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Artwork for El Podcast de B2B Marketers

El Podcast de B2B Marketers

B2B Marketers

Bienvenido al podcast de B2BMarketers. Únete a la primera comunidad global y en español de Marketing Business-to-Business. A través de nuestra web y plataforma ayudamos a los profesionales a convertirse en auténticos superhéroes del sector B2B mediante recursos, eventos, herramientas y cursos online. No te pierdas detalle en B2BMarketers.com

PublishesMonthlyEpisodes11Founded5 years ago
Language
Spanish
Categories
BusinessMarketing

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Artwork for El Podcast de B2B Marketers

Latest Episodes

Si pensamos en TikTok seguramente no lo relacionemos directamente con el Marketing B2B, sin embargo estaremos perdiendo muchas oportunidades. En este webinar contaremos con Marcus Sherwin, Brand Partnership Manager en TikTok quien nos abrirá los ojos... more

En este webinar, Pablo Penades, Customer Lifecycle Manager de Unbounce, una de las herramientas más conocidas para la optimización de la conversión a través principalmente, de landing pages, nos habla acerca del concepto de Conversion Intelligence. E... more

El Account-based Marketing es una estrategia B2B donde enfocamos el Marketing y las Ventas hacia cuentas target, personalizando los mensajes, el contenido y la oferta en base a las necesidades de estas cuentas. En esta sesión Javier Buitrago habla de... more

El marketing de eventos es una de las tácticas más efectivas para las estrategias de Inbound Marketing en el entorno del Business-to-Business. No solo contribuyen a la generación de leads, sino también a la notoriedad de marca. Y sobre este tema son ... more

Casos de éxito, videos testimoniales, entrevistas a clientes o case studies en inglés, hay muchas maneras de nombrar lo que es una entrevista sobre la experiencia de nuestros clientes. Este tipo de vídeos es una herramienta muy potente para el market... more

En este episodio hablaremos de forma práctica cómo optimizar contenido B2B. Christian Oliveira no solo habla sobre los pasos para realizar esta optimización y conseguir el tráfico orgánico que buscamos, sino que también cuenta cuáles son las herramie... more

En este episodio hablamos con Gina Gulberti, VP Digital Marketing de Launchmetrics acerca del PR Digital y las oportunidades para la notoriedad de marca y el Link Building. Tácticas, herramientas y mejores prácticas.

La colaboración entre marketing y ventas es un trabajo constante y clave para el crecimiento de toda empresa B2B. Una estrategia de contenido B2B debe estar alineada a los objetivos de ventas ya que solo de esta manera conseguiremos el impacto en el ... more

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Apple Podcasts
#216
Spain/Business/Marketing

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El Podcast de B2B Marketers launched 5 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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