Meta Ads: Under the Hood
Megan WinterWelcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more
| Publishes | Weekly | Episodes | 99 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
"Until you test, it's just a guess." You've probably heard Megan say it a hundred times — but most small businesses are still testing their meta ads the wrong way, which means they're not really testing at all. They're just guessing with extra steps.... more
This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including running her own family business.
more
Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business.
In this episode, Megan sits down with ... more
Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run into trouble.
• Small businesses don't have the economy of scale bi... more
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Reviews
- You’ve changed my mind about meta
I’ve always been sceptical about Meta ads, and seeing small business owners invest so much in them breaks my heart sometimes. Especially when they don’t work. But you’ve changed my mind Megan. The way you talk about using clever strategy and creative, simplifying the process. I love listening to your approach, hearing about your clients businesses, and how you lead with integrity. Thank you for changing my mind 🧠
Apple Podcasts5Fi Johnston | Peach Business
Australia2 months ago - Full of juicy insights delivered in an easy to understand format!
Love, love, love the podcast. So much helpful information delivered in a genuine way. Megan combines research and learned experience into episodes that give insight into the often confusing meta landscape. Can't wait to listen to the next episode!
Apple Podcasts5Renee- VOUSAustralia3 months ago - So helpful and never boring!
It sucks that it’s not enough to be great at what you do, but that you also have to tell people about it! As a small business owner, I know that marketing is the key to sustainable success and I love learning about it from Megan and her guests. Always helpful. Never boring 🫶
Apple Podcasts5EllenJHooperAustralia4 months ago - 10/10 💖
Absolutely love this podcast, I have been binging it. I love Megan’s values, her integrity is evident. I also love hearing for the guests she interviews. Thanks so much!!!!
Apple Podcasts5Miss ChardyAustralia4 months ago - Top notch
Such a wealth of information here. Love the format and the no fuss informative approach. Great job Megan!
Apple Podcasts5bradpetroskyAustralia6 months ago
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Chart Rankings
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Apple Podcasts | #100 |  United States/Business/Marketing |
Apple Podcasts | #176 |  United Kingdom/Business/Marketing |
Apple Podcasts | #176 |  Canada/Business/Marketing |
Apple Podcasts | #167 | Australia/Business/Marketing |
Apple Podcasts | #173 |  Italy/Business/Marketing |
Apple Podcasts | #10 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Meta Ads: Under the Hood
What is Meta Ads: Under the Hood about and what kind of topics does it cover?
This show centers on practical, hands-on strategies for Meta (Facebook and Instagram) advertising, with episodes ranging from step-by-step frameworks for profitable campaigns to diagnosing underperforming ads. Hosts and guests share real-world case studies, emphasizing audience understanding, offer quality, creative testing, and aligning ads with a broader marketing system. Notable angles include brand-building considerations, mindful budgeting, ethical and sustainable growth, and a tendency to blend tactical ad tactics with holistic marketing for sustainable results. A distinctive trait is the consistent focus on actionable frameworks and measurable outcomes, often accompanied by a promo for the host's agency and training programs. Potenti... more
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How many listeners does Meta Ads: Under the Hood get?
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Which podcasts are similar to Meta Ads: Under the Hood?
These podcasts share a similar audience with Meta Ads: Under the Hood:
1. The Amy Porterfield Show
2. Shopify Masters
3. Build Your Tribe | Grow Your Business with Social Media
4. The Game with Alex Hormozi
5. Social Media Marketing Podcast
How many episodes of Meta Ads: Under the Hood are there?
Meta Ads: Under the Hood launched 4 years ago and published 99 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Meta Ads: Under the Hood?
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What guests have appeared on Meta Ads: Under the Hood?
Recent guests on Meta Ads: Under the Hood include:
1. Fee Johnston
2. Mia Fileman
3. Ellen Hooper
4. Rachelle Saevil
5. Brooke Huckabee
6. Denise Dunn
7. Claire Goldsworthy
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.