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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
E-Commerce
Ecommerce
Customer Acquisition Cost
Google Ads
Return On Advertising Spend (ROAS)
Marketing
Agencies
Ecommerce Strategy
Sustainability
Facebook Ads
Profitability
Fixed Costs
Customer Engagement
Ecommerce Revenue
Beddingenvy
Sales Growth
Advertising Budget
Customer Service
Marketing Strategies
Tech Innovations

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded6 years ago
Number of ListenersCategories
EntrepreneurshipMarketingBusiness

Listen to this Podcast

Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them.

You’ll learn:

•How to predict monthly revenue in real-time (not after i... more

What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.

In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs,... more

This week, we're diving into AI in e-commerce, how we're using it personally, how we see this space moving over time, the benefits and some of the fallout from it. So let's get started.

P.S. Whenever you’re ready... here are 3 ways Ian and I can hel... more

In this podcast, we dig into the second part of listeners questions. How to get past 5 million.  How to raise finance and when. How Meta creative is changing. Plus more questions and answers.

P.S. Whenever you’re ready... here are 3 ways Ian and I c... more

Key Facts

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Number of Listeners
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Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Host with extensive experience in eCommerce, providing insights into marketing strategies and business growth. Known for practical, actionable advice based on real-world case studies.
Ian Hammersley
Co-host who brings expertise in eCommerce marketing, focusing on innovative strategies and audience engagement. Committed to delivering valuable learning experiences for listeners.

Reviews

4.8 out of 5 stars from 73 ratings
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia2 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines3 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia4 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom4 years ago
  • Everything makes sense now!

    After being stuck in a plateau of $1.5M of sales, I finally know how I am going to get to the $5M mark! Everything was explained so well and gave me great ideas for moving forward☺️

    Apple Podcasts
    5
    Houla6575
    Australia4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is characterized by practical advice rooted in real-life examples, with many finding insights that directly help their business growth. Overall, there is a highly positive reception to the hosts' expertise and clarity on eCommerce strategies.
Listeners appreciate the calm and measured approach the hosts take to the complexities of eCommerce. Many commend the substantial value delivered through actionable tips that can easily be implemented in their businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Ecommerce: Listeners Questions Part 2
Q: What are the pros and cons of different funding sources like loans, investors, and bootstrapping?
The discussion highlights the importance of knowing how to recruit a customer effectively before taking on debt and considering solid financial options based on business needs.
Ecommerce: Listeners Questions Part 2
Q: What strategies have other successful eCommerce owners used to scale the business from a plateau of 5 million sales?
The hosts discuss focusing on accurate customer acquisition costs, managing seasonal spending, and optimizing ads across Meta and Google.
Ecommerce: Listeners Questions March 2025
Q: How can I increase the lifetime value of my flower-selling business?
Focus on getting repeat sales during key gifting periods and incentivize customers to return with targeted promotions.
Ecommerce: Listeners Questions March 2025
Q: What do I do if I'm getting a six-row advertising spend and can't scale?
Check your product performance in Google campaigns and reallocate budget from lower-performing to higher-performing products.
Should I Sack My Ecommerce Team? Part 2
Q: What is the biggest bottleneck in your business right now?
Often, it's customer service that becomes a significant concern during peak times.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content focuses on practical strategies and insights for eCommerce entrepreneurs, featuring discussions on various aspects of marketing, sales, and business growth. The hosts, Mark and Ian Hammersley, share their extensive experience in the eCommerce sector, touching upon topics such as effective advertising, customer acquisition costs, and the importance of tailoring eCommerce strategies to individual business needs. Additionally, the podcast highlights listener questions and real-world case studies that offer actionable advice, making it a valuable resource for both seasoned and emerging eCommerce business owners. Unique to this podcast is its emphasis on personalized insights with a mix of analytics and practical examples to foster under... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Shopify Masters
2. The Product Boss Podcast
3. The Property Podcast
4. James Sinclair's Business Broadcast
5. Marketing Against The Grain

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

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