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Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: The Hammersley Brothers Ecommerce Podcast

The Hammersley Brothers
E-Commerce
Ecommerce
Customer Acquisition Cost
Google Ads
Return On Advertising Spend (ROAS)
Marketing
Agencies
Ecommerce Strategy
Sustainability
Facebook Ads
Profitability
Fixed Costs
Customer Engagement
Ecommerce Revenue
Beddingenvy
Sales Growth
Advertising Budget
Customer Service
Marketing Strategies
Inventory Management

The Hammersley Brothers Ecommerce Podcast By Mark & Ian Hammersley

PublishesWeeklyEpisodes100Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Ecommerce: The Hammersley Brothers Ecommerce Podcast

Latest Episodes

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.

In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes... more

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Co... more

We are back! New podcast episode. Here's what we covered:

Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:

Wasting time on “growth hacks” that don’t grow anything

Being busy ... more

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:

• How to know if it’s your ads or your ... more

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Cameron Goldie
Director of Ecommerce at Grenade
Grenade
Episode: Behind the Brand: Unpacking Grenade’s Online Strategy
Chloë Thomas
E-commerce expert and host of Ecommerce Masterplan Podcast.
Ecommerce Masterplan Podcast
Episode: Ecommerce: Chloë Thomas Interview

Hosts

Mark Hammersley
Co-host of the Hammersley Brothers Ecommerce Podcast with a wealth of experience in e-commerce business strategies and marketing.
Ian Hammersley
Co-host of the Hammersley Brothers Ecommerce Podcast, specializing in e-commerce dynamics and entrepreneurial insights.

Reviews

4.8 out of 5 stars from 77 ratings
  • The go to guys for scaling ecommerce

    I have read the Hammersley’s book and am currently getting through their podcasts. Their calm, measured approach to ecommerce and decades of experience make for an absolutely fascinating study on how to grow an online business. I have learnt enough from from these guys in a week to get started and I can only imagine what I’ll know once I have listened to all of their podcasts. If you’re looking to grow your ecommerce business, then do yourself a favour and absorb everything these guys have out t... more

    Apple Podcasts
    5
    Full_noize
    Australia2 years ago
  • A great show

    Great insights on topics in ecommerce and marketing . Great!

    Apple Podcasts
    5
    Nylanarf
    Philippines3 years ago
  • E-commerce must have

    If you own or run an eCommerce store you want to listen to every single word here. The KPI formula developed by these guys is crucial to your success.

    Apple Podcasts
    5
    KayDayMelbourne
    Australia4 years ago
  • A must for e-commerce store owners ✨

    There are so many learnings in this podcast based on real client case studies, so get your notepad out and start implementing!

    Apple Podcasts
    5
    Rachel M C UK
    United Kingdom4 years ago
  • Everything makes sense now!

    After being stuck in a plateau of $1.5M of sales, I finally know how I am going to get to the $5M mark! Everything was explained so well and gave me great ideas for moving forward☺️

    Apple Podcasts
    5
    Houla6575
    Australia5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners rave about the practical insights and actionable strategies provided in the sessions.
The hosts' calm and measured approach to discussing e-commerce challenges is appreciated for making complex topics more approachable.
Listeners emphasize the substantial value obtained from their discussions based on real client case studies, noting the importance of practical learning.
Feedback frequently highlights that the content is incredibly relevant for those looking to grow their online businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: How do you maximize profit?
Maximizing profit involves capitalizing on seasonal sales peaks while being cautious not to chase revenue during low-demand periods.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What is the biggest trap when taking on wholesale as a channel?
The biggest trap is the potential to compromise pricing, stock levels, and brand integrity through ill-advised partnerships.
Listeners’ Questions Part 4: Competing with Big Brands, Wholesale Traps & Maximising Profit
Q: What advantage do we have as a small business owner to compete with the big businesses that dominate ads?
Small businesses can leverage personal connections and trust, which larger corporations struggle with due to their size and impersonal nature.
Ecommerce: Listeners' Questions Part 3
Q: Should you start an Ecommerce brand that you are passionate about or where you see a market gap?
It's better to start with a market gap, but combining it with passion is ideal.
Ecommerce: Listeners' Questions Part 3
Q: What do you do if you're just bleeding money every day?
You need to cut costs and either reduce your fixed costs or increase your sales.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
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Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on a broad range of topics relevant to e-commerce, providing insights, strategies, and practical advice for online business owners. Episodes often feature discussions around navigating competitive markets, maximizing profits, email marketing strategies, and the impact of external factors like tariffs and seasonal changes on e-commerce performance. Unique content elements include Q&A sessions where the hosts address listener inquiries, ensuring that the advice given is grounded in real-world scenarios and challenges faced by small business owners. Overall, it's an invaluable resource for anyone looking to enhance their understanding of e-commerce and improve their business practices.

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How many episodes of this podcast are there?

this podcast launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Cameron Goldie
2. Chloë Thomas

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