
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to gr... more
| Publishes | Weekly | Episodes | 401 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how ... more
Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever so... more
Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’v... more
The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop).
In last week’s episode, we talked all about why prod... more
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A must-listen for anyone in e-commerce. Jessica brings so much clarity and expertise to each episode, and I love that every one is packed with actionable takeaways you can immediately apply to your business.
I discovered the podcast just a few months ago and can't get enough of it. At this point it's hard to find episodes I haven't listened to already, and I re-listen all the time. Most of the business podcasts I've tried just spend 85% of the time pushing their product and talking about vague fluff without any real actionable steps - my pet peeve. Jessica actually shares loads of specific things you can do to beef up your Shopify site! No BS no fluff no wasting my time. You need to listen.
Hello Jessica, just wanted to say I really enjoy the podcast and have learned a lot especially for the past few weeks when I was getting ready to launch my SerenityWork.com.au brand. Thanks again and keep up the good work.
There’s so much awesome information for product based entrepreneurs- especially if you’re running your business solo!
I’ve just discovered this show having returned to my attention to really ramping up my online business again. I really like Jessica’s awareness of current information about what e-commerce is like now. Her understanding of email marketing is really making me think about improving and optimising what I’m doing. She shares really solid solutions to problems without any woo woo. It’s very motivating . Thank you!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #185 |
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This show delivers practical, workshop-style guidance for product-based eCommerce—covering email marketing, conversion optimization, branding, and growth tactics that you can apply right away. Episodes frequently explore actionable playbooks for Shopify and Klaviyo users, post-purchase strategies, list growth, and seasonal campaigns, all grounded in real-world retail experience. Listeners benefit from blunt, no-nonsense coaching that emphasizes clarity, repeatable systems, and sustainable growth without burnout. A notable strength is the emphasis on tangible tactics (templates, workflows, and checklists) combined with stories from the host's seven- to eight-figure experiences, making it appealing for hands-on store owners and marketing prof... more
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These podcasts share a similar audience with eCommerce Badassery:
1. The Product Boss with Jacqueline Snyder
2. The Buyerside Chat
3. Shopify Masters
4. How to Sell Your Stuff on Etsy
5. The Amy Porterfield Show
eCommerce Badassery launched 6 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on eCommerce Badassery include:
1. Katie Hunt
2. Chase Clymer
3. Ciara Stockeland
4. Anna Shipley
5. Kristin Fisher
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