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Artwork for eCommerce Badassery

eCommerce Badassery

Jessica Totillo Coster
Ecommerce
Email Marketing
Shopify
Customer Experience
Social Media Marketing
Marketing Strategies
Klaviyo
Ecommerce Marketing
Ecommerce Business
Entrepreneurship
Marketing Strategy
Email Automation
SEO
Website Optimization
Customer Retention
Instagram
Customer Engagement
Black Friday
Customer Journey
Product Pages

Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business.Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to gr... more

PublishesWeeklyEpisodes387Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for eCommerce Badassery

Latest Episodes

Ever been told you need to hire help ASAP? Same. And while that's usually good advice, nobody warns you about what happens when the person you hired is actually making everything worse.

I'm talking about this one today because a friend of mine just ... more

Feel like you’re constantly shouting into the void trying to get eyes on your products? When you have a new launch, a big sale, or a major business milestone, it’s easy to feel like you’re doing all the heavy lifting yourself—or worse, that you need ... more

YouTube

Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people... more

YouTube

Raise your hand if you’ve ever felt like burning down your business and escaping to an island to live a simple life. If there is anything guaranteed in business, it’s that overwhelm and burnout are sure to show up at some point. And this is confirmed... more

YouTube

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Podcast Host
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Recent Guests

Katie Hunt
Podcast host, business strategist, and community builder for product-based business owners.
Proof to Product
Episode: 290. The State of the Product Industry & What You Should Be Focusing on with Katie Hunt
Chase Clymer
Co-founder of Electric Eye and host of the Honest eCommerce Podcast
Electric Eye
Episode: 282. Conversion Rate Optimization: Putting Your Customer Journey First to Increase Sales with Chase Clymer
Ciara Stockeland
Profit Strategist and Debt Whisperer
Episode: 274. Setting Profit Goals with Ciara Stockeland
Anna Shipley
Resident ad strategist inside the Lounge eCommerce Membership and owner of Flourish Digital
Flourish Digital
Episode: 272. What You Need to Know About Meta Ads in 2024 with Anna Shipley
Kristin Fisher
Corporate retail buyer turned eCommerce store owner and founder of the gifting brand Bocu.
Bocu
Episode: 270. How to Think Like a Buyer with Kristin Fisher

Host

Jessica Totillo Coster
Host of the show

Reviews

4.9 out of 5 stars from 140 ratings
  • A Must-Listen For E-Commerce Founders

    A must-listen for anyone in e-commerce. Jessica brings so much clarity and expertise to each episode, and I love that every one is packed with actionable takeaways you can immediately apply to your business.

    Apple Podcasts
    5
    Luxe & Bloom Gift Boxes
    United States2 months ago
  • Essential for Shopify e-commerce

    I discovered the podcast just a few months ago and can't get enough of it. At this point it's hard to find episodes I haven't listened to already, and I re-listen all the time. Most of the business podcasts I've tried just spend 85% of the time pushing their product and talking about vague fluff without any real actionable steps - my pet peeve. Jessica actually shares loads of specific things you can do to beef up your Shopify site! No BS no fluff no wasting my time. You need to listen.

    Apple Podcasts
    5
    Elaine White Pine
    United States4 months ago
  • One of the best out There

    Hello Jessica, just wanted to say I really enjoy the podcast and have learned a lot especially for the past few weeks when I was getting ready to launch my SerenityWork.com.au brand. Thanks again and keep up the good work.

    Apple Podcasts
    5
    aymanelmon
    Australia9 months ago
  • Awesome Stuff In Every Episode

    There’s so much awesome information for product based entrepreneurs- especially if you’re running your business solo!

    Apple Podcasts
    5
    WuhDuhFuh
    United States9 months ago
  • Really practical and current advice

    I’ve just discovered this show having returned to my attention to really ramping up my online business again. I really like Jessica’s awareness of current information about what e-commerce is like now. Her understanding of email marketing is really making me think about improving and optimising what I’m doing. She shares really solid solutions to problems without any woo woo. It’s very motivating . Thank you!

    Apple Podcasts
    5
    nic@HOW
    Australiaa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviewers highlight the host's authenticity and no-fluff approach as a major draw.
Listeners praise the host for practical, actionable tips that can be implemented quickly.
Audience notes the show breaks down complex topics into digestible, step-by-step strategies.
Sponsors and guests are valued for real-world insights rather than hype or buzzwords.
Fans frequently mention community resources and ongoing support beyond episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#201
Canada/Business/Marketing
Apple Podcasts
#35
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

345. Listener Q&A: Sales, Sanity and Strategy for Q4
Q: How do I plan for Q4 when life throws you a curveball?
It's important to simplify your Q4 plan and focus on evergreen products to protect your energy.
345. Listener Q&A: Sales, Sanity and Strategy for Q4
Q: How do I keep momentum going into January?
Consider using bounce back offers to motivate customers to return after the holiday season.
345. Listener Q&A: Sales, Sanity and Strategy for Q4
Q: Do I have to run a Black Friday sale?
No, you absolutely do not have to run a Black Friday sale if it does not align with your brand values.
345. Listener Q&A: Sales, Sanity and Strategy for Q4
Q: Will people still be spending money in Q4?
Despite economic concerns, there will still be spending, although potentially less than in recent years.
341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have
Q: What are effective strategies to get existing customers to opt-in for emails?
The host suggests four main strategies: customizing pop-ups for non-subscribers, enhancing order confirmation emails with calls to action for sign-ups, using direct mail with QR codes, and running targeted ads on social media using customer lists.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About eCommerce Badassery

What is eCommerce Badassery about and what kind of topics does it cover?

- The show delivers practical, no-nonsense strategies for growing product-based eCommerce businesses, with a strong emphasis on email marketing, conversion rate optimization, and automation. Episodes cover topics from post-purchase experiences and AOV growth to store UX, pricing, and platform-specific tactics (Shopify, Klaviyo), often including real-world case studies and actionable templates you can implement quickly.

- Notable strengths include concise, workshop-style episodes, a focus on tangible results, and a willingness to critique common DIY traps in favor of investing in systems and speed. The host frequently blends personal retail experience with guest insights to translate big-brand tactics into approachable actions for small to m... more

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How many listeners does eCommerce Badassery get?

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How many subscribers and views does eCommerce Badassery have?

To see how many followers or subscribers eCommerce Badassery has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to eCommerce Badassery?

These podcasts share a similar audience with eCommerce Badassery:

1. The Product Boss with Jacqueline Snyder
2. The Amy Porterfield Show
3. Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
4. The Buyerside Chat
5. Proof to Product

How many episodes of eCommerce Badassery are there?

eCommerce Badassery launched 6 years ago and published 387 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact eCommerce Badassery?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for eCommerce Badassery?

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How do I access podcast episode transcripts for eCommerce Badassery?

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What guests have appeared on eCommerce Badassery?

Recent guests on eCommerce Badassery include:

1. Katie Hunt
2. Chase Clymer
3. Ciara Stockeland
4. Anna Shipley
5. Kristin Fisher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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