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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
E-Commerce
Ecommerce
Customer Acquisition Cost
Google Ads
Return On Advertising Spend (ROAS)
Marketing
Agencies
Ecommerce Strategy
Sustainability
Facebook Ads
Profitability
Fixed Costs
Customer Engagement
Ecommerce Revenue
Sales Growth
Beddingenvy
Advertising Budget
Customer Service
Marketing Strategies
Inventory Management

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

Most ecommerce brands think that more products mean more sales.

Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.

In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:

A... more

This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising.

They panic.

One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budget... more

Episode 4 of our 5-part series on why your ads aren’t scaling.

Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always ... more

Episode 3 of our 5-part series on why your ads aren’t scaling.

Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your r... more

Key Facts

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Number of Listeners
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The Property PodcastRob Bence and Rob Dix from The Property Hub
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NudgePhill Agnew
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DisruptorsRob Moore

Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Co-host of ecommerce-focused content; frequent contributor with a focus on business math, growth strategies, and optimization.
Ian Hammersley
Co-host with a deep focus on ecommerce strategy, ads optimization, and practical implementation with real-world brand examples.

Reviews

4.8 out of 5 stars from 84 ratings
  • I heard ya

    So I’ve been a bystander, I heard your request and thought I would comply. Five star review of the show.

    Apple Podcasts
    5
    Michigan Donald
    United States2 months ago
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia3 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines4 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia5 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real-world case studies make concepts tangible.
Clear, actionable frameworks for scaling ecommerce.
Strong emphasis on data-driven decision making and team alignment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: How do you maximize profit?
Maximizing profit involves capitalizing on seasonal sales peaks while being cautious not to chase revenue during low-demand periods.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What is the biggest trap when taking on wholesale as a channel?
The biggest trap is the potential to compromise pricing, stock levels, and brand integrity through ill-advised partnerships.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What advantage do we have as a small business owner to compete with the big businesses that dominate ads?
Small businesses can leverage personal connections and trust, which larger corporations struggle with due to their size and impersonal nature.
Ecommerce: Listeners' Questions Part 3
Q: Should you start an Ecommerce brand that you are passionate about or where you see a market gap?
It's better to start with a market gap, but combining it with passion is ideal.
Ecommerce: Listeners' Questions Part 3
Q: What do you do if you're just bleeding money every day?
You need to cut costs and either reduce your fixed costs or increase your sales.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, strategy-forward show focused on growing ecommerce businesses through disciplined analytics, testing, and smart offers. Episodes frequently cover why ads underperform, how to improve ROAS via better data interpretation, and the role of follow-up sequences, email capture, and retention in driving repeat purchases. Listeners pick up actionable frameworks for pricing, offer architecture, peak-season planning, and leveraging channels (email, SMS, PMAX, retargeting) to sustain growth. The hosts blend real-world brand case studies with metrics-driven guidance, and tend to emphasize business-model math, margins, and customer lifetime value as much as creative ad quality. A standout aspect is the emphasis on systems — unified scoring, ... more

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These podcasts share a similar audience with this podcast:

1. The Property Podcast
2. Nudge
3. Disruptors
4. This is Money Podcast
5. Empire: World History

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

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