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Artwork for Proof to Product

Proof to Product

Katie Hunt
Paper Camp
Entrepreneurship
Trade Shows
Wholesale Sales
Paper Camp Scholarship
Email Marketing
Community Support
Wholesale Promotions
Proof To Product
Wholesale Business Growth
Burnout
Business Strategy
New Year Business Checklist
Wholesale Selling
Retail Sales
E-Commerce
Self-Care
Wholesale Buying Patterns
Retail Strategies
Work-Life Balance

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more

PublishesWeeklyEpisodes520Founded9 years ago
Number of ListenersCategories
BusinessDesignEntrepreneurshipArts

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Artwork for Proof to Product

Latest Episodes

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and bu... more

This week I'm joined by content strategist Kaila Uli. If you're trying to get more visibility for your product brand online and actually turn that visibility into sales, you are going to love this conversation.

I originally started following Kaila... more

This week I am joined by Ilana Griffo and Katie Johnson, the founders of Goodtype and the authors of the new book Follow Your Art.

If you're not familiar with Goodtype, it started as a platform celebrating lettering artists and creatives around th... more

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Recent Guests

Kaila Uli
Content strategist focused on turning visibility into sales for product brands
Kaila Uli
Episode: 436 | Turning Visibility Into Sales with Kaila Uli, The Bok Agency
Ilana Griffo
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Katie Johnson
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Angie Chua
Founder, Bobo Design Studio; owner of Bobo Palm Springs
Bobo Design Studio / Bobo Palm Springs
Episode: 433 | How to Navigate the Seasonality of Retail with Angie Chua, bobo design studio
Brianna Reagan
Owner of Brianna Reagan Creates, specializing in paper goods
Brianna Reagan Creates
Episode: 431 | Growing Wholesale Orders by 400% in Just 5 Months, Case Study with Brianna Reagan, Brianna Reagan Creates
Taylor Carroll
Owner of The Stray Shop, a cat-themed business
The Stray Shop
Episode: 430 | From One-Off Orders to Predictable Wholesale Sales, Case Study with Taylor Carroll, The Stray Shop
Zeba Parker
Founder of Treleaf, a brand specializing in houseplant accessories
Treleaf
Episode: 429 | Fix the Wholesale Foundation Before You Scale, Case Study with Zeba Parkar, Treleaf
Kate Murray
Owner of Quick Brown Fox Letterpress
Quick Brown Fox Letterpress
Episode: 427 | Nurturing Relationships with Key Accounts & Independent Retailers with Kate Murray, Quick Brown Fox Letterpress
Isabella Montano Ghazarians
Founder of the stationery brand Isabella MG
Isabella MG
Episode: 425 | How Doing Trade Shows Landed Her Artwork in Target & HomeGoods with Isabella Montano Ghazarians, Isabella MG

Host

Katie Hunt
Host with a robust background in business development and marketing, Katie Hunt is dedicated to helping product brands bring their offerings to retail shelves. She has deep insights from both her corporate experience and her entrepreneurial journey as a product-based business owner. With two MBAs in finance and marketing, her episodes focus on practical business growth strategies.

Reviews

4.9 out of 5 stars from 404 ratings
  • A lot of paper camp talk

    About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

    Apple Podcasts
    3
    Deanster1394!
    United States2 months ago
  • Essential for product-based entrepreneurs

    Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

    Apple Podcasts
    5
    Delgado Creative Group
    United States5 months ago
  • Straight to the Point - solid advice

    I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

    Apple Podcasts
    5
    SkyLaur
    United States9 months ago
  • Informative & Inspiring

    Love the guests, love the topics - all around such a wonderful resource for small business owners! 🩵

    Apple Podcasts
    5
    Sook & Hook Sea Glass
    United Statesa year ago
  • Awesome topics!

    Relatable experience from various guests. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging conversations with actionable insights from industry experts.
Valuable resource for product-based business growth.
Practical strategies for both new and experienced product sellers.
Inspiration and motivation that resonates with creative business owners.
A supportive community for aspiring and established entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#25
United States/Arts/Design
Apple Podcasts
#41
Canada/Arts/Design
Apple Podcasts
#147
United Kingdom/Arts/Design
Apple Podcasts
#85
Australia/Arts/Design
Apple Podcasts
#19
Finland/Arts/Design
Apple Podcasts
#36
New Zealand/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co
Q: What should folks be thinking about right now with Pinterest? Are there any new strategies they should be implementing, or is it the same stuff that still works?
Focus on consistency and a structured approach: import catalogs and set up boards for core categories, create and save pins to your profile, and run a steady cadence (more volume with video). Also leverage Trends and Shopping Trends to alignPin titles and descriptions with what's hot, while ensuring your visuals feel authentic and human-made to stand out from AI-generated content.
435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Q: What led you to write Follow Your Art?
They describe identifying the core question they kept encountering—how to find and communicate one's authentic style—and how that evolved into a broader perspective on helping artists articulate their patterns and voice.
433 | How to Navigate the Seasonality of Retail with Angie Chua, bobo design studio
Q: Tell everybody, tell the fine folks listening, like who you are about your businesses and what kind of products you sell.
Angie explains she is the founder of Bobo Design Studio, a travel-inspired stationary brand, and that she opened Bobo Palm Springs in 2021 to create a space that features work from women of color and queer artists, as well as Japanese imports and art supplies.
This is Strategy with Seth Godin [Replay]
Q: How should listeners approach iterating on their strategy when expanding to retailers or direct-to-consumer channels?
Begin with a strategy that prioritizes being talkable, continuously iterate on what makes people want to discuss you, and use early merchant feedback to adjust product-market fit and distribution before wider rollout.
This is Strategy with Seth Godin [Replay]
Q: Why is the smallest viable audience so important for growth, especially in the context of shelf space and direct-to-consumer strategies?
Because you can't reach everyone, so you must identify the handful of people who will become advocates and buyers, then grow from that core group through retention, word of mouth, and scalable iterations rather than chasing broad reach.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Proof to Product

What is Proof to Product about and what kind of topics does it cover?

Focused on sustainable business growth for those who create and sell physical products, this podcast offers practical strategies and solutions aimed at enhancing sales and marketing efforts. Each episode features insights from experienced entrepreneurs and business leaders who guide listeners through the complexities of scaling their businesses, whether they are just starting out or are seasoned professionals. Topics range from wholesale sales tactics, trade show participation, e-commerce optimization, to effective marketing strategies utilizing platforms like Instagram and TikTok. The emphasis on real-world applications and community support resonates throughout, making this a valuable resource for anyone looking to improve their business ... more

Where can I find podcast stats for Proof to Product?

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How many listeners does Proof to Product get?

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What are the audience demographics for Proof to Product?

Rephonic provides comprehensive predictive audience data for Proof to Product, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Proof to Product have?

To see how many followers or subscribers Proof to Product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Proof to Product?

These podcasts share a similar audience with Proof to Product:

1. The Product Boss with Jacqueline Snyder
2. Windowsill Chats
3. The Buyerside Chat
4. How to Sell Your Stuff on Etsy
5. Creative Pep Talk

How many episodes of Proof to Product are there?

Proof to Product launched 9 years ago and published 520 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Proof to Product?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Proof to Product?

Rephonic pulls ratings and reviews for Proof to Product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Proof to Product?

Rephonic provides full transcripts for episodes of Proof to Product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Proof to Product?

Recent guests on Proof to Product include:

1. Kaila Uli
2. Ilana Griffo
3. Katie Johnson
4. Angie Chua
5. Brianna Reagan
6. Taylor Carroll
7. Zeba Parker
8. Kate Murray

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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