Meta Ads: Under the Hood
Megan WinterWelcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more
| Publishes | Weekly | Episodes | 101 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
When Carol opened The Shoe Garden in Brisbane in 2012, she was recovering from burnout and building something she knew women needed: fashionable, colourful shoes for longer feet, starting at size 10. Mainstream retailers offer women with longer feet ... more
"Fire your agency" content is everywhere right now — but is it good advice? Megan (who runs both an agency and a training program teaching people to run their own ads) breaks down the truth: there's no universal right answer, only the right fit for y... more
"Until you test, it's just a guess." You've probably heard Megan say it a hundred times — but most small businesses are still testing their meta ads the wrong way, which means they're not really testing at all. They're just guessing with extra steps.... more
This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketing experience to the chat, including running her own family business.
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- Wow! What a wealth of knowledge with a voice that makes you want to binge the show!! Thank you
I found Megan about a week ago and can happily say I’ve binged her episodes over and over. The value she brings is absolutely amazing for an Ecom brand that is trying to run ads all on her own. I cannot recommend this podcast enough. Thanks for sharing your wisdom 🌻🩷
Apple Podcasts5Susan from AMBĒL Skin co.
Australia24 days ago - You’ve changed my mind about meta
I’ve always been sceptical about Meta ads, and seeing small business owners invest so much in them breaks my heart sometimes. Especially when they don’t work. But you’ve changed my mind Megan. The way you talk about using clever strategy and creative, simplifying the process. I love listening to your approach, hearing about your clients businesses, and how you lead with integrity. Thank you for changing my mind 🧠
Apple Podcasts5Fi Johnston | Peach BusinessAustralia4 months ago - Full of juicy insights delivered in an easy to understand format!
Love, love, love the podcast. So much helpful information delivered in a genuine way. Megan combines research and learned experience into episodes that give insight into the often confusing meta landscape. Can't wait to listen to the next episode!
Apple Podcasts5Renee- VOUSAustralia4 months ago - So helpful and never boring!
It sucks that it’s not enough to be great at what you do, but that you also have to tell people about it! As a small business owner, I know that marketing is the key to sustainable success and I love learning about it from Megan and her guests. Always helpful. Never boring 🫶
Apple Podcasts5EllenJHooperAustralia5 months ago - 10/10 💖
Absolutely love this podcast, I have been binging it. I love Megan’s values, her integrity is evident. I also love hearing for the guests she interviews. Thanks so much!!!!
Apple Podcasts5Miss ChardyAustralia6 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #200 |  United Kingdom/Business/Marketing |
Apple Podcasts | #114 | Australia/Business/Marketing |
Apple Podcasts | #12 |  New Zealand/Business/Marketing |
Apple Podcasts | #29 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #30 |  Chile/Business/Marketing |
Apple Podcasts | #76 |  Israel/Business/Marketing |
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Frequently Asked Questions About Meta Ads: Under the Hood
What is Meta Ads: Under the Hood about and what kind of topics does it cover?
This show centers on practical, hands-on strategies for Meta (Facebook and Instagram) advertising, with episodes ranging from step-by-step frameworks for profitable campaigns to diagnosing underperforming ads. Hosts and guests share real-world case studies, emphasizing audience understanding, offer quality, creative testing, and aligning ads with a broader marketing system. Notable angles include brand-building considerations, mindful budgeting, ethical and sustainable growth, and a tendency to blend tactical ad tactics with holistic marketing for sustainable results. A distinctive trait is the consistent focus on actionable frameworks and measurable outcomes, often accompanied by a promo for the host's agency and training programs. Potenti... more
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How many listeners does Meta Ads: Under the Hood get?
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Which podcasts are similar to Meta Ads: Under the Hood?
These podcasts share a similar audience with Meta Ads: Under the Hood:
1. My First Million
2. Build with Leila Hormozi
3. The Game with Alex Hormozi
4. The GaryVee Audio Experience
5. The Amy Porterfield Show
How many episodes of Meta Ads: Under the Hood are there?
Meta Ads: Under the Hood launched 4 years ago and published 101 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Meta Ads: Under the Hood?
Recent guests on Meta Ads: Under the Hood include:
1. Fee Johnston
2. Mia Fileman
3. Ellen Hooper
4. Rachelle Saevil
5. Brooke Huckabee
6. Denise Dunn
7. Claire Goldsworthy
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