
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more
| Publishes | Twice weekly | Episodes | 557 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | DesignArtsBusinessEntrepreneurship | |||

What did it cost you to not do Paper Camp last round?
Not what it costs to join the program — we'll get to that. I'm talking about the other number. The invisible one.
• The wholesale orders you didn't land because your pricing wasn't dialed in.
•... more
Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being run like a D2C channel.
If you started in direct-to-consumer and layered wholes... more
"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided ... more
You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap between where you are and what's coming. That's exactly where Charina Cabana... more
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I am addicted to Proof to Product! Katie is a must-listen if you are in indie home and gift.
This podcast is an exceptional resource for understanding the fundamentals of launching a wholesale business (for any type of product). Katie has a knack for providing professional content that explains the industry in ways even beginners can benefit from. Every episode contains a generous wealth of information backed by years of experience. After listening to most of the episodes, I now look forward to enrolling in Proof to Product’s LABS for a deeper dive into learning about wholesale.
Thank... more
About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.
Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.
I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #64 | |
Apple Podcasts | #129 | |
Apple Podcasts | #136 | |
Apple Podcasts | #146 | |
Apple Podcasts | #152 | |
Apple Podcasts | #237 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show consistently centers on growing product-based brands through wholesale, trade shows, and structured coaching programs. Episodes highlight practical steps for securing wholesale accounts, optimizing pricing and product lines, and building scalable systems (from inventory to follow-up workflows). Guests share real-world journeys—navigating space, warehousing, branding, and retail partnerships—and the host often plugs hands-on programs that guide brands from launch to expansion. A notable hallmark is the emphasis on tangible,Repeatable tactics over theory, with a strong leaning toward actionable framework and community-based resources. The format tends to blend case studies, practical tips, and interviews with founders and industry e... more
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These podcasts share a similar audience with Proof to Product:
1. The Product Boss with Jacqueline Snyder
2. The Buyerside Chat
3. How to Sell Your Stuff on Etsy
4. Windowsill Chats
5. Creative Pep Talk
Proof to Product launched 9 years ago and published 557 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Proof to Product include:
1. Samantha Rubenstein
2. Karen Sawyer-Meehan
3. Austin Kleon
4. Daniel Lachman
5. Tammie Bennett
6. Andrew Fegler
7. Lib Ramos
8. Kaila Uli
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