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Artwork for Proof to Product

Proof to Product

Katie Hunt
Paper Camp
Wholesale Sales
Trade Shows
Email Marketing
Entrepreneurship
Marketing Strategies
Product Development
Wholesale
E-Commerce
Wholesale Business
Retail
Product-Based Business
Creative Entrepreneurship
Sales Strategies
Tariffs
Paper Camp Scholarship
Black Friday
Small Business
Abandoned Cart Emails
Wholesale Selling

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more

PublishesTwice weeklyEpisodes526Founded9 years ago
Number of ListenersCategories
DesignEntrepreneurshipBusinessArts

Listen to this Podcast

Artwork for Proof to Product

Latest Episodes

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists.

Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he h... more

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action.

If I'm being honest, this is something that I'm seeing more and more ... more

Key Facts

Accepts Guests
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Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Andrew Fegler
Founder of That's So Andrew
That's So Andrew
Episode: 439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Lib Ramos
Organizer of Indie Craft Parade
Indie Craft Parade
Episode: 437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Jessie Tyree Jenness
Owner and artist behind Root and Branch Paper Co.
Root and Branch Paper Co.
Episode: 437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
Kaila Uli
Content strategist focused on turning visibility into sales for product brands
Kaila Uli
Episode: 436 | Turning Visibility Into Sales with Kaila Uli, The Bok Agency
Ilana Griffo
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Katie Johnson
Founder of Goodtype; artist and designer
Goodtype
Episode: 435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Seth Godin
Author, entrepreneur, teacher; author of This is Strategy
Author and speaker
Episode: This is Strategy with Seth Godin [Replay]
Angie Chua
Founder, Bobo Design Studio; owner of Bobo Palm Springs
Bobo Design Studio / Bobo Palm Springs
Episode: 433 | How to Navigate the Seasonality of Retail with Angie Chua, bobo design studio
Ashleigh Evans
Founder of InBooze, a brand that creates cocktail infusion kits, cocktail salts and dehydrated fruit garnishes
InBooze
Episode: 432 | From 75 to 400+ Wholesale Accounts in 3 Years, Case Study with Ashleigh Evans, InBooze

Host

Katie Hunt
Host with a robust background in business development and marketing, Katie Hunt is dedicated to helping product brands bring their offerings to retail shelves. She has deep insights from both her corporate experience and her entrepreneurial journey as a product-based business owner. With two MBAs in finance and marketing, her episodes focus on practical business growth strategies.

Reviews

4.9 out of 5 stars from 404 ratings
  • A lot of paper camp talk

    About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

    Apple Podcasts
    3
    Deanster1394!
    United States3 months ago
  • Essential for product-based entrepreneurs

    Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

    Apple Podcasts
    5
    Delgado Creative Group
    United States6 months ago
  • Straight to the Point - solid advice

    I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

    Apple Podcasts
    5
    SkyLaur
    United States10 months ago
  • Informative & Inspiring

    Love the guests, love the topics - all around such a wonderful resource for small business owners! 🩵

    Apple Podcasts
    5
    Sook & Hook Sea Glass
    United Statesa year ago
  • Awesome topics!

    Relatable experience from various guests. Awesome show!

    Apple Podcasts
    5
    flylotus011
    Philippinesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging conversations with actionable insights from industry experts.
Valuable resource for product-based business growth.
Practical strategies for both new and experienced product sellers.
Inspiration and motivation that resonates with creative business owners.
A supportive community for aspiring and established entrepreneurs.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#27
United States/Arts/Design
Apple Podcasts
#46
Canada/Arts/Design
Apple Podcasts
#144
United Kingdom/Arts/Design
Apple Podcasts
#82
Germany/Arts/Design
Apple Podcasts
#146
Australia/Arts/Design
Apple Podcasts
#151
France/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What advice do you have about financing trade shows and managing risk?
He advises budgeting in advance, using a business credit card or line of credit, and separating personal and business finances to avoid overextension, emphasizing long-term ROI over immediate returns.
439 | Lessons Learned from 25 Trade Shows in 4 Years with Andrew Fegler, That's So Andrew
Q: What types of goals do you set when you sign up for a show?
Andrew explains he sets a mix of financial targets (e.g., 1.5x cost recovery) and relationship goals for reconnects with big-box buyers, treating each show as a strategic investment with measurable milestones.
Quick Hit: Do Your Products Need to Be Cohesive?
Q: Like, what do you kind of attribute that to?
The guest attributes the cohesive brand recognition to a strong design background and deliberate floor-plan thinking from their carpet and menswear experience, which informs how designs fit together and how collections read as a whole.
434 | Navigating Pinterest's AI Changes & Tips for E-commerce Brands with Heather Farris, Heather Farris Co
Q: What should folks be thinking about right now with Pinterest? Are there any new strategies they should be implementing, or is it the same stuff that still works?
Focus on consistency and a structured approach: import catalogs and set up boards for core categories, create and save pins to your profile, and run a steady cadence (more volume with video). Also leverage Trends and Shopping Trends to alignPin titles and descriptions with what's hot, while ensuring your visuals feel authentic and human-made to stand out from AI-generated content.
435 | Follow Your Art with Katie Johnson and Ilana Griffo, Goodtype
Q: What led you to write Follow Your Art?
They describe identifying the core question they kept encountering—how to find and communicate one's authentic style—and how that evolved into a broader perspective on helping artists articulate their patterns and voice.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Proof to Product

What is Proof to Product about and what kind of topics does it cover?

Focused on sustainable business growth for those who create and sell physical products, this podcast offers practical strategies and solutions aimed at enhancing sales and marketing efforts. Each episode features insights from experienced entrepreneurs and business leaders who guide listeners through the complexities of scaling their businesses, whether they are just starting out or are seasoned professionals. Topics range from wholesale sales tactics, trade show participation, e-commerce optimization, to effective marketing strategies utilizing platforms like Instagram and TikTok. The emphasis on real-world applications and community support resonates throughout, making this a valuable resource for anyone looking to improve their business ... more

Where can I find podcast stats for Proof to Product?

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How many listeners does Proof to Product get?

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What are the audience demographics for Proof to Product?

Rephonic provides comprehensive predictive audience data for Proof to Product, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Proof to Product have?

To see how many followers or subscribers Proof to Product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Proof to Product?

These podcasts share a similar audience with Proof to Product:

1. The Product Boss with Jacqueline Snyder
2. How to Sell Your Stuff on Etsy
3. Boutique Chat
4. Windowsill Chats
5. The Buyerside Chat

How many episodes of Proof to Product are there?

Proof to Product launched 9 years ago and published 526 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Proof to Product?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Proof to Product?

Rephonic pulls ratings and reviews for Proof to Product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Proof to Product?

Rephonic provides full transcripts for episodes of Proof to Product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Proof to Product?

Recent guests on Proof to Product include:

1. Andrew Fegler
2. Lib Ramos
3. Jessie Tyree Jenness
4. Kaila Uli
5. Ilana Griffo
6. Katie Johnson
7. Seth Godin
8. Angie Chua

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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