
Ecommerce on Tap is a world where Supply Chain meets storytelling. Join Nathan Resnick and Aaron Alpeter each week as they offer insights into the backend of succesful businesses. Brought to you by Sourcify and Izba Consulting!
| Publishes | Twice monthly | Episodes | 127 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||

Prestige fragrance is one of the most structurally gated industries in consumer beauty. Four compounding houses control formulation. Retailers decide survival based on velocity per door. Most brands never break through. So how did Kayali — an influen... more
Le Labo didn’t scale the way fragrance brands were supposed to — and that’s exactly why it worked. In this episode of Ecommerce On Tap, we break down how Le Labo rejected celebrity launches, mass distribution, and growth theater to build one of the m... more
Fragrance didn’t fail because people wanted fewer options. It failed because it forced certainty in a world that isn’t. In this episode of Ecommerce on Tap, Nathan Resnick and Aaron Alpeter break down how DedCool quietly rebuilt fragrance by question... more
Fragrance didn’t suddenly work online—it needed a new translator. For decades, fragrance was built around authority, aspiration, and department store counters. Then Phlur quietly broke the rules. In this episode of Ecommerce on Tap, we break down: Wh... more
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I learn something every time I listen!
I have been listening since it came out. It's been great so far, you get to think and learn from other people's perspectives.
Really enjoy this podcast and appreciate all the knowledge here!
Great advice for those just starting out, especially in how to build a brand, not just a cash flow stream. In the two episodes thus far, Nathan does a great job setting context and then letting guests tell their stories.








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