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Artwork for Meta Ads: Under the Hood

Meta Ads: Under the Hood

Megan Winter
Facebook Ads
Meta Ads
Instagram Ads
Marketing Strategy
Creativity In Advertising
Sustainability
Trust
Slapper's Songs
Customer Perspective
Traffic and Awareness Campaigns
Marketing Funnels
Lookalike Audiences
A+ Campaigns
Cost Per Acquisition
Australia
Fashion
Ethical Production
Fast Fashion
Brand Pillars
Consumer Behavior

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more

PublishesWeeklyEpisodes76Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Meta Ads: Under the Hood

Latest Episodes

To download the playbook that goes alongside this episode click here: www.lumemarketing.com/mistakes

In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead. 

 I’ve audited... more

To download the playbook that goes alongside this episode click here: www.lumemarketing.com/mistakes

In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead. 

I’ve a... more

If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit.

I’ve worked with dozens of eCommerce brands inside The ROAS Lab,... more

In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust.

Together, they dive deep into how eCommerce brands... more

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Recent Guests

Claire Goldsworthy
Founder of The Fashion Advocate, focusing on sustainable and ethical fashion.
The Fashion Advocate
Episode: You Don't Need More Followers. You Need More Trust.

Host

Megan Winter
Host of a podcast focused on Facebook and Instagram ads, with over a decade of experience in digital marketing and a background in mentoring business owners at various advertising academies.

Reviews

5.0 out of 5 stars from 21 ratings
  • Extremely informative

    Megan explains things in a way that’s easy to understand and goes over concepts and strategies that aren’t typically talked about. Obsessed with this show!

    Apple Podcasts
    5
    Sswwee12345
    United States6 months ago
  • Wealth of Knowledge

    I’ve been listening to Megan’s podcast over the last week and have never felt more confident at giving Meta Ads a go. I’m looking forward to checking out what else she has to offer.

    Apple Podcasts
    5
    SheriD84
    Australia6 months ago
  • Wealth Of Knowledge

    Megan is an absolute wealth of knowledge when it comes to Meta Ads and building Ecom businesses. Her podcasts are easy to follow and practical. Highly recommend.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago
  • Great tactical content

    Just stumbled across this podcast and I’m very impressed with the short and sweet episodes. There’s no fluff and just good tactical ideas. Thanks and keep up the great work!

    Apple Podcasts
    5
    ninjagamechanger
    United States3 years ago
  • Refreshing podcast without the usual marketing fluff

    Megan is a wealth of knowledge in eCommerce and Marketing and always brings fresh ideas and her own tested experience to the table. She’s a great strategic thinker and has a way of explaining things very structured and easy to understand.

    Apple Podcasts
    5
    katbon2018
    Australia3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners recommend the podcast as a valuable resource for entrepreneurs looking to enhance their ad performance.
Listeners appreciate the practical strategies and actionable insights provided, often noting the effectiveness of the content in helping them navigate digital marketing challenges.
The host's ability to explain complex concepts in an easily understandable manner is frequently highlighted as a key strength of the show.

Chart Rankings

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Audience Metrics

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Listeners per EpisodeGender SkewLocation
InterestsProfessionsAge Range
Household IncomeSocial Media Reach

Frequently Asked Questions About Meta Ads: Under the Hood

What is Meta Ads: Under the Hood about and what kind of topics does it cover?

Focused on the intricacies of Facebook and Instagram advertising, this podcast provides actionable insights aimed at business owners looking to optimize their marketing strategies. The host shares in-depth analysis of successful campaigns, common pitfalls to avoid, and the evolving landscape of digital marketing, with a particular emphasis on understanding the mechanics of metrics like Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA). Unique in its approach, the content often includes anecdotal evidence from the host's extensive background in the industry, making complex concepts accessible and engaging for entrepreneurs and marketers alike. Listeners can expect to walk away with concrete strategies to enhance their ad performance, ... more

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Which podcasts are similar to Meta Ads: Under the Hood?

These podcasts share a similar audience with Meta Ads: Under the Hood:

1. Social Media Marketing Podcast
2. Build Your Tribe | Grow Your Business with Social Media
3. BigDeal
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The Game with Alex Hormozi

How many episodes of Meta Ads: Under the Hood are there?

Meta Ads: Under the Hood launched 3 years ago and published 76 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Meta Ads: Under the Hood?

Recent guests on Meta Ads: Under the Hood include:

1. Claire Goldsworthy

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