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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
E-Commerce
Ecommerce
Customer Acquisition Cost
Google Ads
Return On Advertising Spend (ROAS)
Marketing
Agencies
Ecommerce Strategy
Sustainability
Facebook Ads
Profitability
Fixed Costs
Customer Engagement
Ecommerce Revenue
Beddingenvy
Sales Growth
Advertising Budget
Customer Service
Marketing Strategies
Customer Acquisition

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.

🔑 Key takeaways:

■ Recruitment Offer: How to attract your first customers and set up a wi... more

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.

In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers... more

Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's ... more

You’ve got sales. You’ve got a brand. But your bank account says otherwise.

In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they ... more

Key Facts

Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Host of the podcast with extensive experience in eCommerce and marketing strategies, sharing insights and real-life applications from his entrepreneurial journey.
Ian Hammersley
Co-host and eCommerce expert, alongside his brother Mark, providing practical advice and strategies for online business success based on their experiences.

Reviews

4.8 out of 5 stars from 78 ratings
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia2 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines3 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia4 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom4 years ago
  • Everything makes sense now!

    After being stuck in a plateau of $1.5M of sales, I finally know how I am going to get to the $5M mark! Everything was explained so well and gave me great ideas for moving forward☺️

    Apple Podcasts
    5
    Houla6575
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners find the hosts' expertise relatable and their approach to eCommerce refreshing, helping many feel empowered in their business journeys.
There is a strong focus on actionable advice that can have immediate impacts on eCommerce business success.
Listeners appreciate the practical insights and strategies shared, particularly emphasizing real-world applications and case studies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: How do you maximize profit?
Maximizing profit involves capitalizing on seasonal sales peaks while being cautious not to chase revenue during low-demand periods.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What is the biggest trap when taking on wholesale as a channel?
The biggest trap is the potential to compromise pricing, stock levels, and brand integrity through ill-advised partnerships.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What advantage do we have as a small business owner to compete with the big businesses that dominate ads?
Small businesses can leverage personal connections and trust, which larger corporations struggle with due to their size and impersonal nature.
Ecommerce: Listeners' Questions Part 3
Q: Should you start an Ecommerce brand that you are passionate about or where you see a market gap?
It's better to start with a market gap, but combining it with passion is ideal.
Ecommerce: Listeners' Questions Part 3
Q: What do you do if you're just bleeding money every day?
You need to cut costs and either reduce your fixed costs or increase your sales.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast features discussions on various aspects of eCommerce, focusing on how to optimize business strategies for growth in the digital marketplace. It covers diverse topics including marketing strategies, customer retention, business models, and the importance of understanding metrics for making informed decisions. Episodes often highlight real-world examples and personal anecdotes from the hosts, who share their experiences as eCommerce entrepreneurs, providing listeners with actionable insights and tips rooted in practical knowledge. Overall, it seeks to empower eCommerce business owners by demystifying complex concepts and offering straightforward advice that can be implemented immediately.

The unique aspect of this series lies in... more

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These podcasts share a similar audience with this podcast:

1. James Sinclair's Business Broadcast
2. Garys Economics
3. Coining It
4. The Martin Lewis Podcast
5. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

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