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Artwork for Proof to Product

Proof to Product

Katie Hunt
Paper Camp
Wholesale Sales
Trade Shows
Email Marketing
Entrepreneurship
Marketing Strategies
Product Development
Wholesale
E-Commerce
Retail
Wholesale Business
Product-Based Business
Creative Entrepreneurship
Sales Strategies
Tariffs
Faire
Paper Camp Scholarship
Black Friday
Small Business
Abandoned Cart Emails

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more

PublishesTwice weeklyEpisodes532Founded9 years ago
Number of ListenersCategories
EntrepreneurshipDesignArtsBusiness

Listen to this Podcast

Artwork for Proof to Product

Latest Episodes

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast.

There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in.

T... more

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business.

We're talking about... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Windowsill ChatsMargo Tantau

Recent Guests

Daniel Lachman
Founder of Justice for Artists, artist and former Etsy seller
Justice for Artists
Episode: 441 | How To Protect Your Work as an Artist with Daniel Lachman, Justice for Artists
Andrew Fegler
Founder of That's So Andrew
That's So Andrew
Episode: 439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Lib Ramos
Organizer of Indie Craft Parade
Indie Craft Parade
Episode: 437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Jessie Tyree Jenness
Owner and artist behind Root and Branch Paper Co.
Root and Branch Paper Co.
Episode: 437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Kaila Uli
Content strategist focused on turning visibility into sales for product brands
Kaila Uli
Episode: 436 | Turning Visibility Into Sales with Kaila Uli, The Bok Agency
Ilana Griffo
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Katie Johnson
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Heather Farris
Pinterest marketing expert
Heather Farris Co
Episode: 434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co
Brianna Reagan
Owner of Brianna Reagan Creates, specializing in paper goods
Brianna Reagan Creates
Episode: 431 | Growing Wholesale Orders by 400% in Just 5 Months, Case Study with Brianna Reagan, Brianna Reagan Creates

Host

Katie Hunt
Host of Proof to Product, wholesale expert and business strategist

Reviews

4.9 out of 5 stars from 405 ratings
  • A lot of paper camp talk

    About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

    Apple Podcasts
    3
    Deanster1394!
    United States4 months ago
  • Essential for product-based entrepreneurs

    Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

    Apple Podcasts
    5
    Delgado Creative Group
    United States6 months ago
  • Straight to the Point - solid advice

    I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

    Apple Podcasts
    5
    SkyLaur
    United Statesa year ago
  • Informative & Inspiring

    Love the guests, love the topics - all around such a wonderful resource for small business owners! 🩵

    Apple Podcasts
    5
    Sook & Hook Sea Glass
    United Statesa year ago
  • Awesome topics!

    Relatable experience from various guests. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans appreciate consistent value and the sense of community around Paper Camp and Labs.
Listeners praise the host's practical, no-nonsense guidance and real-world guest case studies.
Many note the show's concise, actionable episodes and strong wholesale focus.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#20
United States/Arts/Design
Apple Podcasts
#79
Canada/Arts/Design
Apple Podcasts
#127
United Kingdom/Arts/Design
Apple Podcasts
#137
France/Arts/Design
Apple Podcasts
#181
Australia/Arts/Design
Apple Podcasts
#190
Germany/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What advice do you have about financing trade shows and managing risk?
He advises budgeting in advance, using a business credit card or line of credit, and separating personal and business finances to avoid overextension, emphasizing long-term ROI over immediate returns.
439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What types of goals do you set when you sign up for a show?
Andrew explains he sets a mix of financial targets (e.g., 1.5x cost recovery) and relationship goals for reconnects with big-box buyers, treating each show as a strategic investment with measurable milestones.
Quick Hit: Do Your Products Need to Be Cohesive?
Q: Like, what do you kind of attribute that to?
The guest attributes the cohesive brand recognition to a strong design background and deliberate floor-plan thinking from their carpet and menswear experience, which informs how designs fit together and how collections read as a whole.
434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co
Q: What should folks be thinking about right now with Pinterest? Are there any new strategies they should be implementing, or is it the same stuff that still works?
Focus on consistency and a structured approach: import catalogs and set up boards for core categories, create and save pins to your profile, and run a steady cadence (more volume with video). Also leverage Trends and Shopping Trends to alignPin titles and descriptions with what's hot, while ensuring your visuals feel authentic and human-made to stand out from AI-generated content.
435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Q: What led you to write Follow Your Art?
They describe identifying the core question they kept encountering—how to find and communicate one's authentic style—and how that evolved into a broader perspective on helping artists articulate their patterns and voice.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Proof to Product

What is Proof to Product about and what kind of topics does it cover?

A practical, founder-focused show that helps product-based businesses grow through wholesale, e-commerce, and marketing strategies. Episodes center on pricing, trade shows, wholesale outreach, catalog planning, and owning customer relationships, often featuring guests who run makers, design, or indie brand businesses. Listeners are likely seeking actionable steps to scale retail partnerships, optimize margins, and build sustainable brands, with a strong emphasis on tangible tactics over theory. A notable strength is the consistent emphasis on real-world applicability, case studies, and community resources like training programs and labs that support ongoing growth.

Where can I find podcast stats for Proof to Product?

Rephonic provides a wide range of podcast stats for Proof to Product. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Proof to Product and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Proof to Product get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Proof to Product, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Proof to Product?

Rephonic provides comprehensive predictive audience data for Proof to Product, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Proof to Product have?

To see how many followers or subscribers Proof to Product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Proof to Product?

These podcasts share a similar audience with Proof to Product:

1. The Product Boss with Jacqueline Snyder
2. The Buyerside Chat
3. Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop
4. Boutique Chat
5. Windowsill Chats

How many episodes of Proof to Product are there?

Proof to Product launched 9 years ago and published 532 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Proof to Product?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Proof to Product?

Rephonic pulls ratings and reviews for Proof to Product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Proof to Product?

Rephonic provides full transcripts for episodes of Proof to Product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Proof to Product?

Recent guests on Proof to Product include:

1. Daniel Lachman
2. Andrew Fegler
3. Lib Ramos
4. Jessie Tyree Jenness
5. Kaila Uli
6. Ilana Griffo
7. Katie Johnson
8. Heather Farris

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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