Rephonic
Artwork for Proof to Product

Proof to Product

Katie Hunt
Paper Camp
Wholesale
Wholesale Sales
Trade Shows
Email Marketing
Entrepreneurship
Marketing Strategies
Product Development
E-Commerce
Product-Based Business
Retail
Wholesale Business
Faire
Creative Entrepreneurship
Proof To Product
Sales Strategies
Tariffs
Small Business
Greeting Cards
Customer Retention

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physi... more

PublishesDailyEpisodes574Founded10 years ago
Number of ListenersCategories
DesignArtsBusinessEntrepreneurship

Listen to this Podcast

Artwork for Proof to Product

Latest Episodes

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundatio... more

"How did you get your products into so many stores?" Melissa Gullatte hears this question often.

Her business, Gracefully Made Art, started with original paintings and wedding invitations.

After her first daughter was born, she pivoted to officia... more

I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day.

I do not take it lightly that you are spending time with me today and I want to thank you for be... more

How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years.

She shares how customer feedback shaped her pr... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Recent Guests

Elizabeth Rees
Founder of Chasing Paper, a wallpaper, fabric, and art company.
Chasing Paper
Episode: 464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
Dorothy Belshaw
Gift, home, and trade show industry executive with more than three decades of experience.
Rockview Management Group
Episode: 463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw
Amita Nair
Founder of Amicreative, surface pattern designer and product maker
Amicreative
Episode: 460 | Building a Cohesive Product Line with Amita Nair, Amicreative
Lisa Congdon
Artist, author, illustrator, and creative entrepreneur
Independent artist (former retailer owner)
Episode: 459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
Melissa Hyatt
Artist, surface pattern designer, entrepreneur
Independent brand creator; Watercolor Art Kits and stationery
Episode: 458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt
Rachel O'Neill
Owner of Loftipop
Loftipop
Episode: 456 | 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop
Sherry Lam
Founder of Sherry's Palette
Sherry's Palette
Episode: 455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette
Charina Cabanayan
Founder of Orchid & Pine Studio, pressed floral preservations
Orchid & Pine Studio
Episode: 454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine
Samantha Rubenstein
From WareSpace, a warehouse-space provider for small brands
WareSpace
Episode: 450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods

Host

Katie Hunt
Host focused on product-based business growth, wholesale scaling, and brand strategy.

Reviews

4.9 out of 5 stars from 415 ratings
  • I am addicted to Proof to Product! Katie is a must-listen if you are in indie home and gift.

    Podchaser
    5
    mrothstudio
    2 months ago
  • An Exceptional Resource For Learning About Wholesale

    This podcast is an exceptional resource for understanding the fundamentals of launching a wholesale business (for any type of product). Katie has a knack for providing professional content that explains the industry in ways even beginners can benefit from. Every episode contains a generous wealth of information backed by years of experience. After listening to most of the episodes, I now look forward to enrolling in Proof to Product’s LABS for a deeper dive into learning about wholesale.

    Thank... more

    Apple Podcasts
    5
    review by AB
    United States3 months ago
  • A lot of paper camp talk

    About half the time, I feel like I'm getting a lot of value and learning a lot especially when Katie has guest speakers on. However, when it's just Katie, the advice feels vague and frequently circles back to "we cover this in Paper Camp." I understand the podcast is free and that Paper Camp is how she makes money, but there are episodes that end up feeling more like a 10 minute Paper Camp ad than a podcast episode.

    Apple Podcasts
    3
    Deanster1394!
    United States9 months ago
  • Essential for product-based entrepreneurs

    Proof to Product is an absolute must-listen for anyone selling physical products. Katie delivers practical, actionable strategies for scaling sales, marketing, and operations, whether you’re selling online or wholesale. Each episode is packed with expert insights on everything from e-commerce optimization to trade shows and marketing systems. If you want to grow your product business strategically, increase profits, and build a brand that lasts, this podcast is a game-changer.

    Apple Podcasts
    5
    Delgado Creative Group
    United Statesa year ago
  • Straight to the Point - solid advice

    I’ve been listening since 2019 and appreciate the episodes being on the shorter side and straight to the point without any ads (a rarity in the podcast world). Great, realistic advice for product business owners.

    Apple Podcasts
    5
    SkyLaur
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the show as a practical, must-listen resource for product-based entrepreneurs.
Audiences appreciate the guest diversity and the tangible steps shared for wholesale and brand-building.
The format is repeatedly described as concise, actionable, and free of fluff, with a strong emphasis on real-world results.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#14
United States/Arts/Design
Apple Podcasts
#76
United Kingdom/Arts/Design
Apple Podcasts
#83
Canada/Arts/Design
Apple Podcasts
#159
France/Arts/Design
Apple Podcasts
#243
Australia/Arts/Design
Apple Podcasts
#18
Norway/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw
Q: What do the strongest brands have in common?
Belshaw says they offer well-priced products suited to their customers, keep products and merchandising evolving, commit to markets early, plan around the buyers they want to meet, and follow up after the show.
463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw
Q: What changes when a trade show is owned by a small, industry-embedded team instead of a large company?
Belshaw says a small owner-operated team can give NY NOW focused attention, strategic agility, and personal relationships with customers and industry partners. The new team aimed to restore trust and optimism, and the first show under its ownership increased attendance by 5%.
464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
Q: What were your previous hesitations and why now? Why did you decide to do this now?
Rees had hesitated to offer fabric by the yard because she thought a direct-to-consumer customer would need finished goods. The growth and stronger repeat purchasing of the trade program made fabric a compelling product, and the company made it available to everyone on its website.
464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
Q: How did you make those decisions not really knowing how the market would receive this product?
Rees invested in demonstrating how removable wallpaper worked and in readily available samples, while starting with a limited range and printing to order to reduce inventory risk.
459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
Q: Take us a little bit through your journey and how you got started in this space.
Lisa describes starting in education, moving into nonprofit administration, discovering art and Etsy in the early 2000s, and gradually building a cohesive art-based brand and retail presence in San Francisco and Portland before transitioning to focus more on art and teaching.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Proof to Product

What is Proof to Product about and what kind of topics does it cover?

This show consistently centers on growing product-based brands through wholesale, trade shows, and structured coaching programs. Episodes highlight practical steps for securing wholesale accounts, optimizing pricing and product lines, and building scalable systems (from inventory to follow-up workflows). Guests share real-world journeys—navigating space, warehousing, branding, and retail partnerships—and the host often plugs hands-on programs that guide brands from launch to expansion. A notable hallmark is the emphasis on tangible,Repeatable tactics over theory, with a strong leaning toward actionable framework and community-based resources. The format tends to blend case studies, practical tips, and interviews with founders and industry e... more

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How many listeners does Proof to Product get?

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What are the audience demographics for Proof to Product?

Rephonic provides comprehensive predictive audience data for Proof to Product, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Proof to Product have?

To see how many followers or subscribers Proof to Product has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Proof to Product?

These podcasts share a similar audience with Proof to Product:

1. The Product Boss with Jacqueline Snyder
2. Windowsill Chats
3. The Buyerside Chat
4. Creative Pep Talk
5. How to Sell Your Stuff on Etsy

How many episodes of Proof to Product are there?

Proof to Product launched 10 years ago and published 574 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Proof to Product?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Proof to Product?

Rephonic pulls ratings and reviews for Proof to Product from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Proof to Product?

Rephonic provides full transcripts for episodes of Proof to Product. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Proof to Product?

Recent guests on Proof to Product include:

1. Elizabeth Rees
2. Dorothy Belshaw
3. Amita Nair
4. Lisa Congdon
5. Melissa Hyatt
6. Rachel O'Neill
7. Sherry Lam
8. Charina Cabanayan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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