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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
Ecommerce
E-Commerce
Google Ads
Split Testing
Conversion Rate
Consumer Behavior
Customer Acquisition Cost
Email Marketing
Facebook Ads
Marketing
Average Order Value
Customer Acquisition
Customer Retention
Customer Lifetime Value
Black Friday
Profitability
Ecommerce Strategy
Agencies
Return On Advertising Spend (ROAS)
Profit Velocity

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

Most eCommerce advice fails because it's aimed at the wrong stage of business growth.

What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce gro... more

This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.

After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep ap... more

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting.

Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s ... more

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck.

Inspired by a conversation wit... more

Key Facts

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Number of Listeners
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Similar Podcasts

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Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Co-host and primary driver of strategy for the ecommerce podcast, with emphasis on scalable systems, KPI-driven growth, and actionable frameworks.
Ian Hammersley
Co-host and strategic counterpart, focusing on ecommerce operations, media, and practical implementation of growth tactics.

Reviews

4.8 out of 5 stars from 86 ratings
  • I heard ya

    So I’ve been a bystander, I heard your request and thought I would comply. Five star review of the show.

    Apple Podcasts
    5
    Michigan Donald
    United States5 months ago
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia3 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines4 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia5 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Great for store owners looking to optimize margins and ROAS.
Calm, measured approach built on decades of ecommerce experience.
Insightful and actionable content that translates to real growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: How do you maximize profit?
Maximizing profit involves capitalizing on seasonal sales peaks while being cautious not to chase revenue during low-demand periods.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What is the biggest trap when taking on wholesale as a channel?
The biggest trap is the potential to compromise pricing, stock levels, and brand integrity through ill-advised partnerships.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What advantage do we have as a small business owner to compete with the big businesses that dominate ads?
Small businesses can leverage personal connections and trust, which larger corporations struggle with due to their size and impersonal nature.
Ecommerce: Listeners' Questions Part 3
Q: Should you start an Ecommerce brand that you are passionate about or where you see a market gap?
It's better to start with a market gap, but combining it with passion is ideal.
Ecommerce: Listeners' Questions Part 3
Q: What do you do if you're just bleeding money every day?
You need to cut costs and either reduce your fixed costs or increase your sales.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Two ecommerce veterans share experience-driven, framework-backed guidance for building and scaling online stores. Episodes blend practical tactics—metrics like ROAS, AOV, LTV, and conversion rate—with real-world case studies, hiring decisions, stock and pricing strategies, and in-house vs. agency considerations. The conversations emphasize disciplined decision-making, data-driven optimization, and actionable playbooks (from follow-up flows to product selection and inventory discipline). A recurring value is translating complex ecommerce math into repeatable actions, often with a clear call to join a coaching program for deeper support. The show stands out for its candid storytelling, emphasis on fundamentals, and emphasis on scalable system... more

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These podcasts share a similar audience with this podcast:

1. The News Agents
2. James Sinclair's Business Broadcast
3. The High Performance Podcast
4. The Rest Is Politics
5. Dodge Woodall Network

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

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