
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more
| Publishes | Weekly | Episodes | 93 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do?
In this episode, I sit down with executive coach and people leader Ellen Hooper to talk ab... more
Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve?
In this final episode of my six-part series on how to run profitable Meta ads in 2026, I talk about the last step of my PROFIT framework:... more
Do your Meta ads feel way more complicated than they need to be? Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, and still wondering why your Facebook ads aren't converting.
In this ... more
Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen?
I'm talking about why that happens and the hidden leaks that quietl... more
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I’ve always been sceptical about Meta ads, and seeing small business owners invest so much in them breaks my heart sometimes. Especially when they don’t work. But you’ve changed my mind Megan. The way you talk about using clever strategy and creative, simplifying the process. I love listening to your approach, hearing about your clients businesses, and how you lead with integrity. Thank you for changing my mind 🧠
Love, love, love the podcast. So much helpful information delivered in a genuine way. Megan combines research and learned experience into episodes that give insight into the often confusing meta landscape. Can't wait to listen to the next episode!
It sucks that it’s not enough to be great at what you do, but that you also have to tell people about it! As a small business owner, I know that marketing is the key to sustainable success and I love learning about it from Megan and her guests. Always helpful. Never boring 🫶
Absolutely love this podcast, I have been binging it. I love Megan’s values, her integrity is evident. I also love hearing for the guests she interviews. Thanks so much!!!!
Such a wealth of information here. Love the format and the no fuss informative approach. Great job Megan!
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The show focuses on practical Meta (Facebook and Instagram) advertising, with host Megan Winter breaking down real campaigns, strategies, and measurement to help listeners improve ROAS and scale with integrity. Episodes emphasize brand foundation, user-centric creative, data-driven optimization, and long-term growth over quick wins, often pairing tactical how-tos with behind-the-scenes lessons from diverse brands. A notable strength is translating complex tactics into actionable steps, while consistently underscoring brand authenticity, customer experience, and responsible advertising decisions that resonate with e-commerce and service-based businesses alike.
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These podcasts share a similar audience with Meta Ads: Under the Hood:
1. The Foundr Podcast with Nathan Chan
2. The Amy Porterfield Show
3. Shopify Masters
4. Social Media Marketing Podcast
5. BigDeal
Meta Ads: Under the Hood launched 4 years ago and published 93 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Meta Ads: Under the Hood include:
1. Rachelle Saevil
2. Brooke Huckabee
3. Denise Dunn
4. Claire Goldsworthy
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