Rephonic
Artwork for Proof to Product

Proof to Product

Katie Hunt
Paper Camp
Wholesale
Wholesale Sales
Trade Shows
Email Marketing
Entrepreneurship
Marketing Strategies
Product Development
E-Commerce
Retail
Wholesale Business
Product-Based Business
Creative Entrepreneurship
Sales Strategies
Tariffs
Faire
Customer Retention
Paper Camp Scholarship
Black Friday
Small Business

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more

PublishesTwice weeklyEpisodes557Founded9 years ago
Number of ListenersCategories
DesignArtsBusinessEntrepreneurship

Listen to this Podcast

Artwork for Proof to Product

Latest Episodes

What did it cost you to not do Paper Camp last round?

Not what it costs to join the program — we'll get to that. I'm talking about the other number. The invisible one.

• The wholesale orders you didn't land because your pricing wasn't dialed in.

... more

Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being run like a D2C channel.

If you started in direct-to-consumer and layered wholes... more

"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided ... more

You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap between where you are and what's coming. That's exactly where Charina Cabana... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Samantha Rubenstein
From WareSpace, a warehouse-space provider for small brands
WareSpace
Episode: 450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods
Karen Sawyer-Meehan
Co-chair of The Noted Trade Show, Pier Six Press
Pier Six Press / Greeting Card Association
Episode: 446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
Austin Kleon
Best-selling author of Steal Like an Artist, Show Your Work, Keep Going, and Don't Call It Art
Author
Episode: 444 | Don't Call It Art with Austin Kleon
Daniel Lachman
Founder of Justice for Artists, artist and former Etsy seller
Justice for Artists
Episode: 441 | How To Protect Your Work as an Artist with Daniel Lachman, Justice for Artists
Tammie Bennett
Life and business coach
Show Up Society / Proof to Product guest
Episode: 440 | How to Stop Second Guessing Yourself with Tammie Bennett
Andrew Fegler
Founder of That's So Andrew
That's So Andrew
Episode: 439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Lib Ramos
Organizer of Indie Craft Parade
Indie Craft Parade
Episode: 437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Kaila Uli
Content strategist focused on turning visibility into sales for product brands
Kaila Uli
Episode: 436 | Turning Visibility Into Sales with Kaila Uli, The Bok Agency
Ilana Griffo
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype

Host

Katie Hunt
Host focused on product-based business growth, wholesale scaling, and brand strategy.

Reviews

4.9 out of 5 stars from 410 ratings
  • I am addicted to Proof to Product! Katie is a must-listen if you are in indie home and gift.

    Podchaser
    5
    mrothstudio
    11 days ago
  • An Exceptional Resource For Learning About Wholesale

    This podcast is an exceptional resource for understanding the fundamentals of launching a wholesale business (for any type of product). Katie has a knack for providing professional content that explains the industry in ways even beginners can benefit from. Every episode contains a generous wealth of information backed by years of experience. After listening to most of the episodes, I now look forward to enrolling in Proof to Product’s LABS for a deeper dive into learning about wholesale.

    Thank... more

    Apple Podcasts
    5
    review by AB
    United Statesa month ago
  • A lot of paper camp talk

    About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

    Apple Podcasts
    3
    Deanster1394!
    United States7 months ago
  • Essential for product-based entrepreneurs

    Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

    Apple Podcasts
    5
    Delgado Creative Group
    United States9 months ago
  • Straight to the Point - solid advice

    I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

    Apple Podcasts
    5
    SkyLaur
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show as a practical, must-listen resource for product-based entrepreneurs.
Audiences appreciate the guest diversity and the tangible steps shared for wholesale and brand-building.
The format is repeatedly described as concise, actionable, and free of fluff, with a strong emphasis on real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#64
United States/Arts/Design
Apple Podcasts
#129
United Kingdom/Arts/Design
Apple Podcasts
#136
Canada/Arts/Design
Apple Podcasts
#146
Italy/Arts/Design
Apple Podcasts
#152
Australia/Arts/Design
Apple Podcasts
#237
Germany/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

Quick Hit: What Does It Take to Get Into My Dream Store?
Q: And secondly, tell us how you landed this account. How did that come to be? And also, why were they your dream store?
The guest explains that after applying lessons from Paper Camp and revamping the catalog, the store surprisingly reached out years after an initial, unsuccessful pitch, highlighting the impact of ongoing relationship-building and improved readiness.
450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods
Q: What were the warning signs that it was time to outgrow a home or private studio space?
The team was overwhelmed by boxes and space constraints, couldn't train staff effectively due to cramped layouts, and delivery logistics became disruptive, signaling a need for a more scalable, dedicated space.
439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What advice do you have about financing trade shows and managing risk?
He advises budgeting in advance, using a business credit card or line of credit, and separating personal and business finances to avoid overextension, emphasizing long-term ROI over immediate returns.
439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What types of goals do you set when you sign up for a show?
Andrew explains he sets a mix of financial targets (e.g., 1.5x cost recovery) and relationship goals for reconnects with big-box buyers, treating each show as a strategic investment with measurable milestones.
Quick Hit: Do Your Products Need to Be Cohesive?
Q: Like, what do you kind of attribute that to?
The guest attributes the cohesive brand recognition to a strong design background and deliberate floor-plan thinking from their carpet and menswear experience, which informs how designs fit together and how collections read as a whole.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Proof to Product

What is Proof to Product about and what kind of topics does it cover?

This show consistently centers on growing product-based brands through wholesale, trade shows, and structured coaching programs. Episodes highlight practical steps for securing wholesale accounts, optimizing pricing and product lines, and building scalable systems (from inventory to follow-up workflows). Guests share real-world journeys—navigating space, warehousing, branding, and retail partnerships—and the host often plugs hands-on programs that guide brands from launch to expansion. A notable hallmark is the emphasis on tangible,Repeatable tactics over theory, with a strong leaning toward actionable framework and community-based resources. The format tends to blend case studies, practical tips, and interviews with founders and industry e... more

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How many listeners does Proof to Product get?

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What are the audience demographics for Proof to Product?

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How many subscribers and views does Proof to Product have?

To see how many followers or subscribers Proof to Product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Proof to Product?

These podcasts share a similar audience with Proof to Product:

1. The Product Boss with Jacqueline Snyder
2. The Buyerside Chat
3. How to Sell Your Stuff on Etsy
4. Windowsill Chats
5. Creative Pep Talk

How many episodes of Proof to Product are there?

Proof to Product launched 9 years ago and published 557 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Proof to Product?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Proof to Product?

Rephonic pulls ratings and reviews for Proof to Product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Proof to Product?

Rephonic provides full transcripts for episodes of Proof to Product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Proof to Product?

Recent guests on Proof to Product include:

1. Samantha Rubenstein
2. Karen Sawyer-Meehan
3. Austin Kleon
4. Daniel Lachman
5. Tammie Bennett
6. Andrew Fegler
7. Lib Ramos
8. Kaila Uli

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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