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Embedded Executive Podcast

Rich Nass, Embedded Computing Design
Artificial Intelligence
Embedded Systems
Software-Defined Vehicles
Internet Of Things
Edge AI
Edge Computing
Cybersecurity
Bluetooth
Automotive Industry
Over-the-Air Updates
Infineon
Chip Design
Machine Learning
Industrial Automation
Iot
Software Development
Sonatus
Data Centers
Iot Devices
Infineon Technologies

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of thi... more

PublishesTwice weeklyEpisodes381Founded7 years ago
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Technology

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Artwork for Embedded Executive Podcast

Latest Episodes

A lot is going on in the world these days that can disrupt the supply chain. From political issues to tariffs to the data center craze, some components are just difficult to obtain. Thankfully, there are ways around the issues and different ways to d... more

It would seem like a no-brainer to support IoT in various regions. But that’s not necessarily the case. And when you look at how many new applications are popping up, the waters get even muddier. And don’t even get me started on what happens when you... more

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Edge AI is exceeding the expectations that I had for the technology, at least at this early point in its ramp-up. I had expected it to take longer to reach fruition than it actually has, although you could probably argue that it hasn’t come close to ... more

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Should you use AI to generate code? Or should it be limited to code review? From my research, it depends on who you ask. 

In this case, I asked Rod Cope, the Chief Technical Officer at Perforce Software. Rod has a great deal of experience in this sp... more

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Those of us who have been around the embedded space for a while are pretty familiar with Altera’s history in the programmable logic space. Without going through the details, it’s a fairly rocky past. 

The company now claims that we should put the pa... more

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For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys. 

To ... more

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Digital transformation, particularly in industrial equipment, has the ability to change the landscape of design. 

Really? Do you even know what digital transformation is? 

It’s a term that Doug Cougle, the SVP of Operations and Business Development... more

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Embedded Computing Design Editor, Ken Briodagh, talks with Bartek Kling, CEO of needcode, at embedded world 2026.

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Recent Guests

John Weil
Vice President and General Manager for IoT and Edge AI Processors
Synaptics
Episode: Embedded Executive: Understand the What, When, and How of Edge AI | Synaptics
Rod Cope
Chief Technical Officer, Perforce Software
Perforce Software
Episode: Embedded Executive: Employing AI For Code Development | Perforce Software
Raghib Hussain
CEO of Altera
Altera
Episode: Embedded Executive: According To Its CEO, Altera Is Back | Altera
Frank Schirrmeister
Executive Director of Product Management for System Solutions at Synopsys
Synopsys
Episode: Embedded Executive: Helping Arm Get Silicon to Market | Synopsys
Doug Cougle
SVP of Operations
NTX Embedded
Episode: Embedded Executive: Understand Digital Transformation | NTX
Julien Battiston
Executive from NXP
NXP Semiconductors
Episode: embedded world 2026 Podcast with NXP
Michel Sartari
Senior Product Manager for PQ Shield, leading post-quantum crypto migration for embedded systems
PQ Shield
Episode: embedded world 2026 Podcast with PQ Shield
Vinay Argarwal
Responsible for the MSP Microcontroller business at Texas Instruments
Texas Instruments
Episode: embedded world 2026 Podcast with Texas Instruments
Deepali Trehan
Senior Vice President and Chief Product Officer
Aptiv
Episode: Embedded Executive: “Autonomous” Goes Way Beyond Automobiles | Aptiv

Hosts

Rich Nass
Host of Embedded Executive Podcast; affiliated with Embedded Computing Design
Ken Briodagh
Host and Editor-in-Chief; multiple episodes with emphasis on embedded industry developments

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Talking Points

Recent interactions between the hosts and their guests.

Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon
Q: When should developers decide to adopt ML for their devices—now or later?
The decision is not if but when; initial generations may not immediately show end-user benefits, but future-proofing and long-term performance gains justify earlier adoption and planning for upgrades.
Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon
Q: What's happening at the edge in terms of language processing and audio use cases?
Language recognition, translation, dictation, and noise monitoring are starting to run on-device, improving latency and determinism by moving processing away from the cloud.
Embedded Executive: Intelligent/Smart Computing Vs. AI | Infineon
Q: Are there end products out there that are actually doing AI, or are we still a couple of years away from that?
There are end products using on-device Edge AI today, even on MCU-class products, with many functions being internal like power or temperature management rather than consumer-visible features.
Embedded Executive: Understand Digital Transformation | NTX
Q: Can you explain the business model and how you monetize this approach?
NTX offers a dual approach: the core building blocks provide flexibility and rapid prototyping, while services wrap around them to address UX, UI, software, and system integration, enabling customers to partner with NTX for the long term as their product matures through decades of lifecycle.
Embedded Executive: Understand Digital Transformation | NTX
Q: How does NTX help customers get to market faster and reduce risk?
NTX reduces cycle time by providing proven building blocks, modular boards, and wrapped services (UX/UI, control software, power systems) that let engineers experiment, iterate, and customize quickly, collapsing traditional multi-year timelines into about 9–12 months while lowering risk and cost.

Audience Metrics

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Frequently Asked Questions About Embedded Executive Podcast

What is Embedded Executive Podcast about and what kind of topics does it cover?

This show centers on high-level conversations with executives and senior technologists shaping the embedded industry. Episodes regularly explore topics like AI/edge computing, automotive software, hardware-software co-design, toolchains, security, and open-source ecosystems, often with a practical tilt toward time-to-market, developer productivity, and system-level optimization. The format tends to mix strategic vision with concrete examples and real-world challenges, making it valuable for engineering leaders, product managers, and technical decision-makers who want insights into how leading companies approach complex embedded systems today and in the near future. A standout trait is the emphasis on practical architectures and end-to-end w... more

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1. Embedded Insiders
2. Security Now (Audio)
3. This Week in Tech (Audio)
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Embedded Executive Podcast launched 7 years ago and published 381 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Embedded Executive Podcast?

Recent guests on Embedded Executive Podcast include:

1. John Weil
2. Rod Cope
3. Raghib Hussain
4. Frank Schirrmeister
5. Doug Cougle
6. Julien Battiston
7. Michel Sartari
8. Vinay Argarwal

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