
Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more
| Publishes | Weekly | Episodes | 90 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen?
I'm talking about why that happens and the hidden leaks that quietl... more
What does scaling with Meta ads look like behind the scenes?
In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on o... more
Do your Meta ads feel like they're sucking your budget without delivering results?
In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning.
High-converting Meta ads don't... more
Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"?
Most businesses don't have an ads problem, they have an offer problem. In this episode I focus on step two of my six-part PROFIT method an... more
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It sucks that it’s not enough to be great at what you do, but that you also have to tell people about it! As a small business owner, I know that marketing is the key to sustainable success and I love learning about it from Megan and her guests. Always helpful. Never boring 🫶
Absolutely love this podcast, I have been binging it. I love Megan’s values, her integrity is evident. I also love hearing for the guests she interviews. Thanks so much!!!!
Such a wealth of information here. Love the format and the no fuss informative approach. Great job Megan!
Found the podcasts super helpful, I may be a customer later. Please create more content
Found the podcasts super helpful, I may be a customer later. Please create more content
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The show focuses on practical Meta (Facebook and Instagram) advertising, with host Megan Winter breaking down real campaigns, strategies, and measurement to help listeners improve ROAS and scale with integrity. Episodes emphasize brand foundation, user-centric creative, data-driven optimization, and long-term growth over quick wins, often pairing tactical how-tos with behind-the-scenes lessons from diverse brands. A notable strength is translating complex tactics into actionable steps, while consistently underscoring brand authenticity, customer experience, and responsible advertising decisions that resonate with e-commerce and service-based businesses alike.
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These podcasts share a similar audience with Meta Ads: Under the Hood:
1. The Amy Porterfield Show
2. Social Media Marketing Podcast
3. Build Your Tribe | Grow Your Business with Social Media
4. Good Content with Shannon McKinstrie
5. The Diary Of A CEO with Steven Bartlett
Meta Ads: Under the Hood launched 4 years ago and published 90 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Meta Ads: Under the Hood include:
1. Rachelle Saevil
2. Brooke Huckabee
3. Denise Dunn
4. Claire Goldsworthy
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