
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more
| Publishes | Twice weekly | Episodes | 548 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignEntrepreneurshipBusinessArts | |||

Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles, a product company that creates playfu... more
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students.
I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hear... more
Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.”
Today we're talking about what happens when your bus... more
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more
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This podcast is an exceptional resource for understanding the fundamentals of launching a wholesale business (for any type of product). Katie has a knack for providing professional content that explains the industry in ways even beginners can benefit from. Every episode contains a generous wealth of information backed by years of experience. After listening to most of the episodes, I now look forward to enrolling in Proof to Product’s LABS for a deeper dive into learning about wholesale.
Thank... more
About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.
Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.
I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.
Love the guests, love the topics - all around such a wonderful resource for small business owners! 🩵
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #185 | |
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Apple Podcasts | #144 | |
Apple Podcasts | #213 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practical, founder-focused show that helps product-based businesses grow through wholesale, e-commerce, and marketing strategies. Episodes center on pricing, trade shows, wholesale outreach, catalog planning, and owning customer relationships, often featuring guests who run makers, design, or indie brand businesses. Listeners are likely seeking actionable steps to scale retail partnerships, optimize margins, and build sustainable brands, with a strong emphasis on tangible tactics over theory. A notable strength is the consistent emphasis on real-world applicability, case studies, and community resources like training programs and labs that support ongoing growth.
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These podcasts share a similar audience with Proof to Product:
1. The Product Boss with Jacqueline Snyder
2. Windowsill Chats
3. The Buyerside Chat
4. How to Sell Your Stuff on Etsy
5. Boutique Chat
Proof to Product launched 9 years ago and published 548 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Proof to Product include:
1. Audrey Woollen
2. Austin Kleon
3. Daniel Lachman
4. Andrew Fegler
5. Lib Ramos
6. Jessie Tyree Jenness
7. Kaila Uli
8. Ilana Griffo
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