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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
Ecommerce
E-Commerce
Google Ads
Conversion Rate
Email Marketing
Split Testing
Consumer Behavior
Customer Acquisition Cost
Facebook Ads
Black Friday
Average Order Value
Marketing
Customer Acquisition
Customer Retention
Customer Lifetime Value
Profitability
Ecommerce Strategy
Agencies
Return On Advertising Spend (ROAS)
Profit Velocity

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

Images have always mattered in ecommerce, but right now their importance is changing dramatically.

In this episode, Mark and Ian Hammersley discuss the revolution happening in ecommerce imagery, why product photography can have such a major impact o... more

Where did the Hammersley Brothers Model actually come from?

In this episode, Mark and Ian Hammersley go back to the beginning and explain how their ecommerce model was built, the problems they were trying to solve, and the lessons that shaped the wa... more

If your Black Friday emails start the week of Black Friday, you've already lost sales to the brands that started weeks earlier.

In this episode, Ian and I share the email sequences we actually use for Black Friday: when to start, how often to send, ... more

Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.

In this episode, Mark and Ian Hammersley break down the five different types of ecommerce businesses and rank them from easiest to hardest to sca... more

Key Facts

Accepts Sponsors
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Number of Listeners
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Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Host of The Hammersley Brothers Ecommerce Podcast; focus on scaling, profitability, and founder-level strategy.
Ian Hammersley
Co-host and host of the ecommerce-focused show; co-architect of growth frameworks and data-driven strategies.

Reviews

4.8 out of 5 stars from 86 ratings
  • I heard ya

    So I’ve been a bystander, I heard your request and thought I would comply. Five star review of the show.

    Apple Podcasts
    5
    Michigan Donald
    United States10 months ago
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia3 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines4 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia5 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise a calm, data-driven approach to ecommerce growth.
Fans appreciate the no-fluff, numbers-first mindset that translates to actionable tactics.
Audiences note the depth of insights helpful for both small and scaling brands.
The show is a go-to resource for practical frameworks and real client case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Black Friday Isn’t One Day: Our Full Q4 Ecommerce Playbook
Q: Does anybody want to unmute themselves and just want to ask anything that they're thinking?
A participant prompts questions from the group; the host invites further engagement, signaling an open Q&A at the end of the session.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: How do you maximize profit?
Maximizing profit involves capitalizing on seasonal sales peaks while being cautious not to chase revenue during low-demand periods.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What is the biggest trap when taking on wholesale as a channel?
The biggest trap is the potential to compromise pricing, stock levels, and brand integrity through ill-advised partnerships.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What advantage do we have as a small business owner to compete with the big businesses that dominate ads?
Small businesses can leverage personal connections and trust, which larger corporations struggle with due to their size and impersonal nature.
Ecommerce: Listeners' Questions Part 3
Q: Should you start an Ecommerce brand that you are passionate about or where you see a market gap?
It's better to start with a market gap, but combining it with passion is ideal.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show targets ecommerce founders and operators who want repeatable, numbers-driven growth. Episodes consistently drill into bottlenecks that stall scale—conversion, retention, inventory, and systems—versus chasing more traffic. Practical frameworks, like revenue-per-visitor analysis and a North-Star metric approach, are paired with real-world case studies and coaching insights to help teams build profitable, scalable ecommerce businesses. A notable pattern is the hosts' emphasis on fundamentals, disciplined forecasting, and operating like investors, with occasional behind-the-scenes looks at their own coaching programs. Listeners likely value actionable metrics, lean teams, and a practical mindset over hype or flashy tactics.|

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. James Sinclair's Business Broadcast
3. Nudge
4. The Foundr Podcast with Nathan Chan
5. This is Money Podcast

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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