecommerce Growth With Matt Holman [Ep.212]
Hernan Vazquez
Paid media expert and digital marketing strategist
Independent consultant / speaker
Episode: Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Nancy Harhut
Founder of HBT Marketing; author of Using Behavioral Science in Marketing
HBT Marketing
Episode: Neuromarketing: The Science Behind What Makes People Buy With Nancy Harhut [Ep.210]
Terry Kyle
Co-founder of WPX Hosting; founder of everydogmatters.org
WPX Hosting; Every Dog Matters
Episode: Finding Purpose Beyond Profit With Terry Kyle [Ep.209]
Mads Singers
Management coaching consultant and founder of Aristo Sourcing / Aristo Search / Haywrap
Aristo Sourcing / Aristo Search / Haywrap
Episode: Hiring Mistakes That Slow Down Your Business Growth With Mads Singers [Ep.208]
Paul Lajoie
Entrepreneur and author of The Exit Plan
Episode: Real World Lessons in Acquisitions and Deal Making With Paul Lajoie [Ep.207]
Jon Tilley
Founder of ZonGuru, an Amazon agency and SaaS focused on AI solutions for sellers
ZonGuru
Episode: Optimizing Your Amazon Listings for Rufus and AI Search With Jon Tilley [Ep.206]

Host

Greg Elfrink
Host of Opportunity Podcast / Head of Marketing at Empire Flippers

Reviews

4.9 out of 5 stars from 344 ratings
  • Emire flipper conversation is eloquent and a great learning tool!

    I enjoyed hearing the conversation with Codie Sanchez. Codie's take on being agnostic on which sector Codie invest. Its smart because it doesn't limit you to a specifc invesment opportunity within one sector. I love the rollup point too! Thanks for this episode!

    Apple Podcasts
    5
    Eddie J. Soto
    United States4 years ago
  • Not good

    My potential buyer experience was worse than dealing with 1990s used car salesmen.

    Apple Podcasts
    1
    MusicNet
    Australia4 years ago
  • These guys rock!!

    Justin & Joe are the real deal, they know their stuff! They’ve been brokering ecommerce businesses for years and know the industry as well as anyone!

    Apple Podcasts
    5
    dhermansen
    United States4 years ago
  • Entertaining, insightful and actionable! 🔥

    Whether you’re well established as an online entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Justin and Joe do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving eCommerce business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

    Apple Podcasts
    5
    JoshCrist
    United States5 years ago
  • The real deal.

    These guys are the real deal. High quality info from people who have been there and done it. Great listen.

    Apple Podcasts
    5
    sams-nz
    New Zealand5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Gauges trust with transparent, no-fluff discussions.
Guests bring practical, battle-tested insights for buying/selling online businesses.
Shows depth and breadth across ecommerce, growth, and acquisitions.

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Talking Points

Recent interactions between the hosts and their guests.

Building for Acquisition: Lessons From a $40 Million Exit With Beth Mazza [Ep.213]
Q: So walk me through that. How did the first exit compare to the second, and what changed in the approach when you prepared for the larger sale?
Beth explains that the first exit was heavily founder-driven with limited scale, resulting in a lower multiple, while the second exit was framed around scalable systems, upfront cash, and a performance-based earn-out. By building a durable, cash-flow-positive business with a clear governance and ESG framework, and by engaging in ongoing outreach to hundreds of potential buyers, they achieved a much larger exit. They also learned to lead with processes, to maintain readiness, and to let buyers see the value of the turnkey services they could embed within the buyer's own client relationships.
Rewriting the Paid Ads Playbook With Hernan Vazquez [Ep.211]
Q: What is the best hidden growth opportunity in Paid Ads today?
Putting content out there, backing that content with a bit of ad spend, and driving engaged audiences toward clear calls to action is the strongest hidden growth lever right now, especially when you create an ecosystem of offers that support each other.
Finding Purpose Beyond Profit With Terry Kyle [Ep.209]
Q: How does Terry view the balance between building a brand and running a business?
He stresses the importance of personal brand and visibility as a founder, arguing that a strong CEO presence and thought leadership help differentiate the company in a crowded market, while aligning with long‑term business goals and partnerships.
Finding Purpose Beyond Profit With Terry Kyle [Ep.209]
Q: Why did WPX decide to own its own infrastructure rather than move to Google Cloud?
The founders valued independence and control; owning their own servers allowed them to avoid price shocks and dependency on upstream providers, which they believed could threaten long‑term viability if costs changed dramatically.
Finding Purpose Beyond Profit With Terry Kyle [Ep.209]
Q: What were some early growth mistakes Terry made when starting WPX Hosting?
Terry notes that the company faced classic startup pitfalls, including underestimating the technical complexity, hiring missteps, and missing early opportunities to document scalable processes, which led to tough early days but ultimately informed a strong emphasis on customer service and independence.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Empire Flippers Podcast

What is Empire Flippers Podcast about and what kind of topics does it cover?

The show focuses on buying, growing, and exiting online businesses, with a practical emphasis on real-world strategies, financing, and storytelling from founders, operators, and marketers. Recent episodes center on monetization models (subscription strategies, paid media ecosystems), digital marketing psychology (neuromarketing, AI-driven content), and dealmaking (acquisitions, seller financing, and exit planning), all anchored by transparent lessons from people actively building and scaling online ventures. Listeners can expect actionable frameworks, niche-market examples, and candid discussions about risks, ethics, and the evolving tech-and-marketing landscape that underpins successful online entrepreneurship. A notable pattern is the ble... more

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Which podcasts are similar to Empire Flippers Podcast?

These podcasts share a similar audience with Empire Flippers Podcast:

1. Acquisitions Anonymous - #1 for business buying, selling and operating
2. Acquiring Minds
3. My First Million
4. The Side Hustle Show
5. The Startup Ideas Podcast

How many episodes of Empire Flippers Podcast are there?

Empire Flippers Podcast launched 15 years ago and published 334 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Empire Flippers Podcast?

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What guests have appeared on Empire Flippers Podcast?

Recent guests on Empire Flippers Podcast include:

1. Grant Hensel
2. Beth Mazza
3. Matthew Holman
4. Hernan Vazquez
5. Nancy Harhut
6. Terry Kyle
7. Mads Singers
8. Paul Lajoie

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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