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Artwork for Meta Ads: Under the Hood

Meta Ads: Under the Hood

Megan Winter
Facebook Ads
Meta Ads
Instagram Ads
Marketing Strategy
Creativity In Advertising
Sustainability
Trust
Slapper's Songs
Customer Perspective
Traffic and Awareness Campaigns
Lookalike Audiences
Marketing Funnels
A+ Campaigns
Cost Per Acquisition
Australia
Fashion
Ethical Production
Fast Fashion
Brand Pillars
Consumer Behavior

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics o... more

PublishesTwice monthlyEpisodes83Founded3 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for Meta Ads: Under the Hood

Latest Episodes

In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads amplify what's already there.

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You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creativ... more

Megan Winter interviews Brooke Huckerby from Penn & Lytics to educate, empower, and enhance your knowledge and skills to understand the incredible possibilities within your marketing data.

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• Hire us... more

Learn more about working with Lume Marketing

• Hire us to run your ads for you

• Learn how to run your own ads

Key Facts

Accepts Sponsors
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Recent Guests

Rachelle Saevil
Founder and Creative Director of Saevil Row
Saevil Row
Episode: A must-listen for successful meta ads: brand first, ads last
Brooke Huckabee
Data coach and marketing analytics strategist
Penn Analytics
Episode: What a data expert wants you to know about meta ads
Denise Dunn
Founder of Slappa's Thongs
Slappa's
Episode: Scale without selling out using meta ads - with Denise Dunn
Claire Goldsworthy
Founder of The Fashion Advocate, focusing on sustainable and ethical fashion.
The Fashion Advocate
Episode: You Don't Need More Followers. You Need More Trust.

Reviews

5.0 out of 5 stars from 27 ratings
  • Found the podcasts super helpful, I may be a customer later. Please create more content

    Audible
    5
    Amin
    United States5 months ago
  • A Must Listen for me

    For me, who is very new at social media advertising, I find the episodes, very informative. I often listen more than once because there is so much depth to the information, but, this winter presents it in a format that is easy to digest. She is not one of those “I know more than you so I will talk down to you” kind of people.

    Apple Podcasts
    5
    greg tex
    United States5 months ago
  • Extremely informative

    Megan explains things in a way that’s easy to understand and goes over concepts and strategies that aren’t typically talked about. Obsessed with this show!

    Apple Podcasts
    5
    Sswwee12345
    United Statesa year ago
  • Wealth of Knowledge

    I’ve been listening to Megan’s podcast over the last week and have never felt more confident at giving Meta Ads a go. I’m looking forward to checking out what else she has to offer.

    Apple Podcasts
    5
    SheriD84
    Australiaa year ago
  • Wealth Of Knowledge

    Megan is an absolute wealth of knowledge when it comes to Meta Ads and building Ecom businesses. Her podcasts are easy to follow and practical. Highly recommend.

    Apple Podcasts
    5
    Nicki Scib
    Australia2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host explains concepts clearly and covers strategies not often discussed, with practical, repeatable ideas.
Listeners praise the actionable tactics and the host's practical experience in building eCommerce brands.
A must-listen for newcomers to social ads and for seasoned pros who want depth without fluff.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#222
United States/Business/Marketing
Apple Podcasts
#241
Canada/Business/Marketing
Apple Podcasts
#25
Italy/Business/Marketing
Apple Podcasts
#137
Australia/Business/Marketing
Apple Podcasts
#183
Italy/Business
Apple Podcasts
#95
Indonesia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

A must-listen for successful meta ads: brand first, ads last
Q: What is the difference between a business strategy, a marketing strategy, and a brand strategy, and how do they work together?
They are cohesive layers: brand strategy sets the foundation and identity, marketing amplifies the brand, and business strategy guides objectives and execution; all three must align so ads can effectively drive growth while preserving brand integrity.
What a data expert wants you to know about meta ads
Q: What are some foundational things people should do to get their data to a useful point?
Brooke advises starting with installing Google Analytics and determining clear marketing objectives to track performance effectively.
What a data expert wants you to know about meta ads
Q: How did you first fall in love with data and what drew you into the world of marketing analytics specifically?
Brooke discusses her initial role in automotive marketing where she lacked clarity on data measurement, and how this led her to focus on building a data-driven decision-making approach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Meta Ads: Under the Hood

What is Meta Ads: Under the Hood about and what kind of topics does it cover?

This show focuses on practical, battle-tested Meta Ads strategies for Facebook and Instagram, delivered through data-driven discussions, tactical guidance, and real campaign examples. Episodes emphasize framing campaigns within a solid strategy, understanding audiences, optimizing creative, and decoding metrics to improve ROAS. A standout theme is the emphasis on quality content, testing, and avoiding cookie-cutter approaches, with host Megan Winter drawing on extensive hands-on agency experience. Curious listeners—ranging from new advertisers to seasoned marketers—can expect actionable, repeatable techniques, case studies, and a clear emphasis on sustainable growth over trendy hacks.

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Which podcasts are similar to Meta Ads: Under the Hood?

These podcasts share a similar audience with Meta Ads: Under the Hood:

1. Chill & Prosper with Denise Duffield-Thomas
2. Next Level Facebook Ads Podcast
3. Social Media Marketing Podcast
4. The Foundr Podcast with Nathan Chan
5. The Amy Porterfield Show

How many episodes of Meta Ads: Under the Hood are there?

Meta Ads: Under the Hood launched 3 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Meta Ads: Under the Hood?

Recent guests on Meta Ads: Under the Hood include:

1. Rachelle Saevil
2. Brooke Huckabee
3. Denise Dunn
4. Claire Goldsworthy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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